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Fixing Joomla’s
SEO problem(s)


   thingdigital
   sustainable open source
          anything-digital.com
Anything Digital


Victor Drover (Milwaukee, WI)
   Vali Barbu-Nicusor (Romania)
         Jeff Channell (USA)
     Yannick...
What is SEO?



               thingdigital
thingdigital
Why is SEO so hard?



                      thingdigital
thingdigital
SEO techniques



                 thingdigital
searchengineland.com/seotable/download-periodic-table-of-seo
                                                             ...
thingdigital
Menus control content
 Main Menu

    ∟ Site Map (Category Blog)

        ∟ Articles (Category Blog)

             ∟ Optio...
Joomla URLs
                    Native URL
index.php?option=com_content&id=7&view=blog&Itemid=398


                     S...
Joomla URLs

   Every page load
generates a fresh URL


                    thingdigital
sh404SEF is different




                    thingdigital
sh404SEF URLs
     Native URL


      SEF URL


  Store in database

                      thingdigital
native URL request


build SEF URL       check DB for URL


Joomla              sh404SEF

                                ...
ranking factor dilution

 total importance
                      = importance/URL
# of duplicate URLs




                ...
thingdigital
New menu item




                thingdigital
Duplicate URLs

parental:     parameters.html

child:        using-joomla/parameters.html

child of child: site-map/articl...
Parameters?




              thingdigital
What would Google do?



                   thingdigital
sh404SEF
sample-data-articles/joomla/options.html




                                           thingdigital
sh404SEF




           thingdigital
ItemIDs




          thingdigital
One URL to rule them all

 URL 1
 URL 2
 URL 3          Main URL
 ...
 URL X




                           thingdigital
sh404SEF does
NOT create URLs


                  thingdigital
thingdigital
sh404SEF
sample-data-articles/joomla/options.html




                                           thingdigital
URL Customization




                    thingdigital
Rules for
   URL
generation



             thingdigital
thingdigital
More duplicate URLs in Joomla

sample-data-articles/joomla/options.html
sample-data-articles/joomla/options/page_1.html
sa...
HTML5 rel attribute




w3schools.com/html5/att_a_rel.asp
                                              thingdigital
rel attributes & Joomla


<a href="URL" rel="next"/>

<a href="URL" rel="prev"/>




                             thingdig...
HTML link types & sh404SEF


 <link rel="next" href="URL" />

 <link rel="prev" href="URL" />




                        ...
Even more duplicate URLs!
   options/Print.html                       options.pdf




                         options.htm...
Multi-category directories



                          avengers.html




action/avengers.html   marvel/avengers.html   ro...
HEAD : rel=”canonical”
             <link rel="canonical" href="http://www.example.com/" />




seomoz.org
               ...
rel=canonical & sh404SEF




                       thingdigital
rel=canonical & sh404SEF




                           thingdigital
thingdigital
<title>About the Joomla! Project</title>




                                           thingdigital
sh404SEF
sample-data-articles/joomla/options.html




                                           thingdigital
Title and meta editor




                        thingdigital
thingdigital
Fixing Multiple H1 tags

 BEFORE             AFTER

<h1>Heading       <h1>Heading

<h1>Sub-heading   <h2>Sub-heading

<h1>...
thingdigital
Social Signals




                 thingdigital
Social Signals


{sh404sef_social_buttons}




                            thingdigital
Social Parameters




                    thingdigital
thingdigital
Location, location, location.




                            thingdigital
thingdigital
shURLs




domain.com/sample-data-articles/joomla/options.html
                  domain.com/cw


                         ...
shURLs vs. 3rd parties

 your-domain.com/agye682
            vs.


      bit.ly/agye682


                           thing...
Installation and setup




                         thingdigital
Obtain sh404SEF

Product Page:   anything-digital.com/3w

Purchase, $39: anything-digital.com/9f




                     ...
Install sh404SEF




                   thingdigital
Configure sh404SEF




                     thingdigital
Extensions
Configuration




                thingdigital
Configure sh404SEF




                     thingdigital
SEO Configuration




                    thingdigital
Configure sh404SEF




                     thingdigital
Social SEO Configuration




                           thingdigital
Enable sh404SEF




                  thingdigital
HTACCESS v. index.php

     sample-data-articles/joomla/options.html


index.php/sample-data-articles/joomla/options.html
...
Tips




       thingdigital
Tip #1 - module issues




                         thingdigital
Tip #2 - extensions
sh404SEF > sh404SEF Configuration button > By Component tab




                                      ...
Tip #3 - trial and error
NEVER purge the URLs on a production site




                                            thingdi...
Tip #4 - big site, crap hosting
sh404SEF > sh404SEF Configuration button > Advanced tab




                              ...
Tip #5 - aliases
sh404SEF > URL Manager > Edit URL > Aliases tab




                                                  thi...
Tip #6 - language bug




                        thingdigital
Tip #7 - Custom 404 page




                       thingdigital
Tip #8 - 404 manager




                       thingdigital
Tip #9 - locating 404 errors


auditmypc.com/free-sitemap-generator.asp




                                      thingdig...
thingdigital
thingdigital
Summary


           Duplicate
      Content Consolidation
          • Itemids (duplicate URLs)
          • Article and pa...
Links
                           sh404SEF
                  anything-digital.com/3w


                         Periodic Ta...
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Fixing Joomla's SEO problems with sh404SEF Slide 1 Fixing Joomla's SEO problems with sh404SEF Slide 2 Fixing Joomla's SEO problems with sh404SEF Slide 3 Fixing Joomla's SEO problems with sh404SEF Slide 4 Fixing Joomla's SEO problems with sh404SEF Slide 5 Fixing Joomla's SEO problems with sh404SEF Slide 6 Fixing Joomla's SEO problems with sh404SEF Slide 7 Fixing Joomla's SEO problems with sh404SEF Slide 8 Fixing Joomla's SEO problems with sh404SEF Slide 9 Fixing Joomla's SEO problems with sh404SEF Slide 10 Fixing Joomla's SEO problems with sh404SEF Slide 11 Fixing Joomla's SEO problems with sh404SEF Slide 12 Fixing Joomla's SEO problems with sh404SEF Slide 13 Fixing Joomla's SEO problems with sh404SEF Slide 14 Fixing Joomla's SEO problems with sh404SEF Slide 15 Fixing Joomla's SEO problems with sh404SEF Slide 16 Fixing Joomla's SEO problems with sh404SEF Slide 17 Fixing Joomla's SEO problems with sh404SEF Slide 18 Fixing Joomla's SEO problems with sh404SEF Slide 19 Fixing Joomla's SEO problems with sh404SEF Slide 20 Fixing Joomla's SEO problems with sh404SEF Slide 21 Fixing Joomla's SEO problems with sh404SEF Slide 22 Fixing Joomla's SEO problems with sh404SEF Slide 23 Fixing Joomla's SEO problems with sh404SEF Slide 24 Fixing Joomla's SEO problems with sh404SEF Slide 25 Fixing Joomla's SEO problems with sh404SEF Slide 26 Fixing Joomla's SEO problems with sh404SEF Slide 27 Fixing Joomla's SEO problems with sh404SEF Slide 28 Fixing Joomla's SEO problems with sh404SEF Slide 29 Fixing Joomla's SEO problems with sh404SEF Slide 30 Fixing Joomla's SEO problems with sh404SEF Slide 31 Fixing Joomla's SEO problems with sh404SEF Slide 32 Fixing Joomla's SEO problems with sh404SEF Slide 33 Fixing Joomla's SEO problems with sh404SEF Slide 34 Fixing Joomla's SEO problems with sh404SEF Slide 35 Fixing Joomla's SEO problems with sh404SEF Slide 36 Fixing Joomla's SEO problems with sh404SEF Slide 37 Fixing Joomla's SEO problems with sh404SEF Slide 38 Fixing Joomla's SEO problems with sh404SEF Slide 39 Fixing Joomla's SEO problems with sh404SEF Slide 40 Fixing Joomla's SEO problems with sh404SEF Slide 41 Fixing Joomla's SEO problems with sh404SEF Slide 42 Fixing Joomla's SEO problems with sh404SEF Slide 43 Fixing Joomla's SEO problems with sh404SEF Slide 44 Fixing Joomla's SEO problems with sh404SEF Slide 45 Fixing Joomla's SEO problems with sh404SEF Slide 46 Fixing Joomla's SEO problems with sh404SEF Slide 47 Fixing Joomla's SEO problems with sh404SEF Slide 48 Fixing Joomla's SEO problems with sh404SEF Slide 49 Fixing Joomla's SEO problems with sh404SEF Slide 50 Fixing Joomla's SEO problems with sh404SEF Slide 51 Fixing Joomla's SEO problems with sh404SEF Slide 52 Fixing Joomla's SEO problems with sh404SEF Slide 53 Fixing Joomla's SEO problems with sh404SEF Slide 54 Fixing Joomla's SEO problems with sh404SEF Slide 55 Fixing Joomla's SEO problems with sh404SEF Slide 56 Fixing Joomla's SEO problems with sh404SEF Slide 57 Fixing Joomla's SEO problems with sh404SEF Slide 58 Fixing Joomla's SEO problems with sh404SEF Slide 59 Fixing Joomla's SEO problems with sh404SEF Slide 60 Fixing Joomla's SEO problems with sh404SEF Slide 61 Fixing Joomla's SEO problems with sh404SEF Slide 62 Fixing Joomla's SEO problems with sh404SEF Slide 63 Fixing Joomla's SEO problems with sh404SEF Slide 64 Fixing Joomla's SEO problems with sh404SEF Slide 65 Fixing Joomla's SEO problems with sh404SEF Slide 66 Fixing Joomla's SEO problems with sh404SEF Slide 67 Fixing Joomla's SEO problems with sh404SEF Slide 68 Fixing Joomla's SEO problems with sh404SEF Slide 69 Fixing Joomla's SEO problems with sh404SEF Slide 70 Fixing Joomla's SEO problems with sh404SEF Slide 71 Fixing Joomla's SEO problems with sh404SEF Slide 72 Fixing Joomla's SEO problems with sh404SEF Slide 73 Fixing Joomla's SEO problems with sh404SEF Slide 74 Fixing Joomla's SEO problems with sh404SEF Slide 75 Fixing Joomla's SEO problems with sh404SEF Slide 76 Fixing Joomla's SEO problems with sh404SEF Slide 77 Fixing Joomla's SEO problems with sh404SEF Slide 78 Fixing Joomla's SEO problems with sh404SEF Slide 79 Fixing Joomla's SEO problems with sh404SEF Slide 80

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Fixing Joomla's SEO problems with sh404SEF

  1. 1. Fixing Joomla’s SEO problem(s) thingdigital sustainable open source anything-digital.com
  2. 2. Anything Digital Victor Drover (Milwaukee, WI) Vali Barbu-Nicusor (Romania) Jeff Channell (USA) Yannick Gaultier (France) Ron van Schaik (Canada) thingdigital
  3. 3. What is SEO? thingdigital
  4. 4. thingdigital
  5. 5. Why is SEO so hard? thingdigital
  6. 6. thingdigital
  7. 7. SEO techniques thingdigital
  8. 8. searchengineland.com/seotable/download-periodic-table-of-seo thingdigital
  9. 9. thingdigital
  10. 10. Menus control content Main Menu ∟ Site Map (Category Blog) ∟ Articles (Category Blog) ∟ Options (Article) thingdigital
  11. 11. Joomla URLs Native URL index.php?option=com_content&id=7&view=blog&Itemid=398 SEF URL site-map/articles/parameters.html thingdigital
  12. 12. Joomla URLs Every page load generates a fresh URL thingdigital
  13. 13. sh404SEF is different thingdigital
  14. 14. sh404SEF URLs Native URL SEF URL Store in database thingdigital
  15. 15. native URL request build SEF URL check DB for URL Joomla sh404SEF thingdigital
  16. 16. ranking factor dilution total importance = importance/URL # of duplicate URLs thingdigital
  17. 17. thingdigital
  18. 18. New menu item thingdigital
  19. 19. Duplicate URLs parental: parameters.html child: using-joomla/parameters.html child of child: site-map/articles/parameters.html thingdigital
  20. 20. Parameters? thingdigital
  21. 21. What would Google do? thingdigital
  22. 22. sh404SEF sample-data-articles/joomla/options.html thingdigital
  23. 23. sh404SEF thingdigital
  24. 24. ItemIDs thingdigital
  25. 25. One URL to rule them all URL 1 URL 2 URL 3 Main URL ... URL X thingdigital
  26. 26. sh404SEF does NOT create URLs thingdigital
  27. 27. thingdigital
  28. 28. sh404SEF sample-data-articles/joomla/options.html thingdigital
  29. 29. URL Customization thingdigital
  30. 30. Rules for URL generation thingdigital
  31. 31. thingdigital
  32. 32. More duplicate URLs in Joomla sample-data-articles/joomla/options.html sample-data-articles/joomla/options/page_1.html sample-data-articles/joomla/options/page_2.html thingdigital
  33. 33. HTML5 rel attribute w3schools.com/html5/att_a_rel.asp thingdigital
  34. 34. rel attributes & Joomla <a href="URL" rel="next"/> <a href="URL" rel="prev"/> thingdigital
  35. 35. HTML link types & sh404SEF <link rel="next" href="URL" /> <link rel="prev" href="URL" /> thingdigital
  36. 36. Even more duplicate URLs! options/Print.html options.pdf options.html options.html&highlight options.html&utm_source... thingdigital
  37. 37. Multi-category directories avengers.html action/avengers.html marvel/avengers.html robert-downey-jr/avengers.html thingdigital
  38. 38. HEAD : rel=”canonical” <link rel="canonical" href="http://www.example.com/" /> seomoz.org thingdigital
  39. 39. rel=canonical & sh404SEF thingdigital
  40. 40. rel=canonical & sh404SEF thingdigital
  41. 41. thingdigital
  42. 42. <title>About the Joomla! Project</title> thingdigital
  43. 43. sh404SEF sample-data-articles/joomla/options.html thingdigital
  44. 44. Title and meta editor thingdigital
  45. 45. thingdigital
  46. 46. Fixing Multiple H1 tags BEFORE AFTER <h1>Heading <h1>Heading <h1>Sub-heading <h2>Sub-heading <h1>Sub-heading <h2>Sub-heading thingdigital
  47. 47. thingdigital
  48. 48. Social Signals thingdigital
  49. 49. Social Signals {sh404sef_social_buttons} thingdigital
  50. 50. Social Parameters thingdigital
  51. 51. thingdigital
  52. 52. Location, location, location. thingdigital
  53. 53. thingdigital
  54. 54. shURLs domain.com/sample-data-articles/joomla/options.html domain.com/cw thingdigital
  55. 55. shURLs vs. 3rd parties your-domain.com/agye682 vs. bit.ly/agye682 thingdigital
  56. 56. Installation and setup thingdigital
  57. 57. Obtain sh404SEF Product Page: anything-digital.com/3w Purchase, $39: anything-digital.com/9f thingdigital
  58. 58. Install sh404SEF thingdigital
  59. 59. Configure sh404SEF thingdigital
  60. 60. Extensions Configuration thingdigital
  61. 61. Configure sh404SEF thingdigital
  62. 62. SEO Configuration thingdigital
  63. 63. Configure sh404SEF thingdigital
  64. 64. Social SEO Configuration thingdigital
  65. 65. Enable sh404SEF thingdigital
  66. 66. HTACCESS v. index.php sample-data-articles/joomla/options.html index.php/sample-data-articles/joomla/options.html thingdigital
  67. 67. Tips thingdigital
  68. 68. Tip #1 - module issues thingdigital
  69. 69. Tip #2 - extensions sh404SEF > sh404SEF Configuration button > By Component tab thingdigital
  70. 70. Tip #3 - trial and error NEVER purge the URLs on a production site thingdigital
  71. 71. Tip #4 - big site, crap hosting sh404SEF > sh404SEF Configuration button > Advanced tab thingdigital
  72. 72. Tip #5 - aliases sh404SEF > URL Manager > Edit URL > Aliases tab thingdigital
  73. 73. Tip #6 - language bug thingdigital
  74. 74. Tip #7 - Custom 404 page thingdigital
  75. 75. Tip #8 - 404 manager thingdigital
  76. 76. Tip #9 - locating 404 errors auditmypc.com/free-sitemap-generator.asp thingdigital
  77. 77. thingdigital
  78. 78. thingdigital
  79. 79. Summary Duplicate Content Consolidation • Itemids (duplicate URLs) • Article and page navigation • Canonical URLs thingdigital
  80. 80. Links sh404SEF anything-digital.com/3w Periodic Table searchengineland.com/seotable/download-periodic-table-of-seo This Presentation slidesha.re/N4tJoc thingdigital
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    Oct. 27, 2012

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