Take a deep dive in to the social media metrics behind Adobe's incredible social media as it connects with creative people around the world.

1. Adobe
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Adobe FB

2. Adobe: Social Media Report
This report looks at how
Adobe
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
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4. Analysis of
Adobe
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
312,153 6,442 2.11% Worldwide
Mostly Older, Female and
Attached.
Adobe

6. Engagement Score Total Fan Posts
57 2,457
Total Posts Brand Response Rate
99 8.02%
Total Likes Avg. Reply Time
5,117 20 hrs, 30 mins
Total Comments General Sentiment
296 Neutral
Total Shares
783
Most Engaging Content Type
Corporate Social
Responsibility
Least Engaging Content Type
Others
Most Prolific Content Type
Brand News
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

7. 302K
304K
306K
308K
310K
312K
314K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
312,153
New Fans
6,442

8. Engagement
0
250
500
Adobe had an average engagement score of 57 and a highest of 349.

9. Community Analysis
Adobe fans are mostly Older, Female and Attached. Adobe fans are largely from United States followed by India.
Fan Demographics Distribution of Fans
32%
68%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 10K 20K 30K 40K 50K
United States
India
Brazil
Egypt
Mexico
Philippines
Pakistan
Indonesia
Germany

10. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
creative 12
illustrations 10
Artist 9
AdobeRemix 8
visuals 6

11. 11%
89%
Brand Participation Brand Non Participation
57%
13%
30%
Posititve Negative Neutral
Brand Posts - Engagement
Adobe responded to 11 conversations generated by the 99
Posts they published.
Adobe receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
14-NOV-15, SAT 6:11PM
Our thoughts are with our employees
and all the people in France on this
tragic day.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
567 1,128 64 62 Positive
13-OCT-15, TUE 6:58PM
Artist Emi Haze proves that beauty is in
the details with this incredibly intricate
illustration: ht ..
14-OCT-15, WED 1:03PM
What happens when you bring 6
creatives together and challenge them
to come up with an #AdobeFEED ho ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
226 227 6 37 Negative
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
192 138 13 32 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80 100 120
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Adobe 1706
RØDE Microphones 477
HP Switronix Inc 429
RØDE Microphones
Blackmagic Design
420
Wooden Camera 355
User Posts
0
20
40
60
80
100
120
140
160
180
200
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Adobe responded to 197 conversations generated by the
2,457 Posts fans published.
Adobe appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
8%
92%
Brand Participation Brand Non Participation
30%
6%
64%
Posititve Negative Neutral

16. Most of Adobe posts were around 'Event', and posts around 'Corporate Social Responsibility' received the highest
engagement.
Content Intel
0 2 4 6 8 10 12 14
0 20 40 60 80 100 120
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. In Adobe Posts about General Happenings, the category Current Affairs received the highest engagement.
Content Intel
About General Happenings
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

18. Campaign Intel
0 1 2 3 4
0 20 40 60
#PillowTalk
Adobe on Instagram
“Art History in
Contemporary Life” by
Alexey Kondokov
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Adobe campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

19. Analysis of
Adobe
Twitter Account
Oct 01, 2015 - Dec 31, 2015

20. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
437,262 14,579 3.45% Worldwide
Adobe
@Adobe

21. Engagement Score
56
Total Proactive Tweets
894
Retweets Total
20
Replies Total
439
Favorites Total
24,583
Total Mention
26,067
Total Retweets
13,878
Response Rate (%)
1.66%
Average Reply Time (mins)
2004
Most Engaging
#Photoshop25
Most Recent
#AdobeFEED
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

22. 415K
420K
425K
430K
435K
440K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
437,262
New Followers
14,579

23. 2K
2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,788
New Followees
16

24. Engagement
0
250
Adobe had an average engagement score of 56 and a highest of 112.

25. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
894 20

26. 6 creatives. 7 days. 1 finished
#AdobeFEED campaign. Stay
tuned for our upcoming series:
http://t.c..
14-Oct-15, Wed 04:25PM
ENGMT. FAV. REPLIES RETWEETS
517 539 6 175
Top Engaging Tweets
With the sequel just over a week away,
these #StarWars illustrations are
stunning & timely: https:/..
Flash, HTML5 and Open Web
Standards:
https://t.co/KAFjxuIyow
https://t.co/ySTB500eIg
07-Dec-15, Mon 09:23PM
ENGMT. FAV. REPLIES RETWEETS
306 155 1 102
01-Dec-15, Tue 12:20AM
ENGMT. FAV. REPLIES RETWEETS
305 81 7 106
NO IMAGE NO IMAGE NO IMAGE

27. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800 900 1000
0 20 40 60 80 100 120
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

28. 0 10 20 30 40 50 60 70
0 200 400 600 800 1000 1200 1400
#adobemax*
#adobefeed*
#adobe*
#adobelife*
#design*
#makeit*
#photoshop*
#projectcomet*
#flash*
#iot*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

29. 0
100
200
300
400
500
600
700
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
adobemax adobefeed adobe adobelife design
Spread of Hashtags by day

30. 0 20 40 60 80 100 120 140 160 180
#flash*
#adobelife*
#adobefeed*
#makeit*
#iot*
#adobemax*
#adobe*
#projectcomet*
#design*
#photoshop*
Engagement Score
Hashtags - Engagement

31. Average Response Rate : 1.66%
0
200
400
600
800
1000
1200
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

32. Average Reply Time : 1 days 9 hours 24 minutes
0
10000
20000
30000
40000
50000
60000
70000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

33. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
350
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

34. 0
1000
2000
3000
4000
5000
6000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

35. 0
500
1000
1500
2000
2500
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

36. Total number of Retweets : 13,878
-50
0
50
100
150
200
250
300
350
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

37. Total number of Mentions: 26,067
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

38. Influencers
Name Followers Tweets
Times of India 6,617,630 1
AddThis 2,528,578 3
Fast Company 2,039,518 2
Adobe Photoshop 1,988,778 3
The Next Web 1,649,091 1
TOP 5 INFLUENCERS

39. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

40. Thanks!
PleasecontactusatNotJustNumbers@unmetric.comformoreinformation.