McDonald's Social Media Report Oct-Dec 2015
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This document provides a social media report summarizing McDonald's performance on Facebook and Twitter between October 1st and December 31st, 2015. On Facebook, McDonald's gained over 100,000 new fans and had an average engagement score of 244. Ad campaigns and photos received the highest engagement. On Twitter, McDonald's gained nearly 5,000 new followers and had an average engagement score of 145. Posts with hashtags engaged the best and mentions were most frequent. Customer responses averaged a 8 hours and 56 minutes response time with a 68% response rate.
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McDonald's Social Media Report Oct-Dec 2015
- 1. McDonald’s on Social Media Oct 01 2015 - Dec 31 2015 Cover Images Courtesy of McDonald’s FB
- 2. McDonald’s: Social Media Report This report looks at how McDonald’s performed on social media between October 1st – December 31st, 2015
- 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 4. Analysis of McDonald's Facebook Page Oct 01, 2015 - Dec 31, 2015
- 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 10,534,102 101,242 .97% Worldwide Mostly Young, Female and Attached. McDonald's
- 6. Engagement Score 244 Total Posts 73 Total Likes 290,453 Total Comments 48,158 Total Shares 31,479 Most Engaging Content Type Ad Campaigns Least Engaging Content Type Others BRAND POSTS Brand Overview CONTENT & CAMPAIGNS
- 7. 10,200K 10,300K 10,400K 10,500K 10,600K 10,700K 10,800K 10,900K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 10,534,102 New Fans 101,242
- 8. Engagement 0 250 500 750 1,000 1,250 McDonald's had an average engagement score of 244 and a highest of 959.
- 9. Community Analysis McDonald's fans are mostly Young, Female and Attached. McDonald's fans are largely from United States followed by Mexico. Fan Demographics Distribution of Fans 40% 60% male female 0% 10% 20% 30% 40% 50% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 4,000K 8,000K 12,000K United States Mexico Philippines Puerto Rico Argentina Iran Pakistan Brazil Malaysia Georgia
- 10. 0 1 1 2 2 3 3 4 4 5 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency AllDayBreakfast 16 Deliciousness 15 weekly entry periods 15 Official Rules www.playatmcd.com 15 Game subject 15
- 11. 79% 21% Brand Participation Brand Non Participation 100% 0% 0% Posititve Negative Neutral Brand Posts - Engagement McDonald's responded to 58 conversations generated by the 73 Posts they published. McDonald's receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
- 12. Most Engaging Brand Posts 28-DEC-15, MON 12:35PM Drive-thru to the drive-in. Photo by www.instagram.com/littlecoal at 8:21 PM. #AllDayBreakfast ENGMT. LIKES COMMENTS SHARESSENTIMENT 998 161,990 4,977 7,524 Positive 02-OCT-15, FRI 11:37AM Here’s to never missing the 10:30 cutoff again! Let’s do this, #AllDayBreakfast! Menu items vary. .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 905 26,328 3,837 5,141 Positive NO IMAGE NO IMAGE
- 13. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 60 0 100 200 300 400 500 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 100 200 300 400 500 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
- 14. Most of McDonald's posts were around 'Engagement Oriented Posts', and posts around 'Ad Campaigns' received the highest engagement. Content Intel 0 5 10 15 20 25 30 35 40 45 0 100 200 300 400 500 600 Brand News Special Offer Others Event Recipes/Menu Updates Contest Question to fans Corporate Social… Facebook App Ad Campaigns Engagement Oriented… Occasion specific… Number of Posts Engagement Score Engagement Score Number of Posts
- 15. In McDonald's Posts about General Happenings, the category Festival/Greetings received the highest engagement. Content Intel About General Happenings 0 1 2 0 20 40 60 80 100 120 On Sports Others On Social Media Entertainment Question to fans Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
- 16. Campaign Intel 0 2 4 6 8 10 12 14 0 50 100 150 200 250 300 #HappyFamilyMomen ts McPick 2 for $2 menu #WorldFamousFries Number of Posts Engagement Score Engagement Score Number of Posts This is the performance of a selection of McDonald’s campaigns that have been tagged and tracked by Unmetric and are not restricted to the time period analyzed
- 17. Analysis of McDonalds Corp Tw Twitter Account Oct 01, 2015 - Dec 31, 2015
- 18. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 133,051 4,862 3.79% United States McDonalds Corp Tw @McDonaldsCorp
- 19. Engagement Score 145 Total Proactive Tweets 264 Retweets Total 40 Replies Total 10,197 Favorites Total 7,249 Total Mention 14,795 Total Retweets 7,334 Response Rate (%) 68.43% Average Reply Time (mins) 536 BRAND TWEETS USER TWEETS Brand Overview
- 20. 125K 126K 127K 128K 129K 130K 131K 132K 133K 134K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 133,051 New Followers 4,862
- 21. 12K 12K 12K 13K 13K 13K 13K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 12,448 New Followees -163
- 22. Engagement 0 250 500 750 1,000 1,250 McDonalds Corp Tw had an average engagement score of 145 and a highest of 1,000.
- 23. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 264 40
- 24. Top Engaging Tweets We’re helping to address climate change by working towards sourcing sustainable beef. https://t.co/.. Working towards healthier forests through more sustainable packaging. Learn more, here: https://t.c.. 06-Dec-15, Sun 11:00PM ENGMT. FAV. REPLIES RETWEETS 996 1,529 418 343 01-Dec-15, Tue 10:58PM ENGMT. FAV. REPLIES RETWEETS 901 637 71 189
- 25. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 20 40 60 80 100 120 140 160 180 0 50 100 150 200 250 300 350 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
- 26. 0 50 100 150 200 250 300 0 50 100 150 200 250 300 350 400 450 500 #imlovinit* #alldaybreakfast* #actonclimate* #mcdonalds* #cop21* #createyourtaste* #cyt* #imlovingit* #vlog* #fifa* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
- 27. 0 50 100 150 200 250 300 350 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec imlovinit alldaybreakfast actonclimate mcdonalds cop21 Spread of Hashtags by day
- 28. 0 100 200 300 400 500 600 700 800 900 #createyourtaste* #alldaybreakfast* #vlog* #cyt* #imlovingit* #fifa* #mcdonalds* #cop21* #imlovinit* #actonclimate* Engagement Score Hashtags - Engagement
- 29. Average Response Rate : 68.43% 0 200 400 600 800 1000 1200 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
- 30. Average Reply Time : 8 hours 56 minutes 0 500 1000 1500 2000 2500 3000 3500 4000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec Customer Service
- 31. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
- 32. 0 500 1000 1500 2000 2500 3000 3500 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
- 33. 0 200 400 600 800 1000 1200 1400 1600 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
- 34. Total number of Retweets : 7,334 -500 0 500 1,000 1,500 2,000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
- 35. Total number of Mentions: 14,795 -200 0 200 400 600 800 1,000 1,200 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
- 36. Influencers Name Followers Tweets DR JAMES CABOT 3,563,775 1 McDonald's 3,160,486 1 Inés Sainz 2,194,595 1 NYSE 1,408,081 5 Mundo ESPN 934,211 1 TOP 5 INFLUENCERS
- 37. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now