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EMOTIONAL
UXDESIG
N
Insuk Ko UI & UX Designer
It is for making
your website
work better
WHY? EMOTIONAL
UX
It also make a
profound imprint
on our long-term
memory
WHY? EMOTIONAL
UX
“People will forget what you
said, and what you did, but they
will never forget the way you
made them feel.”
- Maya Angelou-
WHAT IS? EMOTIONAL
UX
Survival FulfilledVS
Pleasurable
Maslow’s Hierarchy of Needs.
WHAT IS? EMOTIONAL
UX
Pleasurable
Usable
Reliable
Functional
Esteem
Love & Belonging
Safety
Physiology
Self actualization
CASE STUDY / EMOTIONAL
UX
Terje
Haakonsen
Photojoj
o
MailChim
p
EMOTIO
N
Implementing
HOW TO / EMOTIONAL UX
Nice small kindness
HOW TO / EMOTIONAL UX
Humor
HOW TO / EMOTIONAL UX
Humor
HOW TO / EMOTIONAL UX
HOW TO / EMOTIONAL UX
Humor
HOW TO / EMOTIONAL UX
Humor
HOW TO / EMOTIONAL UX
Friendl
y
HOW TO / EMOTIONAL UX
Friendl
y
HOW TO / EMOTIONAL UX
Friendl
y
HOW TO / EMOTIONAL UX
Caring
HOW TO / EMOTIONAL UX
Caring
HOW TO / EMOTIONAL UX
Connected
HOW TO / EMOTIONAL UX
Connected
HOW TO / EMOTIONAL UX
Proper
Img
HOW TO / EMOTIONAL UX
Proper
Img
HOW TO / EMOTIONAL UX
Personalit
y
Personality
Can website itself has a personality?
*
BRANDING / EMOTIONAL
UX
Brand Name
Over View
Brand Traits
Personality
Map
Visual Lexicon
Voice
Copy Example
Engagement
Methods
Brand Persona
BRANDING / EMOTIONAL
UX
Exercise
BRANDING / EMOTIONAL
UX
01.
Shall we build brand persona
on True Coffee website?
02.
Let’s make wireframe based
on your Brand Persona
Reference
BRANDING / EMOTIONAL
UX
Caravan
Seattle’s best coffee
Kinfolk
Ouur
Design for HUMAN
EMOTIONAL UX
WHO YOU
ARE
EMOTIONAL UX
Aware of

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Emotional UX Design by Insuk Ko

Hinweis der Redaktion

  1. Example: similar error different interactions of sites. (beautiful things work better) Sure, the design of your site is important in providing information about your brand and guiding people to taking specific actions, but UX is more than the interaction with your site. What happens after your users visit your website? Where do they go? Are they calling you? Are they placing an order? Are they stopping into your brick and mortar? If and/or when they take the next step to becoming a customer, how are you delighting them (along the way and after they become a customer)? Ensuring your customers are happy is part of UX. In fact, it’s a big part of it.
  2. To evoke positive emotion to attract and retain users / - To engage users and get them excited about the service or brand of the site/ Talking bout advertisement effect, Whether we recognize or not It came up when we have to make decision.
  3. We could certainly live contented lives meeting only the bottom three strata of the needs pyramid—physiological comfort, safety, and belonging. But it’s in that top layer that we can live a truly fulfilled life.
  4. Talking bout advertisement effect, Whether we recognize or not It came up when we have to make decision.
  5. Humor is an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. What’s hilarious for one person might be ridiculous, embarrassing or even insulting to someone else.
  6. Humor is an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. What’s hilarious for one person might be ridiculous, embarrassing or even insulting to someone else.
  7. Feathers / iphone app for twitter
  8. If your brand is a person, who would it be?
  9. Distribute BP of mailChimp
  10. Mockingbird - http://www.axure.com/
  11. In the end, it is for human, not user. What you see / eat / think become you, so you as a designer need to experience lots of positive things in order to produce good design. Humanistic value is fundamental concern to the designer, People visit your website is not just user but person like you, and your beloved ones.
  12. What you see, what you eat, what you feel, determines who you are. Experience good, positive things to influence on your design. How you are? What you want to make? How you want to make? How you want to tell it to people?