1. MANAGE YOUR ONLINE REPUTATION
OWN YOUR BRAND
Tasha “TC”Cooper
President of Upward Action®
Founder of LawyersLaunchpad™

2. Value-based content that reinforces a clear
identity is essential to building an influential
brand and powerful reputation.
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

3. WHAT’S A BRAND ANYWAY?
Perception
Reputation
Value
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

4. BUILD YOUR ASSETS
Before you can protect your online brand
you’ve got to build one.
Domain Name(s)
Major Social Networks
LinkedIn
LinkedIn Company Page
Twitter
Facebook
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

5. CLEAN UP YOUR ACT
Start with a Google search
Complete personal profiles that are visible.
Optimize your profiles with keywords
Add a professional photo where possible.
 Let people know where they can find you.
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

6. POSITION TO INFLUENCE
Be Responsive
Add Value
Create content
Distribute content
Curate content
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

7. POSITION TO PROTECT
Your law firm name
Your name
Key clients
Key prospective clients
Key players in your practice area
© 2015 Upward Action LLCwww.LawyersLaunchpad.com

8. Leverage Your
Time with Tools!
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

9. LET GOOGLE BRING INFO TO YOU
Google Alerts (Me on the Web)
www.Google.com/alerts
© 2015 Upward Action LLC

10. TWEETS IN YOUR INBOX
Tweet Alarm
www.TweetAlarm.com
© 2015 Upward Action LLC

11. GO DEEP WITH TWITTER
Topsy
www.Topsy.com
© 2015 Upward Action LLC

12. REAL TIME STATS
IceRocket
www.IceRocket.com
© 2015 Upward Action LLC

13. GET SENTIMENT AND MORE
SocialMention
www.SocialMention.com
© 2015 Upward Action LLC

14. CREATE A SYSTEM . AUTOMATE IT.
IFTTT (If Then, Then That)
www.Ifttt.com
© 2015 Upward Action LLC

15. AUTOMATE. AUTOMATE. AUTOMATE.
Zapier
www.zapier.com
© 2015 Upward Action LLC

16. MONITOR WHERE
LAWYERS LIVE ONLINE
Avvo.com
LawyerRatingz.com
Superlawyers.com
Martindale.com
Lawyers.com
Visit www.LawyersLaunchpad.com to learn more
about these online communities.
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

17. MANAGE NEGATIVE FEEDBACK
Always take the higher ground.
Remain professional, always.
Never reveal client information in defense.
Try to move the conversation offline.
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

18. A commitment to consistent action
that strengthens your online brand.
© 2015 Upward Action LLC
www.LawyersLaunchpad.com
THE SECRET TO MANAGING YOUR ONLINE REPUTATION

19. Build an influential online reputation with a
strong social media program.
We can help.
Our social media management programs start at
$750 a month.
Let’s talk about it!
Contact us at:
LawyersLaunchpad@UpwardAction.com
© 2015 Upward Action LLC
www.LawyersLaunchpad.com

20. Connect with us online:
Twitter: http://Twitter.com/UpwardAction
Facebook: http://Facebook.com/UpwardAction
LinkedIn: http://LinkedIn.com/UpwardAction
© 2015 Upward Action LLC
www.LawyersLaunchpad.com