This document summarizes Disney's performance on Facebook and Twitter from October 1st to December 31st, 2015. On Facebook, Disney gained over 2.5 million likes and had an average engagement score of 97. Their most engaging posts celebrated Mickey Mouse's birthday and featured a sneezing emoji. On Twitter, Disney gained over 127,000 followers and had an average engagement score of 420. Hashtags like #theforceawakens and #disneyfalloween engaged the most users. The top influencers mentioning Disney were CNN, Vogue Magazine, Jessie J, Richard Branson, and People Magazine.

1. Disney
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Disney FB

2. Disney: Social Media Report
This report looks at how
Disney
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Disney
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS COUNTRY DEMOGRAPHICS
50,657,409 Worldwide Mostly Older, Female and Attached.
Disney

6. Engagement Score
97
Total Posts
462
Total Likes
2,575,655
Total Comments
49,141
Total Shares
402,950
BRAND POSTS
Brand Overview

7. 50,600K
50,620K
50,640K
50,660K
50,680K
50,700K
50,720K
50,740K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
50,657,409

8. Engagement
0
250
500
750
Disney had an average engagement score of 97 and a highest of 506.

9. Community Analysis
Disney fans are mostly Older, Female and Attached. Disney fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
27%
73%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K
United States
Mexico
India
United Kingdom
Brazil
Indonesia
France
Philippines
Italy

10. 0
5
10
15
20
25
30
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Disney 69
Star Wars 66
Force Awakens 49
Today 43
album 34

11. Most Engaging Brand Posts
18-NOV-15, WED 12:08PM
Oh, boy! Happy birthday to the most
magical Mickey Mouse!
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
950 95,869 2,597 32,958 Positive
14-OCT-15, WED 10:30PM
*sneeze*
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
734 44,563 1,526 14,102 Positive

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250
0 20 40 60 80 100 120 140
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80 100
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Campaign Intel
0 1 2 3 4 5 6 7
0 20 40 60 80 100 120 140 160 180
#TsumTsumTuesday
Backstage with Disney On Broadway:
Celebrating 20 Years
#AskInsideOut
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Disney campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

14. Analysis of
Disney
Twitter Account
Oct 01, 2015 - Dec 31, 2015

15. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
4,669,327 127,942 2.82% Worldwide
Disney Main
@Disney

16. Engagement Score
420
Total Proactive Tweets
395
Retweets Total
31
Favorites Total
778,087
Total Mention
120,178
Total Retweets
377,965
BRAND TWEETS USER TWEETS
Brand Overview

17. 4,450K
4,500K
4,550K
4,600K
4,650K
4,700K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
4,669,327
New Followers
127,942

18. Engagement
0
250
500
750
1,000
Disney Main had an average engagement score of 420 and a highest of 873.

19. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
395 31

20. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350 400 450
0 50 100 150 200 250 300 350 400 450
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

21. 0 10 20 30 40 50 60
0 5000 10000 15000 20000 25000 30000 35000
#theforceawakens*
#disneyfalloween*
#savedallas4disney*
#starwars*
#moana*
#forcefordaniel*
#disney*
#thegooddinosaur*
#hocuspocus*
#win*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

22. 0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
theforceawakens disneyfalloween savedallas4disney starwars moana
Spread of Hashtags by day

23. 0 100 200 300 400 500 600 700 800 900 1000
#savedallas4disney*
#moana*
#disneyfalloween*
#thegooddinosaur*
#theforceawakens*
#win*
#hocuspocus*
#disney*
#forcefordaniel*
#starwars*
Engagement Score
Hashtags - Engagement

24. 0
5000
10000
15000
20000
25000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

25. 0
1000
2000
3000
4000
5000
6000
7000
8000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

26. Total number of Retweets : 377,965
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

27. Total number of Mentions: 120,178
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

28. Influencers
Name Followers Tweets
CNN 23,899,262 1
Vogue Magazine 10,462,820 8
Jessie J 8,498,760 1
Richard Branson 7,386,325 1
People Magazine 7,108,526 4
TOP 5 INFLUENCERS

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