1. Do you have a brand that
wants to get people talking?
2. PR brings to
marketing, an
ability to add real-
world consumer
perspective to
what makes a
good story. It can
find the most
credible way to
engage with
multiple
audiences.
Joan O’Connor, head of brand
PR, Coca-Cola
Source: PR Week Feb 2014 Image source: Twitter
3. Seth Godin, Sept 2015
Image source: www.drewgneiser.com
The most
valuable forms of
marketing are
consumed
voluntarily.
4. Here we show you how a PR
approach to branded content
can deliver powerful results.
5. This summer,
we uncovered
a compelling
insight and
spoke to our
audience in
an emotive,
credible way.
The campaign
was voluntarily
shared around
the world.
Jane Pavia-Davis, managing
director, Vista PR. Sept 2015
6. We went into
schools to ask
700, 7-11 year
olds about new
technology in
the home.
14. A film that cost very little to
create, with no spend on
promoting ‘views’ was still
being shared across the world,
three weeks later.
15.
16. 74 pieces of online editorial
coverage, one national TV
feature and 280 Sky News
radio stations inspired over
23,000 shares, likes and
comments across four
continents.
23. We will never know the true
reach of the film, or the power
of the message to drive sales
for our client. But, we do know
that this Back-to-School season
was the brand’s most
successful yet.