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Putting Users First
       Thomas Vander Wal
 Presented to: Future of Web Apps
 London, England :: 4 October 2007
Begin with the User
Wait...
Throw out the “User”
Focus on...
People...
With people
it is all about
Desires...
Interests...
Wants...
Needs...
Focus on Real People
Including...
the 95% who don’t live
 their life on the web
Tech Pain:
Syncing         Refinding
  Taste
              Identity
 Ease of use
             Portability
    Privacy
                Attention
Easing Tech Pain
Tagging &
Other Features
Tagging
Derived Value


                                         Abstracts
                   Identity


                Favorites                       Long Text Annotation

                                Titles


                              Ratings




                    Work Contributing
The “F” Word
Folksonomy
Folksonomy Definition

❖   Folksonomy is the result of personal free tagging of pages
    and objects for one's own retrieval

❖   The tagging is usually done in a social environment (shared
    and open to others)

❖   The act of tagging is done by the person consuming the
    information
Folksonomy Triad
 Object               Identity
          Interest




          Definition
                       Vocabulary




                      Metadata
Dual Folksonomy Triad
      Object     Interest    Identity




   Culture                    Vocabulary


               Definition



               Terminology
  Community                  Metadata
Finding More Objects
Object 1   Identity   Object 2




           Metadata
Social Bookmarking
    Gets Social
Apple Group
(public/private)
Top Tags
Recent
Bookmarks




Recent
Discussions
Group
Members
Sharing and being social
 is how we humans got
      out of caves
Being social is how we
 advance as a society
Getting to Real
 Relationships
Spheres of Sociality
                 Mob
                Collective
                Selective
                Personal
Directional Sociality
Not All
Relationships
 Are Equal
Real Relationships
 Self         Friend

 Self         Friend

 Self         Friend

Self          Acquaintance

Self    ?   ? Stranger
Unequal Access



            Public
  Private
Approaching
    Real Relationships
                 Share     Share
                                    Listen
                 Public   Private
   Friend A       X                  X
   Friend B       X         X        X
   Friend C       X         X
Acquaintance A    X                  X
Acquaintance B                       X
Granular Listening
Information is good
but, we need to be able
 to do something with
    the information
Twitter has Favorites
Ease of Use
Test early
Test often
Test with real people
Thank you!
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal

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