This document provides a history of search engine optimization (SEO) from 1994 to 2013. It describes how search engines have evolved from being manually edited to using crawlers and algorithms like PageRank. Early SEO tactics included optimizing meta tags and building links, but search engines began penalizing spammy practices. Over time, SEO required more focus on quality content and social signals as search evolved to provide more user-centric results. Major updates like Google's Panda and Penguin impacted the SEO landscape by targeting low-quality content and links.
33. In 1999 it
pays to be
awesome at
meta tags.
TOPICSCOVEREDINCLUDE:
1.DesigningSearchEngine
FriendlySites–Tipsforthose
whobuildsitestomakethem
moresearchenginefriendlyand
totapintotrafficnaturally.
2.MetaTags–Differentexperts
explaintheirstrategiestowriting
metatags.
3.DoorwayPages–Learnthe
prosandconstocreating
contentpreciselyoptimised
forsearchengines.
60. SEOsuseitforPageRank
sculptingtofunnelPageRank
toimportantpages.
LINK #1 LINK #1
LINK #2 LINK #2
LINK #3 LINK #3
LJ=1 LJ=1.5
LJ=2 LJ=0
LJ=3 LJ=1.5LinkJuice= 3
STANDARD LINKING
LinkJuice= 3
USING NOFOLLOW
nofollow
Google put a stop
to this in 2008 when
they announce
nofollowing a link
no longer passes
more juice through
remaining links.