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OD Network Conference 2009
October 19th, Seattle

Victoria G. Axelrod & Karen J. Davis
Economic/
                         financial
                         •  ESG
 Geopolitical            Framework              Technology
 •  Governance           •  Redefining          •  Service sector
                         GDP
 •  Terrorism and                               •  Leveling the
 security                                       playing field
                       Six Lenses for
 •  Nationalism
 vs. tribalism         Sustainable
 • Democratic          globalization            Poverty and
 Movement of
 capitalism            Holistic integration     Inequity
 talent                                         •  Bottom of the
                                                pyramid
 •  Migration                                   •  New market
                        Limits to               creation
 •  Urbanization       growth                   •  North-South
                       •  Manufacturing         • CSR
                       sector
                       •  Ecosystems
                       services
                       • Agribusinesses
Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg
Our Purpose for Today
         Integrate Behavior with Innovation = Sustainability


•  Explore the relationship between behavior and I = S

   –  Sustainable practices level the playing field between haves
      and have nots

   –  Create opportunities for the Base of the Pyramid

•  Increasing understanding and awareness


•  Energizing and expanding commitment to enhancing
   innovation = sustainability

•  Providing practical tools to improve personal/enterprise
   innovation sustainability in the short and long-term
Introductions:
Name
Organization
Job Role
What you want to know
about sustainable
globalization?
Other?
6 Lenses For Sustainable Globalization Odn Conf 2009
Table of Contents

• Leadership for a sustainable enterprise
•              Table of Contents
• Mental models for sustainability
• Developing a sustainability strategy
• Managing the change to a sustainable enterprise
• Employee engagement for a sustainable enterprise
• Sustainable enterprise metrics and measurement
systems
• Sustainable globalization: The challenge and the
opportunity
• Transorganizational collaboration and sustainability
networks
What Is Sustainability?

Key aspect:
                                Bearable

Triple Bottom Line     Viable

                                   Equitable

  Social
  Environmental
  Economic



                            Copyright © 2008, Enterprise Sustainability Action Team
What is Sustainability?
“Meeting the needs of the present without
compromising the ability of future
generations to meet their own needs.”
         Our Common Future, UN Brundtland Report, 1987



 “A company’s ability to achieve its
business goals and increase long-term
shareholder value by integrating economic,
environmental and social opportunities into
its business strategies.”
  “Symposium on Sustainability – Profiles in Leadership,”
                  NYC, Oct. 2001
What is Sustainability?

"the possibility that human and other life will flourish on the
planet forever.


It’s a definition about as far from the central notion of sustainable
development as night is from day. But, to me, it represents a
truer idea about what sustainability is all about.


Flourishing, like many other desirable qualities, is an emergent
property. It has no thing-like character. It’s like health, or liberty,
or freedom: It appears only when the whole system is
functioning properly." John R. Ehrenfeld, Executive Director, International
Society for Industrial Ecology and Senior Research Scholar, Yale School of Forestry and
Environmental Studies
What is Sustainability?


… attempts to reduce the level of unsustainability
Sustainability = Innovation
Copyright © 2008, Enterprise Sustainability Action Team
6 Lenses For Sustainable Globalization Odn Conf 2009
Context – Global Climate Change
 Global sustainability issues impacting all
  organizations and people in the world

      •  Environmental Sustainability

      •  Poverty and Inequity

      •  Social Justice




♥2009 Axelrod Becker & Karen J. Davis
Global sustainability issues impacting all
  organizations and people in the world

Environmental Sustainability

    Rising sea levels

    “The Death of Birth”

    Fresh water shortages

    Ecological footprint
Global sustainability issues impacting all
  organizations and people in the world
Economic & Financial Viability
 inc. Poverty and Inequity

•  834 million people - chronically
   undernourished

•  3 billion people - $2 a day

•  Wealth of 3 rich = 600 million poor

•  80 countries now poorer
Global sustainability issues impacting all
 organizations and people in the world


Social Justice

•  1 of 5 no schooling
•  9.1 billion by 2050
♥2009 Axelrod Becker & Karen J. Davis
TRA
        • Me
             trics CTION
        • Sys     /Me
              tem asurem
                  s Al
                      ignm ent
                           ent
           FOU
• Se • Strate NDAT
    nio       gi      ION
 • De r Mana c Centr
     eply       g       a
          Em ement lity
              bed
                  ded Suppo
                       Valu rt
                           es

                                                                                 19
                                 © 2006. Institute for Sustainable Enterprise.
Sustainability Roadmap – 5 Stages
                                              Innovation




WHY SUSTAINABILITY IS NOW THE KEY DRIVER OF INNOVATION
Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami
HBR Sept. 2009
Economic/
                         financial
                         •  ESG
 Geopolitical            Framework              Technology
 •  Governance           •  Redefining          •  Service sector
                         GDP
 •  Terrorism and                               •  Leveling the
 security                                       playing field
                       Six Lenses for
 •  Nationalism
 vs. tribalism         Sustainable
 • Democratic          globalization            Poverty and
 Movement of
 capitalism            Holistic integration     Inequity
 talent                                         •  Bottom of the
                                                pyramid
 •  Migration                                   •  New market
                        Limits to               creation
 •  Urbanization       growth                   •  North-South
                       •  Manufacturing         • CSR
                       sector
                       •  Ecosystems
                       services
                       • Agribusinesses
Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg
One Laptop per child




Google’s
RechargeIT
6 Lenses For Sustainable Globalization Odn Conf 2009
Resources

    The Sustainable Enterprise Fieldbook

    Sustainable Enterprise NING Network
    www.sustainableenterprise.ning.com

    Wikisourcing Sustainable Enterprises
    http://open-sustainability.org/wiki/WSE

    21st Century Organization
    http://c21org.typepad.com

    Six Lens Tool
        http://www.toolpack.com/axelrod/try6.php
Thank You!
Victoria G. Axelrod
vaxelrod@axelrodbecker.com
@vaxelrod Twitter
1 - 212 – 369 - 2885
Karen J. Davis
kdavis@concentric.net
1 - 212 - 595 - 9107

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6 Lenses For Sustainable Globalization Odn Conf 2009

  • 1. OD Network Conference 2009 October 19th, Seattle Victoria G. Axelrod & Karen J. Davis
  • 2. Economic/ financial •  ESG Geopolitical Framework Technology •  Governance •  Redefining •  Service sector GDP •  Terrorism and •  Leveling the security playing field Six Lenses for •  Nationalism vs. tribalism Sustainable • Democratic globalization Poverty and Movement of capitalism Holistic integration Inequity talent •  Bottom of the pyramid •  Migration •  New market Limits to creation •  Urbanization growth •  North-South •  Manufacturing • CSR sector •  Ecosystems services • Agribusinesses Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg
  • 3. Our Purpose for Today Integrate Behavior with Innovation = Sustainability •  Explore the relationship between behavior and I = S –  Sustainable practices level the playing field between haves and have nots –  Create opportunities for the Base of the Pyramid •  Increasing understanding and awareness •  Energizing and expanding commitment to enhancing innovation = sustainability •  Providing practical tools to improve personal/enterprise innovation sustainability in the short and long-term
  • 4. Introductions: Name Organization Job Role What you want to know about sustainable globalization? Other?
  • 6. Table of Contents • Leadership for a sustainable enterprise •  Table of Contents • Mental models for sustainability • Developing a sustainability strategy • Managing the change to a sustainable enterprise • Employee engagement for a sustainable enterprise • Sustainable enterprise metrics and measurement systems • Sustainable globalization: The challenge and the opportunity • Transorganizational collaboration and sustainability networks
  • 7. What Is Sustainability? Key aspect: Bearable Triple Bottom Line Viable Equitable   Social   Environmental   Economic Copyright © 2008, Enterprise Sustainability Action Team
  • 8. What is Sustainability? “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Our Common Future, UN Brundtland Report, 1987 “A company’s ability to achieve its business goals and increase long-term shareholder value by integrating economic, environmental and social opportunities into its business strategies.” “Symposium on Sustainability – Profiles in Leadership,” NYC, Oct. 2001
  • 9. What is Sustainability? "the possibility that human and other life will flourish on the planet forever. It’s a definition about as far from the central notion of sustainable development as night is from day. But, to me, it represents a truer idea about what sustainability is all about. Flourishing, like many other desirable qualities, is an emergent property. It has no thing-like character. It’s like health, or liberty, or freedom: It appears only when the whole system is functioning properly." John R. Ehrenfeld, Executive Director, International Society for Industrial Ecology and Senior Research Scholar, Yale School of Forestry and Environmental Studies
  • 10. What is Sustainability? … attempts to reduce the level of unsustainability
  • 12. Copyright © 2008, Enterprise Sustainability Action Team
  • 14. Context – Global Climate Change Global sustainability issues impacting all organizations and people in the world •  Environmental Sustainability •  Poverty and Inequity •  Social Justice ♥2009 Axelrod Becker & Karen J. Davis
  • 15. Global sustainability issues impacting all organizations and people in the world Environmental Sustainability Rising sea levels “The Death of Birth” Fresh water shortages Ecological footprint
  • 16. Global sustainability issues impacting all organizations and people in the world Economic & Financial Viability inc. Poverty and Inequity •  834 million people - chronically undernourished •  3 billion people - $2 a day •  Wealth of 3 rich = 600 million poor •  80 countries now poorer
  • 17. Global sustainability issues impacting all organizations and people in the world Social Justice •  1 of 5 no schooling •  9.1 billion by 2050
  • 18. ♥2009 Axelrod Becker & Karen J. Davis
  • 19. TRA • Me trics CTION • Sys /Me tem asurem s Al ignm ent ent FOU • Se • Strate NDAT nio gi ION • De r Mana c Centr eply g a Em ement lity bed ded Suppo Valu rt es 19 © 2006. Institute for Sustainable Enterprise.
  • 20. Sustainability Roadmap – 5 Stages Innovation WHY SUSTAINABILITY IS NOW THE KEY DRIVER OF INNOVATION Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami HBR Sept. 2009
  • 21. Economic/ financial •  ESG Geopolitical Framework Technology •  Governance •  Redefining •  Service sector GDP •  Terrorism and •  Leveling the security playing field Six Lenses for •  Nationalism vs. tribalism Sustainable • Democratic globalization Poverty and Movement of capitalism Holistic integration Inequity talent •  Bottom of the pyramid •  Migration •  New market Limits to creation •  Urbanization growth •  North-South •  Manufacturing • CSR sector •  Ecosystems services • Agribusinesses Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg
  • 22. One Laptop per child Google’s RechargeIT
  • 24. Resources The Sustainable Enterprise Fieldbook Sustainable Enterprise NING Network www.sustainableenterprise.ning.com Wikisourcing Sustainable Enterprises http://open-sustainability.org/wiki/WSE 21st Century Organization http://c21org.typepad.com Six Lens Tool http://www.toolpack.com/axelrod/try6.php
  • 25. Thank You! Victoria G. Axelrod vaxelrod@axelrodbecker.com @vaxelrod Twitter 1 - 212 – 369 - 2885 Karen J. Davis kdavis@concentric.net 1 - 212 - 595 - 9107