Traditional marketing has been flipped on its head. Marketers know that today’s customers are much more savvy. They no longer listen to bullhorns and are skeptical of being oversold. Marketers know they must be successful in creating and distributing solid content that creates dialogue. Yet only 4 in 10 marketers have a documented content marketing strategy in place. As content marketing continues to grow, how can marketers create a winning strategy that turns into business results?
In this presentation, you will learn how to:
- Understand where most content marketers go wrong in content development
- Develop a winning content marketing game plan
- Create, develop and distribute results-driven content
18. 1 Just get started. You’ll lose months waiting for the perfect plan.
2 Map your content to each stage of your funnel.
3 Be prolific (within reason) and see where you get traction.
4 It takes 60 days to build your content marketing muscle.
5 Once you hit ~100 posts, spend 30% of your time optimizing old posts.
6 Don’t measure your content marketing team solely on conversion.
7 Your tip here . . .
7 content marketing takeaways