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Vincent	Fontaine	–	June	2017	
vincent.f@intp.com	
ICO	
The	Next	Big	Thing	In	Digital	Gold	Rush
2	
AGENDA
1.  Context	
2.  What	is	an	ICO?	
3.  Benefits	for	Entrepreneurs	
4.  Benefits	for	Investors	
5.  Why	it’s	so	hot?	
6.  The	Next	Big	Thing	
7.  Benefits	for	the	Tech	Industry	
8.  ICO	vs	Kickstarter	vs	VC	vs	IPO	
9.  Digital	Currency	Market	
10. Top	Digital	Assets	
11. ICO	Market	
12. Market	Share	
13. Press	&	Media	Coverage	
14. About	the	author
3	
•  Bitcoin	is	up	150%	to	All	Time	High	$3,000	
•  Ethereum	is	up	3000%	since	January	2017	
•  Crypto-currency	market	is	flooded	with	more	than	750	digital	assets	
	
•  Ethereum	is	used	to	create	and	sale	tokens	to	raise	money	(ICO)	
•  Bitcoin	is	used	to	buy	all	the	digital	assets,	which	increases	demand	
CONTEXT
4	
à	$1.5B	raised	via	ICO	these	past	12	months	
à	ICO	just	outpassed	VC	funding	this	year	
The	so-called	ICO	(IniGal	Coin	Offering)	in	a	decentralized		
crowdfunding	process,	without	any	third	party	(no	banks	or	
regulators).	
	
à	Investors	are	backing	projects	by	directly	purchasing	tokens	emiced	
by	entrepreneurs	(token	price	and	supply	decided	before	the	ICO)	
	
à	The	tokens	are	then	traded	on	the	market	for	Bitcoin	or	USD,	
almost	immediately	aeer	the	crowdfunding	campaign	ends.	
WHAT IS AN ICO?
5	
	
-  Entrepreneurs	raise	money	in	days,	minutes	(or	even	seconds)	to	
develop	their	project	and	bring	it	to	life	
-  They	get	paid	in	real-fme,	thanks	to	Ethereum	Blockchain	and	
Smart	Contracts	
	
-  Strategy:	Fail	Faster	à	Learn	Faster	à	Succeed	Faster	
BENEFITS FOR ENTREPRENEURS
à	BAT	ICO	raised	$35M	in	24	seconds	last	month	
à	BANCOR	ICO	raised	$150M	in	3	hours	this	month
6	
-  Invest	in	inspiring,	disrupfve	and	game	changing	projects	
	
-  Find	visionary	entrepreneurs	in	minutes,	before	VCs	
-  Get	ultra	liquid	digital	assets	(tokens)	to	lower	their	risk	
BENEFITS FOR INVESTORS
Smart	investors	and	insftufonal	traders	oeen	make	astonishing	
profits	on	exchanges,	shortly	aeer	purchasing	tokens	from	the	crowd-
sale	campaign.
7	
WHY IT’S SO HOT?
à New	tokens	and	young	crypto-currencies	are	extremely	volafle.		
à Most	assets	fail,	but	it’s	usual	to	see	up	to	+500%	daily	increase	for	
the	top	performing	digital	assets.	
à From	an	investor’s	point	of	view,	ICO	allows	ultra	liquid	investments	
à Tokens	are	a	vehicle	for	faster	returns	(or	faster	loss	too,	of	course)	
	
So	basically,	an	ICO	is	a	crowdfunding	campaign	with	all	the	benefits	of	an	
IPO	or	FOREX	trading,	where	people	invest	or	speculate	on	assets.
8	
THE NEXT BIG THING IS HERE
To	grasp	the	real	scale	of	the	ICO	phenomenon:		
	
1)  Have	an	idea	+	Launch	a	market	study	
2)  Develop	the	project	+	Get	Friends	&	Family	funding	to	build	a	Tech	Startup	
3)  Make	a	working	prototype	and	raise	seed	capital	
4)  Test	the	Proof	Of	Concept	on	real	clients	(are	people	willing	to	pay	for	that	product	or	idea?)	
5)  Convince	VCs,	make	a	Series	A,	then	a	Series	B,	then	a	Series	C	
6)  Then,	if	all	of	this	was	successful,	list	the	company	through	an	IPO	
7)  Then,	see	the	market	reacfon	to	the	new	listed	stock	(are	investors	willing	to	buy	the	new	
listed	stock?	Is	it	valuable	for	long	term	investment	or	for	pure	speculafon?)	
à ICO	=	all	of	this	in	one	month.	Yes,	it’s	frightening.	
Tech	industry	will	grow	faster	than	ever	starfng	from	right	now.
9	
BENEFITS FOR THE TECH INDUSTRY
•  Like	always,	90%	of	ICO	funded	companies	will	fail	to	deliver	
•  But	Top	10%	will	bring	disrupfve	and	game	changing	innovafons	to	
the	world,	faster	than	ever	before	(in	weeks	or	months,	not	years)	
•  ICO	can	be	seen	as	an	IPO	simulator	and	the	perfect	A/B	tesfng	tool	
to	accelerate	Research,	Development	and	Innovafon.	
ICO	is	the	perfect	tool	to	quickly	test	market	reacfons	to	a	new	enfty	
(Brand	+	Team	+	Product	+	Company	etc.)	with	real	money	and	real	
investors.
ICO	 Kickstarter	 VC	 IPO	
Investment	@	project	phase	 YES	 YES	 n/a	 n/a	
Investment	@	prototype	phase	 YES	 YES	 YES	 n/a	
LisGng	Process	 Days	 Weeks	 Months	 Years	
What	are	investors	buying?	 Digital	Tokens	
Products	/	Goodies	/	
Rewards	
Shares	of	the	company	 Stocks	
Third	party	/	Escrow	service	/	
Control	
Computers	
(arGficial	intelligence)	
Humans	
(kickstarter)	
Humans	
(VC	and	lawyers)	
Humans	
(banks	and	regulators)	
Downside	/	Risk	for	investors	 Loose	the	money	 Loose	the	money	 Loose	the	money	 Loose	the	money	
Upside	/	Reward	for	investors	
You	can	make	$50,000	
with	a	$500	investment	
in	months	
You	get	the	product	
for	half	the	price	
You	can	make	$50,000	
with	a	$5,000	
investment	in	years	
To	make	$50,000	you	
must	invest	$500K	@	10%	
for	one	year	
ICO vs VC vs KICKSTARTER vs IPO
10
11	
DIGITAL CURRENCY MARKET
$112B MARKETCAP – EXPONENTIAL GROWTH
Source:	coinmarketcap.com
12	
TOP DIGITAL ASSETS
ICO MARKET
ICO JUST OUTPASSED VC FUNDING
14	
ICO MARKET
FROM ANARCHY TO MARKET STABILIZATION
15	
MARKET SHARE
ETHEREUM WILL OUTPASS BITCOIN SOON
BTC	(BITCOIN):	falling	from	90%	to	38%	of	the	market	
ETH	(ETHEREUM):	jumped	from	2%	to	32%	of	the	market	(ICO	uses	Ethereum	Blockchain)	
Source:	coinmarketcap.com
MEDIA COVERAGE
MEDIA COVERAGE
MEDIA COVERAGE
MEDIA COVERAGE
MEDIA COVERAGE
ABOUT THE AUTHOR
21	
Vincent	Fontaine	is	a	French	entrepreneur	and	computer	
scienfst.		
	
Throughout	his	career	in	computers	and	engineering,	he	
worked	on	various	excifng	topics,	including	operafng	
systems,	digital	signal	processing,	distributed	P2P	networks,	
mobile	adverfsing	and	robofcs.	
	
Vincent	is	an	early	crypto-currency	adopter	and	trader.	He	is	
also	the	founder	of	MineField	Ventures,	a	tech	studio	backing	
promising	startups	like	Kasomi	and	Nidium.	
Vincent	Fontaine	
MineField.VC

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