In this report, we looked at the top 10 clothing and apparel brands like Color Plus, Pepe Jeans, Allen Solly and others in India on Facebook. Read on to find out how their social media performance stacked up against the competition.

1. Comparison of "Competitors"
Facebook Pages
Jun 01, 2015 - Aug 31, 2015
Clothing
and Apparel
Brands from
India on
Facebook
Jun 01, 2015 – Aug 31, 2015

2. Top Apparel Brands on Facebook Between June & August
In this report we looked at the top 10
clothing and apparel brands in India on
Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• Among the top 10 brands, LEE was engaging best with their Fans.
• With a growth rate of 3.4%, Peter England enjoyed the highest
Fan Growth Rate.
• Among the top 10 brands, on an average, 26% of content posted
by brands was “brand related”
• 10,976 new Posts were written across these 10 ‘brand walls’.
That’s an average of 11.9 Posts per day - per wall!

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5. Fans
Levi's(IN) had the largest fan base of 5,282,558 while Peter England showed the highest fan growth
of 3.38%.
Competitors
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Growth%
Number of Fans
Levi's(IN) ITC John Players Van Heusen Wrangler Denims Pepe Jeans India(IN)
Peter England Allen Solly ColorPlus LEE Flying Machine

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ColorPlus Pepe Jeans
India(IN)
Van Heusen Allen Solly Flying
Machine
Wrangler
Denims
Peter England Levi's(IN) LEE ITC John
Players
United States Countries < 2% Thailand India

7. Conversations
Peter England had the highest PTAT of 1.99% as a percentage of its average number of Fans
during this time period.
Competitors
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
ITC John Players Levi's(IN) Van Heusen Wrangler Denims Pepe Jeans India(IN)
Peter England Allen Solly ColorPlus LEE Flying Machine

8. Engagement - Posts
Allen Solly published the greatest number of posts (200). LEE had the highest average
engagement, with a score of 670.
Competitors
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800
Levi's(IN)
ITC John Players
Van Heusen
Wrangler Denims
Pepe Jeans…
Peter England
Allen Solly
ColorPlus
LEE
Flying Machine
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 100000 200000 300000 400000 500000 600000
ITC John Players
Levi's(IN)
Van Heusen
Wrangler Denims
Pepe Jeans India(IN)
Peter England
Allen Solly
ColorPlus
LEE
Flying Machine
Likes Comments Shares
Peter England received the most number of Likes (548,867), Wrangler Denims got the most
number of Comments (3,905) and Peter England had the most number of Shares (8,468).
Competitors

10. Most Engaging Brand Posts
Competitors
Peter England
Mon, Aug 24 at 10:37 AM EDT
A wedding or an evening ball, look sharp, smart and
unique at any occasion with our all new collecti ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 72,883 128 90 Positive
Peter England
Sat, Aug 8 at 3:49 AM EDT
Have you seen our exclusive Facebook offer yet? It's
double the fun with Buy 2 get 2.
You can avail ..
Peter England
Sat, Aug 1 at 1:30 PM EDT
It's not what we have in life, but who we have in our
life that matters - FRIENDS!
Engagement
Score
Likes Comments Shares Sentiment
1,000 84,550 269 1,599 Positive
Engagement
Score
Likes Comments Shares Sentiment
998 46,742 167 1,113 Positive

11. Most Engaging Brand Posts
Competitors
Peter England
Mon, Aug 24 at 12:30 PM EDT
The East meets the West with our ‘Indies Collection’.
Available at stores now. #AutumnWinter2015.
Engagement
Score
Likes Comments Shares Sentiment
995 47,232 96 82 Positive
Peter England
Tue, Aug 25 at 10:30 AM EDT
From the world of ‘Getzner’, experience the true style
of a craftsman with the ‘Collector’s Collecti ..
Flying Machine
Fri, Aug 28 at 12:00 AM EDT
They think like us, joke like us, walk like us, talk like us
- Brothers From Another Mother aka BFAM ..
Engagement
Score
Likes Comments Shares Sentiment
993 44,546 95 108 Positive
Engagement
Score
Likes Comments Shares Sentiment
984 26,439 33 11 Positive

12. Fan Posts
0 1000 2000 3000 4000 5000 6000 7000
Levi's(IN)
ITC John Players
Van Heusen
Wrangler Denims
Pepe Jeans India(IN)
Peter England
Allen Solly
ColorPlus
LEE
Flying Machine
Number of Fan Posts
Wrangler Denims's Facebook Page saw the highest number of Fan posts (5,889).
Competitors

13. Sentiment Analysis
Levi's(IN) received the highest percentage of Positive Sentiment (100.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Levi's(IN)
Van Heusen
Wrangler Denims
Peter England
Allen Solly
ColorPlus
LEE
Flying Machine
Negative Neutral Positive

14. Brand Responses
Van Heusen responded to the highest percentage of Fan posts (21.35%).
Competitors
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0 1000 2000 3000 4000 5000 6000 7000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Levi's(IN) Van Heusen Wrangler Denims Peter England Allen Solly ColorPlus LEE Flying Machine

15. Share Of Voice – Volume of Posts
Allen Solly published the most with 200 posts, among the brands in "Competitors" Group.
Competitors
2%
10%
10%
10%
8%
5%
1%
13%
19%
22%
Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)
Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

16. Share Of Voice – Likes
Peter England received the largest volume of Likes (548,867), among the brands in "Competitors"
Group.
Competitors
4%
3%
4%
4%
30%
0%
3%
44%
1%
7%
Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)
Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

17. Share Of Voice – Comments
Wrangler Denims received the largest volume of Comments (3,905), among the brands in
"Competitors" Group.
Competitors
1%
36%
5%
5%12%
1%
1%
25%
7%
7%
Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)
Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

18. Share Of Voice – Shares
Peter England received the largest volume of Shares (8,468), among the brands in "Competitors"
Group.
Competitors
1%
19%
3%
3%
8%
0%
1%
51%
7%
7%
Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)
Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

19. Campaign Comparison
0 2 4 6 8 10 12 14 16 18 20
0 20 40 60 80 100 120 140 160 180 200
Style Tip(Van Heusen)
#MyTeacherMyInspiratio
n(Peter England)
#EOSS 2015(Allen Solly)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, #MyTeacherMyInspiration was the most engaging run by Peter England.
Allen Solly published the most (19) in its #EOSS 2015 campaign.
Competitors

20. Analysis of Allen Solly
Facebook Page
Jun 01, 2015 - Aug 31, 2015

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22. Brand Overview
Allen Solly
Fans 1,709,036
New Fans 4,077
Fan Growth .24%
Country India
Demographics Mostly Young, Male and Single
Allen Solly has 4,077 new Likes and an audience base of 1,709,036 fans who are mostly Young,
Male and Single
Allen Solly

23. Brand Overview
Posts
Brand User
Engagement Score 54 Total Fan Posts 77
Total Posts 200 Brand Response Rate 5.19%
Total Likes 91,726 Average Reply Time 1 day, 13 hrs, 14 mins
Total Comments 811 General Sentiment Neutral
Total Shares 1,146
Allen Solly had 200 new Posts, and their most recent campaign is #EOSS 2015.
Content & Campaigns
Most Engaging Content Type
Occasion specific
deals
Most Engaging Campaign
Allen Solly
LookBook
Least Engaging Content Type
Engagement
Oriented Posts
Most Recent Campaign #EOSS 2015
Most Prolific Content Type Deals/Offers
Allen Solly

24. Fan Growth
1,702,000
1,703,000
1,704,000
1,705,000
1,706,000
1,707,000
1,708,000
1,709,000
1,710,000
Allen Solly had a growth rate of 0.24% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 1,709,036
New Fans 4,077
Allen Solly

25. Engagement
0
100
200
300
400
500
600
700
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Allen Solly had an engagement of 54 and the highest engagement was 601.
Allen Solly

26. Community Analysis
Allen Solly fans are mostly Young, Male and Single Allen Solly fans are largely from India followed by
Pakistan.
Fan Demographics Distribution of Fans
Allen Solly
79%
21%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
India
Pakistan
United States
United Arab Emirates
Bangladesh
Nepal
Saudi Arabia
Canada
Australia
Botswana

27. 0
2
4
6
8
10
12
14
16 Allen Solly posted a total of 200 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
style 31
EOSS 27
Season 26
Wimbledon 20
colours 20
Allen Solly

28. 4%
96%
Brand Participation Brand Non Participation
56%
7%
37%
Posititve Negative Neutral
Brand Posts - Engagement
Allen Solly responded to 8 conversations generated by
the 200 Posts they published.
Allen Solly receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Allen Solly

29. Most Engaging Brand Posts
Allen Solly
Wed, Jun 10 at 3:16 AM EDT
Introducing the signature #Wimbledon line by Solly
Sport!
Now Playing: http://goo.gl/XV2lVa
Engagement
Score
Likes Comments Shares Sentiment
964 30,340 77 150 Positive
Sat, Jun 20 at 2:43 PM EDT
This #FathersDay, make your Father's Day! Here's
how
Thu, Jun 18 at 9:07 AM EDT
Visit now for everything Wimbledon, your tennis
inspired lifestyle and a man's true style guide! Pre ..
Engagement
Score
Likes Comments Shares Sentiment
704 10,964 21 70 Positive
Engagement
Score
Likes Comments Shares Sentiment
433 5,282 13 14 Positive

30. 0 50 100 150 200
0 20 40 60 80 100
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Allen Solly posts were Photos, and posts with
Links received the highest engagement.
Most of Allen Solly posts were published on Friday and
posts on Wednesday received the highest engagement.
Brand Post Types Days of the Week
Allen Solly

31. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 77 Posts between
Jun 01, 2015 and Aug 31, 2015 on Allen
Solly's wall.
User Posts
Top keywords used in
the Posts
Frequency
Allen Solly 46
Shuvo Khan 4
Allen 4
store 3
বিশ্বাস না 3
Allen Solly

32. 5%
95%
Brand Participation Brand Non Participation
10% 4%
86%
Posititve Negative Neutral
User Posts - Engagement
Allen Solly responded to 4 conversations generated by
the 77 Posts fans published.
Allen Solly appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Allen Solly

33. Content Intel
0 5 10 15 20 25 30 35 40
0 100 200 300 400 500 600 700 800
Brand News
Others
Event
Product Updates
Corporate Social Responsibility
Ad Campaigns
Photos
Deals/Offers
Occasion specific deals
Contest
Question to fans
Facebook App
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Allen Solly posts were around 'Deals/Offers', and posts around 'Occasion specific deals'
received the highest engagement.
Allen Solly

34. 0 10 20 30
0 10 20 30 40 50
Fact
Others
Advice/Tips
Event
Question to fans
News
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Allen Solly Posts about Retail, Advice/Tips posts
received the highest engagement.
In Allen Solly Posts about General Happenings, the
category Festival/Greetings received the highest
engagement.
About Retail About General Happenings
Allen Solly

35. 0 5 10 15 20
0 10 20 30 40
#EOSS 2015
#Wimbledon 2015
#FridayDressing
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 10 20 30 40
#EOSS 2015
#Wimbledon 2015
#FridayDressing
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jun 01, 2015 and Aug 31, 2015,
#FridayDressing was the most engaging campaign run
by Allen Solly.
Overall, #FridayDressing engaged the best out of the
recent 3 campaigns run by Allen Solly.
Jun 01, 2015 - Aug 31, 2015 Entire Campaign
Allen Solly

36. Analysis of Levi's Facebook
Page
Jun 01, 2015 - Aug 31, 2015

37. Brand Overview
Levi's
Fans 5,282,558
New Fans 17,112
Fan Growth .32%
Country India
Demographics Not Available
Levi's has 17,112 new Likes and an audience base of 5,282,558 fans.
Levi's

38. Brand Overview
Posts
Brand User
Engagement Score 212 Total Fan Posts 1
Total Posts 69 Brand Response Rate 0.00%
Total Likes 372,094 Average Reply Time 0 sec
Total Comments 1,319 General Sentiment Positive
Total Shares 1,330
Levi's had 69 new Posts.
Levi's

39. Fan Growth
5,250,000
5,255,000
5,260,000
5,265,000
5,270,000
5,275,000
5,280,000
5,285,000
Levi's had a growth rate of 0.32% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 5,282,558
New Fans 17,112
Levi's

40. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Levi's had an engagement of 212 and the highest engagement was 898.
Levi’s

41. Community Analysis
Levi's fans are largely from India followed by United States.
Distribution of Fans
Levi's
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
India
United States
United Arab Emirates
Saudi Arabia
Australia
United Kingdom
Canada
Qatar
New Zealand

42. 0
1
2
3
4 Levi's posted a total of 69 Posts between
Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Ladies 15
season sale 14
Levi’s end 14
Shop 13
nearest Levi’s
store
10
Levi's

43. 13%
87%
Brand Participation Brand Non Participation
86%
2% 12%
Posititve Negative Neutral
Brand Posts - Engagement
Levi's responded to 9 conversations generated by the
69 Posts they published.
Levi's receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Levi's

44. Most Engaging Brand Posts
Levi's
Mon, Aug 31 at 9:02 AM EDT
Get set to embrace Fall with our list of must-haves.
Shop the look: http://levi.in/store-finder/stor ..
Engagement
Score
Likes Comments Shares Sentiment
975 85,792 149 130 Positive
Tue, Aug 25 at 4:01 AM EDT
Slim through the hip and thigh with a classic skinny
leg and a flattering mid-rise. The perfect go-t ..
Wed, Aug 26 at 8:25 AM EDT
The seriously sexy, super skinny fit, cut from
premium fabric with FlawlessFX innovation that holds
..
Engagement
Score
Likes Comments Shares Sentiment
898 52,596 136 110 Positive
Engagement
Score
Likes Comments Shares Sentiment
850 43,152 150 144 Positive

45. 0 20 40 60 80
0 50 100 150 200 250
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Levi's posts were Photos, and posts with
Photos received the highest engagement.
Most of Levi's posts were published on Friday and
posts on Monday received the highest engagement.
Brand Post Types Days of the Week
Levi's

46. Analysis of Wrangler Denims
Facebook Page
Jun 01, 2015 - Aug 31, 2015

47. Brand Overview
Wrangler Denims
Fans 741,764
New Fans 8,544
Fan Growth 1.17%
Country India
Demographics Mostly Young, Male and Single
Wrangler Denims has 8,544 new Likes and an audience base of 741,764 fans who are mostly
Young, Male and Single
Wrangler Denims

48. Brand Overview
Posts
Brand User
Engagement Score 186 Total Fan Posts 5,872
Total Posts 90 Brand Response Rate 0.22%
Total Likes 40,125 Average Reply Time 1 day, 2 hrs, 28 mins
Total Comments 3,905 General Sentiment Neutral
Total Shares 3,208
Wrangler Denims had 90 new Posts.
Wrangler Denims

49. Fan Growth
728,000
730,000
732,000
734,000
736,000
738,000
740,000
742,000
744,000
Wrangler Denims had a growth rate of 1.17% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 741,764
New Fans 8,544
Wrangler Denims

50. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Wrangler Denims had an engagement of 186 and the highest engagement was 886.
Wrangler Denims

51. Community Analysis
Wrangler Denims fans are mostly Young, Male and
Single
Wrangler Denims fans are largely from India followed
by United States.
Fan Demographics Distribution of Fans
Wrangler Denims
97%
3%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
India
United States
Thailand
Philippines
Indonesia
United Arab Emirates
Mexico
Pakistan
Poland

52. 0
1
2
3
4 Wrangler Denims posted a total of 90 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Wrangler 16
TrueWanderer 12
Image Courtesy 11
Bike-Pack 6
http://bit.ly/truewa
nderer
6
Wrangler Denims

53. 13%
87%
Brand Participation Brand Non Participation
85%
1% 14%
Posititve Negative Neutral
Brand Posts - Engagement
Wrangler Denims responded to 12 conversations
generated by the 90 Posts they published.
Wrangler Denims receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Wrangler Denims

54. Most Engaging Brand Posts
Wrangler Denims
Tue, Jul 21 at 8:28 AM EDT
Which 4 features do you like the most?
3 lucky winners will win Bike-pack worth Rs.3000.
Engagement
Score
Likes Comments Shares Sentiment
936 408 697 969 Positive
Tue, Jul 7 at 5:00 AM EDT
Tell us what will you call these pants?
3 lucky people will win Bike-pack vouchers worth
Rs.3000 fro ..
Fri, Jun 19 at 8:50 AM EDT
Here’s an exclusive sneak peak!
Tell us what will you call these pants?
3 lucky people will win a Bi ..
Engagement
Score
Likes Comments Shares Sentiment
886 517 883 580 Positive
Engagement
Score
Likes Comments Shares Sentiment
714 669 516 293 Positive

55. 0 20 40 60 80 100
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Wrangler Denims posts were Photos, and
posts with Links received the highest engagement.
Most of Wrangler Denims posts were published on
Monday and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Wrangler Denims

56. 0
200
400
600
800
1,000
1,200
1,400
Positive Neutral Negative Users posted a total of 5,872 Posts
between Jun 01, 2015 and Aug 31, 2015 on
Wrangler Denims's wall.
User Posts
Top keywords used in
the Posts
Frequency
Wrangler Denims 5816
PACK WORTH RS 476
BIKE 359
WIN 359
3000 321
Wrangler Denims

57. 0%
100%
Brand Participation Brand Non Participation
12%
0%
88%
Posititve Negative Neutral
User Posts - Engagement
Wrangler Denims responded to 13 conversations
generated by the 5,889 Posts fans published.
Wrangler Denims appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Wrangler Denims

58. Analysis of Peter England
Facebook Page
Jun 01, 2015 - Aug 31, 2015

59. Brand Overview
Peter England
Fans 1,638,453
New Fans 53,610
Fan Growth 3.38%
Country India
Demographics Mostly Young, Male and Single
Peter England has 53,610 new Likes and an audience base of 1,638,453 fans who are mostly
Young, Male and Single

60. Brand Overview
Posts
Brand User
Engagement Score 455 Total Fan Posts 3,866
Total Posts 116 Brand Response Rate 0.65%
Total Likes 548,867 Average Reply Time 2 days, 10 hrs, 6 mins
Total Comments 2,800 General Sentiment Neutral
Total Shares 8,468
Peter England had 116 new Posts, and their most recent campaign is #MyTeacherMyInspiration.
Content & Campaigns
Most Engaging Campaign
Buy 2 get 2 Free.
CODE: FB090815P
Most Recent Campaign
#MyTeacherMyInspi
ration
Peter England

61. Fan Growth
1,550,000
1,560,000
1,570,000
1,580,000
1,590,000
1,600,000
1,610,000
1,620,000
1,630,000
1,640,000
1,650,000
Peter England had a growth rate of 3.38% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 1,638,453
New Fans 53,610
Peter England

62. Engagement
0
200
400
600
800
1,000
1,200
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Peter England had an engagement of 455 and the highest engagement was 996.
Peter England

63. Community Analysis
Peter England fans are mostly Young, Male and Single Peter England fans are largely from India followed by
United Arab Emirates.
Fan Demographics Distribution of Fans
Peter England
94%
6%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
India
United Arab Emirates
United States
Saudi Arabia
Pakistan
Bangladesh
Canada
Australia
Nepal

64. 0
1
2
3
4
5
6 Peter England posted a total of 116 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Peter England 53
http://bit.ly/PESLoc
ator
52
Avail 42
store 28
collection 28
Peter England

65. 14%
86%
Brand Participation Brand Non Participation
93%
0%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Peter England responded to 16 conversations
generated by the 116 Posts they published.
Peter England receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Peter England

66. Most Engaging Brand Posts
Peter England
Mon, Aug 24 at 10:37 AM EDT
A wedding or an evening ball, look sharp, smart and
unique at any occasion with our all new collecti ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 72,883 128 90 Positive
Sat, Aug 8 at 3:49 AM EDT
Have you seen our exclusive Facebook offer yet? It's
double the fun with Buy 2 get 2.
You can avail ..
Sat, Aug 1 at 1:30 PM EDT
It's not what we have in life, but who we have in our
life that matters - FRIENDS!
Engagement
Score
Likes Comments Shares Sentiment
1,000 84,550 269 1,599 Positive
Engagement
Score
Likes Comments Shares Sentiment
998 46,742 167 1,113 Positive

67. 0 20 40 60 80 100 120
0 100 200 300 400 500
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Peter England posts were Photos, and posts
with Photos received the highest engagement.
Most of Peter England posts were published on Friday
and posts on Saturday received the highest
engagement.
Brand Post Types Days of the Week
Peter England

68. 0
200
400
600
800
1,000
1,200
1,400
1,600
Positive Neutral Negative Users posted a total of 3,866 Posts
between Jun 01, 2015 and Aug 31, 2015 on
Peter England's wall.
User Posts
Top keywords used in
the Posts
Frequency
Peter England 3750
friends 1664
TAG 1432
vouchers worth Rs.5000 1258
Buy 2 1191
Peter England

69. 1%
99%
Brand Participation Brand Non Participation
39%
0%
61%
Posititve Negative Neutral
User Posts - Engagement
Peter England responded to 25 conversations
generated by the 3,866 Posts fans published.
Peter England appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Peter England

70. 0 2 4 6
0 500 1000 1500
#MyTeacherMyInspir
ation
#Brotection
#AutumnWinter2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1000
#MyTeacherMyInspir
ation
#Brotection
#AutumnWinter2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jun 01, 2015 and Aug 31, 2015,
#AutumnWinter2015 was the most engaging campaign
run by Peter England.
Overall, #AutumnWinter2015 engaged the best out of
the recent 3 campaigns run by Peter England.
Jun 01, 2015 - Aug 31, 2015 Entire Campaign
Peter England

71. Analysis of Flying Machine
Facebook Page
Jun 01, 2015 - Aug 31, 2015

72. Brand Overview
Flying Machine
Fans 1,027,816
New Fans 4,530
Fan Growth .44%
Country India
Demographics Mostly Young, Male and Single
Flying Machine has 4,530 new Likes and an audience base of 1,027,816 fans who are mostly
Young, Male and Single
Flying Machine

73. Brand Overview
Posts
Brand User
Engagement Score 328 Total Fan Posts 82
Total Posts 19 Brand Response Rate 0.00%
Total Likes 46,724 Average Reply Time 0 sec
Total Comments 160 General Sentiment Positive
Total Shares 116
Flying Machine had 19 new Posts.
Flying Machine

74. Fan Growth
1,020,000
1,021,000
1,022,000
1,023,000
1,024,000
1,025,000
1,026,000
1,027,000
1,028,000
1,029,000
Flying Machine had a growth rate of 0.44% between Jun 01, 2015 and Aug 31, 2015.
Total Fans 1,027,816
New Fans 4,530
Flying Machine

75. Engagement
0
200
400
600
800
1,000
1,200
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Flying Machine had an engagement of 328 and the highest engagement was 984.
Flying Machine

76. Community Analysis
Flying Machine fans are mostly Young, Male and Single Flying Machine fans are largely from India followed by
United States.
Fan Demographics Distribution of Fans
Flying Machine
82%
18%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
India
United States
Pakistan
United Arab Emirates
Bangladesh
Canada
Saudi Arabia
Nepal
Australia

77. 0
1
2
3 Flying Machine posted a total of 19 Posts
between Jun 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
nearest Flying
Machine store
14
Shop Online 9
Head 4
Rush 3
cute shorts 2
Flying Machine

78. 0%
100%
Brand Participation Brand Non Participation
33%
61%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Flying Machine responded to 0 conversations
generated by the 19 Posts they published.
Flying Machine receives more negative than positive
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Flying Machine

79. Most Engaging Brand Posts
Flying Machine
Fri, Aug 28 at 12:00 AM EDT
They think like us, joke like us, walk like us, talk like us
- Brothers From Another Mother aka BFAM ..
Engagement
Score
Likes Comments Shares Sentiment
984 26,439 33 11 Positive
Fri, Aug 7 at 3:15 AM EDT
Shop for Rs.6000 and get Rs.6000 worth of our
merchandise absolutely free! Rush to your nearest
Flyi ..
Fri, Jun 26 at 12:49 AM EDT
Happy birthday Arjun Kapoor :)
Engagement
Score
Likes Comments Shares Sentiment
945 18,281 48 13 Positive
Engagement
Score
Likes Comments Shares Sentiment
73 367 4 10 Negative

80. 0 5 10 15 20
0 50 100 150 200 250 300 350
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Flying Machine posts were Photos, and posts
with Photos received the highest engagement.
Most of Flying Machine posts were published on Friday
and posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Flying Machine

81. 0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 82 Posts between
Jun 01, 2015 and Aug 31, 2015 on Flying
Machine's wall.
User Posts
Top keywords used in
the Posts
Frequency
Machine 42
2015 41
guys 39
Sharon Nayak 39
same time 39
Flying Machine

82. 0%
100%
Brand Participation Brand Non Participation
57%
15%
28%
Posititve Negative Neutral
User Posts - Engagement
Flying Machine responded to 0 conversations
generated by the 82 Posts fans published.
Flying Machine appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Flying Machine

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