Lean UX is a combination of Lean Startup, Agile and UX methodologies that aims to shorten product development cycles and increase success rates. It advocates for building digital products through small, iterative releases rather than big bang launches. This allows teams to validate assumptions and hypotheses with customers early to learn quickly and reduce risks. Key Lean UX practices include lightweight personas, rapid prototyping, customer conversations, collaboration across teams, and validated learning through experimentation and data collection.

1. hello
I’m Spencer

2. Our History

3. We build digital
products that deliver
business success.

4. What is Lean UX?
Lean UX is a combination of Lean Startup,
Agile and UX, evolved from a group of people
wanting to improve the process and success
rate of building (mainly digital) products.

5. Digital products
are hard…

6. How can ‘lean’ help?
Lean Startup + Lean UX

8. Limit your risk
Small and iteratative, not a big bang release

9. If you’ve not climbed a mountain
(and you want to survive!)

10. Do you try this one?

11. Or this one?

12. Learn more quickly
and safely

13. Talk to potential customers

14. Listen for
customer problems
and buying signals
Check your personas match reality,
and adjust them accordingly

15. LEARN
IDEAS
CODEDATA
BUILD
MEASURE

16. LEARN
IDEAS
CODEDATA
BUILD
MEASURE

17. Talk to more customers!

18. LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE

19. Talk to lots of customers!

20. LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE

21. Spend less, by building
products customers want

22. LEARN
IDEAS
CODATA
BUIL
MEASURE
Maybe here is good enough?

23. Lean is not a silver-bullet.
A great product is rarely achieved through an
‘upfront’ fully realised solution.
It is a process of exploration and evaluation,
looking for in-depth insights into the context
of the problem we’re solving, and the people
we’re solving it for.

24. Successful
Product
Business
Goals
Customer
Needs

25. There is no
‘one true path’

26. We favour:
Inception (Discovery),
Design Thinking (Ideation),
Lightweight Personas,
Rapid Prototyping,
Customer Conversations,
Collaboration
and Validated Learning (data not opinons)

27. Inception (Discovery)
Start with a shared internal understanding
of the problem you’re trying to solve,
from the business context and customer context.

28. Design
Thinking
A term coined by IDEO.
Design Thinking is essentially
applying a ‘design’ approach to
‘non-design’ problem solving.

29. Lightweight
Personas
Often called ‘pragmatic personas’
A term coined by Jeff Patton
A way to think about customers
when you don’t have any yet…
Not research backed
Evolve them as you learn

30. Rapid
Prototyping

31. Customer
Conversations
Often called Customer Development
Learn how to speak to customers in a
way that means they don’t lie to you!
Buy this book
If only I was on commission!

32. Collaboration
Many people will bring great
ideas and insights to the
‘design’ process.
Involve customers. This can also create a community of beta
testers and early adopters/advocates.
Involve as many areas of the business as are relevant.
You’ll be amazed how early involvement engenders a feeling
of ownership and therefore buy-in later!

33. Validated Learning
Data over opinions!
ǟ | Ǡ
Ɣ Ƅ
VS.

34. Assumptions
Most projects are
full of assumptions.
Surface and test them
as soon as possible.

35. Hypotheses
Format
We believe that by providing
[this product/service/feature]
to [these target customers]
we will achieve [this business outcome]
We will know this is true
when see [this market feedback]

36. Experiment Examples
Customer interview - Learn
User testing - Learn/Confirm
404 - Confirm
Landing page - Confirm
Concierge - Confirm
Wizard of Oz - Confirm
Ad words - Confirm

37. Successful products need
focused, empowered
product owners

38. Be more Banksy.

39. Thank You
Any Questions?
@spencerturner