These confectionery brands have an excellent presence on social media with a highly engaged fan base interacting with their content. Unmetric took a deep dive look at some of the numbers behind the content the brands have produced to glean insights about what makes them popular with their respective audiences. See the strategies that drove audience engagement and the content that outperformed everything else.

1. Confectionery Brands
on Social Media
Oct 01 2015 - Dec 31 2015

2. Confectionery Brands: Social Media Report
This report looks at how
Confectionery Brands
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
This report was generated entirely by
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4. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
See's Candies Ghirardelli
Chocolate
Company
Snickers KitKat(US) Butterfinger Lindt
Chocolate
USA
Godiva 3 Musketeers Vosges Haut-
Chocolat
Hershey's
Simple
Pleasures
Egypt United States Philippines Countries < 2% Taiwan Mexico Puerto Rico Poland Other Countries India
Fans - Geography

5. Vosges Haut-Chocolat had the highest PTAT of 2.08% as a percentage of its average number of Fans during
this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Lindt Chocolate USA KitKat(US) Vosges Haut-Chocolat Ghirardelli Chocolate Company
See's Candies 3 Musketeers Butterfinger Snickers
Hershey's Simple Pleasures Godiva
Conversations

6. Lindt Chocolate USA published the greatest number of posts (107). Butterfinger had the highest average
engagement, with a score of 981.
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Lindt…
KitKat(US)
Vosges…
Ghirardelli…
See's Candies
3 Musketeers
Butterfinger
Snickers
Hershey's…
Godiva
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

7. Snickers received the most number of Likes (452,672), Snickers got the most number of Comments (13,407)
and Snickers had the most number of Shares (35,654).
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
Lindt Chocolate USA
Vosges Haut-Chocolat
KitKat(US)
Ghirardelli Chocolate Company
3 Musketeers
See's Candies
Butterfinger
Snickers
Hershey's Simple Pleasures
Godiva
Likes Comments Shares
Engagement Breakdown

8. Most Engaging Brand Posts
Vosges Haut-Chocolat
30-DEC-15, WED 10:00AM
Our last prize for our
#GivePurpleGiveaway is one of our
most sought after… A master
collection of h ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 477 127 383 Uncategorized
Vosges Haut-Chocolat
09-DEC-15, WED 10:45AM
Don’t miss out on this week’s
#GivePurpleGiveaway! You can win
our La Petite Gift Tower if you LIKE
..
Vosges Haut-Chocolat
03-DEC-15, THU 7:33AM
Our #GivePurpleGiveaway today is
our most scrumptious comfort food.
If this post hits 500 likes/sha ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 739 173 611 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 1,133 279 390 Positive

9. Most Engaging Brand Posts
Vosges Haut-Chocolat
18-NOV-15, WED 10:45AM
It's time for our annual Advent
Giveaway! LIKE and SHARE this post for
a chance to win our Haut-Choc ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 1,851 352 1,610 Positive
Vosges Haut-Chocolat
04-NOV-15, WED 11:30AM
It’s #GivePurpleGiveaway time! LIKE
and SHARE this post for a chance to
win our creamy, salty, and l ..
Butterfinger
15-OCT-15, THU 9:00PM
Butterfinger Cobweb Cupcakes will trap
your taste buds in a web of
deliciousness.
Make this at: ht ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 568 98 427 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 8,543 801 8,142 Positive

10. Snickers's Facebook Page saw the highest number of Fan posts (846).
0 100 200 300 400 500 600 700 800 900
Lindt Chocolate USA
KitKat(US)
Vosges Haut-Chocolat
Ghirardelli Chocolate Company
See's Candies
3 Musketeers
Butterfinger
Snickers
Hershey's Simple Pleasures
Godiva
Number of Fan Posts
Fan Posts

11. Vosges Haut-Chocolat received the highest percentage of Positive Sentiment (69.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Lindt Chocolate USA
KitKat(US)
Vosges Haut-Chocolat
Ghirardelli Chocolate Company
See's Candies
3 Musketeers
Butterfinger
Snickers
Godiva
Negative Neutral Positive
Sentiment Analysis

12. Butterfinger responded to the highest percentage of Fan posts (78.53%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Lindt Chocolate USA KitKat(US) Vosges Haut-Chocolat
Ghirardelli Chocolate Company See's Candies 3 Musketeers
Butterfinger Snickers Godiva
Brand Responses

13. Lindt Chocolate USA published the most with 107 posts, among the brands.
0%
17%
13%
0%
1%
11%
17%
23%
18%
0%
Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers
Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA
See's Candies KitKat(US)
Share Of Voice – Volume of Posts

14. Snickers received the largest volume of Likes (452,672), among the brands.
0%
18%
7%
0%
3%
51%
1%
5%
15%
0%
Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers
Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA
See's Candies KitKat(US)
Share Of Voice – Likes

15. Snickers received the largest volume of Comments (13,407), among the brands.
0%
12%
3%
0%
7%
34%
3%
24%
17%
0%
Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers
Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA
See's Candies KitKat(US)
Share Of Voice – Comments

16. Snickers received the largest volume of Shares (35,654), among the brands.
0%
28%
4%
0%
19%
30%
3%
6%
10%
0%
Hershey's Simple Pleasures Ghirardelli Chocolate Company Godiva 3 Musketeers
Butterfinger Snickers Vosges Haut-Chocolat Lindt Chocolate USA
See's Candies KitKat(US)
Share Of Voice – Shares

17. Generate Your Own Social Media Report
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18. Analysis of
Butterfinger
Facebook Page
Oct 01, 2015 - Dec 31, 2015

19. Brand Overview
FANS COUNTRY DEMOGRAPHICS
1,988,023 United States Mostly Young, Female and Single
Butterfinger

20. Engagement Score Total Fan Posts
981 517
Total Posts Brand Response Rate
6 78.53%
Total Likes Avg. Reply Time
24,427 2 hrs, 5 mins
Total Comments General Sentiment
2,546 Neutral
Total Shares
22,474
BRAND POSTS FAN POSTS
Brand Overview

21. 1,986K
1,987K
1,988K
1,989K
1,990K
1,991K
1,992K
1,993K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,988,023

22. Engagement
0
250
500
750
1,000
1,250
Butterfinger had an average engagement score of 981 and a highest of 999.

23. Community Analysis
Butterfinger fans are mostly Young, Female and Single Butterfinger fans are largely from United States followed
by Philippines.
Fan Demographics Distribution of Fans
49%
51%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Philippines
Mexico
Puerto Rico
Canada
United Kingdom
India
Iran
Malaysia

24. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
http://bit.ly/1VYEM1r 1
Butterfinger Cobweb
Cupcakes
1
deliciousness 1
delight 1
taste buds 1

25. Most Engaging Brand Posts
15-OCT-15, THU 9:00PM
Butterfinger Cobweb Cupcakes will trap
your taste buds in a web of deliciousness.
Make this at: ht ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 8,543 801 8,142 Positive
01-NOV-15, SUN 9:00PM
What to do with that extra Halloween
candy? Make Leftover Candy Cookies!
Make this at: http://bit. ..
02-OCT-15, FRI 9:00PM
How many Butterfinger Shortbread
Eyeballs does it take to make Halloween
out of sight? 20/20
Make ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 7,989 864 6,668 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
977 3,749 327 3,598 Positive
NO IMAGE NO IMAGE NO IMAGE

26. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

27. Top Keywords Used Frequency
promo code 144
Butterfinger 77
code 56
promotions 40
promotion code 35
User Posts
0
2
4
6
8
10
12
14
16
18
20
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

28. Butterfinger responded to 406 conversations generated
by the 517 Posts fans published.
Butterfinger appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
79%
21%
Brand Participation Brand Non Participation
17%
2%
81%
Posititve Negative Neutral

29. Analysis of
Ghirardelli Chocolate Company
Facebook Page
Oct 01, 2015 - Dec 31, 2015

30. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,567,686 19,253 1.24% United States
Mostly Older, Female and
Attached.
Ghirardelli Chocolate
Company

31. Engagement Score Total Fan Posts
509 306
Total Posts Brand Response Rate
83 22.55%
Total Likes Avg. Reply Time
164,324 2 days, 23 hrs, 20 mins
Total Comments General Sentiment
4,574 Neutral
Total Shares
34,339
BRAND POSTS FAN POSTS
Brand Overview

32. 1,535K
1,540K
1,545K
1,550K
1,555K
1,560K
1,565K
1,570K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,567,686
New Fans
19,253

33. Engagement
0
250
500
750
1,000
1,250
Ghirardelli Chocolate Company had an average engagement score of 509 and a highest of 999.

34. Community Analysis
Ghirardelli Chocolate Company fans are mostly Older,
Female and Attached.
Ghirardelli Chocolate Company fans are largely from
United States followed by India.
Fan Demographics Distribution of Fans
6%
94%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
India
Philippines
Mexico
Puerto Rico
Canada
United Kingdom
Brazil
Pakistan

35. 0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
recipe 26
chocolate 19
holiday 17
SweetestSecret 17
Ghirardelli 16

36. 13%
87%
Brand Participation Brand Non Participation
92%
3%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Ghirardelli Chocolate Company responded to 11
conversations generated by the 83 Posts they published.
Ghirardelli Chocolate Company receives more positive
than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

37. Most Engaging Brand Posts
02-DEC-15, WED 5:15PM
Our 60% Cacao Baking Chips are the
#SweetestSecret of holiday desserts that
dazzle & delight.
Try t ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
999 6,084 238 5,188 Positive
07-NOV-15, SAT 4:14PM
Dark chocolate and cherry sound great
on their own, but adding 'no-bake' to
the mix makes this tart ..
15-NOV-15, SUN 4:27PM
Hold the flour and double the ""wow""
with this beautiful Chocolate-Orange
Mousse Cake.
The #Sweete ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 15,768 291 4,908 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
998 11,709 280 4,383 Positive
NO IMAGE NO IMAGE NO IMAGE

38. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 200 400 600 800 1,000
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

39. Top Keywords Used Frequency
Ghirardelli Chocolate
Company
134
chocolate 45
QualityChocolate 25
case anyone 20
anything peppermint 20
User Posts
0
5
10
15
20
25
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

40. Ghirardelli Chocolate Company responded to 69
conversations generated by the 306 Posts fans
published.
Ghirardelli Chocolate Company appears to participate
more when Fan conversations have greater positive vibes
than negative.
User Posts - Engagement
Brand Responses Sentiment
23%
77%
Brand Participation Brand Non Participation
42%
5%
53%
Posititve Negative Neutral

41. Analysis of
Lindt Chocolate USA
Facebook Page
Oct 01, 2015 - Dec 31, 2015

42. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,574,756 1,721 .11%
United
States
Mostly Older, Female and
Attached.
Lindt Chocolate USA

43. Engagement Score Total Fan Posts
159 357
Total Posts Brand Response Rate
107 21.29%
Total Likes Avg. Reply Time
49,050 1 day, 6 hrs, 8 mins
Total Comments General Sentiment
9,340 Neutral
Total Shares
7,180
BRAND POSTS FAN POSTS
Brand Overview

44. 1,572K
1,572K
1,573K
1,573K
1,574K
1,574K
1,575K
1,575K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,574,756
New Fans
1,721

45. Engagement
0
250
500
750
1,000
Lindt Chocolate USA had an average engagement score of 159 and a highest of 859.

46. Community Analysis
Lindt Chocolate USA fans are mostly Older, Female and
Attached.
Lindt Chocolate USA fans are largely from United States
followed by India.
Fan Demographics Distribution of Fans
10%
90%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
India
Brazil
Canada
Philippines
Italy
Pakistan
United Kingdom
Puerto Rico
Belgium

47. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Lindt Chocolate 35
store 15
chocolate 13
Lindt 11
purchase necessary 11

48. 11%
89%
Brand Participation Brand Non Participation
96%
1%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Lindt Chocolate USA responded to 12 conversations
generated by the 107 Posts they published.
Lindt Chocolate USA receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

49. Most Engaging Brand Posts
07-DEC-15, MON 12:00PM
Deck the Halls with Lindtspiration this
holiday season! Tag a friend with
whom you'd love to share s ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
859 2,263 2,291 403 Positive
05-NOV-15, THU 5:00PM
Don’t miss our Veterans Day Sale for
irresistible offers at Lindt Chocolate
Shops & Lindt.com! Start ..
30-NOV-15, MON 12:01AM
Check out the incredible
#CyberMonday deals at
www.lindtusa.com and in the
comments below, tag a fri ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
762 3,692 260 803 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
730 1,460 1,517 282 Positive
NO IMAGE NO IMAGE NO IMAGE

50. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 50 100 150 200
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

51. Top Keywords Used Frequency
Lindt Chocolate USA 142
Lindt 44
chocolate 37
Dark chocolate
caramels
25
hemp 24
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

52. Lindt Chocolate USA responded to 76 conversations
generated by the 357 Posts fans published.
Lindt Chocolate USA appears to participate more when
Fan conversations have greater positive vibes than
negative.
User Posts - Engagement
Brand Responses Sentiment
21%
79%
Brand Participation Brand Non Participation
37%
5%
58%
Posititve Negative Neutral

53. Analysis of
See's Candies
Facebook Page
Oct 01, 2015 - Dec 31, 2015

54. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
988,704 6,297 .64%
United
States
Mostly Young, Female
and Attached.
See's Candies

55. Engagement Score Total Fan Posts
428 333
Total Posts Brand Response Rate
83 35.14%
Total Likes Avg. Reply Time
130,855 1 day, 18 hrs, 30 mins
Total Comments General Sentiment
6,682 Neutral
Total Shares
12,505
BRAND POSTS FAN POSTS
Brand Overview

56. 978K
980K
982K
984K
986K
988K
990K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
988,704
New Fans
6,297

57. Engagement
0
250
500
750
1,000
1,250
See's Candies had an average engagement score of 428 and a highest of 988.

58. Community Analysis
See's Candies fans are mostly Young, Female and
Attached.
See's Candies fans are largely from United States followed
by Mexico.
Fan Demographics Distribution of Fans
19%
81%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
Mexico
Philippines
Taiwan
Iran
Canada
India
United Kingdom
Puerto Rico

59. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Candies 25
See 16
shop 13
sweet 13
holiday 9

60. 48%
52%
Brand Participation Brand Non Participation
95%
0%
5%
Posititve Negative Neutral
Brand Posts - Engagement
See's Candies responded to 40 conversations generated
by the 83 Posts they published.
See's Candies receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

61. Most Engaging Brand Posts
27-DEC-15, SUN 9:00AM
Be the MVP of game day with our
Rocky Road Football! Creamy milk
chocolate, honey marshmallow and wa
..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
988 14,879 293 1,108 Uncategorized
17-OCT-15, SAT 4:41PM
Don't "fall" behind on your chance to
save on shipping! Shop now to get $5
2-day shipping with a $35 ..
29-NOV-15, SUN 5:30PM
Stop by a shop now to find great gifts
that won't be regifted and get $5 off
a $35 purchase! Get you ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
956 11,823 467 533 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
952 9,558 350 759 Positive
NO IMAGE NO IMAGE

62. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

63. Top Keywords Used Frequency
Candies 121
See 61
chocolate 42
year 40
post 38
User Posts
0
2
4
6
8
10
12
14
16
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

64. See's Candies responded to 117 conversations generated
by the 333 Posts fans published.
See's Candies appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
35%
65%
Brand Participation Brand Non Participation
35%
8%
57%
Posititve Negative Neutral

65. Analysis of
Snickers
Facebook Page
Oct 01, 2015 - Dec 31, 2015

66. Brand Overview
FANS COUNTRY DEMOGRAPHICS
10,648,174 United States Mostly Young, Female and Single
Snickers

67. Engagement Score Total Fan Posts
321 846
Total Posts Brand Response Rate
54 4.02%
Total Likes Avg. Reply Time
452,672 1 day, 8 hrs, 27 mins
Total Comments General Sentiment
13,407 Neutral
Total Shares
35,654
BRAND POSTS FAN POSTS
Brand Overview

68. 10,640K
10,645K
10,650K
10,655K
10,660K
10,665K
10,670K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
10,648,174

69. Engagement
0
250
500
750
1,000
1,250
Snickers had an average engagement score of 321 and a highest of 999.

70. Community Analysis
Snickers fans are mostly Young, Female and Single Snickers fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
36%
64%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
United States
Mexico
India
Poland
Philippines
Egypt
Romania
Serbia
Iran

71. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
hungry 18
EatASNICKERS 17
SNICKERS 12
NFL 8
free SNICKERS Hunger
Bar
5

72. NO IMAGE
Most Engaging Brand Posts
12-NOV-15, THU 10:20AM
If you were offended by the Offensive
Line, you're confused. #NFL
#EatASNICKERS
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
999 155,912 2,275 10,873 Positive
01-OCT-15, THU 11:00AM
Who are you when you're hungry?
19-OCT-15, MON 10:14AM
Hungry for #Halloween? Grab a bag
of SNICKERS Fun Size Bars, and settle
in for some satisfying Hallo ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 156,7356,537 10,159 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
782 16,129 467 4,539 Positive
NO IMAGE NO IMAGE

73. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 50 100 150 200 250 300 350 400
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

74. Top Keywords Used Frequency
Snickers 472
post 95
Snickers bar 39
hungry 29
bar 21
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

75. Snickers responded to 34 conversations generated by the
846 Posts fans published.
Snickers appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
4%
96%
Brand Participation Brand Non Participation
25%
4%
71%
Posititve Negative Neutral

76. Most of Snickers posts were around 'Engagement-oriented posts', and posts around 'Question to fans'
received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 200 400 600 800 1000 1200
Brand News
Others
Event
Engagement-oriented…
Corporate Social…
Ad Campaigns
Photos
Special Offer
Fan-specific content
Recipes/Product Updates
Contest
Question to fans
Festival/Greetings
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts

77. In Snickers Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4
0 50 100 150 200 250 300 350
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

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