As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
4. BRANDING FOR STARTUPS
Branding is creating a unique
name and image for a product
in the consumers’ mind.
What is Branding?
5. BRANDING FOR STARTUPS
Branding is creating a unique
name and image for a product
in the consumers’ mind.
What is Branding?
Different
Recognizable
6. BRANDING FOR STARTUPS
The distinct name for your product, service or organization
Name becomes your logo
URL
Branding is creating a unique
name and image for a product
in the consumers’ mind.
What is Branding?
7. BRANDING FOR STARTUPS
Your logo
Other key visuals: photography, color, typography
Tone of voice
Branding is creating a unique
name and image for a product
in the consumers’ mind.
What is Branding?
8. BRANDING FOR STARTUPS
Did it even register?
How your message is received may different than how it was presented.
It is not all in your control.
Branding is creating a unique
name and image for a product
in the consumers’ mind.
What is Branding?
13. BRANDING FOR STARTUPS
• Attract better clients / customers
• Charge a premium for products / services
• Close sales more easily
• Reduced marketing costs (eventually)
• Greater value when selling the business
Why Invest in Branding
14. Poll
BRANDING FOR STARTUPS
What stage is your startup at?
Pre-buying product development
No or low revenue
In the marketplace
16. BRANDING FOR STARTUPS
What makes you unique?
Branding is creating a unique
name and image for a product
in the consumers’ mind.
Different
Recognizable
25. BRANDING FOR STARTUPS
Your name is critical
The distinct name for your product, service or organization
Name becomes your logo
URL
Branding is creating a unique
name and image for a product
in the consumers’ mind.
26. BRANDING FOR STARTUPS
Get it right.
Your name is the hardest thing to change in a brand identity.
Prevent confusion.
Long term
28. BRANDING FOR STARTUPS
1. Easy to say or pronounce
2. Memorable and distinct
4 Must’s for a strong brand name
29. BRANDING FOR STARTUPS
1. Easy to say or pronounce
2. Memorable and distinct
3. Does not cause confusion
4 Must’s for a strong brand name
30. BRANDING FOR STARTUPS
1. Easy to say or pronounce
2. Memorable and distinct
3. Does not cause confusion
4. Relevant domain name is available
4 Must’s for a strong brand name
31. To Do:
BRANDING FOR STARTUPS
Is your name right?
If not, fix it.
32. To Do:
BRANDING FOR STARTUPS
List adjectives to describe
yourself and your offering
33. To Do:
BRANDING FOR STARTUPS
Think of objects or feelings
that express this.
34. BRANDING FOR STARTUPS
New Yoga Studio in Portland Maine
High-touch style
Calm environment
Unique & beautiful studio on the waterfront
Thoughtful, full mind & body approach
A place and practice to destress (not power yoga)
Example
35. BRANDING FOR STARTUPS
New Yoga Studio in Portland Maine
High-touch style
Calm environment
Unique & beautiful studio on the waterfront
Thoughtful, full mind & body approach
A place and practice to destress (not power yoga)
Still Water Yoga
Example
36. To Do:
BRANDING FOR STARTUPS
Is your name right?
Not sure?
Joining our online Branding Mastermind Workshop
Monday, October 20, 2014
3:00-4:30 pm (Eastern)
Fee: $29 $20
http://bit.ly/branding-mastermind
38. BRANDING FOR STARTUPS
Developing a unique image
Your logo
Other key visuals: photography, color, typography
Tone of voice
Branding is creating a unique
name and image for a product
in the consumers’ mind.
40. BRANDING FOR STARTUPS
We are visual beings
Recognition starts the process of know me, like me, trust me
Visual Identity is at its Core
41. BRANDING FOR STARTUPS
Design vs. Branding
Good design
Readable fonts
Good use of color
High quality imagery
A “template” might work
Consistent brand identity
Corporate fonts
Corporate colors
Recognizable design elements
A template will not work
Tone and voice goes beyond design
elements
Design and voice can be seen / heard in
other applications (consistency)
43. BRANDING FOR STARTUPS
1. Distinct from competitors
2. Memorable
5 Must’s for your logo
44. BRANDING FOR STARTUPS
1. Distinct from competitors
2. Memorable
3. Easily reproducible
5 Must’s for your logo
45. BRANDING FOR STARTUPS
1. Distinct from competitors
2. Memorable
3. Easily reproducible
4. Works in the places, sizes, shapes YOU need
5 Must’s for your logo
46. BRANDING FOR STARTUPS
1. Distinct from competitors
2. Memorable
3. Easily reproducible
4. Works in the places, sizes, shapes YOU need
5. Looks professionally designed
5 Must’s for your logo
47. BRANDING FOR STARTUPS
1. Distinct from competitors
2. Memorable
3. Easily reproducible
4. Works in the places, sizes, shapes YOU need
5. Looks professionally designed
It does NOT need to be a symbol
5 Must’s for your logo
48. To Do:
BRANDING FOR STARTUPS
Does your logo match your
adjectives?
52. Poll
BRANDING FOR STARTUPS
What type of business are you starting?
Solopreneur, consultant
Service-based business
Hard product
Technology, software or electronic product
Retail, restaurant
53. BRANDING FOR STARTUPS
The spectrum
Personal Corporate
Consultant
Freelancer
Public Speaker
Hair Stylist Person who owns
more than one
business
Real Estate Broker
Financial Planner
Insurance Rep
Small Business
Owner
Large Corporation
60. BRANDING FOR STARTUPS
It’s not all about you
Did it even register?
How your message is received may different than how it was presented.
It is not all in your control.
Branding is creating a unique
name and image for a product
in the consumers’ mind.
61. BRANDING FOR STARTUPS
Send & Receive
The identity you build + perceptions of others = your brand
76. BRANDING FOR STARTUPS
Confused, Weak Brand Image
Corporate
Identity
Web design
Marketing
copy
77. BRANDING FOR STARTUPS
Corporate
Identity
Web design
Social
Media
Confused, Weak Brand Image
Marketing
copy
78. BRANDING FOR STARTUPS
Corporate
Identity
Web design
Social
Media
Sales
Process
Confused, Weak Brand Image
Marketing
copy
79. BRANDING FOR STARTUPS
Corporate
Identity
Web design
Social
Media
Sales
Process
Customer
Experience
Confused, Weak Brand Image
Marketing
copy
80. BRANDING FOR STARTUPS
Corporate
Identity
Web design
Marketing
copy
Social
Media
Sales
Process
Customer
Experience
Founder
Confused, Weak Brand Image
90. BRANDING FOR STARTUPS
Investors may not care about your brand.
Branding is a problem that can be solved.
Customers vs investors
91. BRANDING FOR STARTUPS
Polish your brand before you reach the market on a large scale.
It can be hard to overcome poor first impressions
Customers vs investors
92. BRANDING FOR STARTUPS
A well-crafted brand identity will grow with your business
It will be an asset to your business.
Customers vs investors
94. Emily Brackett
President, Visible Logic
www.visiblelogic.com
Design+business blog: visiblelogic.com/blog
Looking for feedback
on your name, tagline,
web site or other materials?
Joining our online Branding Mastermind Workshop
Monday, October 20, 2014
3:00-4:30 pm (Eastern)
Fee: $29 $20
http://bit.ly/branding-mastermind