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Thomas Vander Wal, Independant Consultant
8 November 2017
KM World - Washington, DC
Using Lenses to Right Fit Social & Collaboration
Who is Thomas?
Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folksonomy (2004)
70+ Social Lenses (2008)
Connected
Company (2010)
Too often in organizations collaboration
& social start with a tool or service first
That is taking it backwards or
upside down
How they may be used
Find which side is up
See your needs
What tools may do
In short, it is learning to see
Learning the shape of things
Learning to see small important factors clearly
through the fog of complexity
What Do We Need to See?
Social Scale
Workflows / Social Flows
Basic Social Needs
Breaking Down Internal
Social / Collaboration
Common connected working space
Knowledge sharing
Working out loud
Knowledge Flows & Workflows
Email: Where knowledge
goes to die
Knowledge
R. I. P.
It takes a shift from…
It takes a shift from…
Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Email
• Document repository
- White papers
- Policy documents
It takes a shift from…
To…
Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable

and linked
• Helping focussed
• Open digital conversation
• Collaborative and collective

living documents
• All history and transitions 

viewable and available
• Conversations around objects

link to object, and with objects 

often in clear sight
In the long run, what went into
making the decision has more
value than the decision
Open social flows allow for
understanding and learning
across time
Understanding Social

Through Lenses
Social Progressions
Spark
Campfire
Bonfire
Torch
Organizations with 1 social platform have
a high probability of having 2 or more
One size fits all works for…
No One
Differing Perspectives
Personal
Collective
Team / Group / Community / Network
Cooperative
Lowest Engagement
Level
Highest Engagement
Level
Macro Social
Micro Social
Network
Community
Group
Small Group
Team
1 to1
Cooperative Scaling
Collaborative
Collective Cooperative
Team / Group / Community / Network
Collaborative
Social Working Array
Communication Layer
Social Scaling
• Humans are mostly social by nature. But, often not social at scale.
• Most people are most comfortable interacting with a small group of
others they know, comfort decreases as group size grows
• Humans naturally build groups and clusters to ease interacting with
large groups
• Understand what social types fit best at what scale
38
Right Fitting Digital Work Activities to Appropriate Scale
Network
Community
Group
Team / Small
Group
Collective
 Cooperative:
Team
Cooperative:
Group
Cooperative:
Community
Cooperative:
Network
Collaborative

IncreaseScale
Types of Digital Work Activities
Team
Subject Matter Group 1 Subject Matter Group 2
Community in Organization
Question Answer Question
Answer
Where work happens
Relevant Info
Shared
It is essential to get the
foundation right
Through greater understanding
you have greater ability to make
successful decisions
Thank you!
URL: www.vanderwal.net
Blog: www.personalinfocloud.com
E-mail: thomas@vanderwal.net
Twitter: @infocloud

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Using Lenses to Right Fit Social & Collaboration