2. 2
AGENDA
1. Context
2. What is an ICO?
3. Benefits for Entrepreneurs
4. Benefits for Investors
5. Why it’s so hot?
6. The Next Big Thing
7. Benefits for the Tech Industry
8. ICO vs Kickstarter vs VC vs IPO
9. Digital Currency Market
10. Top Digital Assets
11. ICO Market
12. Market Share
13. Press & Media Coverage
14. About the author
7. 7
WHY IT’S SO HOT?
à New tokens and young crypto-currencies are extremely volafle.
à Most assets fail, but it’s usual to see up to +500% daily increase for
the top performing digital assets.
à From an investor’s point of view, ICO allows ultra liquid investments
à Tokens are a vehicle for faster returns (or faster loss too, of course)
So basically, an ICO is a crowdfunding campaign with all the benefits of an
IPO or FOREX trading, where people invest or speculate on assets.
8. 8
THE NEXT BIG THING IS HERE
To grasp the real scale of the ICO phenomenon:
1) Have an idea + Launch a market study
2) Develop the project + Get Friends & Family funding to build a Tech Startup
3) Make a working prototype and raise seed capital
4) Test the Proof Of Concept on real clients (are people willing to pay for that product or idea?)
5) Convince VCs, make a Series A, then a Series B, then a Series C
6) Then, if all of this was successful, list the company through an IPO
7) Then, see the market reacfon to the new listed stock (are investors willing to buy the new
listed stock? Is it valuable for long term investment or for pure speculafon?)
à ICO = all of this in one month. Yes, it’s frightening.
Tech industry will grow faster than ever starfng from right now.
9. 9
BENEFITS FOR THE TECH INDUSTRY
• Like always, 90% of ICO funded companies will fail to deliver
• But Top 10% will bring disrupfve and game changing innovafons to
the world, faster than ever before (in weeks or months, not years)
• ICO can be seen as an IPO simulator and the perfect A/B tesfng tool
to accelerate Research, Development and Innovafon.
ICO is the perfect tool to quickly test market reacfons to a new enfty
(Brand + Team + Product + Company etc.) with real money and real
investors.
10. ICO Kickstarter VC IPO
Investment @ project phase YES YES n/a n/a
Investment @ prototype phase YES YES YES n/a
LisGng Process Days Weeks Months Years
What are investors buying? Digital Tokens
Products / Goodies /
Rewards
Shares of the company Stocks
Third party / Escrow service /
Control
Computers
(arGficial intelligence)
Humans
(kickstarter)
Humans
(VC and lawyers)
Humans
(banks and regulators)
Downside / Risk for investors Loose the money Loose the money Loose the money Loose the money
Upside / Reward for investors
You can make $50,000
with a $500 investment
in months
You get the product
for half the price
You can make $50,000
with a $5,000
investment in years
To make $50,000 you
must invest $500K @ 10%
for one year
ICO vs VC vs KICKSTARTER vs IPO
10
15. 15
MARKET SHARE
ETHEREUM WILL OUTPASS BITCOIN SOON
BTC (BITCOIN): falling from 90% to 38% of the market
ETH (ETHEREUM): jumped from 2% to 32% of the market (ICO uses Ethereum Blockchain)
Source: coinmarketcap.com