You'll learn:
- How to use quantitative and qualitative data for decisionmaking
- How to create and validate your hypotheses
- How to evaluate solutions to product problems
29. Step 1: Identify the Biggest Problem
Use Funnel Metrics
Step 2: Understand Why
30. Step 1: Identify the Biggest Problem
Use Funnel Metrics
Step 2: Understand Why
Observational Usability
31. Step 1: Identify the Biggest Problem
Use Funnel Metrics
Step 2: Understand Why
Observational Usability Qual
32. Problem Possibilities
Create Account
Select Plan
Payment Info
Address
Confirm
Thanks & Up Sell
-36 People
• Didn’t have payment info handy
• Confused by specific question
• Looked for promo code
33. Step 1: Identify the Biggest Problem
Use Funnel Metrics
Step 2: Understand Why
Observational Usability
Step 3: Propose Solutions
34. Step 1: Identify the Biggest Problem
Use Funnel Metrics
Step 2: Understand Why
Observational Usability
Step 3: Propose Solutions
Create Solution Hypotheses
51. Step 1: Identify the Biggest Problem
Interview Current Users
Step 2: Understand What
Study Relevant Metrics
Step 3: Propose Solutions
Create Solution Hypotheses
52. Step 1: Identify the Biggest Problem
Look atYour Sales Pipeline
Step 2: Understand Why
Interview People Who Said No
Step 3: Propose Solutions
Create Solution Hypotheses
53. Step 4: Learn & Iterate*
*The last step is always learn & iterate!