Understanding Tagging and Folksonomy
•
7 gefällt mir•3,493 views
This is a presentation delivered at SharePoint Saturday DC on 15 May 2010. It is a newer version of a presentation given at Interop in 2009, but with a focus on adoption needs and SharePoint 2010.
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (10)
Ähnlich wie Understanding Tagging and Folksonomy
Ähnlich wie Understanding Tagging and Folksonomy (20)
Mehr von Thomas Vander Wal
Mehr von Thomas Vander Wal (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Understanding Tagging and Folksonomy
- 1. Understanding Tagging and Folksonomy Thomas Vander Wal Presented to: SharePoint Saturday DC 15 May 2010
- 2. Recent History of Consumer Tagging
- 13. Enterprise Search Success ?
- 14. Few organization claim 80% or better search
- 16. 80% Success
- 17. 1 in 5 searches do not find what is desired
- 18. In an organization with 500 daily searches
- 19. That is 100 failures
- 20. Average knowledge worker - 16% of time searching
- 21. 16% of 40 hours = 1.25hr
- 22. 20% of 1.25 hrs =
- 23. 15 minutes per week per knowledge worker is counter productive
- 24. At $60k salary, poor search cost per person $375 a year
- 25. Remember, we being optimistic
- 26. Knowledge workers are often the most efficient at search
- 27. Most organizations have 40% to 70% search success rates
- 28. We need help!
- 29. Traditionally search is based on:
- 30. Text
- 31. Links
- 32. Metadata
- 33. & what experts think we call (or should call) things
- 34. Taxonomy
- 35. Result is still…
- 36. Objects often not found
- 37. Experts are not us!
- 38. Search Ecosystem
- 39. Objects created & metadata added
- 42. Categories & expert tags applied pre-search
- 43. Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing
- 44. Tag Augmented Social Search
- 45. What does your organization know? InfoCloud Solutions, Inc. - 2010
- 46. What does your organization call things? InfoCloud Solutions, Inc. - 2010
- 47. What do people in your organization call things? InfoCloud Solutions, Inc. - 2010
- 48. What Is A Tag? InfoCloud Solutions, Inc. - 2010
- 49. The “F” Word InfoCloud Solutions, Inc. - 2010
- 50. Folksonomy InfoCloud Solutions, Inc. - 2010
- 51. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2010
- 52. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2010
- 53. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2010
- 54. Every Tag is Sacred InfoCloud Solutions, Inc. - 2010
- 55. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2010
- 56. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2010
- 57. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2010
- 58. Scaling and Functionality D A - Personal Use B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2010
- 59. Phases of Interaction ❖ Saving and tagging ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2010
- 60. Personal to Social Personal Serendipity Social Complex Mature Save & Tag X X X X Refind X X X X Pivot & Explore X X X Search X X Group Interaction - X InfoCloud Solutions, Inc. - 2010
- 61. Social Context Personal - Social - ❖ Capture ❖ Share ❖ Hook/Copy ❖ Point ❖ Annotate ❖ Collaborate ❖ Refind ❖ Filter ❖ Privacy ❖ Trusted Groups InfoCloud Solutions, Inc. - 2010
- 62. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2010
- 63. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2010
- 64. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2010
- 65. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2010
- 66. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2010
- 67. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2010
- 68. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2010
- 69. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
- 70. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
- 71. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2010
- 73. Search & Tag Ecosystem Find Search Tag
- 74. When found, people hold onto objects by tagging
- 75. perspective & context InfoCloud Solutions, Inc. - 2008
- 76. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2010
- 77. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2010
- 78. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2010
- 79. Much more than a tagcloud InfoCloud Solutions, Inc. - 2010
- 80. 2 Common Statements InfoCloud Solutions, Inc. - 2010
- 81. Not enough people are using it
- 82. OMG! Pull the plug we have way too much info!
- 83. Solutions to comments InfoCloud Solutions, Inc. - 2010
- 84. Semi-structured information to structured InfoCloud Solutions, Inc. - 2010
- 85. Disambiguation ❖ Spelling ❖ Word separations ❖ San Francisco ❖ SanFrancisco ❖ Multi-word terms ❖ Stemming ❖ e.g. Tag, tags, tagging InfoCloud Solutions, Inc. - 2010
- 86. Facets InfoCloud Solutions, Inc. - 2010
- 87. Filtering InfoCloud Solutions, Inc. - 2010
- 88. Social search InfoCloud Solutions, Inc. - 2010
- 89. Retrieval InfoCloud Solutions, Inc. - 2010
- 90. Discovery InfoCloud Solutions, Inc. - 2010
- 91. Social augmented search InfoCloud Solutions, Inc. - 2010
- 92. Sharepoint 2010 Overview InfoCloud Solutions, Inc. - 2010
- 93. Tagging in ‘Give Feedback’
- 94. Personal Tagging
- 97. Sharepoint 2010 InfoCloud Solutions, Inc. - 2010
- 98. Sharepoint 2010 Tagging ❖ Advantages ❖ Folksonomy triad structure ❖ Integrated into Sharepoint ❖ Can be extended ❖ Disadvantages ❖ Needs improved social interaction design ❖ Surface others to follow w/ similar traits ❖ Improve filtering ❖ Options beyond tag clouds InfoCloud Solutions, Inc. - 2010
- 99. Thank You! InfoCloud Solutions, Inc. - 2010
- 100. Acknowledgements: - Christian Glessner of http://www.ilovesharepoint.com InfoCloud Solutions, Inc. - 2010
- 101. Thanks to our Sponsors
- 102. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2010