Xerox's social media performance was analyzed from October 1st to December 31st, 2015 across Facebook, Twitter, and other platforms. On Facebook, Xerox gained nearly 1,000 new fans and had an average engagement score of 73. The majority of Xerox's 198,000 Twitter followers are from worldwide. Hashtags like #workingbetter and #innovation engaged the most on Twitter, while posts with links engaged best on Facebook. Xerox responded to around 6% of mentions and replies on both platforms.

1. XEROX
onSocial Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Xerox FB

2. Xerox: Social Media Report
This report looks at how
Xerox
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Xerox
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,300,735 942 .07% Worldwide
Mostly Older, Female and
Attached.
Xerox

6. Engagement Score Total Fan Posts
73 503
Total Posts Brand Response Rate
125 3.18%
Total Likes Avg. Reply Time
40,810 2 days, 15 hrs, 50 mins
Total Comments General Sentiment
1,152 Positive
Total Shares
2,679
BRAND POSTS FAN POSTS
Brand Overview

7. 1,295K
1,296K
1,297K
1,298K
1,299K
1,300K
1,301K
1,302K
1,303K
1,304K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,300,735
New Fans
942

8. Engagement
0
250
500
Xerox had an average engagement score of 73 and a highest of 299.

9. Community Analysis
Xerox fans are mostly Older, Female and Attached. Xerox fans are largely from Egypt followed by United States.
Fan Demographics Distribution of Fans
39%
61%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
Egypt
United States
Mexico
India
Chile
United Kingdom
Greece
Saudi Arabia
Canada
Belgium

10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
business 10
PARC 7
2016 7
Xerox 7
innovation 7

11. 6%
94%
Brand Participation Brand Non Participation
63%
6%
31%
Posititve Negative Neutral
Brand Posts - Engagement
Xerox responded to 8 conversations generated by the 125
Posts they published.
Xerox receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most EngagingBrand Posts
11-NOV-15, WED 2:18PM
To all the men and women who have
served and are currently serving our
country – THANK YOU. Thank yo ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
427 1,970 31 222 Positive
23-OCT-15, FRI 6:00AM
Iconic print. Which of these was hanging
on your bedroom wall?
http://xerox.bz/1hZNHjU
09-OCT-15, FRI 1:15PM
We want to thank our everyday super
heroes that value and take action to
deliver outstanding results ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
299 1,695 79 68 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
241 1,659 34 32 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 20 40 60 80 100
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 20 40 60 80 100 120
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Xerox 260
support 164
Wreaths 134
Team Xerox 129
America 118
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Xerox responded to 16 conversations generated by the 503
Posts fans published.
Xerox appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
3%
97%
Brand Participation Brand Non Participation
53%
6%
41%
Posititve Negative Neutral

16. Campaign Intel
0 2 4 6 8 10 12 14
0 10 20 30 40 50 60
#InnovationDay
#HIMSS16
#WorkingBetter
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tracks and tags social media campaigns from XEROX. The chart below is a selection of campaigns
that have been tracked and are not restricted to the time period analyzed.

17. Analysis of
Xerox
Twitter Account
Oct 01, 2015 - Dec 31, 2015

18. Brand Overview
FOLLOWERS COUNTRY
198,123 Worldwide
Xerox
@Xerox

19. Engagement Score
39
Total Proactive Tweets
403
Retweets Total
124
Replies Total
194
Favorites Total
2,576
Total Mention
2,817
Total Retweets
2,458
Response Rate (%)
6.85%
Average Reply Time (mins)
381
Most Engaging
#LaborDay
Most Recent
#FlashbackFriday
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

20. 198K
198K
198K
198K
198K
198K
199K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
FollowerGrowth
Total Followers
198,123

21. 2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
FolloweeGrowth
Total Followees
1,582
New Followees
4

22. Engagement
0
250
500
750
Xerox had an average engagement score of 39 and a highest of 561.

23. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
403 124

24. These 50 posters rocked the world -
which is your favorite?
https://t.co/jGebvfKumH
https://t.co/6p..
20-Oct-15, Tue 02:04PM
ENGMT. FAV. REPLIES RETWEETS
978 762 67 549
Top EngagingTweets
We stand in solidarity with the people of
France. #PrayForParis
https://t.co/RjcvIa8a5o
Technology is pushing the boundaries of
customer service:
http://t.co/1mYMWgInep
http://t.co/S4pyKb..
14-Nov-15, Sat 08:59AM
ENGMT. FAV. REPLIES RETWEETS
561 109 1 131
06-Oct-15, Tue 03:41PM
ENGMT. FAV. REPLIES RETWEETS
318 63 8 56
NO IMAGE NO IMAGE NO IMAGE

25. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350 400 450
0 5 10 15 20 25 30 35 40 45
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

26. 0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450 500
#workingbetter*
#wtalive*
#print*
#innovation*
#cxotalk*
#xerox*
#quote*
#cipd15*
#csedweek*
#ceo*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

27. 0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
workingbetter wtalive print innovation cxotalk
Spread of Hashtags by day

28. 0 5 10 15 20 25 30
#ceo*
#workingbetter*
#quote*
#cipd15*
#wtalive*
#cxotalk*
#csedweek*
#xerox*
#innovation*
#print*
Engagement Score
Hashtags - Engagement

29. Average Response Rate : 6.85%
0
20
40
60
80
100
120
140
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
CustomerService

30. Average Reply Time : 6 hours 21 minutes
0
500
1000
1500
2000
2500
3000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
CustomerService

31. Positive Negative Neutral
CustomerService
REPLY ANALYSIS REPLY SENTIMENT
0
20
40
60
80
100
120
140
160
180
200
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

32. 0
100
200
300
400
500
600
700
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

33. 0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

34. Total number of Retweets : 2,458
-100
0
100
200
300
400
500
600
700
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

35. Total number of Mentions: 2,817
-20
0
20
40
60
80
100
120
140
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

36. Influencers
Name Followers Tweets
The Atlantic 1,237,636 3
CNNMoney 1,200,690 1
Expo Milano 2015 737,030 3
Clinton Foundation 626,497 1
Cisco 541,971 1
TOP 5 INFLUENCERS

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