Venture deep in to the social media metrics behind Novartis' incredible social media presence. See the strategies that drove audience engagement and the content that outperformed everything else.

1. Novartis
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Novartis FB

2. Novartis: Social Media Report
This report looks at how
Novartis
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Novartis
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
120,703 13,767 12.87% Worldwide
Mostly Young, Male and
Attached.
Novartis

6. Engagement Score
672
Total Posts
73
Total Likes
52,650
Total Comments
670
Total Shares
3,466
BRAND POSTS
Brand Overview

7. 100K
105K
110K
115K
120K
125K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
120,703
New Fans
13,767

8. Engagement
0
250
500
750
1,000
1,250
Novartis had an average engagement score of 672 and a highest of 1000.

9. Community Analysis
Novartis fans are mostly Young, Male and Attached. Novartis fans are largely from Egypt followed by India.
Fan Demographics Distribution of Fans
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 5K 10K 15K 20K
Egypt
India
Brazil
United States
Pakistan
Italy
Kenya
Portugal
Turkey
Norway

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
disease 16
medicine 11
Novartis Access 10
health 10
patients 10

11. 0%
100%
Brand Participation Brand Non Participation
55%
9%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Novartis responded to 0 conversations generated by the
73 Posts they published.
Novartis receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
18-DEC-15, FRI 12:19PM
Providing affordable access to
medicines starts with great
partnerships. That’s why we’re
grateful t ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 9,613 23 49 Positive
29-OCT-15, THU 1:23PM
“We want to empower the whole
community to reduce the burden of
hypertension, and improve the health
..
16-DEC-15, WED 12:11PM
On December 1, the Novartis
Foundation, FHI 360 and other global
health experts convened in London t
..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 6,332 20 85 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
997 6,196 8 28 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1,000
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Most of Novartis posts were around 'Brand News', and posts around 'Event' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18
0 100 200 300 400 500 600 700 800 900 1000
Patient Stories
Brand News
Product/Offering
Photos
Others
Event
R&D
Contest
Question to fans
Corporate Social…
Facebook App
New Drug Discovery
Number of Posts
Engagement Score
Engagement Score Number of Posts

15. In Novartis Posts about Pharma & Health, News posts
received the highest engagement.
In Novartis Posts about General Happenings, the category
Festival/Greetings received the highest engagement.
Content Intel
About Pharma & Health About General Happenings
0 2 4 6
0 200 400 600 800 1000
Healthcare
Advice/Awareness
Fact
Others
Event
Question to fans
News
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

16. Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8 10 12 14
0 100 200 300 400 500 600 700
World Leprosy Day
#MelanomaJustGotPersonal
#BeautifulMedicine
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. Analysis of
Novartis
Twitter Account
Oct 01, 2015 - Dec 31, 2015

18. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
175,597 12,878 7.91% Worldwide
Novartis
@Novartis

19. Engagement Score
137
Total Proactive Tweets
343
Retweets Total
38
Replies Total
51
Favorites Total
8,498
Total Mention
3,822
Total Retweets
6,488
Total Replies
0
Response Rate (%)
1.33%
Average Reply Time (mins)
6079
Most Engaging
#AnkylosingSpondylitis
Most Recent
#MelanomaJustGotPerso
nal
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

20. 155K
160K
165K
170K
175K
180K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
175,597
New Followers
12,878

21. 0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
457
New Followees
20

22. Engagement
0
250
500
750
Novartis had an average engagement score of 137 and a highest of 666.

23. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
343 38

24. We heard there was a need, so we
made a personalized discussion
guide for those with advanced
breas..
08-Dec-15, Tue 10:04AM
ENGMT. FAV. REPLIES RETWEETS
989 1,094 44 561
Top Engaging Tweets
Let’s help lung cancer patients
around the world this
#LCAM15. Reply w/ words of
support. #LCSM htt..
Want to learn more about advanced
breast cancer? Check out this
video. #Hungry4Science
https://t.co..
05-Nov-15, Thu 03:31PM
ENGMT. FAV. REPLIES RETWEETS
985 790 93 512
08-Dec-15, Tue 10:19AM
ENGMT. FAV. REPLIES RETWEETS
949 464 26 401
NO IMAGE NO IMAGE NO IMAGE

25. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350
0 20 40 60 80 100 120 140 160
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

26. 0 5 10 15 20 25 30 35 40
0 200 400 600 800 1000 1200
#hungry4science*
#lcam15*
#lcsm*
#accesshealth*
#novartis*
#bcam*
#ncds*
#cancer*
#ncd*
#mydcchat
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

27. 0
50
100
150
200
250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hungry4science lcam15 lcsm accesshealth novartis
Spread of Hashtags by day

28. 0 100 200 300 400 500 600 700 800
#mydcchat
#ncd*
#hungry4science*
#lcam15*
#ncds*
#lcsm*
#accesshealth*
#cancer*
#bcam*
#novartis*
Engagement Score
Hashtags - Engagement

29. Average Response Rate : 1.33%
0
20
40
60
80
100
120
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

30. Average Reply Time : 4 days 5 hours 19 minutes
0
5000
10000
15000
20000
25000
30000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

31. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

32. 0
100
200
300
400
500
600
700
800
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

33. 0
50
100
150
200
250
300
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

34. Total number of Retweets : 6,488
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

35. Total number of Mentions: 3,822
-20
0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

36. Influencers
Name Followers Tweets
Cory Booker 1,611,048 1
Ixekizumab Psoriasis 1,474,260 3
World Vision 555,016 1
El Financiero 554,655 1
DiversityInc.com 365,162 20
TOP 5 INFLUENCERS

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