Take a deep dive in to the social media metrics behind HUGO BOSS' social media efforts as it posts asipirational content around its line of luxury products.

1. HUGO BOSS
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Hugo Boss Twitter

2. Hugo Boss: Social Media Report
This report looks at how
HUGO BOSS
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
HUGO BOSS
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
7,584,761 176,035 2.38% Worldwide
Mostly Young, Male and
Attached.
HUGO BOSS

6. Engagement Score
71
Total Posts
176
Total Likes
229,673
Total Comments
5,685
Total Shares
15,424
BRAND POSTS
Brand Overview

7. 7,300K
7,350K
7,400K
7,450K
7,500K
7,550K
7,600K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
7,584,761
New Fans
176,035

8. Engagement
0
250
500
750
HUGO BOSS had an average engagement score of 71 and a highest of 673.

9. Community Analysis
HUGO BOSS fans are mostly Young, Male and Attached. HUGO BOSS fans are largely from United States followed by
Germany.
Fan Demographics Distribution of Fans
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 500K 1,000K 1,500K 2,000K
United States
Germany
Mexico
France
United Kingdom
Italy
Spain
Portugal
India

10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
season 23
BOSS Womenswear 20
BOSS 20
MERCEDES AMG 17
holiday2015 17

11. Most Engaging Brand Posts
25-OCT-15, SUN 7:31PM
Winning in style. Congratulations to Lewis
Hamilton on a brilliant third World
Championship MERCEDES ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
888 43,606 1,537 1,760 Positive
09-DEC-15, WED 11:30AM
The new aviator-inspired chronograph
from the BOSS timepiece collection
10-DEC-15, THU 1:30PM
Looking for gift inspiration? Discover new
eyewear from the BOSS collection
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
554 13,837 979 691 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
539 20,018 143 389 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 20 40 60 80 100
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Analysis of
HUGO BOSS
Twitter Account
Oct 01, 2015 - Dec 31, 2015

14. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
571,592 20,746 3.77% Worldwide
HUGO BOSS
@HUGOBOSS

15. Engagement Score
115
Total Proactive Tweets
198
Retweets Total
22
Replies Total
19
Favorites Total
16,342
Total Mention
8,532
Total Retweets
8,300
Response Rate (%)
0.22%
Average Reply Time (mins)
2556
BRAND TWEETS USER TWEETS
Brand Overview

16. 540K
545K
550K
555K
560K
565K
570K
575K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
571,592
New Followers
20,746

17. 0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
177
New Followees
26

18. Engagement
0
250
500
HUGO BOSS had an average engagement score of 115 and a highest of 416.

19. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
198 22

20. Getting messy with @matshummels -
shooting for the latest issue of
GalaMEN #thisisboss #painting ht..
12-Nov-15, Thu 10:34AM
ENGMT. FAV. REPLIES RETWEETS
728 764 44 418
Top Engaging Tweets
Seduce the one you love this holiday
season #bossthescent
https://t.co/zTchHcnAZq
Submit your questions for World
Champion @LewisHamilton to get
them answered in our Q&A on
Saturday..
25-Dec-15, Fri 12:20PM
ENGMT. FAV. REPLIES RETWEETS
620 513 18 330
09-Dec-15, Wed 12:57AM
ENGMT. FAV. REPLIES RETWEETS
556 586 195 169
NO IMAGE NO IMAGE NO IMAGE

21. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 20 40 60 80 100 120 140 160
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

22. 0 20 40 60 80 100 120
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
#thisisboss*
#asklewis*
#bosssports*
#holiday2015*
#hugoboss*
#fashion*
#fallwinter2015*
#f1*
#bossbespokebag*
#bossthescent*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

23. 0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
thisisboss asklewis bosssports holiday2015 hugoboss
Spread of Hashtags by day

24. 0 50 100 150 200 250 300
#bossbespokebag*
#hugoboss*
#fallwinter2015*
#fashion*
#asklewis*
#bosssports*
#thisisboss*
#f1*
#bossthescent*
#holiday2015*
Engagement Score
Hashtags - Engagement

25. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
16
18
20
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

26. 0
200
400
600
800
1000
1200
1400
1600
1800
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

27. 0
100
200
300
400
500
600
700
800
900
1000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

28. Total number of Retweets : 8,300
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

29. Total number of Mentions: 8,532
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

30. Influencers
Name Followers Tweets
Vijay Mallya 5,006,528 1
Diego Torres 4,159,933 1
Lewis Hamilton 3,237,569 1
WWD 2,855,009 4
Sebastian Rulli 2,477,137 1
TOP 5 INFLUENCERS

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