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Focus on Social Comfort
Thomas Vander Wal - InfoCloud Solutions, Inc.
26 March 2012
IA Summit 2012 :: New Orleans, Louisiana
14. Respect Comfort
Dependable Valued
Honest Treasured
Loved Believable
Consistent Etcetera...
16. 3 Parts of
Social Comfort
⢠People
⢠Tools
⢠Content
20. Collaboration
Groups
Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
21. Collaboration
Groups
Traditional
Groupware Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
24. Building Comfort
with People
⢠Similar interest
⢠Similar life stories
⢠Similar experiences
38. What do the features
and functions of the
tools/service do?
49. When people need to ďŹnd
âothers like meâ
This is often the trigger
eroding fears around
social comfort
51. Externally Focussed
Social Empathy
⢠Sharing may hurt others
⢠Not wanting to ârock the boatâ
⢠Whistle blowing concerns
54. Credit of Otherâs Photos
⢠Commonwealth Club, by Steve Rhodes photo of Lowell
Bergman - http://www.ďŹickr.com/photos/ari/389255633/sizes/l/