Comparison of Hilton, Sheraton, Hyatt, Marriott and Other Top Hotels on Facebook

Comparison
of Top Hotels
on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015

Top Hotels on Facebook Q2-2015
In this report we looked at the top 10
upscale hotel chains on Facebook.
Combined, these hotel chains operate
over 10,000 hotels around the world.

Key Findings
• AccorHotels recorded the highest growth rate and also posted the most content
• InterContinental Hotels engaged best with its audience
• Ritz-Carlton Hotels created the most shareable content by asking others to
submit their content
• Marriott saw the highest number of fan posts and also the highest proportion of
negative sentiment
• Hilton took just 40 minutes to respond to fan posts but only responded to 30% of
the 951 fan posts

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Fans
Marriott Hotels & Resorts had the largest fan base of 1,896,722 while Accorhotels showed the
highest fan growth of 8.02%.
Competitors
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Growth%
Number of Fans
InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels
Hilton Hotels & Resorts Hyatt Four Seasons Hotels and Resorts
Sheraton Hotels & Resorts Shangri-La Hotels and Resorts The Ritz-Carlton Hotel Company, L.L.C.
Crowne Plaza Hotels & Resorts

Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Countries < 2% Hong Kong Saudi Arabia Mexico
Malaysia Thailand Brazil Singapore Other Countries

Conversations
The Ritz-Carlton Hotel Company, L.L.C. had the highest PTAT of 4.69% as a percentage of its
average number of Fans during this time period.
Competitors
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels
Hilton Hotels & Resorts Hyatt Four Seasons Hotels and Resorts
Sheraton Hotels & Resorts Shangri-La Hotels and Resorts Crowne Plaza Hotels & Resorts
The Ritz-Carlton Hotel Company, L.L.C.

Engagement - Posts
Accorhotels published the greatest number of posts (210). InterContinental Hotels & Resorts had
the highest average engagement, with a score of 689.
Competitors
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800
InterContine…
Marriott…
Accorhotels
Hilton…
Hyatt
Four…
Sheraton…
Shangri-La…
The Ritz-…
Crowne…
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement Breakdown
0 50000 100000 150000 200000 250000 300000 350000 400000 450000
InterContinental Hotels & Resorts
Marriott Hotels & Resorts
Accorhotels
Hilton Hotels & Resorts
Hyatt
Four Seasons Hotels and Resorts
Sheraton Hotels & Resorts
Shangri-La Hotels and Resorts
Likes Comments Shares
The Ritz-Carlton Hotel Company, L.L.C. received the most number of Likes (396,775), The Ritz-
Carlton Hotel Company, L.L.C. got the most number of Comments (3,518) and The Ritz-Carlton
Hotel Company, L.L.C. had the most number of Shares (20,755).
Competitors

Most Engaging Brand Posts
Competitors
The Ritz-Carlton Hotel
Company, L.L.C.
Mon, Jun 29 at 11:59 PM EDT
Explore the world of The Ritz-Carlton, through the
eyes of fellow travelers. Visit frequently to see ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 37,616 241 3,467 Positive
InterContinental Hotels &
Resorts
Mon, Jun 22 at 9:00 AM EDT
Everything you dreamed of, all within reach. We
haven't skipped a single detail.
Company, L.L.C.
Fri, Jun 12 at 8:00 PM EDT
Tag your photos with #RCMemories as you explore
the globe, and you may see them featured on our Inst
..
Engagement
Score
1,000 35,124 80 406 Positive
Engagement
Score
1,000 42,322 279 2,314 Positive

Competitors
Resorts
Wed, Jun 10 at 9:00 AM EDT
Unexpected details at every turn. Enjoy a Suite life.
Engagement
Score
1,000 38,354 97 442 Positive
Resorts
Mon, Jun 8 at 9:00 AM EDT
Dream destinations, magnificent views, the finest
appointments, and the ultimate in luxury service. ..
Company, L.L.C.
Mon, Jun 1 at 2:00 PM EDT
Create vintage-inspired travel posters, using your
photos and The Ritz-Carlton Mobile App: http://bi ..
Engagement
Score
1,000 43,007 160 1,248 Positive
Engagement
Score
1,000 25,666 157 1,325 Positive

Fan Posts
0 200 400 600 800 1000 1200 1400 1600
Accorhotels
Hyatt
Number of Fan Posts
Marriott Hotels & Resorts's Facebook Page saw the highest number of Fan posts (1,356).
Competitors

Sentiment Analysis
Crowne Plaza Hotels & Resorts received the highest percentage of Positive Sentiment (67.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Accorhotels
Hyatt
Negative Neutral Positive

Brand Responses
Marriott Hotels & Resorts responded to the highest percentage of Fan posts (37.91%).
Competitors
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 200 400 600 800 1000 1200 1400 1600 1800 2000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Hilton Hotels & Resorts Accorhotels Hyatt
Four Seasons Hotels and Resorts Sheraton Hotels & Resorts Crowne Plaza Hotels & Resorts
The Ritz-Carlton Hotel Company, L.L.C. Marriott Hotels & Resorts Shangri-La Hotels and Resorts

Share Of Voice – Volume of Posts
Accorhotels published the most with 210 posts, among the brands in "Competitors" Group.
Competitors
5%
3%
5%
7%
17%
9%
17%
7%
23%
7%
Marriott Hotels & Resorts Sheraton Hotels & Resorts Hyatt
Hilton Hotels & Resorts The Ritz-Carlton Hotel Company, L.L.C. Four Seasons Hotels and Resorts
Shangri-La Hotels and Resorts Crowne Plaza Hotels & Resorts Accorhotels

Share Of Voice – Likes
The Ritz-Carlton Hotel Company, L.L.C. received the largest volume of Likes (396,775), among the
brands in "Competitors" Group.
Competitors
1%
1%
1%
4%
46%
3%
13%
7%
1%
23%

Share Of Voice – Comments
The Ritz-Carlton Hotel Company, L.L.C. received the largest volume of Comments (3,518), among
the brands in "Competitors" Group.
Competitors
3%
2%
3%
24%
36%
12%
10%
2% 1%
7%

Share Of Voice – Shares
The Ritz-Carlton Hotel Company, L.L.C. received the largest volume of Shares (20,755), among the
brands in "Competitors" Group.
Competitors
2%
1% 1%
5%
53%
15%
12%
2%
0%
9%

Campaign Comparison
0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600
March Matchup(Hilton…
NO DATA(Accorhotels)
FOUR-DAY FLASH…
Four Seasons Resort…
Sheraton Selects…
NO DATA(Crowne Plaza…
NO DATA(The Ritz-…
Cannes Lions…
NO DATA(Shangri-La…
NO…
Number of Posts
Engagement Score
During this time period, Four Seasons Resort Orlando at Walt Disney World R was the most
engaging run by Four Seasons Hotels and Resorts. Hilton Hotels & Resorts published the most (15)
in its March Matchup campaign.
Competitors

Analysis of Hilton Hotels &
Resorts Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 1,268,908
New Fans 24,720
Fan Growth 1.95%
Country United States
Demographics Mostly Older, Female and Attached.
Hilton Hotels & Resorts has 24,720 new Likes and an audience base of 1,268,908 fans who are
mostly Older, Female and Attached.

Brand Overview
Posts
Brand User
Engagement Score 125 Total Fan Posts 950
Total Posts 67 Brand Response Rate 29.58%
Total Likes 38,277 Average Reply Time 40 mins
Total Comments 2,328 General Sentiment Neutral
Total Shares 1,798
Hilton Hotels & Resorts had 67 new Posts, and their most recent campaign is March Matchup.
Content & Campaigns
Most Engaging Content Type Photos Most Engaging Campaign March Matchup
Least Engaging Content Type Others Most Recent Campaign March Matchup
Most Prolific Content Type
Travel Destination
Information

Fan Growth
1,230,000
1,235,000
1,240,000
1,245,000
1,250,000
1,255,000
1,260,000
1,265,000
1,270,000
1,275,000
Hilton Hotels & Resorts had a growth rate of 2.00% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,268,908
New Fans 24,904

Engagement
0
100
200
300
400
500
600
700
800
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Hilton Hotels & Resorts had an engagement of 125 and the highest engagement was 668.

Community Analysis
Hilton Hotels & Resorts fans are mostly Older, Female
and Attached.
Hilton Hotels & Resorts fans are largely from United
States followed by India.
Fan Demographics Distribution of Fans
35%
65%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
United States
India
Mexico
Argentina
Brazil
Canada
Colombia
Thailand
Indonesia
Japan

0
1
2
3
4 Hilton Hotels & Resorts posted a total of 67
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
bit 28
Feat 17
Hotel 13
Hilton 11
Resorts 7

6%
94%
Brand Participation Brand Non Participation
94%
3%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Hilton Hotels & Resorts responded to 4 conversations
generated by the 67 Posts they published.
Hilton Hotels & Resorts receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts

Sat, Apr 4 at 2:27 PM EDT
Florida Orange Blossoms or D.C. Cherry Blossoms?
Defend to the end! This is the Final March Matchup ..
Engagement
Score
859 9,657 774 119 Positive
Tue, Apr 28 at 6:29 PM EDT
We wish a happily ever after to all of our guests, team
members and friends because love can't wait.
Thu, Apr 2 at 2:00 PM EDT
A Floridian sun, sea, and white sandy beach or a jazz-
filled French Quarter?
LIKE this post to vote ..
Engagement
Score
726 5,460 185 338 Positive
Engagement
Score
668 4,137 664 82 Positive

0 10 20 30 40 50 60 70
0 20 40 60 80 100 120 140
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 50 100 150 200 250
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Brand Posts - Analysis
Most of Hilton Hotels & Resorts posts were Photos, and
posts with Photos received the highest engagement.
Most of Hilton Hotels & Resorts posts were published
on Friday and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week

0
5
10
15
20
25
30
35
40
45
1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 950 Posts between
Apr 01, 2015 and Jun 30, 2015 on Hilton
Hotels & Resorts's wall.
User Posts
Top keywords used in
the Posts
Frequency
Hilton Hotels 398
Resorts 312
room 160
hotel 155
customer 106

30%
70%
29%
14%
57%
User Posts - Engagement
Hilton Hotels & Resorts responded to 281
conversations generated by the 950 Posts fans
published.
Hilton Hotels & Resorts appears to participate more
when Fan conversations have greater positive vibes
than usual.
Brand Responses Sentiment of User Posts

Content Intel
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700 800
Brand News
Others
Deals
Travel Destination…
Event
Food
Photos
Contest
Social Cause/Good…
Question to fans
Facebook App
Occasion driven deals
Like This/Engagement…
Number of Posts
Engagement Score
Most of Hilton Hotels & Resorts posts were around 'Travel Destination Information', and posts
around 'Photos' received the highest engagement.

0 1 2
0 20 40 60 80
Sector News
Fact
Others
Advice/Tips
Event
Question to fans
Number of Posts
Engagement Score
0 1 2 3 4 5
0 50 100 150 200
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetin…
Technology
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Posts about Hospitality,Hilton Hotels & Resorts Event
posts received the highest engagement.
In Posts about General Happenings,Hilton Hotels &
Resorts Current Affairs received the highest
engagement.
About Hospitality About General Happenings

0 2 4 6
0 200 400 600
March Matchup
The 26th Annual
GLAAD Media Awards
MusiCares' Person of
the Year
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600
March Matchup
The 26th Annual
GLAAD Media Awards
MusiCares' Person of
the Year
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, March
Matchup was the most engaging campaign run by
Hilton Hotels & Resorts.
Overall, March Matchup engaged the best out of the
recent 3 campaigns run by Hilton Hotels & Resorts.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Analysis of Marriott Hotels &
Resorts Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 1,896,722
New Fans 82,722
Fan Growth 4.36%
Marriott Hotels & Resorts has 82,722 new Likes and an audience base of 1,896,722 fans who are

Brand Overview
Posts
Brand User
Engagement Score 40 Total Fan Posts 1,352
Total Likes 9,288 Average Reply Time 3 hrs
Total Comments 306 General Sentiment Neutral
Total Shares 693
Marriott Hotels & Resorts had 43 new Posts, and their most recent campaign is Cannes Lions
International Festival of Creativity.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign
#MyMarriottMillion
contest
Least Engaging Content Type NO DATA Most Recent Campaign
Cannes Lions
International Festival
of Creativity

Fan Growth
1,760,000
1,780,000
1,800,000
1,820,000
1,840,000
1,860,000
1,880,000
1,900,000
1,920,000
Marriott Hotels & Resorts had a growth rate of 4.57% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,896,722
New Fans 82,903

Engagement
0
20
40
60
80
100
120
140
160
180
Marriott Hotels & Resorts had an engagement of 40 and the highest engagement was 162.

Community Analysis
Marriott Hotels & Resorts fans are mostly Older,
Female and Attached.
Marriott Hotels & Resorts fans are largely from United
States followed by India.
40%
60%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
India
Egypt
Pakistan
Philippines
Brazil
Canada
Iran
United Arab Emirates

0
1
2
3 Marriott Hotels & Resorts posted a total of
43 Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
French Kiss 6
Marriott Champs-
Elysées Paris
4
magical 4
American
businessman Ethan
3
YouTube channel 3

14%
86%
72%
21%
7%
Marriott Hotels & Resorts responded to 6
conversations generated by the 43 Posts they
published.
Marriott Hotels & Resorts receives more positive than

Mon, Apr 6 at 9:32 PM EDT
On the bad days, we pause and think of Aruba.
Seriously, it helps.
Engagement
Score
162 925 22 76 Positive
Wed, Jun 10 at 10:52 AM EDT
Fear not, cable shunners. We're coming at you with
in-room Netflix, starting immediately.
Mon, May 18 at 10:22 AM EDT
Monday's looking up. Here's to a holiday week.
Engagement
Score
127 439 19 85 Positive
Engagement
Score
109 808 22 26 Positive

0 5 10 15 20 25 30 35
0 10 20 30 40 50
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 2 4 6 8 10
0 20 40 60 80
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Marriott Hotels & Resorts posts were Photos,
and posts with Photos received the highest
engagement.
Most of Marriott Hotels & Resorts posts were
published on Monday and posts on Wednesday
received the highest engagement.

0
10
20
30
40
50
60
70
80
May
20-
May
27-
May
Positive Neutral Negative Users posted a total of 1,352 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Marriott Hotels & Resorts's wall.
User Posts
the Posts
Frequency
Marriott Hotels 773
Marriott 233
hotel 183
call 177
room 161

38%
62%
31%
13%
56%
Marriott Hotels & Resorts responded to 514
conversations generated by the 1,352 Posts fans
published.
Marriott Hotels & Resorts appears to participate more
than usual.

Analysis of Hyatt Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Hyatt
Fans 357,445
New Fans 7,042
Fan Growth 1.97%
Hyatt has 7,042 new Likes and an audience base of 357,445 fans who are mostly Older, Female
and Attached.
Hyatt

Brand Overview
Posts
Brand User
Total Likes 7,472 Average Reply Time 2 hrs, 50 mins
Total Shares 577
Hyatt had 44 new Posts, and their most recent campaign is FOUR-DAY FLASH SALE.
Hyatt
Content & Campaigns
Most Engaging Content Type Contest Most Engaging Campaign #MYLUXLIST
Least Engaging Content Type
Social Cause/Good
Cause
Most Recent Campaign
FOUR-DAY FLASH
SALE
Most Prolific Content Type
Like
This/Engagement
Oriented Posts

Fan Growth
346,000
348,000
350,000
352,000
354,000
356,000
358,000
Hyatt had a growth rate of 2.02% between Mar 31, 2015 and Jun 30, 2015.
Hyatt
Total Fans 357,445
New Fans 7,073

Engagement
0
100
200
300
400
500
600
Hyatt had an engagement of 115 and the highest engagement was 498.
Hyatt

Community Analysis
Hyatt fans are mostly Older, Female and Attached. Hyatt fans are largely from United States followed by
India.
Hyatt
33%
67%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
United States
India
Hong Kong
Mexico
United Kingdom
Egypt
Australia
Canada
Japan
Poland

0
1
2
3
4 Hyatt posted a total of 44 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Hyatt
Top keywords
used in the Posts
Frequency
InAHyattWorld 10
Hyatt Regency 9
colleagues 7
Grand Hyatt 7
Park Hyatt 5

11%
89%
91%
2%
7%
Hyatt responded to 5 conversations generated by the
44 Posts they published.
Hyatt receives more positive than negative vibes from
comments on their Posts.
Hyatt

Hyatt
Fri, Apr 3 at 11:00 AM EDT
Pick the winner of every #OpeningDay game - you
could win a $1,000 MLB Shop gift certificate from Hy ..
Engagement
Score
699 1,735 70 119 Positive
Fri, Jun 26 at 10:46 AM EDT
We are thrilled that the United States has joined a
growing list of countries that has legalized gay ..
Fri, Apr 17 at 9:00 AM EDT
Three Park Hyatt properties were included in Forbes'
list of Most Anticipated Hotels of 2015 & we co ..
Engagement
Score
441 346 33 110 Positive
Engagement
Score
402 438 13 90 Positive

0 5 10 15 20 25 30
0 50 100 150 200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 2 4 6 8 10
0 100 200 300 400
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Hyatt posts were Photos, and posts with Links
Most of Hyatt posts were published on Wednesday
and posts on Friday received the highest engagement.
Hyatt

0
5
10
15
20
25
30
35
40
May
20-
May
27-
May
Apr 01, 2015 and Jun 30, 2015 on Hyatt's
wall.
User Posts
Hyatt
the Posts
Frequency
hotel 54
economics Hyatt Regency
Thessaloniki
46
post 43
money 33
show moneyshow 29

18%
82%
34%
9%
57%
Hyatt responded to 73 conversations generated by the
408 Posts fans published.
Hyatt appears to participate more when Fan
conversations have greater positive vibes than usual.
Hyatt

Content Intel
0 1 2 3 4 5 6 7 8 9 10
0 50 100 150 200 250 300 350 400 450 500
Brand News
Others
Deals
Event
Food
Photos
Contest
Social Cause/Good…
Question to fans
Facebook App
Occasion driven deals
Like This/Engagement…
Number of Posts
Engagement Score
Most of Hyatt posts were around 'Like This/Engagement Oriented Posts', and posts around
'Contest' received the highest engagement.
Hyatt

Analysis of Sheraton Hotels
& Resorts Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 358,570
New Fans 6,754
Fan Growth 1.88%
Sheraton Hotels & Resorts has 6,754 new Likes and an audience base of 358,570 fans who are

Brand Overview
Posts
Brand User
Total Likes 7,120 Average Reply Time 1 hr, 7 mins
Total Shares 339
Sheraton Hotels & Resorts had 28 new Posts, and their most recent campaign is Sheraton Selects
Spotlight.
Content & Campaigns
2014 Starwood
Preferred Guest®
(SPG) Member Favori
Least Engaging Content Type NO DATA Most Recent Campaign
Sheraton Selects
Spotlight

Fan Growth
348,000
350,000
352,000
354,000
356,000
358,000
360,000
Sheraton Hotels & Resorts had a growth rate of 1.94% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 358,570
New Fans 6,821

Engagement
0
50
100
150
200
250
300
350
Sheraton Hotels & Resorts had an engagement of 140 and the highest engagement was 292.

Community Analysis
Sheraton Hotels & Resorts fans are mostly Older,
Female and Attached.
Sheraton Hotels & Resorts fans are largely from United
States followed by Egypt.
45%
55%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
United States
Egypt
Algeria
Indonesia
India
Pakistan
Argentina
Mexico
Brazil

0
1
2 Sheraton Hotels & Resorts posted a total of
28 Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
new Sheraton Club
guest
3
Complimentary
breakfast
3
average
temperature
2
Exclusive lounge
access
2
Sheraton hotel spas 2

7%
93%
85%
0%
15%
Sheraton Hotels & Resorts responded to 2
published.
Sheraton Hotels & Resorts receives more positive than

Sat, Apr 18 at 11:39 PM EDT
End a great stay with incredible views of the San
Diego Bay.
Engagement
Score
292 562 19 29 Positive
Tue, Jun 23 at 2:18 PM EDT
1,190 stunning islands are waiting for you in the
Maldives.
Thu, May 7 at 11:50 PM EDT
After 551 stairs to the top of St. Peter's Basilica in
Rome, your feet will need a break.
Engagement
Score
230 376 18 26 Positive
Engagement
Score
229 499 9 17 Positive

0 5 10 15 20
0 50 100 150 200
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
0 2 4 6 8
0 50 100 150 200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Sheraton Hotels & Resorts posts were Photos,
and posts with Photos received the highest
engagement.
Most of Sheraton Hotels & Resorts posts were
published on Tuesday and posts on Wednesday

0
5
10
15
20
25
30
35
40
45
50
May
20-
May
27-
May
Apr 01, 2015 and Jun 30, 2015 on Sheraton
Hotels & Resorts's wall.
User Posts
the Posts
Frequency
Sheraton Hotels 254
Resorts 95
Resorts Worldwide 78
Starwood Hotels 78
Inc 78

18%
82%
30%
7%63%
Sheraton Hotels & Resorts responded to 69
published.
Sheraton Hotels & Resorts appears to participate more
than usual.

Analysis of Four Seasons Hotels
and Resorts Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 295,511
New Fans 11,761
Fan Growth 3.98%
Demographics Mostly Young, Female and Attached.
Four Seasons Hotels and Resorts has 11,761 new Likes and an audience base of 295,511 fans who
are mostly Young, Female and Attached.

Brand Overview
Posts
Brand User
Total Likes 30,240 Average Reply Time 1 day, 1 hr, 43 mins
Total Comments 1,173 General Sentiment Positive
Total Shares 5,976
Four Seasons Hotels and Resorts had 80 new Posts, and their most recent campaign is Four
Seasons Resort Orlando at Walt Disney World R.
Content & Campaigns
Four Seasons Resort
Orlando at Walt
Disney World R

Fan Growth
276,000
278,000
280,000
282,000
284,000
286,000
288,000
290,000
292,000
294,000
296,000
298,000
Four Seasons Hotels and Resorts had a growth rate of 4.18% between Mar 31, 2015 and Jun 30,
2015.
Total Fans 295,511
New Fans 11,844

Engagement
0
200
400
600
800
1,000
1,200
Four Seasons Hotels and Resorts had an engagement of 400 and the highest engagement was
1000.

Community Analysis
Four Seasons Hotels and Resorts fans are mostly
Young, Female and Attached.
Four Seasons Hotels and Resorts fans are largely from
United States followed by Egypt.
31%
69%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
United States
Egypt
India
United Kingdom
Canada
Mexico
Italy
Thailand
France

0
1
2
3 Four Seasons Hotels and Resorts posted a
total of 80 Posts between Apr 01, 2015 and
Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Four Seasons
Resort
61
Private Jet
destination
12
Kirsten Alana
Travels
9
FSGiftCard 9
MothersDay 6

11%
89%
82%
9%
9%
Four Seasons Hotels and Resorts responded to 9
published.
Four Seasons Hotels and Resorts receives more
positive than negative vibes from comments on their
Posts.

Thu, Apr 23 at 5:58 AM EDT
The Four Seasons Private Jet revealed: Introducing an
inside look at true luxury in the sky.
Engagement
Score
1,000 3,622 385 3,384 Positive
Fri, Apr 17 at 5:28 PM EDT
The world's largest #Nobu restaurant, now open at
Four Seasons Hotel Doha.
Thu, Apr 23 at 6:16 AM EDT
Four Seasons Hotels and Resorts updated their cover
photo.
Engagement
Score
909 1,506 72 369 Positive
Engagement
Score
847 2,760 61 129 Positive

0 10 20 30 40 50
0 200 400 600 800 1,000
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Four Seasons Hotels and Resorts posts were
Photos, and posts with Videos received the highest
engagement.
Most of Four Seasons Hotels and Resorts posts were
published on Thursday and posts on Thursday

0
5
10
15
20
25
30
35
40
May
20-
May
27-
May
Apr 01, 2015 and Jun 30, 2015 on Four
Seasons Hotels and Resorts's wall.
User Posts
the Posts
Frequency
Four Seasons Hotels 637
Resorts 574
luxury 79
maldives 54
Private Jet 46

3%
97%
52%
1%
47%
Four Seasons Hotels and Resorts responded to 21
published.
Four Seasons Hotels and Resorts appears to
participate more when Fan conversations have greater
positive vibes than usual.

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