Take a deep dive in to the social media metrics behind FedEx' social media efforts as it talks about how logistics impacts all our lives.

1. FedEx
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of FedEx Twitter

2. FedEX: Social Media Report
This report looks at how
FedEx
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
FedEx
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,051,871 21,385 2.08% Worldwide
Mostly Older, Female and
Attached.
FedEx

6. Engagement Score Total Fan Posts
407 9,776
Total Posts Brand Response Rate
130 30.77%
Total Likes Avg. Reply Time
179,400 11 hrs, 41 mins
Total Comments General Sentiment
15,277 Neutral
Total Shares
18,731
Most Engaging Content Type
Photo
Least Engaging Content Type
Special Offer
Most Prolific Content Type
Corporate Social
Responsibility
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

7. 1,015K
1,020K
1,025K
1,030K
1,035K
1,040K
1,045K
1,050K
1,055K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,051,871
New Fans
21,385

8. Engagement
0
250
500
750
1,000
1,250
FedEx had an average engagement score of 407 and a highest of 979.

9. Community Analysis
FedEx fans are mostly Older, Female and Attached. FedEx fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
38%
62%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
Mexico
India
Brazil
Egypt
Philippines
Canada
Pakistan
United Kingdom

10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
HowTheHolidaysArrive 43
We’re 24
team members 20
FedEx 19
DeliveringThanks 18

11. 78%
22%
Brand Participation Brand Non Participation
94%
2%
4%
Posititve Negative Neutral
Brand Posts - Engagement
FedEx responded to 101 conversations generated by the
130 Posts they published.
FedEx receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
10-DEC-15, THU 10:00AM
On December 4th, our team members
worked with Trees for Troops to deliver
400 trees to deserving mil ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
979 10,375 265 1,364 Positive
13-DEC-15, SUN 6:00PM
Take a tour of the world with us in just
30 seconds and see
#HowTheHolidaysArrive.
07-OCT-15, WED 8:15PM
Wishing you a smooth and peaceful
journey for the remainder of this week.
You're more than halfway t ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
974 3,054 239 1,968 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
897 7,805 227 575 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
package 4899
time 2277
delivery 2146
today 1511
company 1234
User Posts
0
50
100
150
200
250
300
350
400
450
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. FedEx responded to 3,008 conversations generated by the
9,776 Posts fans published.
FedEx appears to participate more when Fan conversations
have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
31%
69%
Brand Participation Brand Non Participation
21%
29%
50%
Posititve Negative Neutral

16. Most of FedEx posts were around 'Corporate Social Responsibility', and posts around 'Photo' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30
0 100 200 300 400 500 600
Brand News
Fact
Others
Event
Corporate Social…
Photo
Ad Campaigns
Employee Stories
Special Offer
Like This Posts
Question
Contest
Festival/Greetings
Alert or FYI
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. In FedEx Posts about General Happenings, the category Entertainment received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600 700 800 900 1000
Social…
Business
Others
Politics
Local Events
Sports
Social Good/ Cause Related
Leisure/Dining
Question
Entertainment
Festival/Greetings
Current Affairs
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts

18. Campaign Intel
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700 800
#SB50
#TravelTuesday
#TreesForTroops 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of FedEx campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

19. Analysis of
FedEx
Twitter Account
Oct 01, 2015 - Dec 31, 2015

20. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
227,346 6,810 3.09% Worldwide
FedEx
@FedEx

21. Engagement Score
108
Total Proactive Tweets
331
Retweets Total
14
Replies Total
468
Favorites Total
12,010
Total Mention
43,877
Total Retweets
5,636
Response Rate (%)
0.84%
Average Reply Time (mins)
630
Most Engaging
#FedEx11
Most Recent
#TBT
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

22. 216K
218K
220K
222K
224K
226K
228K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
227,346
New Followers
6,810

23. 18K
18K
18K
18K
18K
18K
18K
18K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
18,395
New Followees
66

24. Engagement
0
250
500
FedEx had an average engagement score of 108 and a highest of 366.

25. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
331 14

26. Happy SwanQueen Sweater
Anniversary! #TBT
https://t.co/MLqWOwyfjB
01-Oct-15, Thu 05:20PM
ENGMT. FAV. REPLIES RETWEETS
888 384 33 358
Top Engaging Tweets
The #FedEx11 box is all packed and
ready for you. Answer the
question with the proper tags for
your..
Joining FedEx comes with some serious
perks. Start your journey at
FedEx Ground.
https://t.co/q5w1L..
02-Nov-15, Mon 02:56PM
ENGMT. FAV. REPLIES RETWEETS
802 118 348 122
30-Oct-15, Fri 11:31AM
ENGMT. FAV. REPLIES RETWEETS
713 648 51 147
NO IMAGE NO IMAGE NO IMAGE

27. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300
0 20 40 60 80 100 120 140
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

28. 0 20 40 60 80 100 120
0 500 1000 1500 2000 2500 3000 3500 4000
#airandground*
#howtheholidaysarrive*
#tbt*
#fedexground*
#startwith1thing*
#saints*
#fedexsucks*
#fedex11*
#fedex*
#bantrophyhunting*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

29. 0
50
100
150
200
250
300
350
400
450
500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
airandground howtheholidaysarrive tbt fedexground startwith1thing
Spread of Hashtags by day

30. 0 50 100 150 200 250 300 350 400 450
#bantrophyhunting*
#fedex*
#airandground*
#fedexground*
#howtheholidaysarrive*
#fedexsucks*
#saints*
#fedex11*
#startwith1thing*
#tbt*
Engagement Score
Hashtags - Engagement

31. Average Response Rate : 0.84%
0
200
400
600
800
1000
1200
1400
1600
1800
2000
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

32. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

33. 0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

34. 0
500
1000
1500
2000
2500
3000
3500
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

35. Total number of Retweets : 5,636
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

36. Total number of Mentions: 43,877
-200
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

37. Influencers
Name Followers Tweets
NFL 16,482,884 26
Miami HEAT 3,275,948 1
New England Patriots 2,340,187 3
Denver Broncos 1,687,978 2
Chris Sacca 1,677,040 1
TOP 5 INFLUENCERS

38. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
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Social Media Report Now

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