Dive in to the social media metrics behind Royal Enfield's incredible social media presence. See the strategies that drove audience engagement, the content that outperformed everything else and how Royal Enfield engages over 39,655 followers on Twitter.

1. Royal Enfield
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of RoyalEnfield FB

2. Royal Enfield: Social Media Report
This report looks at how
Royal Enfield
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Royal Enfield
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,636,669 39,457 2.47% India
Mostly Young, Male and
Single
Royal Enfield

6. Engagement Score Total Fan Posts
210 1,872
Total Posts Brand Response Rate
89 0.85%
Total Likes Avg. Reply Time
113,836 2 days, 11 hrs, 52 mins
Total Comments General Sentiment
1,658 Neutral
Total Shares
7,173
BRAND POSTS FAN POSTS
Brand Overview

7. 1,570K
1,580K
1,590K
1,600K
1,610K
1,620K
1,630K
1,640K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
1,636,669
New Fans
39,457

8. Engagement
0
250
500
750
1,000
Royal Enfield had an average engagement score of 210 and a highest of 832.

9. Community Analysis
Royal Enfield fans are mostly Young, Male and Single Royal Enfield fans are largely from India followed by
Nepal.
Fan Demographics Distribution of Fans
96%
4%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
India
Nepal
United Arab Emirates
United States
Saudi Arabia
United Kingdom
Australia
Canada
Qatar
Zambia

10. 0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
motorcycle 28
Royal Enfield 23
Rider Mania 12
riders 9
mates 7

11. 9%
91%
Brand Participation Brand Non Participation
79%
15%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Royal Enfield responded to 8 conversations generated by
the 89 Posts they published.
Royal Enfield receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
26-OCT-15, MON 8:30AM
Only motorcyclists will understand the
sense of quiet accomplishment that
riding a motorcycle to the ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
832 11,092 144 466 Positive
20-NOV-15, FRI 12:14PM
The first day of #RiderMania 2015
kickstarted with great festivities and a
celebration of all things ..
22-NOV-15, SUN 6:15AM
Men and their magnificent machines,
arm wrestling and the music yet to
begin! What a day at #RoyalEn ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
757 9,702 72 307 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
645 3,745 27 574 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 50 100 150 200 250
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Royal Enfield 1130
bike 317
service 195
India 139
Ride 112
User Posts
0
10
20
30
40
50
60
70
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Royal Enfield responded to 16 conversations generated
by the 1,872 Posts fans published.
Royal Enfield appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
1%
99%
Brand Participation Brand Non Participation
24%
12%
64%
Posititve Negative Neutral

16. Analysis of
Royal Enfield
Twitter Account
Oct 01, 2015 - Dec 31, 2015

17. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
39,655 3,586 9.94% India
Royal Enfield
@royalenfield

18. Engagement Score
191
Total Proactive Tweets
210
Retweets Total
132
Replies Total
72
Favorites Total
3,063
Total Mention
4,050
Total Retweets
1,585
Response Rate (%)
1.7%
Average Reply Time (mins)
1408
BRAND TWEETS USER TWEETS
Brand Overview

19. 34K
35K
36K
37K
38K
39K
40K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
39,655
New Followers
3,586

20. 0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
198
New Followees
58

21. Engagement
0
250
500
750
1,000
Royal Enfield had an average engagement score of 191 and a highest of 825.

22. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
210 132

23. The motorcycle company with a
legacy is ready for a tête-a-tête
with the French with its first
conc..
07-Oct-15, Wed 11:06AM
ENGMT. FAV. REPLIES RETWEETS
825 90 7 65
Top Engaging Tweets
“The real journey starts where you
stop following the map.”
(PC: http://t.co/0PAbIsjQWr)
#royalen..
(Almost) Everything #ridermania in
one image! Who feels we should
give full points to the person
wh..
14-Oct-15, Wed 08:30AM
ENGMT. FAV. REPLIES RETWEETS
780 58 2 61
21-Nov-15, Sat 12:24AM
ENGMT. FAV. REPLIES RETWEETS
691 72 10 42
NO IMAGE NO IMAGE NO IMAGE

24. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180 200
0 50 100 150 200 250
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

25. 0 20 40 60 80 100 120 140
0 500 1000 1500 2000 2500 3000
#ridermania*
#royalenfield*
#reburnup
#coastalride
#india*
#highwayplayers
#bullet*
#mumbai*
#continentalgt*
#goa*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

26. 0
100
200
300
400
500
600
700
800
900
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
ridermania royalenfield reburnup coastalride india
Spread of Hashtags by day

27. 0 50 100 150 200 250 300 350
#coastalride
#mumbai*
#highwayplayers
#ridermania*
#goa*
#royalenfield*
#continentalgt*
#india*
#bullet*
#reburnup
Engagement Score
Hashtags - Engagement

28. Average Response Rate : 1.7%
0
100
200
300
400
500
600
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

29. Average Reply Time : 23 hours 28 minutes
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

30. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

31. 0
100
200
300
400
500
600
700
800
900
1000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

32. 0
100
200
300
400
500
600
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

33. Total number of Retweets : 1,585
-20
0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

34. Total number of Mentions: 4,050
-100
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

35. Influencers
Name Followers Tweets
Hindustan Times 3,121,552 1
India Today 2,401,520 1
EconomicTimes 1,157,156 1
Real_Bengal_Tiger 149,463 8
Mystic Guru 143,102 6
TOP 5 INFLUENCERS

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