Can Vista PR help you to identify your purpose, tone of voice and manage your business story and its narrative.....on a budget? Many businesses lose sight of their voice and stance in their crowded market. Are you doing enough to prove your difference to each of your audiences, through every touch point? Do you own your space?

1. TELLING YOUR BRAND STORY THROUGH
POWERFUL NARRATIVE.
(ON A BUDGET)

2. TELLING YOUR BRAND STORY DOESN’T HAVE TO COST THE EARTH

3. NOT EVERY SUCCESSFUL PIECE OF CONTENT REQUIRES A
BIG-BUDGET.
BUT IT DOES NEED TO MAKE A BRAND WORTH REMEMBERING.
FOR THE RIGHT REASONS.
People seem to like my film because it's the
story that shines through.
You don't always need a huge budget, just
an impactful narrative that gets the
message across. PHIL BEASTALL, 2018
£50

4. STEP ONE
IDENTIFY YOUR PURPOSE

5. YOUR PLATFORM FOR DIFFERENTIATION IN A
CROWDED PLACE.
NB. NOT TO BE CONFUSED WITH A MISSION STATEMENT THAT A PLETHORA OF BRANDS CAN CLAIM.

6. A PURPOSE-DRIVEN BUSINESS HAS A DEFINED ROLE IN ITS MARKET.

7. TEASE IT OUT
What do you stand for?
Remain objective. A good purpose must hold you
to account. It should be possible to fail. It gives you
the chance to continually improve and constantly
prove yourself to your sceptical audience.

8. WHAT DO YOU STAND FOR?
You can bring more generosity of spirit, more enthusiasm, more
kindness, more resilience, more positive energy, more bravery and
more magic to the room than anyone else, at least right now.
Because you choose to. That can be what you stand for.
SETH GODIN 2017
If you don’t have a unique product benefit, make it
an emotional one.

9. STEP TWO
FROM YOUR PURPOSE, FIND YOUR VOICE.

10. What you say and how you say it is the first
tangible impression your audience will get of your
brand and what you stand for.
Curate the story you tell and the messages you
reinforce, through every step of your customer’s
journey.

11. STEP THREE
USE YOUR PURPOSE AND VOICE TO DEVISE A BLUE
PRINT FOR YOUR BUSINESS STORIES

12. VISTA PR’S PURPOSE BLUE PRINT
PUTTING
FAMILY
FIRST
Only working
with businesses
who want to
connect to
families.
Unrivalled
knowledge of
parent
influencers.
Continual
insights into
family life from
outside of the
London bubble.
Tackling briefs
by answering a
family need.
Providing
exceptional ‘in-
house’ client
service. Like
one of the
family.
Partnering like-
minded clients.
One big family.
Champions of
equal pay,
shared parental
leave and
family friendly,
flexible working.

13. STEP FOUR
TELL YOUR STORY THROUGH COMPELLING CONTENT.

14. VISTA’S PURPOSE PLAYED OUT ON INSTAGRAM
#PRGIRLSINTHECOUNTRY

15. VISTA’S PURPOSE PLAYED OUT ON OUR VISTA
VILLAGE BLOG
TO WALK OR NOT
TO WALK, THAT IS
THE QUESTION.
MUM GUILT. IS IT
WORSE DURING THE
HOLIDAYS?
WHY DADS AREN’T
TAKING UP SHARED
PARENTAL LEAVE
(BUT WHY WE ALL
SHOULD).
IS IT POSSIBLE TO
HAVE CHILDREN
AND A REWARDING
CAREER?
WHO IS TO BLAME
FOR OUR
CHILDREN’S LOST
WAISTLINES?
HYSTERECTOMY: THE
END OF NEW
BEGINNINGS OR LIFE
BEGINS AGAIN?
WWW.VISTAPUBLICRELATIONS.COM

16. AND HOW WE BROUGHT START-RITE SHOES BRAND
PURPOSE TO LIFE THROUGH SHAREABLE CONTENT.
CHILDREN’S FOOTWEAR THAT ENABLES HEALTHY
PHYSICAL DEVELOPMENT.
THE 5-4-5 CAMPAIGN

17. AS THE EPIDEMIC OF CHILDHOOD OBESITY
SWELLED, MOST BUSINESSES AND NGOS
RESORTED TO SHOCK TACTICS AND
NEGATIVITY: INACTIVITY RELATING TO
WEIGHT GAIN, CARDIOVASCULAR DISEASE
AND TYPE 2 DIABETES.
WE LOOKED AT THE EFFECT OF INACTIVITY
ON A CHILD’S DEVELOPING BODY AND
DEVISED SOLUTIONS FOR PARENTS.
WE ENGAGED FITNESS EXPERTS TO DEVISE
THE FIRST EVER HIIT ROUTINES FOR
CHILDREN.
5-4-5: 5 SIMPLE EXERCISES ENCAPSULATED
IN A ROUTINE LASTING FOR 5 MINUTES.
THE FILMED CONTENT IS FUN, ENGAGING,
EASY TO FOLLOW. THE CHILDREN WERE
ALLOWED THE FREEDOM TO EXPRESS
THEMSELVES.
THE CAMPAIGN WAS
DESIGNED TO APPEAL TO
PARENTS AND CHILDREN.
5-4-5

18. TWO DAYS FILMING. TWO DAY EDIT. ONE PHOTOGRAPHER.
SIX 5-4-5 FILMS.
COMBINED WITH PROVOCATIVE, NEWSWORTHY STORY ANGLES
DELIVERED NATIONAL COVERAGE AND SOCIAL SHARING.

20. CAN VISTA HELP YOU TO IDENTIFY YOUR PURPOSE,
TONE OF VOICE AND MANAGE YOUR BRAND STORY
AND ITS NARRATIVE
…WITHOUT BREAKING THE BANK?
WWW.VISTAPUBLICRELATIONS.COM JANE PAVIA-DAVIS JPD@VISTAPUBICRELATIONS.COM