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Getting More Out of Social with Focus on Social Comfort - IA Summit 2012

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Getting More Out of Social with Focus on Social Comfort - IA Summit 2012

  1. Getting More Out of Social with Focus on Social Comfort Thomas Vander Wal - InfoCloud Solutions, Inc. 26 March 2012 IA Summit 2012 :: New Orleans, Louisiana
  2. Who is Thomas?
  3. Non-digital Story
  4. Commonwealth Club of California
  5. Understanding Social Software for Mainstream Adoption
  6. “I don’t want to be the company idiot!”
  7. Look to human social interactions
  8. Social Scripts
  9. Rethink how tools map to human needs
  10. What is Trust?
  11. Too many components to trust
  12. Stop using the term trust
  13. Encourage the use of words that describe trust
  14. Respect Comfort Dependable Valued Honest Treasured Loved Believable Consistent Etcetera...
  15. Social Comfort
  16. 3 Parts of Social Comfort • People • Tools • Content
  17. Social Comfort with People
  18. Elements of Social Software
  19. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  20. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  21. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  22. Who Are These People?
  23. Paradox of Familiarity • Familiarity through working together • Familiarity through reputation • Hallway familiarity
  24. Building Comfort with People • Similar interest • Similar life stories • Similar experiences
  25. Consumating’s “Quirkiness Factor”
  26. Transparency
  27. Profiles
  28. Build profiles from the viewers perspective
  29. What are things that would erode comfort?
  30. Social Comfort with Tools
  31. Walled Gardens vs. Open Sharing
  32. Sharepoint default
  33. Lack of comfort with open sharing
  34. Comfortable spaces with permeable walls
  35. Social Reticence of a Click
  36. “How broadly are my activities shared”
  37. “What do others think ‘this’ means”
  38. What do the features and functions of the tools/service do?
  39. When we...
  40. Offer Approve Interest Hold On
  41. Social Progressions
  42. Spark
  43. Campfire
  44. Bonfire
  45. Torch
  46. Social Comfort with Content
  47. 100% of content that is potentially sharable
  48. Content Sharing Paradox
  49. When people need to find “others like me” This is often the trigger eroding fears around social comfort
  50. The more personal the issue, the more difficult it is to attain social comfort
  51. Externally Focussed Social Empathy • Sharing may hurt others • Not wanting to “rock the boat” • Whistle blowing concerns
  52. Social Comfort as a Whole
  53. Thank You!
  54. Credit of Other’s Photos • Commonwealth Club, by Steve Rhodes photo of Lowell Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/
  55. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012

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