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Thomas Vander Wal
19 June 2015
18F - Washington, DC
Internal Social / Collaboration
Thomas Vander Wal
19 June 2015
18F - Washington, DC
Internal Social / Collaboration
Who is Thomas?
Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folksonomy (2004)
60+ Social Lenses (2008)
Connected
Company (2010)
Why Internal Social /
Collaboration
Common connected working space
Knowledge sharing captured
Working out loud
Knowledge and Work Flows
Email: Where knowledge
goes to die
Knowledge
R. I. P.
Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Email
• Document repository
• White papers
• Policy documents
Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable

and linked
• Helping focussed
• Open digital conversation
• Collaborative and collective

living documents
• All history and transitions 

viewable and available
• Conversations around objects

and links to objects with
objects often in clear sight
In the long run, what went into
making the decision has more
value than the decision.
External Social Media 

vs. Internal
External social, > 10% of
customers active is success
Internal Goal ~100%
Email in orgs took 5+
years to get to ~99%
Social web often focuses on
edge cases, not mainstream
Understand how the
remaining 90% are social
Everynow
Everynow is:
The expression of the breadth and
spectrum of the gap implied by
William Gibson’s, “The future is already here
- it is just not evenly distributed.”
Everynow is:
The breadth and
gaps in the diversity
of mental models
What “current” /
“modern” technologies
are people
comfortable with
It is essential to get the
foundation right
Who and Where
Internal
Trusted 

Partners
External

Citizens
Solid Skills on the Team
Community
Manager
Social
Interaction
Designer
Social
Scientists
Knowledge
Manager
UX / User
Research
IT Dev /
Integrator
Change
Manager
Understanding Social

Through Lenses
Social Progressions
Spark
Campfire
Bonfire
Torch
Differing Perspectives
Personal
Collective
Team / Group / Community / Network
Collaborative
Walled Gardens vs. Open Sharing
Closed groups as default
Lack of comfort with open
sharing
Comfortable spaces with
permeable walls
Donald Appleyard’s “Livable Streets”
The 4 rings of 

enterprise social tools
Tools
Enterprise Social Tool:
Components for Success
Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Social Software
Perfection
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
A
BC
D
There will be problems?
Services Go Away
Redundancy Failover
Constant 

change is

the norm
Plan For…
Security
Privacy /
Permissions
Scaling
Many Pieces in One System
Integration
Umbrella

Service
Need
Community /
Collaboration
Manager
Tool Selection and Review
6 Month Tool
Reviews
Stability &
Long Term
Assessments
Vendor
Assessments
High Level Map for 

Tool Selection and Review
Thank you!
URL: www.vanderwal.net
Blog: www.personalinfocloud.com
E-mail: thomas@vanderwal.net
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud

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