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How
UX&Data
Storytelling
Can Shape Policy
Thinking Machines is a full 
stack data science consultancy, 
with offices in Manila Philippines,
and San Francisco, California. 
We solve business problems 
with data.
About Me

SCALE:
1 circle = 1 hour
1 column = 1 week
Graphic Design
Data Visualization
UX Design
Web Design
Motion Graphics
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Today:

01 Meet the Policy Makers
02 The Long Journey of Design Policy 
in the Philippines
03 How UX Fits Into Data Storytelling
04 Case Study 1: Road Safety
Designing as a Citizen
05 Case Study 2: Road Budget Tracking
Designing with the Government
01
Meet the
Policy Makers
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
David Yap
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
The road to hell is paved
with bad data.
Reina Reyes
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
02
The Long Journey 
of Design Policy
In the Philippines
Design
Design
"A way of thinking and a problem-
solving process that is user-
centered, collaborative, multi-
disciplinary and makes ideas
tangible, whether in the form of
products, services or
experiences."
RA
10557
The City of
Good Design
1239 km
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
The road to good design is
full of red tape
03
How UX Fits Into
Data Storytelling
=
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
=
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
It’s not just about making it pretty
People feel threatened by
very large numbers
Facts + Feelings = 
Data Storytelling
Visualization Analysis Framework
problem
driven work
Anthropology/
Ethnography/
Psychology

Design
Computer Science
Tamara Munzner, Information Visualization
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
What kind of data is relevant to our users?
04
Case Study: 
Road Safety
Designing as a Citizen
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Get the most bang
for your data
02 Road Danger Story Part 1
Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 3
Road Danger Story Part 3
02 Road Danger Story Part 3
02 Road Danger Story Part 3
02 Road Danger Story Part 3
It’s not just a graph, 
it’s a graphic
NATHAN YAU
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
05
Case Study: 
Road Budget Tracking
Designing with the Government
Roads are the arteries
of a country
The Philippines will
spend P766.5 billion
on roads this year
Are the roads being built?
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Multiple Agencies 
+
Multiple Databases
+
No Unique ID
How do you follow 

one project from the first
database to the last?
algorithm
The Matching Algorithm

✦ Text Normalization
the process of transforming text into a single canonical form that it
might not have had before
✦ Text Vectorization
an algebraic model for representing text documents as vectors of
identifiers, such as, for example, index terms
✦ tf-idf 
short for term frequency–inverse document frequency, is a numerical
statistic that is intended to reflect how important a word is to a
Your idea is only as good
as how you present it
The Matching Algorithm
The Matching Algorithm
The Matching Algorithm
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Initial User Testing
Insights
✦ Personas: Government Officials, Employees, 

Accountants, Journalists
✦ Officials: Importance of Budget Integrity and Faithfulness
Feature: Dashboard to look at the big picture
✦ Employees: Checking on Individual Projects
Feature: More pictures
✦ Journalists: Looking for stories for their beat
Feature: Maps
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
The City of
Good Design
1239 km
In Summary
✦ Data Visualisation isn’t just about making pretty charts, 

it has its own language.
✦ Making your visualisation more accessible and seen by
more people is good. But if it miscommunicates, it can be
worse than not being seen at all.
✦ Data can be cold, add emotion to humanise your story.
✦ Design should happen before data is processed.
✦ Who, What, Why, How?
#makefactscoolagain
Read more data
stories on our blog
stories.thinkingmachin.es
Follow Us
/thinkdatasci
@thinkdatasci
✦
✦

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