In this report, we looked at 10 auto brands in Asia on Facebook. Here is how their performance stacks up.

1. Comparison of
Automotive
brands in Asia
on Facebook in
Q3-2015
Jul 01, 2015 – Sep 30, 2015

2. Top Hotels on Facebook Q2-2015
In this report we looked at 10 auto brands
in Asia on Facebook.
Here is how their performance stacks up.

3. Key Findings
• Among the 10 brands, I LOVE SUBARU was engaging best with
their Fans.
• With a growth rate of 120%, Volkswagen Philippines enjoyed the
highest Fan Growth Rate.
• Among the 10 brands, 23% of content posted by brands was
“brand related”.
• 1,753 new Posts were written across these 10 ‘brand walls’. That’s
an average of 1.9 Posts per day - per wall!

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5. Fans
Honda Malaysia had the largest fan base of 998,497 while VW Phillipines showed the highest fan
growth of 120.10%.
Competitors
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
0K 200K 400K 600K 800K 1,000K 1,200K
Growth%
Number of Fans
Mazda Singapore Honda Malaysia VW Phillipines Nissan Thailand(TH) Volvo Malaysia
Subaru Asia BMW Indonesia Audi Singapore Mercedes Indonesia Toyota Malaysia

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
VW
Phillipines
Honda
Malaysia
BMW
Indonesia
Subaru Asia Mercedes
Indonesia
Toyota
Malaysia
Nissan
Thailand(TH)
Audi
Singapore
Mazda
Singapore
Volvo
Malaysia
United States Philippines Countries < 2% Cambodia Taiwan
Thailand Malaysia Singapore Indonesia Other Countries

7. Conversations
VW Phillipines had the highest PTAT of 11.30% as a percentage of its average number of Fans
during this time period.
Competitors
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Mazda Singapore Honda Malaysia Nissan Thailand(TH) VW Phillipines Volvo Malaysia
Subaru Asia BMW Indonesia Audi Singapore Mercedes Indonesia Toyota Malaysia

8. Engagement - Posts
Nissan Thailand(TH) published the greatest number of posts (205). Subaru Asia had the highest
average engagement, with a score of 885.
Competitors
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900 1000
Mazda Singapore
Honda Malaysia
VW Phillipines
Nissan Thailand(TH)
Volvo Malaysia
Subaru Asia
BMW Indonesia
Audi Singapore
Mercedes Indonesia
Toyota Malaysia
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000
Mazda Singapore
Honda Malaysia
Nissan Thailand(TH)
VW Phillipines
Volvo Malaysia
Subaru Asia
BMW Indonesia
Audi Singapore
Mercedes Indonesia
Toyota Malaysia
Likes Comments Shares
Nissan Thailand(TH) received the most number of Likes (185,032), Nissan Thailand(TH) got the
most number of Comments (13,998) and Nissan Thailand(TH) had the most number of Shares
(7,861).
Competitors

10. Most Engaging Brand Posts
Competitors
Subaru Asia
Tue, Sep 29 at 1:07 AM EDT
ร่วมแบ่งปันความรักไปกับ ครอบครัวทูนหัวของบ่าว เสือโคร่ง เสือชีต้าร์ และแมวอโศก ใน
บรรยากาศแสนอบอุ่น บ ..
Engagement
Score
Likes Comments Shares
1,000 20,442 461 2,331
Subaru Asia
Tue, Sep 22 at 4:31 AM EDT
เพราะหน้าฝน...คือช่วงเวลาที่ดีที่สุดในการทดสอบสมรรถนะของรถยนต์ซูบารุ
ข้อมูลเพิ่มเติม http://goo.gl/ ..
Subaru Asia
Mon, Sep 7 at 3:16 AM EDT
Subaru Thailand Palm Challenge 2015 เฟ้นหา 10 ตัวแทน
ประเทศไทย ร่วมแข่งขัน "แตะรถ ชิงรถ" รอบชิงชนะเลิ ..
Engagement
Score
Likes Comments Shares
1,000 38,514 91 124
Engagement
Score
Likes Comments Shares
1,000 46,287 44 109

11. Most Engaging Brand Posts
Competitors
Volvo Malaysia
Fri, Aug 28 at 4:00 AM EDT
Your Swedish dream is now a reality. Drive home a
Volvo V40 today.
Explore: bit.ly/V40-MY
Engagement
Score
Likes Comments Shares
1,000 54,267 785 1,881
Nissan Thailand(TH)
Mon, Aug 24 at 1:00 AM EDT
นิสสัน NP300 NAVARA DAY แจก 190 รางวัล มูลค่ารวมกว่า 7 ล้านบาท
พร้อมข้อเสนอสุดพิเศษจากนิสสัน เอ็นพี ..
Subaru Asia
Tue, Aug 18 at 3:11 AM EDT
คุณคิดว่าชีวิต ไปได้แค่ไหน…ไปได้ตามใจคิดกับ Subaru XV ทุกรายละเอียดถูก
ออกแบบภายใต้แนวคิดเรื่องความปล ..
Engagement
Score
Likes Comments Shares
1,000 26,713 1,103 745
Engagement
Score
Likes Comments Shares
1,000 46,460 165 182

12. Fan Posts
0 50 100 150 200 250 300 350
Mazda Singapore
Honda Malaysia
VW Phillipines
Nissan Thailand(TH)
Volvo Malaysia
Subaru Asia
BMW Indonesia
Audi Singapore
Mercedes Indonesia
Toyota Malaysia
Number of Fan Posts
Honda Malaysia's Facebook Page saw the highest number of Fan posts (321).
Competitors

13. Sentiment Analysis
Audi Singapore received the highest percentage of Positive Sentiment (60.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mazda Singapore
Honda Malaysia
VW Phillipines
Volvo Malaysia
Subaru Asia
BMW Indonesia
Audi Singapore
Mercedes Indonesia
Toyota Malaysia
Negative Neutral Positive

14. Brand Responses
Mazda Singapore responded to the highest percentage of Fan posts (71.43%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Mazda Singapore Honda Malaysia VW Phillipines Volvo Malaysia Subaru Asia
BMW Indonesia Audi Singapore Mercedes Indonesia Toyota Malaysia

15. Share Of Voice – Volume of Posts
Nissan Thailand(TH) published the most with 205 posts, among the top automotive brands in Asia
Competitors
6%
7%
9%
6%
12%
8%
19%
5%
18%
10%
VW Phillipines Subaru Asia Audi Singapore Mazda Singapore Mercedes Indonesia
Volvo Malaysia Nissan Thailand(TH) BMW Indonesia Honda Malaysia Toyota Malaysia

16. Share Of Voice – Likes
Nissan Thailand(TH) received the largest volume of Likes (185,032), among the top automotive brands in
Asia
Competitors
3%
23%
15%
1%
1%
9%
24%
1%
18%
5%
VW Phillipines Subaru Asia Audi Singapore Mazda Singapore Mercedes Indonesia
Volvo Malaysia Nissan Thailand(TH) BMW Indonesia Honda Malaysia Toyota Malaysia

17. Share Of Voice – Comments
Nissan Thailand(TH) received the largest volume of Comments (13,998), among the top
automotive brands in Asia
Competitors
2%
5%
4%
1%
2%
5%
54%
0%
19%
8%
VW Phillipines Subaru Asia Audi Singapore Mazda Singapore Mercedes Indonesia
Volvo Malaysia Nissan Thailand(TH) BMW Indonesia Honda Malaysia Toyota Malaysia

18. Share Of Voice – Shares
Nissan Thailand(TH) received the largest volume of Shares (7,861), among the top automotive
brands in Asia
Competitors
4%
16%
12%
1%
1%
11%
28%
1%
20%
6%
VW Phillipines Subaru Asia Audi Singapore Mazda Singapore Mercedes Indonesia
Volvo Malaysia Nissan Thailand(TH) BMW Indonesia Honda Malaysia Toyota Malaysia

19. Campaign Comparison
0 1 2 3 4 5 6
0 200 400 600 800 1000 1200
Bon Jovi Ticket
Giveaway(Honda
Malaysia)
All-new Levorg(Subaru
Asia)
Toyota WOW Year End
Deals(Toyota Malaysia)
Number of Posts
Engagement Score
During this time period, All-new Levorg was the most engaging run by Subaru Asia. Subaru Asia
published the most (5) in its All-new Levorg campaign.
Competitors

20. Analysis of Subaru Asia
Facebook Page
Jul 01, 2015 - Sep 30, 2015

21. Brand Overview
Subaru Asia
Fans 164,368
New Fans 7,094
Fan Growth 4.51%
Country Asia
Subaru Asia has 7,094 new Likes and an audience base of 164,368 fans.
Subaru Asia

22. Brand Overview
Posts
Brand User
Engagement Score 885 Total Fan Posts 32
Total Posts 71 Brand Response Rate 12.50%
Total Likes 174,706 Average Reply Time 3 days, 14 hrs, 38 mins
Total Comments 1,273 General Sentiment Neutral
Total Shares 4,409
Subaru Asia had 71 new Posts, and their most recent campaign is All-new Levorg.
Subaru Asia

23. Fan Growth
152,000
154,000
156,000
158,000
160,000
162,000
164,000
166,000
Subaru Asia had a growth rate of 4.51% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 164,368
New Fans 7,094
Subaru Asia

24. Engagement
0
200
400
600
800
1,000
1,200
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Subaru Asia had an engagement of 885 and the highest engagement was 1000.
Subaru Asia

25. Community Analysis
Subaru Asia fans are largely from Thailand followed by Philippines.
Distribution of Fans
Subaru Asia
0K 5K 10K 15K 20K 25K 30K
Thailand
Philippines
Malaysia
United States
Indonesia
Singapore
Taiwan
Cambodia
Vietnam

26. 0
1
2
3
4
5 Subaru Asia posted a total of 71 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
ILOVESUBARU
SUBARU
40
Photo Credits 16
Subaru Palm
Challenge
14
Subie 12
Singapore 12
Subaru Asia

27. 11%
89%
Brand Participation Brand Non Participation
73%
0%
27%
Posititve Negative Neutral
Brand Posts - Engagement
Subaru Asia responded to 8 conversations generated
by the 71 Posts they published.
Subaru Asia receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Subaru Asia

28. Most Engaging Brand Posts
Subaru Asia
Tue, Sep 29 at 1:07 AM EDT
ร่วมแบ่งปันความรักไปกับ ครอบครัวทูนหัวของบ่าว เสือโคร่ง เสือชีต้าร์ และแมวอโศก ใน
บรรยากาศแสนอบอุ่น บ ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 20,442 461 2,331
Uncategori
zed
Tue, Sep 22 at 4:31 AM EDT
เพราะหน้าฝน...คือช่วงเวลาที่ดีที่สุดในการทดสอบสมรรถนะของรถยนต์ซูบารุ
ข้อมูลเพิ่มเติม http://goo.gl/ ..
Mon, Sep 7 at 3:16 AM EDT
Subaru Thailand Palm Challenge 2015 เฟ้นหา 10 ตัวแทน
ประเทศไทย ร่วมแข่งขัน "แตะรถ ชิงรถ" รอบชิงชนะเลิ ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 38,514 91 124
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
1,000 46,287 44 109
Uncategori
zed

29. 0 10 20 30 40 50 60 70
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 500 1,000 1,500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Subaru Asia posts were Photos, and posts with
Videos received the highest engagement.
Most of Subaru Asia posts were published on Monday
and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Subaru Asia

30. 0
1
2
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 32 Posts between
Jul 01, 2015 and Sep 30, 2015 on Subaru
Asia's wall.
User Posts
Top keywords used in
the Posts
Frequency
054846 3
togel 3
2D/3D/4D 3
KISAH NYTA SAYA
ARDHY
3
DEMI ALLAH INI 3
Subaru Asia

31. 12%
88%
Brand Participation Brand Non Participation
26%
0%
74%
Posititve Negative Neutral
User Posts - Engagement
Subaru Asia responded to 4 conversations generated
by the 32 Posts fans published.
Subaru Asia appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Subaru Asia

32. 0 1 2 3 4
0 100 200 300 400
All-new Levorg
MediaCorp Subaru
Car Challenge
SUBARU #Outback
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 500 1000 1500
All-new Levorg
MediaCorp Subaru
Car Challenge
SUBARU #Outback
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jul 01, 2015 and Sep 30, 2015, SUBARU
#Outback was the most engaging campaign run by
Subaru Asia.
Overall, All-new Levorg engaged the best out of the
recent 3 campaigns run by Subaru Asia.
Jul 01, 2015 - Sep 30, 2015 Entire Campaign
Subaru Asia

33. Analysis of Honda Malaysia
Facebook Page
Jul 01, 2015 - Sep 30, 2015

34. Brand Overview
Honda Malaysia
Fans 998,497
New Fans 87,678
Fan Growth 9.63%
Country Malaysia
Demographics Mostly Young, Male and Attached.
Honda Malaysia has 87,678 new Likes and an audience base of 998,497 fans who are mostly
Young, Male and Attached.
Honda Malaysia

35. Brand Overview
Posts
Brand User
Engagement Score 170 Total Fan Posts 322
Total Posts 192 Brand Response Rate 18.63%
Total Likes 137,812 Average Reply Time 1 day, 22 hrs, 23 mins
Total Comments 5,044 General Sentiment Neutral
Total Shares 5,507
Honda Malaysia had 192 new Posts, and their most recent campaign is Bon Jovi Ticket Giveaway.
Content & Campaigns
Most Engaging Content Type Features Most Engaging Campaign
Honda Advanced
Driving
Least Engaging Content Type
Like
This/Engagement
Oriented Posts
Most Recent Campaign
Bon Jovi Ticket
Giveaway
Honda Malaysia

36. Fan Growth
860,000
880,000
900,000
920,000
940,000
960,000
980,000
1,000,000
1,020,000
Honda Malaysia had a growth rate of 9.63% between Jun 30, 2015 and Sep 30, 2015.
Honda Malaysia
Total Fans 998,497
New Fans 87,678

37. Engagement
0
100
200
300
400
500
600
700
800
900
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Honda Malaysia had an engagement of 170 and the highest engagement was 792.
Honda Malaysia

38. Community Analysis
Honda Malaysia fans are mostly Young, Male and
Attached.
Honda Malaysia fans are largely from Malaysia
followed by Indonesia.
Fan Demographics Distribution of Fans
Honda Malaysia
68%
33%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
Malaysia
Indonesia
Singapore
India
Pakistan
Thailand
United States
Myanmar
United Kingdom
Bulgaria

39. 0
1
2
3
4
5
6
7 Honda Malaysia posted a total of 192 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
car 31
Raya 20
hondafamilyroadtri
p3
17
Honda 16
Honda City 12
Honda Malaysia

40. 5%
95%
Brand Participation Brand Non Participation
81%
3%
16%
Posititve Negative Neutral
Brand Posts - Engagement
Honda Malaysia responded to 10 conversations
generated by the 192 Posts they published.
Honda Malaysia receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Honda Malaysia

41. Most Engaging Brand Posts
Honda Malaysia
Mon, Aug 24 at 11:38 PM EDT
The Honda City is even more eye-catching than
before in its new, bold Dark Ruby Red Pearl body
color ..
Engagement
Score
Likes Comments Shares Sentiment
887 6,931 477 397 Positive
Wed, Jul 8 at 12:07 AM EDT
Stand a chance to attend an exclusive Course by
Safety Driving Committee from Honda Malaysia by
answ ..
Thu, Sep 10 at 2:00 AM EDT
The control is in your hands. The multi-function
steering wheel gives you access to Cruise Control, ..
Engagement
Score
Likes Comments Shares Sentiment
859 9,053 88 206 Positive
Engagement
Score
Likes Comments Shares Sentiment
858 9,410 180 184 Positive

42. 0 50 100 150 200
0 50 100 150 200 250 300 350
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Honda Malaysia posts were Photos, and posts
with Videos received the highest engagement.
Most of Honda Malaysia posts were published on
Friday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Honda Malaysia

43. 0
2
4
6
8
10
12
14
16
18
20
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 322 Posts between
Jul 01, 2015 and Sep 30, 2015 on Honda
Malaysia's wall.
User Posts
Top keywords used in
the Posts
Frequency
Honda Malaysia 163
car 97
month 45
service 34
Service 25
Honda Malaysia

44. 19%
81%
Brand Participation Brand Non Participation
23%
11%
66%
Posititve Negative Neutral
User Posts - Engagement
Honda Malaysia responded to 60 conversations
generated by the 322 Posts fans published.
Honda Malaysia appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Honda Malaysia

45. Content Intel
0 10 20 30 40 50 60
0 50 100 150 200 250 300 350 400 450 500
Brand News
Others
Event
Promotions
Features
Photos
Contest
Question to fans
Like This/Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Honda Malaysia posts were around 'Event', and posts around 'Features' received the
highest engagement.
Honda Malaysia

46. 0 5 10 15
0 10 20 30 40 50
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Honda Malaysia Posts about Automotive,
Automotive Advice posts received the highest
engagement.
In Honda Malaysia Posts about General Happenings,
the category Current Affairs received the highest
engagement.
About Automotive About General Happenings
Honda Malaysia

47. 0 5 10 15 20 25 30
0 50 100 150 200 250 300 350
Bon Jovi Ticket Giveaway
#Hondafamilyroadtrip3
Honda Half Marathon Tee Giveaway
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jul 01, 2015 and Sep 30, 2015, Bon Jovi Ticket Giveaway was the most engaging campaign run by Honda
Malaysia.
Jul 01, 2015 - Sep 30, 2015
Honda Malaysia

48. Analysis of Mercedes
Indonesia Facebook Page
Jul 01, 2015 - Sep 30, 2015

49. Brand Overview
Mercedes Indonesia
Fans 106,243
New Fans -480
Fan Growth -.45%
Country Asia
Mercedes Indonesia has an audience base of 106,243 fans.
Mercedes Indonesia

50. Brand Overview
Posts
Brand User
Engagement Score 87 Total Fan Posts 17
Total Posts 130 Brand Response Rate 0.00%
Total Likes 7,900 Average Reply Time 0 sec
Total Comments 389 General Sentiment Neutral
Total Shares 263
Mercedes Indonesia had 130 new Posts.
Mercedes Indonesia

51. Fan Growth
106,000
106,100
106,200
106,300
106,400
106,500
106,600
106,700
106,800
Mercedes Indonesia had a growth rate of -0.45% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 106,243
New Fans -480
Mercedes Indonesia

52. Engagement
0
50
100
150
200
250
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Mercedes Indonesia had an engagement of 87 and the highest engagement was 231.
Mercedes Indonesia

53. Community Analysis
Mercedes Indonesia fans are largely from Indonesia followed by India.
Distribution of Fans
Mercedes Indonesia
0K 20K 40K 60K 80K 100K 120K
Indonesia
India
Malaysia
United States
Taiwan
Algeria
Germany
United Kingdom
Singapore
Cambodia

54. 0
1
2
3
4
5 Mercedes Indonesia posted a total of 130
Posts between Jul 01, 2015 and Sep 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
MercedesBenz 66
Mercedes-Benz 17
AMG 17
car 14
SL 11
Mercedes Indonesia

55. 19%
81%
Brand Participation Brand Non Participation
34%
0%
66%
Posititve Negative Neutral
Brand Posts - Engagement
Mercedes Indonesia responded to 25 conversations
generated by the 130 Posts they published.
Mercedes Indonesia receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Mercedes Indonesia

56. Most Engaging Brand Posts
Mercedes Indonesia
Wed, Sep 2 at 9:00 AM EDT
Pilih #MercedesBenz klasik atau model terbaru?
Engagement
Score
Likes Comments Shares Sentiment
338 203 28 9
Uncategori
zed
Sat, Sep 19 at 9:02 AM EDT
1st rule of being number 1: ride the most luxurious
car there is. But stay humble though. #MercedesB ..
Mon, Aug 31 at 1:45 AM EDT
Bisakah Anda menebak jenis #MercedesBenz ini?
Engagement
Score
Likes Comments Shares Sentiment
231 116 6 13
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
219 150 20 1
Uncategori
zed

57. 0
1
2
3
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 17 Posts between
Jul 01, 2015 and Sep 30, 2015 on Mercedes
Indonesia's wall.
User Posts
Top keywords used in
the Posts
Frequency
Mercedes-Benz
Indonesia
10
Benz Indonesia Maybach
Gaikindo
5
Concept IAA 2
2016 Mercedes-AMG 2
AMG 2
Mercedes Indonesia

58. 12%
0%
88%
Posititve Negative Neutral
User Posts - Engagement
Mercedes Indonesia appears to participate more when Fan conversations have greater positive vibes than negative.
Sentiment of User Posts
Mercedes Indonesia

59. Analysis of Mazda Singapore
Facebook Page
Jul 01, 2015 - Sep 30, 2015

60. Brand Overview
Mazda Singapore
Fans 16,449
New Fans 3,113
Fan Growth 23.34%
Country Asia
Mazda Singapore has 3,113 new Likes and an audience base of 16,449 fans.
Mazda Singapore

61. Brand Overview
Posts
Brand User
Engagement Score 404 Total Fan Posts 21
Total Posts 62 Brand Response Rate 71.43%
Total Likes 3,519 Average Reply Time 2 days, 12 hrs, 53 mins
Total Comments 313 General Sentiment Neutral
Total Shares 187
Mazda Singapore had 62 new Posts.
Mazda Singapore

62. Fan Growth
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Mazda Singapore had a growth rate of 23.34% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 16,449
New Fans 3,113
Mazda Singapore

63. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Mazda Singapore had an engagement of 404 and the highest engagement was 904.
Mazda Singapore

64. Community Analysis
Mazda Singapore fans are largely from Singapore followed by Malaysia.
Distribution of Fans
Mazda Singapore
0K 2K 4K 6K 8K 10K 12K 14K 16K
Singapore
Malaysia
Myanmar
India
Indonesia
Philippines
Bangladesh
Thailand
United States

65. 0
1
2
3 Mazda Singapore posted a total of 62 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
family 10
car 10
test drive today 9
Book 8
experience 8
Mazda Singapore

66. 19%
81%
Brand Participation Brand Non Participation
33%
0%
67%
Posititve Negative Neutral
Brand Posts - Engagement
Mazda Singapore responded to 12 conversations
generated by the 62 Posts they published.
Mazda Singapore receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Mazda Singapore

67. Most Engaging Brand Posts
Mazda Singapore
Sat, Aug 29 at 8:42 AM EDT
Do you know the name of the Mazda company
founder? Comment your answer below and get the
chance to w ..
Engagement
Score
Likes Comments Shares Sentiment
904 104 58 13
Uncategori
zed
Mon, Jul 6 at 9:01 AM EDT
What’s your favourite Mazda car and why? Comment
below, and get the chance to win an exclusive Mazda
..
Fri, Sep 25 at 10:35 PM EDT
The #Mazda3 hatchback or the sedan… Which do you
prefer?
#MazdaSingapore
Engagement
Score
Likes Comments Shares Sentiment
861 102 53 3
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
843 168 29 12
Uncategori
zed

68. 0 10 20 30 40
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Mazda Singapore posts were Photos, and
posts with Photos received the highest engagement.
Most of Mazda Singapore posts were published on
Friday and posts on Saturday received the highest
engagement.
Brand Post Types Days of the Week
Mazda Singapore

69. 0
1
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 21 Posts between
Jul 01, 2015 and Sep 30, 2015 on Mazda
Singapore's wall.
User Posts
Top keywords used in
the Posts
Frequency
Mazda 6 2014 3
Mazda 3 Sedan 3
Singapore 3
Hi Mazda 2
Bose speaker 1
Mazda Singapore

70. 71%
29%
Brand Participation Brand Non Participation
10%
11%
79%
Posititve Negative Neutral
User Posts - Engagement
Mazda Singapore responded to 15 conversations
generated by the 21 Posts fans published.
Mazda Singapore appears to participate more when
Fan conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Mazda Singapore

71. Analysis of Volvo Malaysia
Facebook Page
Jul 01, 2015 - Sep 30, 2015

72. Brand Overview
Volvo Malaysia
Fans 164,897
New Fans 5,514
Fan Growth 3.46%
Country Asia
Volvo Malaysia has 5,514 new Likes and an audience base of 164,897 fans.
Volvo Malaysia

73. Brand Overview
Posts
Brand User
Engagement Score 589 Total Fan Posts 26
Total Posts 85 Brand Response Rate 15.38%
Total Likes 71,657 Average Reply Time 6 hrs, 20 mins
Total Comments 1,385 General Sentiment Neutral
Total Shares 3,183
Volvo Malaysia had 85 new Posts.
Volvo Malaysia

74. Fan Growth
156,000
157,000
158,000
159,000
160,000
161,000
162,000
163,000
164,000
165,000
166,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Volvo Malaysia had a growth rate of 3.46% between Jul 01, 2015 and Sep 30, 2015.
Total Fans 164,897
New Fans 5,514
Volvo Malaysia

75. Engagement
0
200
400
600
800
1,000
1,200
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Volvo Malaysia had an engagement of 589 and the highest engagement was 1000.
Volvo Malaysia

76. Community Analysis
Volvo Malaysia fans are largely from Malaysia followed by India.
Distribution of Fans
Volvo Malaysia
0K 20K 40K 60K 80K 100K 120K 140K 160K
Malaysia
India
Brazil
Egypt
Indonesia
Singapore
South Africa
Turkey
Thailand
Germany

77. 0
1
2
3
4 Volvo Malaysia posted a total of 85 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
bit 25
Volvo 19
Volvo Car Malaysia 14
Test drive 11
Volvo V40 Cross
Country
10
Volvo Malaysia

78. 32%
68%
Brand Participation Brand Non Participation
33%
0%
67%
Posititve Negative Neutral
Brand Posts - Engagement
Volvo Malaysia responded to 27 conversations
generated by the 85 Posts they published.
Volvo Malaysia receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Volvo Malaysia

79. Most Engaging Brand Posts
Volvo Malaysia
Fri, Aug 28 at 4:00 AM EDT
Your Swedish dream is now a reality. Drive home a
Volvo V40 today.
Explore: bit.ly/V40-MY
Engagement
Score
Likes Comments Shares Sentiment
1,000 54,267 785 1,881
Uncategori
zed
Fri, Jul 3 at 3:54 AM EDT
A hint of what's to come, very soon.
Thu, Aug 20 at 8:00 PM EDT
Let us take you on a virtual tour of the Volvo Concept
Coupé.
Engagement
Score
Likes Comments Shares Sentiment
909 1,166 47 208
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
689 369 22 122
Uncategori
zed

80. 0 20 40 60 80
0 100 200 300 400 500 600 700
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 500 1,000 1,500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Volvo Malaysia posts were Photos, and posts
with Photos received the highest engagement.
Most of Volvo Malaysia posts were published on
Thursday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Volvo Malaysia

81. 0
1
2
3
4
5
6
7
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 26 Posts between
Jul 01, 2015 and Sep 30, 2015 on Volvo
Malaysia's wall.
User Posts
Top keywords used in
the Posts
Frequency
Volvo Car Malaysia 12
dealers 5
more information:http 5
Great tips 5
80 5
Volvo Malaysia

82. 15%
85%
Brand Participation Brand Non Participation
35%
0%
65%
Posititve Negative Neutral
User Posts - Engagement
Volvo Malaysia responded to 4 conversations
generated by the 26 Posts fans published.
Volvo Malaysia appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Volvo Malaysia

83. Thanks For Reading!
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