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Tactics of Innovation 10 Rules forintroducing  new ideas to people  who are resistant Joel Barker & James Bright
Key Sources ,[object Object],[object Object],[object Object]
Invention vs. Innovation ,[object Object],[object Object]
Assumptions to Begin ,[object Object],[object Object]
Assumptions ,[object Object],[object Object]
Assumptions ,[object Object],[object Object]
Assumptions ,[object Object],[object Object]
Tactics of Innovation 10 Rules:
Perceived Advantage ,[object Object]
Compatibility ,[object Object]
Perceived Simplicity ,[object Object]
Divisibility ,[object Object]
Coummunicability ,[object Object]
Reversability ,[object Object]
Relative Costliness ,[object Object],[object Object],[object Object]
Credibility ,[object Object]
Reliability ,[object Object],[object Object]
Failure Consequences ,[object Object],[object Object]
How Many Do You Need? ,[object Object],[object Object]
The Excuses ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]

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Tactics Of Innovation

  • 1. Tactics of Innovation 10 Rules forintroducing new ideas to people who are resistant Joel Barker & James Bright
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