A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

1. @Speaker #LavaCon
UX for Content Strategists
and Technical Writers
What is User Research?
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
www.usabilitycounts.com
Troy Parke
Associate UX Director, Disney
@uxhow
www.uxhow.com

2. What is User Research?
@usabilitycounts

3. A Definition
The process of
understanding the
impact of design
on an audience.”
Mike Kuniavsky, Xerox PARC “
@usabilitycounts @uxhow

4. The only way to
find out if it really
works is to test it.”
Steve Krug, Author “
@usabilitycounts @uxhow

5. What are some methods?
@usabilitycounts

6. Contextual Inquiry
@usabilitycounts @uxhow #lavacon

7. Provisional Personas
@usabilitycounts @uxhow #lavacon

8. Usability Testing
@usabilitycounts @uxhow #lavacon

9. @usabilitycounts @uxhow #lavacon
Analytics

10. Rich Personas
@usabilitycounts @uxhow #lavacon

11. Who’s doing it now?
@usabilitycounts

12. The Competencies of User Experience
User Research
and Analytics
Understanding the
users through
observations and
data
@usabilitycounts @uxhow
Content
Strategy
Planning for the
creation, delivery
and governance of
usable content
Information
Architecture
Organizing
information in a
product or website
in a usable way
Interaction
Design
Designing interactive
behaviors with a
specific focus on
their use
Visual
Design
Designing the visual
qualities in an
aesthetically
pleasing way
Front End
Development
Building the
interactive behaviors
to be used by the
end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

13. User Research
and Analytics
@usabilitycounts @uxhow #lavacon
Content
Strategy
Visual
Design
Front End
Development
Researcher
Information
Architecture
Interaction
Design

14. Interaction Designer
User Research
and Analytics
@usabilitycounts @uxhow #lavacon
Content
Strategy
Information
Architecture
Interaction
Design
Visual
Design
Front End
Development

15. How to get involved in the
process?
@usabilitycounts

16. Just do it.
@usabilitycounts @uxhow #lavacon

17. Recommended Resources
@usabilitycounts

18. @usabilitycounts @uxhow #lavacon
Don’t Make
Me Think
Steve Krug

19. User Research on Twitter
• Jared Spool — @jmspool @UIE
• Jonathan Colman — @jcolman
• Alan Cooper — @MrAlanCooper
@usabilitycounts @uxhow #lavacon

20. Exercise
@usabilitycounts

21. Travel Website: Contextual Inquiry
Develop three provisional personas based on information
supplied by Troy and Patrick.
• Who are they?
• What do they want?
@usabilitycounts @uxhow #lavacon
• How they would do it?
• Why would they do it?