The document discusses tagging and folksonomy. It defines tagging as applying simple metadata or data externally to objects for purposes such as sorting, aggregation, and identification. Folksonomy is defined as the personal, free-tagging of objects for one's own retrieval, usually done socially and by the person consuming the information. The value of tagging is that it taps into people's existing cognitive processes without much extra effort. [END SUMMARY]
5. Tagging: Definition
Simple data/metadata externally applied to
❖
an object
Used for sorting
❖
A hook for aggregating
❖
Provides identifier and/or description
❖
Personal markers
❖
InfoCloud Solutions, Inc. - 2007
9. Folksonomy: Definition
❖ Folksonomy is the result of personal free
tagging of pages and objects for one's own
retrieval
❖ The tagging is usually done in a social
environment (shared and open to others)
❖ The act of tagging is done by the person
consuming the information
InfoCloud Solutions, Inc. - 2007
10. Folksonomy:Value
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning, which may
meaning
come from inferred understanding of the
information/object.
People are not so much categorizing, as
providing a means to connect items
(placing hooks) to provide their meaning in
their own understanding.
InfoCloud Solutions, Inc. - 2007
11. “The beauty of tagging is that it taps
into an existing cognitive process without
adding much cognitive cost”
Rashmi Sinha
http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html
InfoCloud Solutions, Inc. - 2006
12. Every person is an
expert in their own
vocabulary (tags)
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13. Every Tag is Sacred
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20. The Value of Tagging
for Business
InfoCloud Solutions, Inc. - 2007
21. Business Tensions
Naming control People’s vocabulary
Sample groups Every perspective
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
InfoCloud Solutions, Inc. - 2007
22. Business Gains: Internet
Improved understanding of customers
❖
Current terminology (all of it)
❖
Market segmentations
❖
Target message to language, need & taste
❖
Ability to easily follow the customer
❖
InfoCloud Solutions, Inc. - 2007
23. Business Gains: Intranet
Improve refindability
❖
Understand context
❖
Ease sharing of resources by perspective
❖
Cost effective means of building taxonomy
❖
Allow term use in and across silos
❖
InfoCloud Solutions, Inc. - 2007
26. Scaling and Functionality
A - Personal Use
D
B - Serendipity
C C - Social Tagging
Powerful
People Tagging
B
D - Mature System
A
Times Object is Tagged
InfoCloud Solutions, Inc. - 2007
27. Phases of Interaction
Saving and tagging
❖
❖ Refinding
❖ Clicking, pivoting, exploring
❖ Searching
❖ One’s own tags
❖ Other’s tags
❖ Group
❖ Everybody
❖ Group Social Interaction
InfoCloud Solutions, Inc. - 2007
28. Personal to Social
Social
Personal Serendipity Mature
Powerful
X X X X
Save & Tag
X X X X
Refind
X X X
Pivot & Explore
X X
Search
- X
Group Interaction
InfoCloud Solutions, Inc. - 2007
30. As much as 28% of
Americans have tagged
Pew Internet Life Project: Report on Tagging
http://www.pewinternet.org/PPF/r/201/report_display.asp
InfoCloud Solutions, Inc. - 2007
31. Daily 7% of people on
the Web in the U.S. tag
Pew Internet Life Project: Report on Tagging
http://www.pewinternet.org/PPF/r/201/report_display.asp
InfoCloud Solutions, Inc. - 2007
33. Reasons People Tag
Their OWN use/value first
❖
❖ Add Perspective/Context
❖ Missing metadata
❖ Emergent Vocabulary
❖ Personal descriptors
❖ Refindability
❖ Aggregation of information
❖ Task-based aggregation
❖ State Interest
❖ Sociality
InfoCloud Solutions, Inc. - 2007
34. Spheres of Sociality
Mob
Collective
Selective
Personal
InfoCloud Solutions, Inc. - 2007
35. Social Context
Personal - Social -
Capture Share
❖ ❖
Hook/Copy Point
❖ ❖
Annotate Collaborate
❖ ❖
Refind Filter
❖ ❖
Privacy Trusted Groups
❖ ❖
InfoCloud Solutions, Inc. - 2007
38. Tag Venues
Social Bookmarking del.icio.us, RawSugar, Ma.gnolia
❖
Flickr, Dabble, LastFM,Viddler
Media
❖
Amazon
Shopping
❖
Platial, Socialite
Geo-Location
❖
Steve.museum, Powerhouse
Museums
❖
IBM Dogear, Scuttle, ConnectBeam
Intranet
❖
Consumating
Dating
❖
Mac OSX Tiger & Microsoft Vista
OS (files)
❖
InfoCloud Solutions, Inc. - 2007
39. Tag Venues
Wherever there is a
digital object or marker
InfoCloud Solutions, Inc. - 2007
41. Tag Services Offer
Tagging
❖
❖ Descriptions
❖ Feeds
❖ Interface
❖ Additional offerings
❖ Groups
❖ Favorites
❖ Rating
❖ Search
❖ Save page
InfoCloud Solutions, Inc. - 2007
42. Interaction
Tags
❖
❖ Delimited combinations
❖ Comma
❖ Text box per tag term
❖ Space
❖ Quotes for compound words
❖ Suggested tags
❖ From own tags
❖ From other’s tags
❖ Automated from object content
InfoCloud Solutions, Inc. - 2007
43. Interaction
Privacy
❖
Open to all
❖
Open to community
❖
Personal only
❖
Selective sharing
❖
By object tagged
❖
All posts to a Group
❖
Community tags
❖
Send to
❖
InfoCloud Solutions, Inc. - 2007