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Dating
Apps on
Facebook
Jun 01, 2015 – Aug 31, 2015
Top Dating Apps on Facebook - June 1st – August 31st
In this report we looked at the top 14
dating apps on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.
Key Findings
• Among the 14 brands analyzed, Tinder was engaging best with
their Fans.
• With a growth rate of 56%, Tinder enjoyed the highest Fan
Growth Rate.
• 12,686 new Posts were written across these 14 ‘brand walls’.
• The average Non-Retail Ecommerce Page from North
America added 15,556 Fans in the period analysed.
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes to create.
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Social Media Report Now
Fans
Zoosk had the largest fan base of 13,441,139 while Tinder showed the highest fan growth of
56.57%.
Dating Apps
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K
Growth%
Number of Fans
OurTime Tinder Hinge Bumble JSwipe
Plentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupid
Chemistry Zoosk eHarmony Match.com
Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
France United States Countries < 2% Mexico Pakistan Canada Brazil Other Countries Italy India
Dating Apps
Conversations
Tinder had the highest PTAT of 9.84% as a percentage of its average number of Fans during this
time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
OurTime Tinder Hinge Bumble JSwipe
Plentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupid
Chemistry Zoosk eHarmony Match.com
Dating Apps
Engagement - Posts
eHarmony published the greatest number of posts (290). Tinder had the highest average
engagement, with a score of 934.
0 50 100 150 200 250 300 350
0 100 200 300 400 500 600 700 800 900 1000
OurTime
Tinder
Hinge
Bumble
JSwipe
Plentyoffish
Coffee…
howaboutw…
Grouper(US)
okcupid
Chemistry
Zoosk
eHarmony
Match.com
Number of Posts
Engagement Score
Engagement Score Number of Posts
Dating Apps
Engagement Breakdown
0 20000 40000 60000 80000 100000 120000 140000 160000
OurTime
Tinder
Hinge
Bumble
JSwipe
Plentyoffish
Coffee Meets Bagel
howaboutwe.com
Grouper(US)
okcupid
Chemistry
Zoosk
eHarmony
Match.com
Likes Comments Shares
Tinder received the most number of Likes (141,383), eHarmony got the most number of
Comments (59,573) and OurTime had the most number of Shares (41,500).
Dating Apps
Most Engaging Brand Posts
JSwipe
Thu, Jul 30 at 10:42 PM EDT
*I write you on behalf of 375,000+ JSwipe users from
across the world, and ask you to read this lett ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 6,323 290 708 Positive
Tinder
Sat, Jul 11 at 1:00 PM EDT
With nice buns ????????????#truelove
Tinder
Thu, Jul 2 at 2:47 PM EDT
#byefelicia ????
Engagement
Score
Likes Comments Shares Sentiment
1,000 7,318 1,303 546 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 63,355 6,260 10,277 Positive
Dating Apps
Most Engaging Brand Posts
OurTime
Thu, Jun 25 at 7:00 PM EDT
This says it all...http://atjo.es/2I4g
Engagement
Score
Likes Comments Shares Sentiment
1,000 2,487 625 2,715 Positive
Tinder
Mon, Jun 8 at 2:12 PM EDT
#PREACH
instagram.com/tinder
OurTime
Tue, Aug 4 at 8:30 PM EDT
Don't lose hope yet. http://atjo.es/2RDR
Engagement
Score
Likes Comments Shares Sentiment
1,000 12,937 392 1,348 Positive
Engagement
Score
Likes Comments Shares Sentiment
999 2,854 552 2,305 Positive
Dating Apps
Fan Posts
0 500 1000 1500 2000 2500 3000 3500 4000 4500
OurTime
Tinder
Hinge
Bumble
JSwipe
Plentyoffish
Coffee Meets Bagel
howaboutwe.com
Grouper(US)
okcupid
Chemistry
Zoosk
eHarmony
Match.com
Number of Fan Posts
OurTime's Facebook Page saw the highest number of Fan posts (4,023).
Dating Apps
Sentiment Analysis
Hinge received the highest percentage of Positive Sentiment (54.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
OurTime
Plentyoffish
JSwipe
Coffee Meets Bagel
howaboutwe.com
Hinge
Chemistry
eHarmony
Match.com
Negative Neutral Positive
Dating Apps
Brand Responses
eHarmony responded to the highest percentage of Fan posts (14.53%).
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0 2000 4000 6000 8000 10000 12000 14000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
OurTime Plentyoffish JSwipe Coffee Meets Bagel howaboutwe.com Hinge Chemistry eHarmony Match.com
Dating Apps
Share Of Voice – Volume of Posts
eHarmony published the most with 290 posts, among the brands in the Group.
4%
4% 0%
8%
5%
0%
11%
9%
0%
7%8%
6%
31%
7%
Chemistry Hinge okcupid Tinder JSwipe
howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel
Plentyoffish Bumble eHarmony Match.com
Dating Apps
Share Of Voice – Likes
Tinder received the largest volume of Likes (141,383), among the brands analyzed.
0%
0%
0%
31%
2%
0%
17%19%
0%
0%
3%
1%
23%
4%
Chemistry Hinge okcupid Tinder JSwipe
howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel
Plentyoffish Bumble eHarmony Match.com
Dating Apps
Share Of Voice – Comments
eHarmony received the largest volume of Comments (59,573), among dating apps.
1%
0%
0%
7%
0%
0%
19%
23%
0%0%
9%
0%
28%
13%
Chemistry Hinge okcupid Tinder JSwipe
howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel
Plentyoffish Bumble eHarmony Match.com
Dating Apps
Share Of Voice – Shares
OurTime received the largest volume of Shares (41,500).
1%
0%
0%
18%
1%
0%
41%
6%
0%0%
0%
0%
32%
1%
Chemistry Hinge okcupid Tinder JSwipe
howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel
Plentyoffish Bumble eHarmony Match.com
Dating Apps
Campaign Comparison
0 1 2 3 4 5 6 7 8 9
0 50 100 150 200 250 300 350
NO DATA(OurTime)
NO DATA(Tinder)
NO DATA(Hinge)
NO DATA(Bumble)
NO DATA(JSwipe)
NO DATA(Plentyoffish)
NO DATA(Coffee Meets…
NO…
NO DATA(Grouper(US))
NO DATA(okcupid)
#Firstdate(Chemistry)
Dating advice from Dr.…
NO DATA(eHarmony)
MatchMade…
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, MatchMade Scholarship Contest was the most engaging run by
Match.com. Zoosk published the most (8) in its Dating advice from Dr. John Gray and Lauren Gray
campaign.
Analysis of Zoosk Facebook
Page
Jun 01, 2015 - Aug 31, 2015
Brand Overview
Zoosk
Fans 13,441,139
New Fans -24,731
Fan Growth -.18%
Country United States
Demographics Mostly Older, Male and Single
Zoosk has -24,731 new Likes and an audience base of 13,441,139 fans who are mostly Older, Male
and Single
Zoosk
Brand Overview
Posts
Brand User
Engagement Score 91 Total Fan Posts 0
Total Posts 83 Brand Response Rate 0%
Total Likes 88,228 Average Reply Time 0 sec
Total Comments 50,113 General Sentiment
NO User Post For
TimePeriod
Total Shares 5,863
Zoosk had 83 new Posts, and their most recent campaign is Dating advice from Dr. John Gray and
Lauren Gray.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign
Behavioral
Matchmaking(TM)
technology
Least Engaging Content Type NO DATA Most Recent Campaign
Dating advice from
Dr. John Gray and
Lauren Gray
Most Prolific Content Type NO DATAZoosk
Fan Growth
13,410,000
13,420,000
13,430,000
13,440,000
13,450,000
13,460,000
13,470,000
Zoosk had a growth rate of -0.18% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 13,441,139
New Fans -24,731
Zoosk
Engagement
0
50
100
150
200
250
300
350
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Zoosk had an engagement of 91 and the highest engagement was 322.
Zoosk
Community Analysis
Zoosk fans are mostly Older, Male and Single Zoosk fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
Zoosk
56%
44%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
United States
Mexico
Brazil
Italy
France
Germany
Turkey
Argentina
United Kingdom
0
1
2
3
4 Zoosk posted a total of 83 Posts between
Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Share 18
Joan 12
someone 9
Congratulations 9
tips 8
Zoosk
60%
40%
Brand Participation Brand Non Participation
100%
0%0%
Posititve Negative Neutral
Brand Posts - Engagement
Zoosk responded to 50 conversations generated by the
83 Posts they published.
Zoosk receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Zoosk
Most Engaging Brand Posts
Zoosk
Fri, Jul 3 at 1:36 PM EDT
Happy 4th of July weekend!
Engagement
Score
Likes Comments Shares Sentiment
322 3,783 885 1,141 Positive
Wed, Aug 26 at 5:49 PM EDT
Happy National Dog Day! #firstcomeslike
Mon, Jul 27 at 1:26 PM EDT
Congratulations Kyle & Regina from Niles, Ohio!
“We met for the first time at my church; the same c ..
Engagement
Score
Likes Comments Shares Sentiment
279 5,367 604 809 Positive
Engagement
Score
Likes Comments Shares Sentiment
191 2,922 1,479 35 Positive
0 5 10 15 20 25 30 35
0 50 100 150
Plain Text
Links
Videos
Photos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80 100 120
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Zoosk posts were Links, and posts with Photos
received the highest engagement.
Most of Zoosk posts were published on Monday and
posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Zoosk
0 1
0 1
Dating advice from
Dr. John Gray and
Lauren Gray
Share the most
embarrassing thing
you've heard on
#ZooskvsMatch
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150 200
Dating advice from
Dr. John Gray and
Lauren Gray
Share the most
embarrassing thing
you've heard on
#ZooskvsMatch
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
No campaigns have posts during this period. Overall, #ZooskvsMatch engaged the best out of the
recent 3 campaigns run by Zoosk.
Jun 01, 2015 - Aug 31, 2015 Entire Campaign
Zoosk
Analysis of Tinder Facebook
Page
Jun 01, 2015 - Aug 31, 2015
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes to create.
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Social Media Report Now
Brand Overview
Tinder
Fans 280,655
New Fans 101,400
Fan Growth 56.57%
Country Worldwide
Demographics Mostly Young, Male and Single
Tinder has 101,400 new Likes and an audience base of 280,655 fans who are mostly Young, Male
and Single
Tinder
Brand Overview
Posts
Brand User
Engagement Score 935 Total Fan Posts 0
Total Posts 74 Brand Response Rate 0%
Total Likes 141,383 Average Reply Time 0 sec
Total Comments 15,652 General Sentiment
NO User Post For
TimePeriod
Total Shares 17,898
Tinder had 74 new Posts.
Tinder
Fan Growth
0
50,000
100,000
150,000
200,000
250,000
300,000
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
Tinder had a growth rate of 56.57% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 280,655
New Fans 101,400
Tinder
Engagement
0
200
400
600
800
1,000
1,200
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Tinder had an engagement of 935 and the highest engagement was 1000.
Tinder
Community Analysis
Tinder fans are mostly Young, Male and Single Tinder fans are largely from Brazil followed by United
States.
Fan Demographics Distribution of Fans
Tinder
55%
45%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
Brazil
United States
United Kingdom
Australia
Philippines
France
Mexico
India
Argentina
Japan
0
1
2
3 Tinder posted a total of 74 Posts between
Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Tinder 21
SwipedRight 5
Swipe right 4
SwipedRight story 4
instagram.com/tind
er
3
Tinder
12%
88%
Brand Participation Brand Non Participation
93%
3%
4%
Posititve Negative Neutral
Brand Posts - Engagement
Tinder responded to 9 conversations generated by the
74 Posts they published.
Tinder receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Tinder
Most Engaging Brand Posts
Tinder
Sat, Jul 11 at 1:00 PM EDT
With nice buns ????????????#truelove
Engagement
Score
Likes Comments Shares Sentiment
1,000 7,318 1,303 546 Positive
Thu, Jul 2 at 2:47 PM EDT
#byefelicia ????
Mon, Jun 8 at 2:12 PM EDT
#PREACH
instagram.com/tinder
Engagement
Score
Likes Comments Shares Sentiment
1,000 63,355 6,260 10,277 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 12,937 392 1,348 Positive
0 10 20 30 40 50 60 70
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Tinder posts were Photos, and posts with
Photos received the highest engagement.
Most of Tinder posts were published on Tuesday and
posts on Thursday received the highest engagement.
Brand Post Types Days of the Week
Tinder
Analysis of eHarmony
Facebook Page
Jun 01, 2015 - Aug 31, 2015
Brand Overview
eHarmony
Fans 265,078
New Fans 12,946
Fan Growth 5.13%
Country United States
Demographics Mostly Older, Female and Attached.
eHarmony has 12,946 new Likes and an audience base of 265,078 fans who are mostly Older,
Female and Attached.
eHarmony
Brand Overview
Posts
Brand User
Engagement Score 689 Total Fan Posts 2,204
Total Posts 290 Brand Response Rate 14.56%
Total Likes 104,507 Average Reply Time 1 day, 6 hrs, 12 mins
Total Comments 59,573 General Sentiment Positive
Total Shares 32,014
eHarmony had 290 new Posts.
eHarmony
Fan Growth
245,000
250,000
255,000
260,000
265,000
270,000
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
eHarmony had a growth rate of 5.13% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 265,078
New Fans 12,946
eHarmony
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
eHarmony had an engagement of 689 and the highest engagement was 941.
eHarmony
Community Analysis
eHarmony fans are mostly Older, Female and
Attached.
eHarmony fans are largely from United States followed
by Nigeria.
Fan Demographics Distribution of Fans
eHarmony
35%
65%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
United States
Nigeria
United Kingdom
Philippines
Canada
Australia
India
Ghana
Brazil
New Zealand
0
1
2
3
4
5
6 eHarmony posted a total of 290 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
love 43
eHarmony 24
Dating 20
things 17
someone 14
eHarmony
7%
93%
Brand Participation Brand Non Participation
100%
0%0%
Posititve Negative Neutral
Brand Posts - Engagement
eHarmony responded to 21 conversations generated
by the 290 Posts they published.
eHarmony receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
eHarmony
Most Engaging Brand Posts
eHarmony
Sun, Aug 23 at 8:01 PM EDT
Does being in love mean being best friends as well?
Engagement
Score
Likes Comments Shares Sentiment
996 1,822 378 805 Positive
Fri, Aug 21 at 9:03 AM EDT
Can you relate? #singlelife
Mon, Aug 3 at 8:01 PM EDT
You get what you give! <3
Engagement
Score
Likes Comments Shares Sentiment
988 1,171 553 573 Positive
Engagement
Score
Likes Comments Shares Sentiment
988 1,117 371 652 Positive
0 50 100 150 200
0 200 400 600 800 1,000
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of eHarmony posts were Photos, and posts with
Photos received the highest engagement.
Most of eHarmony posts were published on Monday
and posts on Sunday received the highest
engagement.
Brand Post Types Days of the Week
eHarmony
0
5
10
15
20
25
30
35
40
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
Positive Neutral Negative Users posted a total of 2,204 Posts
between Jun 01, 2015 and Aug 31, 2015 on
eHarmony's wall.
User Posts
Top keywords used in
the Posts
Frequency
single 334
love 289
life 288
serious relationship 220
man 215
eHarmony
15%
85%
Brand Participation Brand Non Participation
46%
11%
43%
Posititve Negative Neutral
User Posts - Engagement
eHarmony responded to 321 conversations generated
by the 2,209 Posts fans published.
eHarmony appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
eHarmony
Analysis of Match.com
Facebook Page
Jun 01, 2015 - Aug 31, 2015
Brand Overview
Match.com
Fans 827,425
New Fans -1,061
Fan Growth -.13%
Country United States
Demographics Mostly Older, Male and Single
Match.com has -1,061 new Likes and an audience base of 827,425 fans who are mostly Older,
Male and Single
Match.com
Brand Overview
Posts
Brand User
Engagement Score 363 Total Fan Posts 3,425
Total Posts 68 Brand Response Rate 1.64%
Total Likes 17,112 Average Reply Time 1 day, 26 mins
Total Comments 27,324 General Sentiment Neutral
Total Shares 1,247
Match.com had 68 new Posts, and their most recent campaign is MatchMade Scholarship Contest
.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign #SinglesinAmerica
Least Engaging Content Type NO DATA Most Recent Campaign
MatchMade
Scholarship Contest
Most Prolific Content Type NO DATA
Match.com
Fan Growth
823,500
824,000
824,500
825,000
825,500
826,000
826,500
827,000
827,500
828,000
828,500
829,000
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
Match.com had a growth rate of -0.13% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 827,425
New Fans -1,061
Match.com
Engagement
0
100
200
300
400
500
600
700
800
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Match.com had an engagement of 363 and the highest engagement was 678.
Match.com
Community Analysis
Match.com fans are mostly Older, Male and Single Match.com fans are largely from United States
followed by Canada.
Fan Demographics Distribution of Fans
Match.com
52%
48%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K
United States
Canada
Nigeria
Philippines
Ghana
India
United Kingdom
Australia
Pakistan
0
1
2
3
4 Match.com posted a total of 68 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Match 12
MatchMade
Scholarship Contest
10
Mariah Carey 7
PURCHASE
NECESSARY
5
Entry 5
Match.com
6%
94%
Brand Participation Brand Non Participation
100%
0%0%
Posititve Negative Neutral
Brand Posts - Engagement
Match.com responded to 4 conversations generated by
the 68 Posts they published.
Match.com receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Match.com
Most Engaging Brand Posts
Match.com
Mon, Jun 8 at 10:03 AM EDT
We love our #LGBT members, and we believe that
#LoveCantWait!
SHARE if you agree: http://atjo.es/2 ..
Engagement
Score
Likes Comments Shares Sentiment
738 565 996 173 Positive
Tue, Aug 4 at 3:45 PM EDT
#QuoteOfTheDay
Tue, Aug 18 at 8:30 PM EDT
<3
Engagement
Score
Likes Comments Shares Sentiment
692 802 365 375 Positive
Engagement
Score
Likes Comments Shares Sentiment
678 535 1,047 37 Positive
0 10 20 30 40
0 100 200 300 400 500 600
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Match.com posts were Photos, and posts with
Videos received the highest engagement.
Most of Match.com posts were published on Monday
and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Match.com
0
10
20
30
40
50
60
70
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
Positive Neutral Negative Users posted a total of 3,425 Posts
between Jun 01, 2015 and Aug 31, 2015 on
Match.com's wall.
User Posts
Top keywords used in
the Posts
Frequency
single 570
love 441
life 407
good 300
woman 299
Match.com
2%
98%
Brand Participation Brand Non Participation
44%
9%
47%
Posititve Negative Neutral
User Posts - Engagement
Match.com responded to 56 conversations generated
by the 3,425 Posts fans published.
Match.com appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Match.com
0 1
0 1
MatchMade
Scholarship Contest
New Match app
Partnership with MLB
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 100 200 300 400
MatchMade
Scholarship Contest
New Match app
Partnership with MLB
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
No campaigns have posts during this period. Overall, MatchMade Scholarship Contest engaged the
best out of the recent 3 campaigns run by Match.com.
Jun 01, 2015 - Aug 31, 2015 Entire Campaign
Match.com
Analysis of Chemistry
Facebook Page
Jun 01, 2015 - Aug 31, 2015
Brand Overview
Chemistry
Fans 50,531
New Fans 5,645
Fan Growth 12.58%
Country United States
Demographics Mostly Older, Female and Single
Chemistry has 5,645 new Likes and an audience base of 50,531 fans who are mostly Older, Female
and Single
Chemistry
Brand Overview
Posts
Brand User
Engagement Score 567 Total Fan Posts 520
Total Posts 40 Brand Response Rate 0.00%
Total Likes 2,396 Average Reply Time 0 sec
Total Comments 2,021 General Sentiment Positive
Total Shares 612
Chemistry had 40 new Posts, and their most recent campaign is #Firstdate.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign #SuccessSaturday
Least Engaging Content Type NO DATA Most Recent Campaign #Firstdate
Most Prolific Content Type NO DATA
Chemistry
Fan Growth
42,000
43,000
44,000
45,000
46,000
47,000
48,000
49,000
50,000
51,000
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
Chemistry had a growth rate of 12.58% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 50,531
New Fans 5,645
Chemistry
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Chemistry had an engagement of 567 and the highest engagement was 863.
Chemistry
Community Analysis
Chemistry fans are mostly Older, Female and Single Chemistry fans are largely from India followed by
United States.
Fan Demographics Distribution of Fans
Chemistry
48%
52%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K
India
United States
Pakistan
Philippines
United Kingdom
Indonesia
Nigeria
Malaysia
Canada
0
1
2 Chemistry posted a total of 40 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Love 3
reason 2
ex 2
trust 2
simple
http://atjo.es/2RDB
1
Chemistry
0%
100%
Brand Participation Brand Non Participation
100%
0%0%
Posititve Negative Neutral
Brand Posts - Engagement
Chemistry responded to 0 conversations generated by
the 40 Posts they published.
Chemistry receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Chemistry
Most Engaging Brand Posts
Chemistry
Fri, Jul 3 at 8:00 PM EDT
Always happy with you...http://atjo.es/2Mlg
Engagement
Score
Likes Comments Shares Sentiment
863 99 159 19 Positive
Wed, Jul 1 at 6:30 PM EDT
Love is weird...http://atjo.es/2Mlf
Wed, Jun 24 at 6:45 PM EDT
There's no reason not to try...http://atjo.es/2IbB
Engagement
Score
Likes Comments Shares Sentiment
734 71 86 22 Positive
Engagement
Score
Likes Comments Shares Sentiment
708 85 50 33 Positive
0 10 20 30 40 50
0 100 200 300 400 500 600
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Chemistry posts were Photos, and posts with
Photos received the highest engagement.
Most of Chemistry posts were published on Monday
and posts on Wednesday received the highest
engagement.
Brand Post Types Days of the Week
Chemistry
0
2
4
6
8
10
12
14
16
1-Jun 8-Jun 15-
Jun
22-
Jun
29-
Jun
6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-
Aug
17-
Aug
24-
Aug
31-
Aug
Positive Neutral Negative Users posted a total of 520 Posts between
Jun 01, 2015 and Aug 31, 2015 on
Chemistry's wall.
User Posts
Top keywords used in
the Posts
Frequency
single 108
life 85
serious relationship 82
love 80
someone 63
Chemistry
0%
100%
Brand Participation Brand Non Participation
45%
11%
44%
Posititve Negative Neutral
User Posts - Engagement
Chemistry responded to 0 conversations generated by
the 520 Posts fans published.
Chemistry appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Chemistry
0 1
0 1
#Firstdate
#SuccessSaturday
NO DATA
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 50 100 150
#Firstdate
#SuccessSaturday
NO DATA
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
No campaigns have posts during this period. Overall, #SuccessSaturday engaged the best out of the
recent 3 campaigns run by Chemistry.
Jun 01, 2015 - Aug 31, 2015 Entire Campaign
Chemistry
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes to create.
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Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook.

  • 1. Dating Apps on Facebook Jun 01, 2015 – Aug 31, 2015
  • 2. Top Dating Apps on Facebook - June 1st – August 31st In this report we looked at the top 14 dating apps on Facebook. Read on to find out how their social media performance stacked up against the competition.
  • 3. Key Findings • Among the 14 brands analyzed, Tinder was engaging best with their Fans. • With a growth rate of 56%, Tinder enjoyed the highest Fan Growth Rate. • 12,686 new Posts were written across these 14 ‘brand walls’. • The average Non-Retail Ecommerce Page from North America added 15,556 Fans in the period analysed.
  • 4. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  • 5. Fans Zoosk had the largest fan base of 13,441,139 while Tinder showed the highest fan growth of 56.57%. Dating Apps -10.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K Growth% Number of Fans OurTime Tinder Hinge Bumble JSwipe Plentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupid Chemistry Zoosk eHarmony Match.com
  • 6. Fans - Geography 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% France United States Countries < 2% Mexico Pakistan Canada Brazil Other Countries Italy India Dating Apps
  • 7. Conversations Tinder had the highest PTAT of 9.84% as a percentage of its average number of Fans during this time period. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K Peopletalkingabout(as%ofFans) Average Number of Fans OurTime Tinder Hinge Bumble JSwipe Plentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupid Chemistry Zoosk eHarmony Match.com Dating Apps
  • 8. Engagement - Posts eHarmony published the greatest number of posts (290). Tinder had the highest average engagement, with a score of 934. 0 50 100 150 200 250 300 350 0 100 200 300 400 500 600 700 800 900 1000 OurTime Tinder Hinge Bumble JSwipe Plentyoffish Coffee… howaboutw… Grouper(US) okcupid Chemistry Zoosk eHarmony Match.com Number of Posts Engagement Score Engagement Score Number of Posts Dating Apps
  • 9. Engagement Breakdown 0 20000 40000 60000 80000 100000 120000 140000 160000 OurTime Tinder Hinge Bumble JSwipe Plentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupid Chemistry Zoosk eHarmony Match.com Likes Comments Shares Tinder received the most number of Likes (141,383), eHarmony got the most number of Comments (59,573) and OurTime had the most number of Shares (41,500). Dating Apps
  • 10. Most Engaging Brand Posts JSwipe Thu, Jul 30 at 10:42 PM EDT *I write you on behalf of 375,000+ JSwipe users from across the world, and ask you to read this lett .. Engagement Score Likes Comments Shares Sentiment 1,000 6,323 290 708 Positive Tinder Sat, Jul 11 at 1:00 PM EDT With nice buns ????????????#truelove Tinder Thu, Jul 2 at 2:47 PM EDT #byefelicia ???? Engagement Score Likes Comments Shares Sentiment 1,000 7,318 1,303 546 Positive Engagement Score Likes Comments Shares Sentiment 1,000 63,355 6,260 10,277 Positive Dating Apps
  • 11. Most Engaging Brand Posts OurTime Thu, Jun 25 at 7:00 PM EDT This says it all...http://atjo.es/2I4g Engagement Score Likes Comments Shares Sentiment 1,000 2,487 625 2,715 Positive Tinder Mon, Jun 8 at 2:12 PM EDT #PREACH instagram.com/tinder OurTime Tue, Aug 4 at 8:30 PM EDT Don't lose hope yet. http://atjo.es/2RDR Engagement Score Likes Comments Shares Sentiment 1,000 12,937 392 1,348 Positive Engagement Score Likes Comments Shares Sentiment 999 2,854 552 2,305 Positive Dating Apps
  • 12. Fan Posts 0 500 1000 1500 2000 2500 3000 3500 4000 4500 OurTime Tinder Hinge Bumble JSwipe Plentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupid Chemistry Zoosk eHarmony Match.com Number of Fan Posts OurTime's Facebook Page saw the highest number of Fan posts (4,023). Dating Apps
  • 13. Sentiment Analysis Hinge received the highest percentage of Positive Sentiment (54.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% OurTime Plentyoffish JSwipe Coffee Meets Bagel howaboutwe.com Hinge Chemistry eHarmony Match.com Negative Neutral Positive Dating Apps
  • 14. Brand Responses eHarmony responded to the highest percentage of Fan posts (14.53%). 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 0 2000 4000 6000 8000 10000 12000 14000 %ofFanPostsBrandRespondedto Average Response Time (mins) OurTime Plentyoffish JSwipe Coffee Meets Bagel howaboutwe.com Hinge Chemistry eHarmony Match.com Dating Apps
  • 15. Share Of Voice – Volume of Posts eHarmony published the most with 290 posts, among the brands in the Group. 4% 4% 0% 8% 5% 0% 11% 9% 0% 7%8% 6% 31% 7% Chemistry Hinge okcupid Tinder JSwipe howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel Plentyoffish Bumble eHarmony Match.com Dating Apps
  • 16. Share Of Voice – Likes Tinder received the largest volume of Likes (141,383), among the brands analyzed. 0% 0% 0% 31% 2% 0% 17%19% 0% 0% 3% 1% 23% 4% Chemistry Hinge okcupid Tinder JSwipe howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel Plentyoffish Bumble eHarmony Match.com Dating Apps
  • 17. Share Of Voice – Comments eHarmony received the largest volume of Comments (59,573), among dating apps. 1% 0% 0% 7% 0% 0% 19% 23% 0%0% 9% 0% 28% 13% Chemistry Hinge okcupid Tinder JSwipe howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel Plentyoffish Bumble eHarmony Match.com Dating Apps
  • 18. Share Of Voice – Shares OurTime received the largest volume of Shares (41,500). 1% 0% 0% 18% 1% 0% 41% 6% 0%0% 0% 0% 32% 1% Chemistry Hinge okcupid Tinder JSwipe howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel Plentyoffish Bumble eHarmony Match.com Dating Apps
  • 19. Campaign Comparison 0 1 2 3 4 5 6 7 8 9 0 50 100 150 200 250 300 350 NO DATA(OurTime) NO DATA(Tinder) NO DATA(Hinge) NO DATA(Bumble) NO DATA(JSwipe) NO DATA(Plentyoffish) NO DATA(Coffee Meets… NO… NO DATA(Grouper(US)) NO DATA(okcupid) #Firstdate(Chemistry) Dating advice from Dr.… NO DATA(eHarmony) MatchMade… Number of Posts Engagement Score Engagement Score Number of Posts During this time period, MatchMade Scholarship Contest was the most engaging run by Match.com. Zoosk published the most (8) in its Dating advice from Dr. John Gray and Lauren Gray campaign.
  • 20. Analysis of Zoosk Facebook Page Jun 01, 2015 - Aug 31, 2015
  • 21. Brand Overview Zoosk Fans 13,441,139 New Fans -24,731 Fan Growth -.18% Country United States Demographics Mostly Older, Male and Single Zoosk has -24,731 new Likes and an audience base of 13,441,139 fans who are mostly Older, Male and Single Zoosk
  • 22. Brand Overview Posts Brand User Engagement Score 91 Total Fan Posts 0 Total Posts 83 Brand Response Rate 0% Total Likes 88,228 Average Reply Time 0 sec Total Comments 50,113 General Sentiment NO User Post For TimePeriod Total Shares 5,863 Zoosk had 83 new Posts, and their most recent campaign is Dating advice from Dr. John Gray and Lauren Gray. Content & Campaigns Most Engaging Content Type NO DATA Most Engaging Campaign Behavioral Matchmaking(TM) technology Least Engaging Content Type NO DATA Most Recent Campaign Dating advice from Dr. John Gray and Lauren Gray Most Prolific Content Type NO DATAZoosk
  • 23. Fan Growth 13,410,000 13,420,000 13,430,000 13,440,000 13,450,000 13,460,000 13,470,000 Zoosk had a growth rate of -0.18% between Jun 01, 2015 and Aug 31, 2015. Total Fans 13,441,139 New Fans -24,731 Zoosk
  • 24. Engagement 0 50 100 150 200 250 300 350 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug Zoosk had an engagement of 91 and the highest engagement was 322. Zoosk
  • 25. Community Analysis Zoosk fans are mostly Older, Male and Single Zoosk fans are largely from United States followed by Mexico. Fan Demographics Distribution of Fans Zoosk 56% 44% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 1,000K 2,000K 3,000K 4,000K United States Mexico Brazil Italy France Germany Turkey Argentina United Kingdom
  • 26. 0 1 2 3 4 Zoosk posted a total of 83 Posts between Jun 01, 2015 and Aug 31, 2015. Brand Posts Top keywords used in the Posts Frequency Share 18 Joan 12 someone 9 Congratulations 9 tips 8 Zoosk
  • 27. 60% 40% Brand Participation Brand Non Participation 100% 0%0% Posititve Negative Neutral Brand Posts - Engagement Zoosk responded to 50 conversations generated by the 83 Posts they published. Zoosk receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Zoosk
  • 28. Most Engaging Brand Posts Zoosk Fri, Jul 3 at 1:36 PM EDT Happy 4th of July weekend! Engagement Score Likes Comments Shares Sentiment 322 3,783 885 1,141 Positive Wed, Aug 26 at 5:49 PM EDT Happy National Dog Day! #firstcomeslike Mon, Jul 27 at 1:26 PM EDT Congratulations Kyle & Regina from Niles, Ohio! “We met for the first time at my church; the same c .. Engagement Score Likes Comments Shares Sentiment 279 5,367 604 809 Positive Engagement Score Likes Comments Shares Sentiment 191 2,922 1,479 35 Positive
  • 29. 0 5 10 15 20 25 30 35 0 50 100 150 Plain Text Links Videos Photos Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 20 40 60 80 100 120 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Zoosk posts were Links, and posts with Photos received the highest engagement. Most of Zoosk posts were published on Monday and posts on Friday received the highest engagement. Brand Post Types Days of the Week Zoosk
  • 30. 0 1 0 1 Dating advice from Dr. John Gray and Lauren Gray Share the most embarrassing thing you've heard on #ZooskvsMatch Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 50 100 150 200 Dating advice from Dr. John Gray and Lauren Gray Share the most embarrassing thing you've heard on #ZooskvsMatch Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns No campaigns have posts during this period. Overall, #ZooskvsMatch engaged the best out of the recent 3 campaigns run by Zoosk. Jun 01, 2015 - Aug 31, 2015 Entire Campaign Zoosk
  • 31. Analysis of Tinder Facebook Page Jun 01, 2015 - Aug 31, 2015
  • 32. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  • 33. Brand Overview Tinder Fans 280,655 New Fans 101,400 Fan Growth 56.57% Country Worldwide Demographics Mostly Young, Male and Single Tinder has 101,400 new Likes and an audience base of 280,655 fans who are mostly Young, Male and Single Tinder
  • 34. Brand Overview Posts Brand User Engagement Score 935 Total Fan Posts 0 Total Posts 74 Brand Response Rate 0% Total Likes 141,383 Average Reply Time 0 sec Total Comments 15,652 General Sentiment NO User Post For TimePeriod Total Shares 17,898 Tinder had 74 new Posts. Tinder
  • 35. Fan Growth 0 50,000 100,000 150,000 200,000 250,000 300,000 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug Tinder had a growth rate of 56.57% between Jun 01, 2015 and Aug 31, 2015. Total Fans 280,655 New Fans 101,400 Tinder
  • 36. Engagement 0 200 400 600 800 1,000 1,200 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug Tinder had an engagement of 935 and the highest engagement was 1000. Tinder
  • 37. Community Analysis Tinder fans are mostly Young, Male and Single Tinder fans are largely from Brazil followed by United States. Fan Demographics Distribution of Fans Tinder 55% 45% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 20K 40K 60K 80K 100K 120K Brazil United States United Kingdom Australia Philippines France Mexico India Argentina Japan
  • 38. 0 1 2 3 Tinder posted a total of 74 Posts between Jun 01, 2015 and Aug 31, 2015. Brand Posts Top keywords used in the Posts Frequency Tinder 21 SwipedRight 5 Swipe right 4 SwipedRight story 4 instagram.com/tind er 3 Tinder
  • 39. 12% 88% Brand Participation Brand Non Participation 93% 3% 4% Posititve Negative Neutral Brand Posts - Engagement Tinder responded to 9 conversations generated by the 74 Posts they published. Tinder receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Tinder
  • 40. Most Engaging Brand Posts Tinder Sat, Jul 11 at 1:00 PM EDT With nice buns ????????????#truelove Engagement Score Likes Comments Shares Sentiment 1,000 7,318 1,303 546 Positive Thu, Jul 2 at 2:47 PM EDT #byefelicia ???? Mon, Jun 8 at 2:12 PM EDT #PREACH instagram.com/tinder Engagement Score Likes Comments Shares Sentiment 1,000 63,355 6,260 10,277 Positive Engagement Score Likes Comments Shares Sentiment 1,000 12,937 392 1,348 Positive
  • 41. 0 10 20 30 40 50 60 70 0 200 400 600 800 1,000 1,200 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Tinder posts were Photos, and posts with Photos received the highest engagement. Most of Tinder posts were published on Tuesday and posts on Thursday received the highest engagement. Brand Post Types Days of the Week Tinder
  • 42. Analysis of eHarmony Facebook Page Jun 01, 2015 - Aug 31, 2015
  • 43. Brand Overview eHarmony Fans 265,078 New Fans 12,946 Fan Growth 5.13% Country United States Demographics Mostly Older, Female and Attached. eHarmony has 12,946 new Likes and an audience base of 265,078 fans who are mostly Older, Female and Attached. eHarmony
  • 44. Brand Overview Posts Brand User Engagement Score 689 Total Fan Posts 2,204 Total Posts 290 Brand Response Rate 14.56% Total Likes 104,507 Average Reply Time 1 day, 6 hrs, 12 mins Total Comments 59,573 General Sentiment Positive Total Shares 32,014 eHarmony had 290 new Posts. eHarmony
  • 45. Fan Growth 245,000 250,000 255,000 260,000 265,000 270,000 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug eHarmony had a growth rate of 5.13% between Jun 01, 2015 and Aug 31, 2015. Total Fans 265,078 New Fans 12,946 eHarmony
  • 46. Engagement 0 100 200 300 400 500 600 700 800 900 1,000 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug eHarmony had an engagement of 689 and the highest engagement was 941. eHarmony
  • 47. Community Analysis eHarmony fans are mostly Older, Female and Attached. eHarmony fans are largely from United States followed by Nigeria. Fan Demographics Distribution of Fans eHarmony 35% 65% male female 0% 10% 20% 30% 40% 50% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 50K 100K 150K 200K 250K United States Nigeria United Kingdom Philippines Canada Australia India Ghana Brazil New Zealand
  • 48. 0 1 2 3 4 5 6 eHarmony posted a total of 290 Posts between Jun 01, 2015 and Aug 31, 2015. Brand Posts Top keywords used in the Posts Frequency love 43 eHarmony 24 Dating 20 things 17 someone 14 eHarmony
  • 49. 7% 93% Brand Participation Brand Non Participation 100% 0%0% Posititve Negative Neutral Brand Posts - Engagement eHarmony responded to 21 conversations generated by the 290 Posts they published. eHarmony receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts eHarmony
  • 50. Most Engaging Brand Posts eHarmony Sun, Aug 23 at 8:01 PM EDT Does being in love mean being best friends as well? Engagement Score Likes Comments Shares Sentiment 996 1,822 378 805 Positive Fri, Aug 21 at 9:03 AM EDT Can you relate? #singlelife Mon, Aug 3 at 8:01 PM EDT You get what you give! <3 Engagement Score Likes Comments Shares Sentiment 988 1,171 553 573 Positive Engagement Score Likes Comments Shares Sentiment 988 1,117 371 652 Positive
  • 51. 0 50 100 150 200 0 200 400 600 800 1,000 Links Videos Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 50 0 200 400 600 800 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of eHarmony posts were Photos, and posts with Photos received the highest engagement. Most of eHarmony posts were published on Monday and posts on Sunday received the highest engagement. Brand Post Types Days of the Week eHarmony
  • 52. 0 5 10 15 20 25 30 35 40 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug Positive Neutral Negative Users posted a total of 2,204 Posts between Jun 01, 2015 and Aug 31, 2015 on eHarmony's wall. User Posts Top keywords used in the Posts Frequency single 334 love 289 life 288 serious relationship 220 man 215 eHarmony
  • 53. 15% 85% Brand Participation Brand Non Participation 46% 11% 43% Posititve Negative Neutral User Posts - Engagement eHarmony responded to 321 conversations generated by the 2,209 Posts fans published. eHarmony appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts eHarmony
  • 54. Analysis of Match.com Facebook Page Jun 01, 2015 - Aug 31, 2015
  • 55. Brand Overview Match.com Fans 827,425 New Fans -1,061 Fan Growth -.13% Country United States Demographics Mostly Older, Male and Single Match.com has -1,061 new Likes and an audience base of 827,425 fans who are mostly Older, Male and Single Match.com
  • 56. Brand Overview Posts Brand User Engagement Score 363 Total Fan Posts 3,425 Total Posts 68 Brand Response Rate 1.64% Total Likes 17,112 Average Reply Time 1 day, 26 mins Total Comments 27,324 General Sentiment Neutral Total Shares 1,247 Match.com had 68 new Posts, and their most recent campaign is MatchMade Scholarship Contest . Content & Campaigns Most Engaging Content Type NO DATA Most Engaging Campaign #SinglesinAmerica Least Engaging Content Type NO DATA Most Recent Campaign MatchMade Scholarship Contest Most Prolific Content Type NO DATA Match.com
  • 57. Fan Growth 823,500 824,000 824,500 825,000 825,500 826,000 826,500 827,000 827,500 828,000 828,500 829,000 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug Match.com had a growth rate of -0.13% between Jun 01, 2015 and Aug 31, 2015. Total Fans 827,425 New Fans -1,061 Match.com
  • 58. Engagement 0 100 200 300 400 500 600 700 800 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug Match.com had an engagement of 363 and the highest engagement was 678. Match.com
  • 59. Community Analysis Match.com fans are mostly Older, Male and Single Match.com fans are largely from United States followed by Canada. Fan Demographics Distribution of Fans Match.com 52% 48% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K United States Canada Nigeria Philippines Ghana India United Kingdom Australia Pakistan
  • 60. 0 1 2 3 4 Match.com posted a total of 68 Posts between Jun 01, 2015 and Aug 31, 2015. Brand Posts Top keywords used in the Posts Frequency Match 12 MatchMade Scholarship Contest 10 Mariah Carey 7 PURCHASE NECESSARY 5 Entry 5 Match.com
  • 61. 6% 94% Brand Participation Brand Non Participation 100% 0%0% Posititve Negative Neutral Brand Posts - Engagement Match.com responded to 4 conversations generated by the 68 Posts they published. Match.com receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Match.com
  • 62. Most Engaging Brand Posts Match.com Mon, Jun 8 at 10:03 AM EDT We love our #LGBT members, and we believe that #LoveCantWait! SHARE if you agree: http://atjo.es/2 .. Engagement Score Likes Comments Shares Sentiment 738 565 996 173 Positive Tue, Aug 4 at 3:45 PM EDT #QuoteOfTheDay Tue, Aug 18 at 8:30 PM EDT <3 Engagement Score Likes Comments Shares Sentiment 692 802 365 375 Positive Engagement Score Likes Comments Shares Sentiment 678 535 1,047 37 Positive
  • 63. 0 10 20 30 40 0 100 200 300 400 500 600 Links Photos Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 100 200 300 400 500 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Match.com posts were Photos, and posts with Videos received the highest engagement. Most of Match.com posts were published on Monday and posts on Tuesday received the highest engagement. Brand Post Types Days of the Week Match.com
  • 64. 0 10 20 30 40 50 60 70 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug Positive Neutral Negative Users posted a total of 3,425 Posts between Jun 01, 2015 and Aug 31, 2015 on Match.com's wall. User Posts Top keywords used in the Posts Frequency single 570 love 441 life 407 good 300 woman 299 Match.com
  • 65. 2% 98% Brand Participation Brand Non Participation 44% 9% 47% Posititve Negative Neutral User Posts - Engagement Match.com responded to 56 conversations generated by the 3,425 Posts fans published. Match.com appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Match.com
  • 66. 0 1 0 1 MatchMade Scholarship Contest New Match app Partnership with MLB Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 100 200 300 400 MatchMade Scholarship Contest New Match app Partnership with MLB Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns No campaigns have posts during this period. Overall, MatchMade Scholarship Contest engaged the best out of the recent 3 campaigns run by Match.com. Jun 01, 2015 - Aug 31, 2015 Entire Campaign Match.com
  • 67. Analysis of Chemistry Facebook Page Jun 01, 2015 - Aug 31, 2015
  • 68. Brand Overview Chemistry Fans 50,531 New Fans 5,645 Fan Growth 12.58% Country United States Demographics Mostly Older, Female and Single Chemistry has 5,645 new Likes and an audience base of 50,531 fans who are mostly Older, Female and Single Chemistry
  • 69. Brand Overview Posts Brand User Engagement Score 567 Total Fan Posts 520 Total Posts 40 Brand Response Rate 0.00% Total Likes 2,396 Average Reply Time 0 sec Total Comments 2,021 General Sentiment Positive Total Shares 612 Chemistry had 40 new Posts, and their most recent campaign is #Firstdate. Content & Campaigns Most Engaging Content Type NO DATA Most Engaging Campaign #SuccessSaturday Least Engaging Content Type NO DATA Most Recent Campaign #Firstdate Most Prolific Content Type NO DATA Chemistry
  • 70. Fan Growth 42,000 43,000 44,000 45,000 46,000 47,000 48,000 49,000 50,000 51,000 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug Chemistry had a growth rate of 12.58% between Jun 01, 2015 and Aug 31, 2015. Total Fans 50,531 New Fans 5,645 Chemistry
  • 71. Engagement 0 100 200 300 400 500 600 700 800 900 1,000 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug Chemistry had an engagement of 567 and the highest engagement was 863. Chemistry
  • 72. Community Analysis Chemistry fans are mostly Older, Female and Single Chemistry fans are largely from India followed by United States. Fan Demographics Distribution of Fans Chemistry 48% 52% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 5K 10K 15K 20K India United States Pakistan Philippines United Kingdom Indonesia Nigeria Malaysia Canada
  • 73. 0 1 2 Chemistry posted a total of 40 Posts between Jun 01, 2015 and Aug 31, 2015. Brand Posts Top keywords used in the Posts Frequency Love 3 reason 2 ex 2 trust 2 simple http://atjo.es/2RDB 1 Chemistry
  • 74. 0% 100% Brand Participation Brand Non Participation 100% 0%0% Posititve Negative Neutral Brand Posts - Engagement Chemistry responded to 0 conversations generated by the 40 Posts they published. Chemistry receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Chemistry
  • 75. Most Engaging Brand Posts Chemistry Fri, Jul 3 at 8:00 PM EDT Always happy with you...http://atjo.es/2Mlg Engagement Score Likes Comments Shares Sentiment 863 99 159 19 Positive Wed, Jul 1 at 6:30 PM EDT Love is weird...http://atjo.es/2Mlf Wed, Jun 24 at 6:45 PM EDT There's no reason not to try...http://atjo.es/2IbB Engagement Score Likes Comments Shares Sentiment 734 71 86 22 Positive Engagement Score Likes Comments Shares Sentiment 708 85 50 33 Positive
  • 76. 0 10 20 30 40 50 0 100 200 300 400 500 600 Photos Plain Text Links Videos Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 200 400 600 800 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Chemistry posts were Photos, and posts with Photos received the highest engagement. Most of Chemistry posts were published on Monday and posts on Wednesday received the highest engagement. Brand Post Types Days of the Week Chemistry
  • 77. 0 2 4 6 8 10 12 14 16 1-Jun 8-Jun 15- Jun 22- Jun 29- Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10- Aug 17- Aug 24- Aug 31- Aug Positive Neutral Negative Users posted a total of 520 Posts between Jun 01, 2015 and Aug 31, 2015 on Chemistry's wall. User Posts Top keywords used in the Posts Frequency single 108 life 85 serious relationship 82 love 80 someone 63 Chemistry
  • 78. 0% 100% Brand Participation Brand Non Participation 45% 11% 44% Posititve Negative Neutral User Posts - Engagement Chemistry responded to 0 conversations generated by the 520 Posts fans published. Chemistry appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Chemistry
  • 79. 0 1 0 1 #Firstdate #SuccessSaturday NO DATA Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 50 100 150 #Firstdate #SuccessSaturday NO DATA Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns No campaigns have posts during this period. Overall, #SuccessSaturday engaged the best out of the recent 3 campaigns run by Chemistry. Jun 01, 2015 - Aug 31, 2015 Entire Campaign Chemistry
  • 80. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now