UX insights on VUI Design. CF VUI Design course: "Your system persona is arguably the most important thing to take into consideration during the design process, even if you’re building for platforms with an existing platform persona, which is why we’ll be digging into the importance of building a system persona and the basics of how to do so."

1. HOW DO YOU GIVE A VOICE ASSISTANT A PERSONALITY?
‘THE FUTURE IS ALREADY HERE — IT’S JUST NOT EVENLY DISTRIBUTED’. WILLIAM GIBSON
@berlinlean

2. ALEXEY VIDANOV
Source: Amazon
VOICE APPS SINCE MAY 2017
CONSULTING FOR STORYLINE, BOTTALK
WEB DEV SINCE 1997
COMPUTER SCIENCE DEGREE 1990-1996
CAREERFOUNDRY VUI DESIGN COURSE, MENTOR
SOFTWARE DEV SINCE 1987
VOICE USER INTERFACE PROTOTYPING WORKSHOP

3. TEXT
HEUTE ES KOMMT NOCH!

4. TEXT
What will the iPhone
of voice interfaces
look like?

5. IT IS AN OPPORTUNITY
FOR YOU!

6. VUI DESIGN. PERSONALITY
AGENDA TODAY
▸ VOICE DESIGN PROCESS
▸ SYSTEM PERSONA ANATOMY
▸ PRACTICAL EXAMPLE

7. VUI DESIGN. PERSONALITY
VUI DESIGN PROCESS
1. USER CASES / CONTEXT/ JTBD / PROTO PERSONAS
2. SYSTEM PERSONAS
3. SAMPLE DIALOGS / WoZ TESTING
4. USER FLOWS / CARDS
5. VOICE SCRIPTS
6. SOFTWARE DEVELOPMENT
7. USER TESTS

8. The Beauty and the Beast. giphy.com

9. "SIMPLY PUT, SPEECH IS MORE POWERFUL
THAN THE WRITTEN WORD OR VISUAL
IMAGE IN MAKING A GOOD IMPRESSION."
MICHAEL COHEN ET AL., VOICE USER INTERFACE DESIGN
VUI DESIGN. PERSONALITY

10. SOURCE: https://www.erikthor.com/
YOU ARE HOW YOU SPEAK

11. DO NOT LEAVE IT TO CHANCE!
VUI DESIGN. PERSONALITY
VS.
http://bit.ly/cookingPersona by Marie Schaffhttps://tenor.com/view/futurama-bender-cook-cooking-salt-gif-4627757

12. VUI DESIGN. PERSONALITY
USER SYSTEM
http://bit.ly/cookingPersona by Marie Schaff
THE SYSTEM AND THE USER PERSONAS SHOULD MATCH

13. HOW CAN I INFLUENCE
THE ASSISTANT PERSONA?

14. VUI DESIGN. PERSONALITY
SYSTEM PERSONA. DESIGN. VOICE REGISTER
▸ VOICE
▸ LANGUAGE
▸ SOUNDS
▸ MUSIC
▸ IMPRESSION

15. VUI DESIGN. PERSONALITY
SYSTEM PERSONA. NUMBER ONE. VOICE
▸ RECORDED
▸ TTS FLAT
▸ TTS SSML
▸ MALE/FEMALE
▸ PROSODY
▸ LOUDNESS
▸ TEMPO

16. SPEECH SYNTHESIS MARKUP LANGUAGE
SSML
TTS
TEXT-TO-SPEECH
https://cloud.google.com/text-to-speech/
https://developers.google.com/actions/reference/ssml

17. LET’S GET
STARTED!

18. PRACTICAL EXAMPLE. GOOGLE ASSISTANT
TRIVIA TEMPLATE
▸ https://console.actions.google.com

19. A COUPLE OF
LINKS!

20. CONSOLE.ACTIONS.GOOGLE.COM/
BOTTALK.DE

21. CHARACTERCREATOR.ORG/
UNSPLASH.COM
FOTOLIA.COM https://cloud.google.com/text-to-speech/
https://developers.google.com/actions/reference/ssml

22. QUESTIONS!

23. LET’S KEEP IN TOUCH!
Contact me at alexey@vidanov.com
https://vidanov.com/genese
Twitter: @vidanov
LinkedIn: @vidanov
Xing: @vidanov
Photos: unsplash.com
VOICE USER INTERFACE PROTOTYPING WORKSHOP