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NEWSPAPER OF THE FUTURE
INTERACTION   NEW MEDIA   EXPERIENCES
STATUS QUO
“THE FUTURE IS ALREADY HERE.
IT’S JUST UNEVENLY DISTRIBUTED.”




                       - WILLIAM GIBSON
1. PARADIGM SHIFTS
2. ELECTRONIC INK
3. NEW CONTENT
4. JOURNALISM 2.0
PARADIGM
SHIFTS
FROM STANDARDIZATION




              TO CUSTOMIZATION
FROM TRANSACTION




         TO CONTINUAL EXCHANGE
FROM AUDIENCES




                 TO PARTICIPANTS
FROM MESSAGE




               TO DIALOGUE
FROM INFLUENCE




                 TO RELATIONSHIP
THE ADVANTAGES
OF NEWSPAPERS
ELECTRONIC
INK
AMAZON HAS SOLD
250.000 KINDLE READERS
AMAZON HAS DIGITALIZED
MORE THAN 200.000 BOOKS
SONY: “WE WANT TO BE FOR
BOOKS WHAT APPLE IS TO MUSIC.”
PHILIPS’ VISION OF
THE BOOK OF THE FUTURE
PHILIPS’ VISION
PHILIPS BUD PÅ OF
THE BOOK OF THE FUTURE
FREMTIDENS DIGITALE BOG
PHILIPS’ VISION OF
THE BOOK OF THE FUTURE
PLASTIC LOGIC
ELECTRONIC READING DEVICE
PLASTIC LOGIC
ELECTRONIC READING DEVICE
?????
ETCH A SKETCH
NOW WITH CURRENT
1. FLEXIBLE DEVICE
2. READER-FRIENDLY
3. LOW ENERGY CONSUMPTION
4. “UNLIMITED” STORAGE
5. ALWAYS ONLINE
ESQUIRE PUBLISHED 100.000
COPIES WITH E-INK COVER IN
OCTOBER 2008
ESQUIRE PUBLISHED 100.000
COPIES WITH E-INK COVER IN
OCTOBER 2008
NEW
CONTENT
MEDIA CONTENT


★ CUSTOMIZED CONTENT
★ CONTEXT-AWARE CONTENT
★ ENGAGEMENT AND PARTICIPATION
BUSINESS MODELS


★ CONTEXTUAL ADS
★ MICRO PAYMENT
★ THE MEDIA COMPANIES’ “LONG TAIL”
THE DUSTY LONG TAIL
JOURNALISM
2.0
NEW MEDIA STORY
                                       Quotes
                             Photos              Links


                           Video        Story       Feed

                            Audio                 Corrections
                                      Comments


Kilde: Jeff Jarvis, 2008
NEW MEDIA STORY PROCESS
                                                         Publication
   Diskussion                                                                    Follow-up
     Discussion
                                                                   Corrections
Idea                                  Interviews

                                                           Story

                                             Reporting
                                   Answers                             Comments
                             Questions
                                                           Links



  Kilde: Jeff Jarvis, 2008
NEW JOURNALIST TITLES
NEW JOURNALIST TITLES
              INNOVATION JOURNALIST
NEWS PROGRAMMER
             SOCIAL MEDIA FACILITATOR
CROSS MEDIA AGENT
                COMMUNITY MANAGER
 CONTENT CURATOR
               INFORMATION AGENT
MOBILE JOURNALIST
COMMUNITY MANAGER


 “A community is a very delicate thing.You have to let it
 grow at the speed it is comfortable growing at, let it turn
 into whatever it turns itself into and remember never take
 anything from it without giving back in some way.”
                      - Jeffrey Kalmikoff, CCO, Threadless.com
Navlestreng.dk




                 Blogs.usatoday.com/cruiselog
CONTENT CURATOR
Businessweek.com




                   Wowowow.com
CROSS MEDIA AGENT

 quot;Everyone
has
to
be
able
to
work
with
and
operate

 on
all
media
platforms
in
the
corporation.
In
this
way

 journalists
will
have
more
resources
to
work
with.

 Instead
of
sending
three
journalists
from
different

 channels
to
cover
a
football
match,
we
will
have

 someone
who
report
the
results,
one
who
write
a

 portrait
of
the
goal
scorer
and
one
who
live
blogs.quot;
       - Lisbeth
Knudsen,
Editor
in
Chief,
Berlingske
Tidende
                                  World
Editors
Forum
2008
CROSS MEDIA AGENT

 quot;Everyone
has
to
be
able
to
work
with
and
operate

 on
all
media
platforms
in
the
corporation.
In
this
way

 journalists
will
have
more
resources
to
work
with.

 Instead
of
sending
three
journalists
from
different

 channels
to
cover
a
football
match,
we
will
have

 someone
who
report
the
results,
one
who
write
a

 portrait
of
the
goal
scorer
and
one
who
live
blogs.quot;
       - Lisbeth
Knudsen,
Editor
in
Chief,
Berlingske
Tidende
                                  World
Editors
Forum
2008
“A NEWSPAPER IS A WRITTEN PUBLICATION
CONTAINING NEWS, INFORMATION AND
ADVERTISING, USUALLY PRINTED ON LOW-
COST PAPER CALLED NEWSPRINT.
NEWSPAPERS ARE MOST OFTEN
PUBLISHED ON A DAILY OR WEEKLY BASIS,
AND THEY USUALLY FOCUS ON ONE
PARTICULAR GEOGRAPHIC AREA WHERE
MOST OF THEIR READERS LIVE.”
                          SOURCE: WIKIPEDIA.ORG
WWW.SEISMONAUT.COM

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Newspaper Of The Future

  • 2. INTERACTION NEW MEDIA EXPERIENCES
  • 4. “THE FUTURE IS ALREADY HERE. IT’S JUST UNEVENLY DISTRIBUTED.” - WILLIAM GIBSON
  • 5. 1. PARADIGM SHIFTS 2. ELECTRONIC INK 3. NEW CONTENT 4. JOURNALISM 2.0
  • 7. FROM STANDARDIZATION TO CUSTOMIZATION
  • 8. FROM TRANSACTION TO CONTINUAL EXCHANGE
  • 9. FROM AUDIENCES TO PARTICIPANTS
  • 10. FROM MESSAGE TO DIALOGUE
  • 11. FROM INFLUENCE TO RELATIONSHIP
  • 12.
  • 15.
  • 16. AMAZON HAS SOLD 250.000 KINDLE READERS
  • 17. AMAZON HAS DIGITALIZED MORE THAN 200.000 BOOKS
  • 18. SONY: “WE WANT TO BE FOR BOOKS WHAT APPLE IS TO MUSIC.”
  • 19.
  • 20.
  • 21. PHILIPS’ VISION OF THE BOOK OF THE FUTURE
  • 22. PHILIPS’ VISION PHILIPS BUD PÅ OF THE BOOK OF THE FUTURE FREMTIDENS DIGITALE BOG
  • 23. PHILIPS’ VISION OF THE BOOK OF THE FUTURE
  • 26.
  • 27. ETCH A SKETCH NOW WITH CURRENT
  • 28.
  • 29.
  • 30. 1. FLEXIBLE DEVICE 2. READER-FRIENDLY 3. LOW ENERGY CONSUMPTION 4. “UNLIMITED” STORAGE 5. ALWAYS ONLINE
  • 31. ESQUIRE PUBLISHED 100.000 COPIES WITH E-INK COVER IN OCTOBER 2008
  • 32. ESQUIRE PUBLISHED 100.000 COPIES WITH E-INK COVER IN OCTOBER 2008
  • 34. MEDIA CONTENT ★ CUSTOMIZED CONTENT ★ CONTEXT-AWARE CONTENT ★ ENGAGEMENT AND PARTICIPATION
  • 35. BUSINESS MODELS ★ CONTEXTUAL ADS ★ MICRO PAYMENT ★ THE MEDIA COMPANIES’ “LONG TAIL”
  • 37.
  • 39. NEW MEDIA STORY Quotes Photos Links Video Story Feed Audio Corrections Comments Kilde: Jeff Jarvis, 2008
  • 40. NEW MEDIA STORY PROCESS Publication Diskussion Follow-up Discussion Corrections Idea Interviews Story Reporting Answers Comments Questions Links Kilde: Jeff Jarvis, 2008
  • 42. NEW JOURNALIST TITLES INNOVATION JOURNALIST NEWS PROGRAMMER SOCIAL MEDIA FACILITATOR CROSS MEDIA AGENT COMMUNITY MANAGER CONTENT CURATOR INFORMATION AGENT MOBILE JOURNALIST
  • 43. COMMUNITY MANAGER “A community is a very delicate thing.You have to let it grow at the speed it is comfortable growing at, let it turn into whatever it turns itself into and remember never take anything from it without giving back in some way.” - Jeffrey Kalmikoff, CCO, Threadless.com
  • 44. Navlestreng.dk Blogs.usatoday.com/cruiselog
  • 46. Businessweek.com Wowowow.com
  • 47. CROSS MEDIA AGENT quot;Everyone
has
to
be
able
to
work
with
and
operate
 on
all
media
platforms
in
the
corporation.
In
this
way
 journalists
will
have
more
resources
to
work
with.
 Instead
of
sending
three
journalists
from
different
 channels
to
cover
a
football
match,
we
will
have
 someone
who
report
the
results,
one
who
write
a
 portrait
of
the
goal
scorer
and
one
who
live
blogs.quot; - Lisbeth
Knudsen,
Editor
in
Chief,
Berlingske
Tidende World
Editors
Forum
2008
  • 48. CROSS MEDIA AGENT quot;Everyone
has
to
be
able
to
work
with
and
operate
 on
all
media
platforms
in
the
corporation.
In
this
way
 journalists
will
have
more
resources
to
work
with.
 Instead
of
sending
three
journalists
from
different
 channels
to
cover
a
football
match,
we
will
have
 someone
who
report
the
results,
one
who
write
a
 portrait
of
the
goal
scorer
and
one
who
live
blogs.quot; - Lisbeth
Knudsen,
Editor
in
Chief,
Berlingske
Tidende World
Editors
Forum
2008
  • 49.
  • 50. “A NEWSPAPER IS A WRITTEN PUBLICATION CONTAINING NEWS, INFORMATION AND ADVERTISING, USUALLY PRINTED ON LOW- COST PAPER CALLED NEWSPRINT. NEWSPAPERS ARE MOST OFTEN PUBLISHED ON A DAILY OR WEEKLY BASIS, AND THEY USUALLY FOCUS ON ONE PARTICULAR GEOGRAPHIC AREA WHERE MOST OF THEIR READERS LIVE.” SOURCE: WIKIPEDIA.ORG