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Market Analysis for SWAT TV

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Vickie Chiu
Vickie Chiu

Presentation to assess SWAT TV\'s market position

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SWAT TV. A situation overview
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aim ,[object Object],[object Object],[object Object],[object Object],[object Object]
What market is SWAT TV competing in? ,[object Object],[object Object]
Current trends in self-help market ,[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor Analysis (2) Key Success Factors Weighting Websites Weighted Books Weighted Effective .30 3 0.9 7 2.1 Low embarrassment .25 10 2.5 5 1.25 Low cost .20 8 1.6 7 1.4 MM Relatable .15 6 0.9 9 1.35 Wide range .10 6 0.6 10 1.0 Totals 1.0 33 6.5 38 7.1
Conclusion ,[object Object],[object Object],[object Object]

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Market Analysis for SWAT TV

  • 1. SWAT TV. A situation overview
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Competitor Analysis (2) Key Success Factors Weighting Websites Weighted Books Weighted Effective .30 3 0.9 7 2.1 Low embarrassment .25 10 2.5 5 1.25 Low cost .20 8 1.6 7 1.4 MM Relatable .15 6 0.9 9 1.35 Wide range .10 6 0.6 10 1.0 Totals 1.0 33 6.5 38 7.1
  • 10.