Comparison of Reese's, Wonka, Snickers, Hersheys, and other top chocolate brands on facebook

Comparison of "Competitors"
Facebook Pages
Apr 01, 2015 - Jun 30, 2015
Social Media
Habits of
Chocolate Brands
in the US
April 01 – June 30, 2015

Top Chocolate Brands on Facebook Q2-2015
In this report we looked at the top 10
chocolate brands on Facebook.
Despite the eternal appeal of chocolate,
several brands saw a dip in their fan
numbers between April and June 2015.

Key Findings
• Among the 10 chocolate brands, Snickers was engaging best with their
Fans
• With a growth rate of 4.4%, HERSHEY'S enjoyed the highest Fan Growth
Rate.
• Among the 10 chocolate brands, 27% of content posted by brands was
“brand related”
• Among the 10 chocolate brands, Snickers posted the most “non brand
related” content on their wall
• 6,111 new Posts were written across these 10 ‘brand walls’. That’s an
average of 6.7 Posts per day - per wall!

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Fans
Reese's had the largest fan base of 11,796,084 while HERSHEY'S showed the highest fan growth of
4.54%.
Competitors
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Growth%
Number of Fans
Reese's Lindt Chocolate USA Twix KitKat(US) HERSHEY'S
3 Musketeers Wonka Snickers HERSHEY'S KISSES M&M's U.S.A.

Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
HERSHEY'S KISSES Reese's M&M's U.S.A. Snickers Wonka KitKat(US) Twix Lindt Chocolate USA3 Musketeers HERSHEY'S
France United States Philippines Countries < 2% Mexico
Canada Argentina Venezuela Other Countries India

Conversations
KitKat(US) had the highest PTAT of 4.49% as a percentage of its average number of Fans during
this time period.
Competitors
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Lindt Chocolate USA Reese's KitKat(US) Twix HERSHEY'S
Wonka 3 Musketeers Snickers HERSHEY'S KISSES M&M's U.S.A.

Engagement - Posts
Lindt Chocolate USA published the greatest number of posts (84). M&M's U.S.A. had the highest
average engagement, with a score of 580.
Competitors
0 10 20 30 40 50 60 70 80 90
0 100 200 300 400 500 600 700
Reese's
Lindt…
Twix
KitKat(US)
HERSHEY'S
3 Musketeers
Wonka
Snickers
HERSHEY'S…
M&M's U.S.A.
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement Breakdown
0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000
Reese's
Lindt Chocolate USA
Twix
KitKat(US)
HERSHEY'S
3 Musketeers
Wonka
Snickers
HERSHEY'S KISSES
M&M's U.S.A.
Likes Comments Shares
Snickers received the most number of Likes (1,698,778), Snickers got the most number of
Comments (28,701) and M&M's U.S.A. had the most number of Shares (141,503).
Competitors

Most Engaging Brand Posts
Competitors
M&M's U.S.A.
Tue, Jun 30 at 2:00 PM EDT
Just blending perfectly into my surroundings… -
Orange
Engagement
Score
Likes Comments Shares Sentiment
1,000 314,975 3,316 19,144 Positive
M&M's U.S.A.
Wed, Jun 17 at 1:05 PM EDT
Safety first! – Yellow
M&M's U.S.A.
Mon, Jun 1 at 1:30 PM EDT
One of the perks of being brilliant: I don’t have to
worry about brain-freeze. – Ms. Brown
Engagement
Score
1,000 206,831 1,896 14,420 Positive
Engagement
Score
1,000 265,180 3,548 15,806 Positive

Competitors
Snickers
Mon, May 18 at 10:00 AM EDT
Satisfying freezers since 1996.
Engagement
Score
1,000 320,239 3,868 7,288 Positive
M&M's U.S.A.
Help us raise money and change lives. Make
someone laugh and tell us about it in the comment
section ..
HERSHEY'S
Wed, Jun 24 at 10:30 AM EDT
#FeedYourFancy every day with new Hershey’s
Caramels, now available in
stores:http://www.hersheys.co ..
Engagement
Score
1,000 169,135 4,727 20,333 Positive
Engagement
Score
999 129,798 1,820 5,131 Positive

Fan Posts
0 200 400 600 800 1000 1200 1400 1600 1800
Lindt Chocolate USA
Reese's
KitKat(US)
Twix
HERSHEY'S
Wonka
3 Musketeers
Snickers
HERSHEY'S KISSES
M&M's U.S.A.
Number of Fan Posts
HERSHEY'S's Facebook Page saw the highest number of Fan posts (1,588).
Competitors

Sentiment Analysis
Lindt Chocolate USA received the highest percentage of Positive Sentiment (34.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
KitKat(US)
Wonka
HERSHEY'S
Snickers
Twix
M&M's U.S.A.
Lindt Chocolate USA
Reese's
HERSHEY'S KISSES
3 Musketeers
Negative Neutral Positive

Brand Responses
Wonka responded to the highest percentage of Fan posts (54.68%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 500 1000 1500 2000 2500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
KitKat(US) Wonka HERSHEY'S Snickers Twix
M&M's U.S.A. Lindt Chocolate USA Reese's HERSHEY'S KISSES 3 Musketeers

Share Of Voice – Volume of Posts
M&M's U.S.A. published the most with 84 posts, among the brands in "Competitors" Group.
Competitors
9%
9%
7%
0%
19%
14%
18%
2%
9%
13%
HERSHEY'S KISSES HERSHEY'S Reese's 3 Musketeers M&M's U.S.A.
Snickers Lindt Chocolate USA Wonka KitKat(US) Twix

Share Of Voice – Likes
Snickers received the largest volume of Likes (1,698,778), among the brands in "Competitors"
Group.
Competitors
1%
14%
2%
0%
35%
40%
3% 0%
0%
5%

Share Of Voice – Comments
Snickers received the largest volume of Comments (28,701), among the brands in "Competitors"
Group.
Competitors
1%
21%
4%
0%
28%
32%
10%
0% 0%
4%

Share Of Voice – Shares
M&M's U.S.A. received the largest volume of Shares (141,503), among the brands in "Competitors"
Group.
Competitors
2%
10%
9%
0%
58%
15%
4%
0%
0%
2%

Campaign Comparison
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700 800
NO DATA(KitKat(US))
NO DATA(Wonka)
NO DATA(HERSHEY'S)
Road Trip!(Snickers)
Pick A Side(Twix)
#NashHasCrispy(M&M…
Lindt HELLO…
NO DATA(Reese's)
NO DATA(HERSHEY'S…
NO DATA(3 Musketeers)
Number of Posts
Engagement Score
During this time period, Lindt HELLO coupons was the most engaging run by Lindt Chocolate USA.
Twix published the most (24) in its Pick A Side campaign.
Competitors

Analysis of M&M's U.S.A.
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
M&M's U.S.A.
Fans 10,530,177
New Fans 73,884
Fan Growth .70%
Country United States
Demographics Mostly Young, Female and Attached.
M&M's U.S.A. has 73,884 new Likes and an audience base of 10,530,177 fans who are mostly
Young, Female and Attached.
M&M's U.S.A.

Brand Overview
Posts
Brand User
Engagement Score 580 Total Fan Posts 986
Total Posts 84 Brand Response Rate 5.68%
Total Likes 1,473,203 Average Reply Time 15 hrs, 40 mins
Total Comments 24,534 General Sentiment Neutral
Total Shares 141,503
M&M's U.S.A. had 84 new Posts, and their most recent campaign is #NashHasCrispy.
M&M's U.S.A.
Content & Campaigns
Most Engaging Content Type
Engagement-
oriented posts
Most Engaging Campaign #TheDress
Least Engaging Content Type Special Offer Most Recent Campaign #NashHasCrispy
Most Prolific Content Type
Engagement-
oriented posts

Fan Growth
10,400,000
10,420,000
10,440,000
10,460,000
10,480,000
10,500,000
10,520,000
10,540,000
M&M's U.S.A. had a growth rate of 0.70% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 10,530,177
New Fans 73,884
M&M's U.S.A.

Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
M&M's U.S.A. had an engagement of 580 and the highest engagement was 1000.
M&M's U.S.A.

Community Analysis
M&M's U.S.A. fans are mostly Young, Female and
Attached.
M&M's U.S.A. fans are largely from United States
followed by Mexico.
Fan Demographics Distribution of Fans
M&M's U.S.A.
0% 50% 100% 150%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 50% 100% 150%
Single
In a Relationship
Engaged
Married
0K 1,000K 2,000K 3,000K 4,000K 5,000K
United States
Mexico
France
Colombia
Brazil
Italy
Poland
Philippines
Argentina

0
1
2
3
4
5 M&M's U.S.A. posted a total of 84 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
M&M’S 27
Red Nose Day USA 24
Yellow 19
someone laugh 14
Brown 10
M&M's U.S.A.

1%
99%
Brand Participation Brand Non Participation
100%
0%0%
Posititve Negative Neutral
Brand Posts - Engagement
M&M's U.S.A. responded to 1 conversations generated
by the 84 Posts they published.
M&M's U.S.A. receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
M&M's U.S.A.

M&M's U.S.A.
Tue, Jun 30 at 2:00 PM EDT
Just blending perfectly into my surroundings… -
Orange
Engagement
Score
1,000 314,975 3,316 19,144 Positive
Wed, Jun 17 at 1:05 PM EDT
Safety first! – Yellow
One of the perks of being brilliant: I don’t have to
worry about brain-freeze. – Ms. Brown
Engagement
Score
1,000 206,831 1,896 14,420 Positive
Engagement
Score
1,000 265,180 3,548 15,806 Positive

0 20 40 60 80
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Brand Posts - Analysis
Most of M&M's U.S.A. posts were Photos, and posts
with Photos received the highest engagement.
Most of M&M's U.S.A. posts were published on
Wednesday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
M&M's U.S.A.

0
10
20
30
40
50
60
Positive Neutral Negative Users posted a total of 986 Posts between
Apr 01, 2015 and Jun 30, 2015 on M&M's
U.S.A.'s wall.
User Posts
Top keywords used in
the Posts
Frequency
M&M 381
U.S.A 168
M&Ms 82
Bacon 28
USA 22
M&M's U.S.A.

6%
94%
31%
6%
63%
User Posts - Engagement
M&M's U.S.A. responded to 57 conversations
generated by the 986 Posts fans published.
M&M's U.S.A. appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
M&M's U.S.A.

Content Intel
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
Brand News
Others
Event
Engagement-oriented…
Corporate Social…
Ad Campaigns
Photos
Special Offer
Fan-specific content
Recipes/Product…
Contest
Question to fans
Festival/Greetings
Facebook App
Number of Posts
Engagement Score
Most of M&M's U.S.A. posts were around 'Engagement-oriented posts', and posts around
'Engagement-oriented posts' received the highest engagement.
M&M's U.S.A.

0 1
0 1
Fact
Others
Recipe
Event
Question to fans
News
Like…
Number of Posts
Engagement Score
0 1 2 3 4
0 100 200 300
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Content Intel
The Brand Posts on this Facebook Page during this
period were not categorized.
In Posts about General Happenings,M&M's U.S.A.
Entertainment received the highest engagement.
About Food/Beverage About General Happenings
M&M's U.S.A.

0 5 10 15 20
0 200 400 600 800
#NashHasCrispy
#MakeMLaugh
RedNose Day
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800
#NashHasCrispy
#MakeMLaugh
RedNose Day
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #MakeMLaugh
was the most engaging campaign run by M&M's U.S.A..
Overall, #MakeMLaugh engaged the best out of the
recent 3 campaigns run by M&M's U.S.A..
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
M&M's U.S.A.

Analysis of Snickers
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Snickers
Fans 10,567,161
New Fans 86,198
Fan Growth .82%
Demographics Mostly Young, Male and Single
Snickers has 86,198 new Likes and an audience base of 10,567,161 fans who are mostly Young,
Male and Single
Snickers

Brand Overview
Posts
Brand User
Total Likes 1,698,778 Average Reply Time 1 day, 9 hrs, 27 mins
Total Shares 37,295
Snickers had 65 new Posts, and their most recent campaign is Road Trip!.
Content & Campaigns
Most Engaging Content Type Brand News Most Engaging Campaign #EataSNICKERS
Least Engaging Content Type Facebook App Most Recent Campaign Road Trip!
Engagement-
oriented posts
Snickers

Fan Growth
10,420,000
10,440,000
10,460,000
10,480,000
10,500,000
10,520,000
10,540,000
10,560,000
10,580,000
Snickers had a growth rate of 0.82% between Mar 31, 2015 and Jun 30, 2015.
New Fans 86,198
Snickers

Engagement
0
200
400
600
800
1,000
1,200
Snickers had an engagement of 561 and the highest engagement was 1000.
Snickers

Community Analysis
Snickers fans are mostly Young, Male and Single Snickers fans are largely from United States followed
by Mexico.
Snickers
55%
45%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K
United States
Mexico
India
Poland
Egypt
Philippines
Romania
Serbia
Iran
Japan

0
1
2
3 Snickers posted a total of 65 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
hungry 23
EatASNICKERS 10
meme generator 6
satisfaction 6
SNICKERS 5
Snickers

11%
89%
93%
7%
0%
Snickers responded to 7 conversations generated by
the 65 Posts they published.
Snickers receives more positive than negative vibes
from comments on their Posts.
Snickers

Snickers
Satisfying freezers since 1996.
Engagement
Score
1,000 320,239 3,868 7,288 Positive
Wed, Jun 3 at 11:18 AM EDT
Bring a satisfying addition to the barbecue.
Fri, May 29 at 10:02 AM EDT
Frozen satisfaction. #Icecream
Engagement
Score
999 220,122 3,091 5,593 Positive
Engagement
Score
998 206,382 2,822 3,791 Positive

0 10 20 30 40 50 60
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Snickers posts were Photos, and posts with
Photos received the highest engagement.
Most of Snickers posts were published on Friday and
posts on Monday received the highest engagement.
Snickers

0
10
20
30
40
50
60
70
80
90
Apr 01, 2015 and Jun 30, 2015 on Snickers's
wall.
User Posts
the Posts
Frequency
Snickers 429
coupon 59
ice cream 48
hungry 48
FUNKUP 36
Snickers

5%
95%
29%
4%
67%
Snickers responded to 49 conversations generated by
the 900 Posts fans published.
Snickers appears to participate more when Fan
negative.
Snickers

Content Intel
0 5 10 15 20 25 30 35
0 200 400 600 800 1000 1200
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Photos
Special Offer
Recipes/Product…
Contest
Question to fans
Festival/Greetings
Facebook App
Number of Posts
Engagement Score
Most of Snickers posts were around 'Engagement-oriented posts', and posts around 'Brand News'
received the highest engagement.
Snickers

0 2 4 6
0 200 400 600 800 1000
Fact
Others
Recipe
Event
Question to fans
News
Like…
Number of Posts
Engagement Score
0 1 2 3 4
0 20 40 60 80
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Posts about Food/Beverage,Snickers Like
This/Engagement Oriented Posts posts received the
highest engagement.
In Posts about General Happenings,Snickers Question
to fans received the highest engagement.
Snickers

0 2 4 6
0 100 200 300 400 500
Road Trip!
#NFLDraft 2015
SNICKERS® BRAND
“WHO ARE…
Number of Posts
Engagement Score
0 2 4 6 8 10
0 100 200 300
Road Trip!
#NFLDraft 2015
SNICKERS® BRAND
“WHO ARE…
Number of Posts
Engagement Score
Between Apr 01, 2015 and Jun 30, 2015, SNICKERS®
BRAND “WHO ARE YOU?” CONTEST was the most
engaging campaign run by Snickers.
Overall, SNICKERS® BRAND “WHO ARE YOU?”
CONTEST engaged the best out of the recent 3
campaigns run by Snickers.
Snickers

Analysis of Reese's Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Reese's
Fans 11,796,084
New Fans 37,826
Fan Growth .32%
Demographics Mostly Young, Female and Single
Reese's has 37,826 new Likes and an audience base of 11,796,084 fans who are mostly Young,
Female and Single
Reese's

Brand Overview
Posts
Brand User
Total Likes 90,600 Average Reply Time 1 day, 7 hrs, 58 mins
Total Shares 22,583
Reese's had 32 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Reese's

Fan Growth
11,710,000
11,720,000
11,730,000
11,740,000
11,750,000
11,760,000
11,770,000
11,780,000
11,790,000
11,800,000
11,810,000
Reese's had a growth rate of 0.32% between Mar 31, 2015 and Jun 30, 2015.
New Fans 37,446
Reese's

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
Reese's had an engagement of 206 and the highest engagement was 872.
Reese's

Community Analysis
Reese's fans are mostly Young, Female and Single Reese's fans are largely from United States followed by
Philippines.
Reese's
39%
61%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K
United States
Philippines
United Kingdom
Australia
Puerto Rico
Germany
India
Pakistan
France
Belgium

0
1
2
3 Reese's posted a total of 32 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Project Reese’s
Peanut Butter
3
Reese 3
cup 2
REESESGameday 2
Reese’s 2
Reese's

9%
91%
97%
0%
3%
Reese's responded to 3 conversations generated by the
32 Posts they published.
Reese's receives more positive than negative vibes
from comments on their Posts.
Reese's

Reese's
Tue, May 12 at 11:15 AM EDT
Brownies, meet Reese’s Minis: http://bit.ly/1FGJfM2
Engagement
Score
872 11,865 1,197 7,524 Positive
Sat, Apr 18 at 12:30 PM EDT
The proof is in this Peanut Butter Cup Pudding:
http://bit.ly/1aZMl68
Tue, Apr 28 at 6:09 PM EDT
You’re going to want a piece of this pie:
http://bit.ly/1blE7FM
Engagement
Score
550 6,807 320 2,779 Positive
Engagement
Score
547 7,534 296 2,694 Positive

0 5 10 15 20 25
0 50 100 150 200 250 300 350
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 1 2 3 4 5 6
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Reese's posts were Photos, and posts with
Most of Reese's posts were published on Monday and
posts on Tuesday received the highest engagement.
Reese's

0
10
20
30
40
50
60
70
Apr 01, 2015 and Jun 30, 2015 on Reese's's
wall.
User Posts
the Posts
Frequency
Reese 555
peanut butter cups 135
chocolate 43
candy 34
Simple rules 25
Reese's

18%
82%
33%
6%
61%
Reese's responded to 153 conversations generated by
Reese's appears to participate more when Fan
conversations have greater positive vibes than usual.
Reese's

Analysis of Twix Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Twix
Fans 7,747,897
New Fans -25,070
Fan Growth -.32%
Twix has -25,070 new Likes and an audience base of 7,747,897 fans who are mostly Young, Female
and Single
Twix

Brand Overview
Posts
Brand User
Total Likes 224,226 Average Reply Time 18 hrs, 47 mins
Total Shares 6,018
Twix had 61 new Posts, and their most recent campaign is Pick A Side.
Content & Campaigns
Most Engaging Content Type
Engagement-
oriented posts
Most Engaging Campaign Pick A Side
Least Engaging Content Type Question to fans Most Recent Campaign Pick A Side
Engagement-
oriented posts
Twix

Fan Growth
7,730,000
7,735,000
7,740,000
7,745,000
7,750,000
7,755,000
7,760,000
7,765,000
7,770,000
7,775,000
7,780,000
Twix had a growth rate of -0.32% between Mar 31, 2015 and Jun 30, 2015.
New Fans -25,070
Twix

Engagement
0
200
400
600
800
1,000
1,200
Twix had an engagement of 142 and the highest engagement was 957.
Twix

Community Analysis
Twix fans are mostly Young, Female and Single Twix fans are largely from United States followed by
Egypt.
Twix
40%
60%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
United States
Egypt
France
Serbia
Poland
Italy
Portugal
Romania
Pakistan

0
1
2
3 Twix posted a total of 61 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
TWIX 11
chocolate 10
cookie 9
caramel 9
Right TWIX 7
Twix

0%
100%
93%
2%
5%
Twix responded to 0 conversations generated by the 61
Posts they published.
Twix receives more positive than negative vibes from
comments on their Posts.
Twix

Twix
Sat, Jun 27 at 2:00 PM EDT
TWIX Ice Cream Bars are just like the TWIX you love,
only with 100% more ice cream.
Engagement
Score
998 154,803 1,865 3,869 Positive
Fri, May 8 at 2:30 PM EDT
We all scream for TWIX Caramel Ice Cream.
Thu, May 21 at 3:00 PM EDT
As the weather warms up, it’s time to cool down,
deliciously.
Engagement
Score
198 3,734 119 284 Positive
Engagement
Score
135 2,664 64 172 Positive

0 10 20 30 40 50 60
0 50 100 150 200
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Twix posts were Photos, and posts with Photos
received the highest engagement.
Most of Twix posts were published on Friday and
posts on Saturday received the highest engagement.
Twix

0
2
4
6
8
10
12
14
16
18
Apr 01, 2015 and Jun 30, 2015 on Twix's
wall.
User Posts
the Posts
Frequency
peanut butter twix 34
right twix 26
cookie 23
chocolate 19
size 17
Twix

8%
92%
21%
4%
75%
Twix responded to 30 conversations generated by the
391 Posts fans published.
Twix appears to participate more when Fan
negative.
Twix

Content Intel
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Photos
Special Offer
Recipes/Product…
Contest
Question to fans
Festival/Greetings
Facebook App
Number of Posts
Engagement Score
Most of Twix posts were around 'Engagement-oriented posts', and posts around 'Engagement-
oriented posts' received the highest engagement.
Twix

0 1 2
0 10 20 30
Fact
Others
Recipe
Event
Question to fans
News
Like…
Number of Posts
Engagement Score
0 1 2 3
0 10 20 30 40
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Posts about Food/Beverage,Twix Like
This/Engagement Oriented Posts posts received the
highest engagement.
In Posts about General Happenings,Twix
Festival/Greetings received the highest engagement.
Twix

0 5 10 15 20
0 10 20 30 40
Pick A Side
NO DATA
NO DATA
Number of Posts
Engagement Score
0 10 20 30
0 20 40 60 80
Pick A Side
NO DATA
NO DATA
Number of Posts
Engagement Score
Between Apr 01, 2015 and Jun 30, 2015, Pick A Side was
the most engaging campaign run by Twix.
Overall, Pick A Side engaged the best out of the recent
3 campaigns run by Twix.
Twix

Analysis of Wonka Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Wonka
Fans 7,531,733
New Fans 6,327
Fan Growth .08%
Wonka has 6,327 new Likes and an audience base of 7,531,733 fans who are mostly Young,
Female and Single
Wonka

Brand Overview
Posts
Brand User
Total Likes 5,118 Average Reply Time 19 hrs, 7 mins
Total Comments 173 General Sentiment Neutral
Total Shares 191
Wonka had 10 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Wonka

Fan Growth
7,490,000
7,495,000
7,500,000
7,505,000
7,510,000
7,515,000
7,520,000
7,525,000
7,530,000
7,535,000
7,540,000
7,545,000
Wonka had a growth rate of 0.08% between Mar 31, 2015 and Jun 30, 2015.
New Fans 6,327
Wonka

Engagement
0
20
40
60
80
100
120
Wonka had an engagement of 25 and the highest engagement was 101.
Wonka

Community Analysis
Wonka fans are mostly Young, Female and Single Wonka fans are largely from United States followed by
Mexico.
Wonka
34%
66%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
United States
Mexico
Argentina
Colombia
Canada
Peru
Venezuela
Chile
Brazil

0
1
2
3 Wonka posted a total of 10 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
México
por
2
WONKA Poppin
Pops
2
WONKA Magical
Minis
2
http://goo.gl/q31ss
b
2
fun 2
Wonka

30%
70%
80%
10%
10%
Wonka responded to 3 conversations generated by the
10 Posts they published.
Wonka receives more positive than negative vibes from
comments on their Posts.
Wonka

Wonka
Fri, May 1 at 5:17 PM EDT
¡Felicitaciones a Monserrat Gonzalez Rodriguez de
México
por ser la ganadora de la primera semana de ..
Engagement
Score
101 3,204 17 9 Positive
Thu, Apr 30 at 2:26 PM EDT
Chill out with a freezing Sweet Tarts WONKA treat!
Glowing bright in the darkest night, WONKA Poppin'
Pops bring the fun — each bite!
Engagement
Score
58 731 60 85 Positive
Engagement
Score
15 149 7 31 Negative

0 2 4 6 8 10 12
0 5 10 15 20 25 30
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
0 1 2 3 4 5
0 20 40 60 80 100 120
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Wonka posts were Photos, and posts with
Most of Wonka posts were published on Monday and
posts on Friday received the highest engagement.
Wonka

0
2
4
6
8
10
12
14
16
18
Apr 01, 2015 and Jun 30, 2015 on Wonka's
wall.
User Posts
the Posts
Frequency
nerds 35
Wonka 31
candy 15
Chewy Runts 15
box 15
Wonka

55%
45%
26%
6%
68%
Wonka responded to 146 conversations generated by
Wonka appears to participate more when Fan
negative.
Wonka

Thanks For Reading!
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