Dive in to the social media metrics behind KFC Arabia's incredible social media presence. See the strategies that drove audience engagement, the content that outperformed everything else and how KFC Arabia handles over 415,878 followers on Twitter.

1. KFC Arabia
Social Media
Report
Oct 01 2015 - Dec 31 2015

2. KFC Arabia: Social Media Report
This report looks at how KFC Arabia
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
KFC Arabia’s
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,575,693 153,249 6.33%
United
Arab
Emirates
Mostly Young, Male and
Single
KFC Arabia

6. Engagement Score Total Fan Posts
297 1
Total Posts Brand Response Rate
92 0.00%
Total Likes Avg. Reply Time
303,537 0 sec
Total Comments General Sentiment
7,134 Positive
Total Shares
7,838
BRAND POSTS FAN POSTS
Brand Overview

7. 2,300K
2,350K
2,400K
2,450K
2,500K
2,550K
2,600K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,575,693
New Fans
153,249

8. Engagement
0
250
500
750
1,000
1,250
KFC Arabia had an average engagement score of 297 and a highest of 978.

9. Community Analysis
KFC Arabia fans are mostly Young, Male and Single KFC Arabia fans are largely from Egypt followed by Saudi
Arabia.
Fan Demographics Distribution of Fans
54%
46%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
Egypt
Saudi Arabia
United Arab Emirates
Lebanon
Jordan
Kuwait
Morocco
Qatar
Algeria

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
‫دجاج‬‫كنتاكي‬ 27
KFC 20
‫مع‬ 17
‫من‬‫دجاج‬ 15
‫اليوم‬ 15

11. 82%
18%
Brand Participation Brand Non Participation
92%
2%
6%
Posititve Negative Neutral
Brand Posts - Engagement
KFC Arabia responded to 75 conversations generated by
the 92 Posts they published.
KFC Arabia receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
18-NOV-15, WED 9:45AM
‫زنجر‬‫شرمبو‬‫الجديد‬‫من‬‫دجاج‬‫كنتاكي‬ ... ‫طعم‬‫المغامرة‬ !
The NEW Zinger Shrimpo from KFC …
The taste of a ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
978 27,028 971 1,696 Positive
08-OCT-15, THU 11:00AM
The new Box Master Tex Mex from
KFC..The Pleasure of Mexican taste!
06-OCT-15, TUE 4:30AM
‫عيشها‬‫مكسيكي‬‫مع‬‫بوكس‬‫ماستر‬‫تكس‬‫مكس‬ ! ‫أعد‬‫ابتكار‬
‫هذه‬‫الصورة‬،‫مثلما‬‫فعلنا‬‫نحن‬،‫بأسلوبك‬‫الخاص‬‫وشارك‬
‫..الصو‬
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
974 22,925 777 1,988 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
953 37,242 168 107 Positive
NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 200 400 600 800 1,000
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Analysis of
KFC Arabia
Twitter Account
Oct 01, 2015 - Dec 31, 2015

15. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
408,285 9,963 2.50%
United Arab
Emirates
KFC Arabia
@kfcarabia

16. Engagement Score
43
Total Proactive Tweets
192
Retweets Total
11
Replies Total
168
Favorites Total
3,495
Total Mention
2,616
Total Retweets
1,646
Total Replies
0
Response Rate (%)
6.08%
Average Reply Time (mins)
706
BRAND TWEETS USER TWEETS
Brand Overview

17. 392K
394K
396K
398K
400K
402K
404K
406K
408K
410K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
408,285
New Followers
9,963

18. 0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
276
New Followees
7

19. Engagement
0
250
500
KFC Arabia had an average engagement score of 43 and a highest of 276.

20. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
192 11

21. ‫متى‬‫كانت‬‫آخر‬‫مرة‬‫تناولت‬‫فيها‬‫دجاج‬‫لذيذ‬‫على‬‫الغداء؟‬
https://t.co/Phu0Aw4u27
11-Nov-15, Wed 03:30AM
ENGMT. FAV. REPLIES RETWEETS
452 142 24 158
Top Engaging Tweets
‫نقدم‬‫لكم‬‫وجبة‬‫زنجر‬‫شرمبو‬‫الشهية‬ ... ‫طعم‬‫المغامرة‬
https://t.co/dfvyrAXdDt
‫هل‬‫تبحث‬‫عن‬‫مغامرة‬‫حقيقية‬‫؟‬‫ب‬ّ‫جر‬‫ساندويتش‬‫زنجر‬
‫شرمبو‬‫الجديد‬‫من‬‫دجاج‬‫كنتاكي‬
https://t.co/sjceEkMpeJ
21-Dec-15, Mon 03:20AM
ENGMT. FAV. REPLIES RETWEETS
421 204 126 85
06-Dec-15, Sun 05:44AM
ENGMT. FAV. REPLIES RETWEETS
408 237 126 74
NO IMAGE NO IMAGE NO IMAGE

22. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180 200
0 5 10 15 20 25 30 35 40 45 50
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

23. 0 5 10 15 20 25 30
0 10 20 30 40 50 60 70 80 90
#mbcthev
oice*
#kfc*
#zinger*
#shrimpo
#kfcarabi
a
#‫ما‬_‫اطيبه‬
#‫دجاج‬_…
#sogood*
#adventur
e*
#fries*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

24. 0
2
4
6
8
10
12
14
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
mbcthevoice kfc zinger shrimpo kfcarabia
Spread of Hashtags by day

25. 0 5 10 15 20 25 30 35 40 45 50
#zinger*
#fries*
#adventure*
#‫ما‬_‫اطيبه‬
#shrimpo
#mbcthevoice*
#‫دجاج‬_‫كنتاكي‬
#sogood*
#kfc*
#kfcarabia
Engagement Score
Hashtags - Engagement

26. Average Response Rate : 6.08%
0
10
20
30
40
50
60
70
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

27. Average Reply Time : 11 hours 46 minutes
0
2000
4000
6000
8000
10000
12000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

28. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
90
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

29. 0
50
100
150
200
250
300
350
400
450
500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

30. 0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

31. Total number of Retweets : 1,646
-20
0
20
40
60
80
100
120
140
160
180
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

32. Total number of Mentions: 2,616
-10
0
10
20
30
40
50
60
70
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

33. Influencers
Name Followers Tweets
‫مما‬‫راق‬‫لي‬ 164,806 1
‫َرويجي‬‫ن‬. 114,273 3
‫نآف‬ 67,771 1
wikiHow 63,586 1
Queen Maryam #IRAQ~❤ 49,314 2
TOP 5 INFLUENCERS

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