Hewlett-Packard Social Media Analysis Q4 2015

Hewlett-Packard
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of HP FB

HP: Social Media Report
This report looks at how
HP
performed on social media between
October 1st – December 31st, 2015

Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

Analysis of
HP
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,794,259 46,475 1.24% Worldwide
Mostly Young, Female and
Single
HP

Engagement Score Total Fan Posts
152 3,480
Total Posts Brand Response Rate
170 56.35%
Total Likes Avg. Reply Time
188,778 11 hrs, 43 mins
Total Comments General Sentiment
7,364 Neutral
Total Shares
28,561
Most Engaging Content Type
Others
Least Engaging Content Type
Customer Stories
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

3,720K
3,730K
3,740K
3,750K
3,760K
3,770K
3,780K
3,790K
3,800K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,794,259
New Fans
46,475

Engagement
0
250
500
750
1,000
1,250
HP had an average engagement score of 152 and a highest of 997.

Community Analysis
HP fans are mostly Young, Female and Single HP fans are largely from United States followed by
India.
Fan Demographics Distribution of Fans
45%
55%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
India
Mexico
Egypt
Pakistan
Bangladesh
Brazil
Philippines
Indonesia

0
1
1
2
2
3
3
4
4
5
Brand Posts
Top keywords used Frequency
HP 22
Star Wars 22
gomakethings 17
Reinvent 16
www 13

54%
46%
Brand Participation Brand Non Participation
82%
6%
12%
Posititve Negative Neutral
Brand Posts - Engagement
HP responded to 91 conversations generated by the
170 Posts they published.
HP receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts
10-NOV-15, TUE 1:07PM
Reinvent romance with R2-D2.
#KeepReinventing
www.hp.com/starwars
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 33,963 1,671 17,113 Positive
03-NOV-15, TUE 5:30PM
The force is strong at HP! Thrilled to
be collaborating with Star Wars
#TheForceAwakens. Follow us t ..
29-DEC-15, TUE 3:00PM
STAR WARS CHALLENGE: Fill in the
blank! #AwakenYourForce by
finishing the sentence in the
comments.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
930 27,394 252 1,982 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
884 24,748 960 994 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
time 510
problem 414
days 371
year 358
product 325
User Posts
0
10
20
30
40
50
60
70
80
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

HP responded to 1,961 conversations generated by the
3,480 Posts fans published.
HP appears to participate more when Fan
conversations have greater positive vibes than
negative.
User Posts - Engagement
Brand Responses Sentiment
56%
44%
Brand Participation Brand Non Participation
28%
18%
54%
Posititve Negative Neutral

Most of HP posts were around 'Product Features/Updates', and posts around 'Others' received the
highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 50 100 150 200 250 300 350 400 450 500
Brand News
Others
Event
Product Features/Updates
Corporate Social…
Product/Software Release
Ad Campaigns
Customer Stories
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score

In HP Posts about Consumer Electronics, Fact posts
received the highest engagement.
In HP Posts about General Happenings, the category
Question received the highest engagement.
Content Intel
About Consumer Electronics About General Happenings
0 5 10 15
0 10 20 30 40
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
0 1 2 3 4 5
0 200 400 600 800
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Campaign Intel
0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700 800 900
#EngineeredbyHP
#NeverRunOut
#TheForceAwakens
Number of Posts
Engagement Score
This is the performance of a selection of HP campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

Analysis of
HP
Twitter Account
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
975,522 29,454 3.11% Worldwide
HP
@HP

Engagement Score
65
Total Proactive Tweets
228
Retweets Total
24
Replies Total
467
Favorites Total
13,140
Total Mention
22,007
Total Retweets
5,363
Response Rate (%)
1.26%
Average Reply Time (mins)
1028
Most Engaging
#HPSpecialEdition
Most Recent
#TheForceAwakens
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

935K
940K
945K
950K
955K
960K
965K
970K
975K
980K
12-Oct 26-Oct 9-Nov 23-Nov 7-Dec 21-Dec
Follower Growth
Total Followers
975,522
New Followers
29,454

3K
3K
3K
3K
3K
3K
3K
3K
12-Oct 26-Oct 9-Nov 23-Nov 7-Dec 21-Dec
Followee Growth
Total Followees
2,583
New Followees
1

Engagement
0
250
500
HP had an average engagement score of 65 and a highest of 282.

0
5
10
15
20
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
228 24

Reinvent romance with R2-D2.
https://t.co/Bo08Kls4wm
#KeepReinventing
https://t.co/BM1P1f1CqG
10-Nov-15, Tue 03:19PM
ENGMT. FAV. REPLIES RETWEETS
603 1,073 26 445
Top Engaging Tweets
The force is strong at HP! We're
teaming up w/ Star Wars
#TheForceAwakens.
https://t.co/Bo08KlatEO ..
We challenged @DJSnake to reinvent
the music of Star Wars.
#AwakenYourForce
https://t.co/88mCmQt2MZ..
03-Nov-15, Tue 06:13PM
479 976 28 287
12-Nov-15, Thu 12:00PM
435 705 24 267
NO IMAGE NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 10 20 30 40 50 60 70 80
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

0 5 10 15 20 25 30 35 40 45
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
#hp*
#ad*
#startup*
#unboxing*
#laptop*
#envy*
#awakenyourforce*
#hpwalmart*
#starwars*
#keepreinventing*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hp ad startup unboxing laptop
Spread of Hashtags by day

0 20 40 60 80 100 120 140
#hp*
#hpwalmart*
#unboxing*
#envy*
#keepreinventing*
#laptop*
#ad*
#awakenyourforce*
#startup*
#starwars*
Engagement Score
Hashtags - Engagement

Average Response Rate : 1.26%
0
200
400
600
800
1000
1200
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

Average Reply Time : 17 hours 8 minutes
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
350
400
450
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

0
1000
2000
3000
4000
5000
6000
7000
8000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

0
500
1000
1500
2000
2500
3000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

Total number of Retweets : 5,363
-100
0
100
200
300
400
500
600
700
12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec 31-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

Total number of Mentions: 22,007
-100
0
100
200
300
400
500
600
700
800
900
12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec 31-Dec
Mentions Brand Tweets
Mentions

Influencers
Name Followers Tweets
Windows 5,827,269 6
Intel 4,486,420 4
GMA News 4,209,542 1
kerry washington 3,852,830 1
WWD 2,853,181 5
TOP 5 INFLUENCERS

Thanks!
PleasecontactusatNotJustNumbers@unmetric.comformoreinformation.

Hewlett-Packard Social Media Analysis Q4 2015

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (9)

Similar to Hewlett-Packard Social Media Analysis Q4 2015

Similar to Hewlett-Packard Social Media Analysis Q4 2015 (20)

More from Unmetric

More from Unmetric (20)

Recently uploaded

Recently uploaded (20)

Hewlett-Packard Social Media Analysis Q4 2015