This a Joomla SEO overview presented to Joomla User Group SORO in Denmark on 6-Mar-2013 and features the Joomla 3 version of sh404SEF.

1. @VicDrover
thingdigital
sustainable open source

2. Fixing Joomla’s
SEO problem(s)

3. thingdigital

4. Joomla URLs
Native URL
index.php?option=com_content&id=7&view=blog&Itemid=398
SEF URL
site-map/articles/parameters.html
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5. Joomla URLs
Every page load
generates a fresh URL
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6. Menus control URL building
Main Menu
∟ Site Map (Category Blog)
∟ Articles (Category Blog)
∟ Options (Article)
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7. Duplicate URLs
parental: parameters.html
child: using-joomla/parameters.html
child of child: site-map/articles/parameters.html
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8. ranking factor dilution
total importance
= importance/URL
# of duplicate URLs
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9. sh404SEF is different
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10. bit.ly/sh404sef-soro
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11. native URL request
build SEF URL check DB for URL
Build SEF URL
Joomla sh404SEF
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12. One URL to rule them all
URL 1
URL 2
URL 3 Main URL
...
URL X
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13. Printing, searching & tracking
options/Print.html options.pdf
options.html
options.html&highlight options.html&utm_source...
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14. HEAD : rel=”canonical”
<link rel="canonical" href="http://www.example.com/" />
seomoz.org
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15. Solves these problems and more to
MAXIMIZE YOUR SEO
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16. Installation
choose HTACCESS vs. index.php mode
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17. Main config
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18. Main config
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19. Advanced config
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20. Advanced config 2
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21. Extensions config 1
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22. Extensions config 2
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23. SEO config
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24. Social SEO config
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25. Analytics config
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26. Security config 1
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27. Security config 2
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28. Security config 3
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29. Usage - URL Manager
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30. Usage - URL Manager
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31. LIVE DEMO
URL Editing
404 Manager
Titles & Meta Manager
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32. Tips
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33. Tip #1 - module issues
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34. Tip #2 - extensions
sh404SEF > sh404SEF Configuration button > By Component tab
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35. Tip #3 - trial and error
NEVER purge the URLs on a production site
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36. Tip #4 - big site, crap hosting
sh404SEF > sh404SEF Configuration button > Advanced tab
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37. Tip #5 - aliases
sh404SEF > URL Manager > Edit URL > Aliases tab
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38. Tip #6 - language bug
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39. Tip #7 - Custom 404 page
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40. Product Page: anything-digital.com/3w
Purchase, $39: anything-digital.com/9f
Video, youtube.com/watch?v=GULJPP_r2Hw
@VicDrover thingdigital