Thai AutoBook 2015: Thailand Automotive Cluster Edition

Thailand
AutoBook
2015 Thailand Automotive Cluster Edition

IMPORTANT NOTICE
This is a free version of the Thai AutoBook provided
for visitors of IZB Internationale Zulieferbörse 2014 
Please click here to register for our newsletter.
If you are interested in the full version please
visit our web site at www.thaiautobook.com
ii

WELCOME! 
Thailand clearly is the Automotive
Hub of ASEAN – a market comprising
some 600 Million people and
significant potential for growth.
2012 and 2013 were ‘Golden Years’
with 2.5 Million vehicles produced
and the country joining the Top 10
Automotive manufacturer countries
worldwide - In 2013 Thailand was
number 9. In 2014 we expect to
reach lower volumes - the official forecast as of October 2014
stands at 2.0 Million vehicles. Domestic sales have been
contracting since mid 2013 partly offset by a stronger export
market.
With a background of machine tool sales to the Automotive Industry in
Asia Pacific and being associated with the EMAG Group for 15 years,
I have often wished of a comprehensive industry overview – OEMs,
Tier 1,2,3 suppliers and supporting industries like industrial estates,
logistics, exhibitions, media etc. – and especially a database on the
‘Thai Automotive Cluster’.
As a result, I am delighted to present to you the 2015 Edition of the
Thai AutoBook – a directory for professionals in the Auto Industry
first introduced in 2012.
Outsourcing and Localization
This book was prepared for:
1) Outsourcing – local and international commodity managers,
Buyers who are looking to source Automotive components from
Thailand
2) Localization – international managers desiring to expand their
market and set up a footprint in Thailand – either for distribution
or local production.
The information was compiled over the past years from personal
research, the internet and with support of friends at automotive
companies, automotive organizations, industrial estates and business
associates.
This is a free version which includes basic information, OEM and the
Thai Automotive Cluster.
 
I am sure this book will give you lots of information and inspire you to
do business in Thailand.
Bangkok, October 2014
Uli Kaiser
PS: You can submit information / updates on your company here.
iii

Chapter 1
Introduction
Thailand is ASEAN’s Automotive Hub and largest
manufacturing base for the industry.
And Thailand oﬀers a double opportunity – both
as a potential sales market on one side as well
as an attractive sourcing base.
We invite you to discover the Thai Automotive
Industry by browsing through this eBook - have
fun and hopefully you’ll ﬁnd information and
inspiration to expand your business network!
If you have any questions please email us here.

Thailand's Automotive Industry
Thailand’s Automotive Industry offers a wealth of opportunities for local and international
sales and sourcing. Incentives are offered to encourage local production of components,
electronics and eco-cars and there is also demand for design, R&D and testing centers.
Over the next years, Automotive exports will grow significantly through Thailand’s free-
trade agreements (FTAs) with it’s ASEAN neighbors and many other countries such as
India, China and Australia.
Many of the world’s major automakers, assemblers, and parts and components
manufacturers have put their footprint in Thailand, and many are planning additional
nivestment such as Germany’s Volkswagen Group.
Toyota, Honda, Mitsubishi, Mazda, Isuzu, Nissan, Ford, Chevrolet, BMW, Daimler all
have a presence in the country, together accounting for about 2.5 million vehicles
produced in 2013 and are expected to reach about 2 million units in 2014.
Section 1
AT A GLANCE
1. Thailand is the Automotive Hub of ASEAN
with 2.45 Million cars produced in 2013.
2. About 50% of the manufactured vehicles
are exported.
3. About 50% of the manufactured vehicles
are Pick-Up Trucks.
4. OEM’s are from Japan and the USA
supported by virtually all MNCs
(Multinational Corporations) and a Thai
Automotive Cluster of components
suppliers.
5. 85% of the market share is controlled by
Japanese, about 15% by US OEMs
Introduction
5
Table 1.1 Thailand economic development
Source: Global Insight, Bank of Thailand, Thailand Ministry of Finance, Thai Autobook Research
Real and nominal GDP growth 2008 2009 2010 2011 2012 2013 2014* 2015*
Real Growth (% change) 4.1 1.7 3.3 5.1 4.9 2.9 1.5 5
Nominal GDP (US$ Billion) 273 278 294 317 335 345 350 370
* Forecast

The Thai automotive industry has developed into a major production
center with signiﬁcant export for both automobiles as well as
components.
As of 2013, the industry employs about 350,000 people and generates
12% of the national GDP.
Automotive exports are expected to reach 1,200,000 units in 2014.
With shipments to more than 100 countries, Thailand is currently the
world’s second largest producer of one-ton pickup trucks and the
seventh-largest automotive exporter overall. It is the top manufacturer
in all of Southeast Asia.
Research & Development
More foreign makers are beginning to appreciate Thailand as a
location for R&D investment as well. Toyota has established a
technical facility here to conduct R&D work on product design, testing
and evaluation.
Other examples include Toyota Tsusho Electronics (Thailand) Co., Ltd.,
established in 2005 who develops embedded software for automotive
applications and Honda R&D in Amata Nakorn Industrial Estate,
Chonburi.
Thailand is the only country outside of the 30-nation Organization for
Economic Co-operation and Development in which Toyota has such
sophisticated facilities.
Attractive Policies
The Automotive Industry in Thailand is looking to further growth and
development. Such optimism stems largely from FTAs with countries
6
Chart 1.2 Thailand Domestic SalesChart 1.1 Thailand Automotive Production 2004-2013

such as Japan, China, South Korea, Australia, New Zealand and India,
and the prospect of rising exports to ASEAN member nations.
As the industry contributes significantly to the local economy, the Thai
government is also offering substantial support in the form of tax
incentives and various other measures, making Thailand fertile ground
for investors.
In June 2009, the Thailand Board of Investment expanded its
automotive incentive scheme to cover automobiles that have high
technologies new to Thailand such as hybrid drive, brake energy
regeneration and electronic stability control.
The BOI’s new policy, which is designed to attract international
automakers looking torestructure by relocating production facilities
overseas, provides a range of incentives, including corporate income
tax holidays of between 5 and 7 years. To be eligible, projects must
involve a minimum investment of 10 billion baht.
Green Technology
Among the many programs aimed at developing the automotive
industry, the Thailand Ministry of Energy is promoting fuel-efficient
transportation through a natural gas vehicle initiative. So far, 10,000
natural-gas-powered taxicabs and related NGV subsidies have been
introduced through PTT Public Company, Ltd. The program also
exempts new natural-gas-powered cars from import duties.
7
Chart 1.3 Thailand OEM Capacity 2014 Chart 1.4 Segmentation Passenger Cars and Pickup

Growth opportunities also exist with E85 ethanol. The Thailand
Ministry of Finance is offering a 3-year exemption on the import duties
of foreign auto parts used to make vehicles E85-ready.
The ministry has also reduced the excise taxes on cars using E85 to
25%, 30% and 35%, depending on engine size.
The Eco-Car Initiative
In the recent years we have seen more environment-friendly cars
coming down the road. In one of the most exciting stimulus measures,
the BOI and the Ministry of Finance have been offering maximum
incentives to eco-car manufacturers in Thailand. Under the new
program, the BOI extends to projects with a minimum investment
value of 5 billion baht an 8-year corporate income tax holiday and
duty-free importation of machinery.
The Finance Ministry allows such makers to pay a reduced excise tax
of 17% on cars with petrol-powered engines smaller than 1,300cc and
diesel-powered engines below 1,400cc. As the excise tax levied on
standard passenger cars is currently 30 to 40%, the tax reduction on
eco-cars amounts to a US$2,000 drop in the sticker price. That is a
juicy incentive for consumers and manufacturers alike.
Early response has been impressive. Six global auto assemblers have
already proposed investments totaling an annual production capacity
675,000 eco-cars. The first made-in-Thailand eco-cars are expected
to roll off assembly lines in early 2010.
The Eco Car Program Phase II has just been launched with
registrations ending March 2014 with a shift on CO2 emmissions
8
TV Spot for the new Chevrolet Colorado, made in Thailand
Movie 1.1 Thailand – In Love with Pick Up TrucksChart 1.5 Thailand enters the Top 10 car manufacturers

instead of engine size. Volkswagen Germany is participating for the
ﬁrst time. There are many other reasons, why Thailand is as an
attractive base for automotive parts production. Of the more than
3,000 parts and components in a typical vehicle, many of them still
have to be sourced from overseas. Opportunities exist for foreign
suppliers to manufacture fuel injection pumps, transmissions, injection
nozzles, anti-lock braking systems, and central locking systems,
among numerous other products. More R&D, design and testing
centers are also needed, even though Yamaha, Bridgestone, Maxxis
and Michelin already operate such facilities here.
Demand for Thailand-made automotive parts is growing. In response,
there are already approximately 1,800 such suppliers in the country, of
which about 700 are OEMs or original equipment manufacturers.
Since all major Japanese automakers have opened manufacturing
sites in Thailand, many of their parts manufacturers such as France’s
Valeo, Germany’s Bosch, U.S.-based TRW, Great Britain’s GKN and
Japan’s Denso, Mitsuba and Mitsubishi have followed suit to serve
their customers.
According to the Japan Automobile Manufacturers Association
(JAMA), the quality of automotive parts in Thailand is the highest of
any ASEAN nation. Local manufacturers supply about 85% of the
parts used in pickup truck assembly, and as much as 70% of those for
passenger cars. Moreover, the country produces nearly 100% of the
parts used in the assembly of motorcycles,
Thailand’s exports of auto parts more than quadrupled over the past 4
years, as locally produced vehicles and components continue to gain
global acceptance. The value of auto parts exported from Thailand
exceeded US$ 4.6 billion in 2008, the ﬁfth consecutive year of double-
digit growth. Growth will continue as the government works to push
Thailand into the top 10 of automotive producers.
9
Table 1.2 How Thailand compares to its neighbors

In 2008, most of the automotive electronics used in the cars made in
Thailand were imported from Malaysia or Japan. These imports were
valued at US$4 billion. Given this market size, the currently limited
number of automotive electronics producers in Thailand presents an
excellent investment opportunity, particularly for value-added systems.
Investment in Expansion
With many of the world’s leading automakers manufacturing here and
the economy very resilient, the country’s automotive industry is
expected to expand in coming years. Ddemand for locally produced
auto parts will increase, presenting opportunities to investors.
Geography is also a benefit of investing in Thailand. A gateway to
Asia, Thailand provides easy access to regional markets.
The Thai people are a plus as well, as the country boasts a skilled
workforce. Labor costs here are lower than in many other areas of
Asia. The land and facility costs are also competitive. Moreover, the
government is encouraging the development of so- called auto parts
clusters, where proximity between manufacturers and suppliers will
result in further cost and efficiency benefits.
FTA Free Trade Agreements
The country’s many FTAs are advantageous to local auto parts
producers. In particular, the agreement with ASEAN opens the door to
a collective market of 585 million people in the association’s member
nations. Auto parts exported to ASEAN nations are currently subject to
a tariff of less than 5%, and the tariff will be eliminated entirely in 2015.
(please check out the special section on FTAs in this book).
10
Did you know that labour costs in Thailand are lower than in China?
Chart 1.6 Thailand Labour Cost Comparison

The BOI and the Ministry of Finance offer incentives to EcoCar manufacturers.
Under the new incentives program, the BOI offers projects with a minimum
investment value of 5 billion baht an 8-year corporate income tax holiday,
regardless of location, as well as duty-free importation of machinery.
Eco-Car Phase I
The Ministry of Finance allows Eco-Car manufacturers to pay a
reduced excise tax of 17% on cars with engines
not more than 1,300 cc for petrol-powered cars
and 1,400 cc for diesel-powered cars.
Among the BOI’s requirements on Eco-Cars,
such vehicles need a fuel economy of at least
20 kilometers per liter, must meet the Euro 4
emission standard, and should have UNECE
94 and 95 safety levels. In addition, four of
five main components (cylinder head,
cylinder block, crankshaft, camshaft and
connecting rod) must be produced in Thailand.
As the excise tax levied on standard passenger
cars is currently 30-50%, this reduction in the
excise tax levied on Eco-Cars is equivalent to a US$
Section 2
AT A GLANCE
1. Incentive program by the BOI Board of
Investment Thailand
2. The first eco car has rolled off assembly
lines in early 2010.
3. The eco-car sub-segment currently holds
around a 14-per-cent share of the total
Light Vehicle market, or around 30 per cent
of all passenger cars in Thailand
4. In Phase II the emphasis will shift from
engine size to CO2 emission.
5. To be eligible for Phase II privileges, first-
phase participants can apply to expand
production or reinvest in the second phase
with a minimum of 5 billion baht in capital
excluding land costs.
6. Newcomers must invest a minimum of 6.5
billion baht.
The Eco-Car
11

2,000 reduction in the retail price of the car - a significant incentive for
buyers and manufacturers alike.
Thailand's determination to develop this segment of the automotive
industry is indicative of its focus on the future and its truly global
automotive presence.
The response to the eco-car program has been strong, with six global
auto assembler proposing investments that wiII add some 685,000
vehicles per year of production capacity.
According to former BOI Secretary General Atchaka Sibunruang, once
all five manufacturers (including Toyota) reach production of 100,000
units per year, investment in the eco-car project would have exceeded
200 billion baht.
Eco-cars for exports even to less developed countries have to comply
with eco-car specifications to enable manufactures to receive their
eco-car incentives. The actual production capacity must not be lower
than 100,000 units per year from the fifth year of the projects
operation.
The main regulation specified that the eco-cars should be fuel
efficient, consuming not over 5 liters per 100 kilometers and should
12
Chart 1.7 Eco Car Phase 1 Capacity Chart 1.8 Eco Car Phase 1 Lineup

have a minimum pollution standard of EURO 4 or higher, emitting no
more than 120 grams of carbon dioxide per kilometer.
The car should also satisfy passenger safety standards for both front
and side impact as specified by UNECE Reg. 94 and Reg.95
respectively.
Eco-Car Phase II
So far 10 automakers – the 5 original participants plus Chevrolet, Ford,
Mazda, MG and VW have submitted applications to the Eco-Car
Phase II program:
• Ford Thailand will spend 18.2 billion baht to make environmentally
friendly cars, with annual production capacity of 180,000 vehicles
and 2,000 engines.
• General Motors will invest 13.1 billion baht to make 158,000
vehicles annually.
• Nissan Motor will invest 6.86 billion baht to produce 123,000 eco-
cars and 2 million auto parts a year.
• Toyota Motor Corporation will invest 1.9 billion baht to make
160,000 vehicles a year.
• Mitsubishi Motors will invest 4.9 billion baht to make 233,000 eco-
cars a year.
• Mitsubishi also asked for the BoI's approval for its plans to expand
production capacity granted in the first phase of the eco-car scheme
to 220,000 vehicles from a planned 180,000, requiring requiring
investment of 7.7 billion baht.
• VW was quoted to plan to invest Euro 1 Billion for a capacity of
300,00 vehicles - 100,000 of which would be eco cars.
Udom Wongviwatchai, BOI secretary general stated in October 2014,
that Thailand's eco car production was expected to reach 2 million
vehicles annually over the next three years — 500,000 from the first
phase of the eco-car project and 1.5 million from the from the second
phase.
The results from these projects will add up to a $4.3 billion investment.
13
Chart 1.9 Eco Car Phase 2 Capacity

Chapter 2
Statistics
A collection of statistics on the Automotive
Industry in Thailand.
You can download a complete set of statistics
included in the Thai AutoBook 2014 from the
new TA Statistics Dropbox.
All subscribers will receive invitations to get
access to this resource which is updated on a
monthly basis with sales and production
statistics.
If you don’t have access yet, please email here.

Section 3
Domestic Sales & Export
18

Chapter 3
OEMs
Thailand has been discovered as a
manufacturing base by Japanese Car
Manufacturers in the 1960s both to serve the
local market as well as to produce cars for
export.
Today, Thailand is home to 16 OEMs who
produce cars in Thailand with various degrees of
local content including a number of assemblers
who import CKDs and assemble them in
Thailand.

Virtually all of the world's major automakers are represented here, and together
they produced 2.5 million vehicles in Thailand in 2013 and will produce about 2
million units in 2014.
General Motors, Ford, BMW, Daimler and Volvo, in addition to all major Japanese
manufacturers - Toyota, Mitsubishi, Honda, Mazda, Isuzu and Nissan - have all
established presences in Thailand.
Section 1
AT A GLANCE
1. OEMs are from Japan and the US
2. Capacity predicted to increase
from 3 Million to 4 Million vehicles
the next years
3. The Eco-Car project are adding
about 700,000 vehicles per year
4. Who’s not here? European and
Korean OEM’s have only
established CKD assembly and
CBU import presences in
Thailand.
Introduction
22
Chart 3.1 Thailand Automotive Capacity 2015

23
Table 3.1 Thai Automotive Roadmap 2012-2015
Brand 2012 2013 2014/15
Toyota Camry | Yaris Corolla Hilux
Isuzu
D-Max RF 10  
to replace MU 7
Honda
Jazz Hybrid
CRV, Brio Sedan
Accord Jazz, City
Ford Focus Everest
Mazda Mazda 2
Chevrolet
Aveo T300,  
Sonic, Trailblazer
Eco Car announced
Mitsubishi Mirage Mirage Sedan Triton (E3)
Nissan Almera, Sylphy
New compact sedan
to replace Tiida
Navara
Suzuki Swift

Auto Alliance (Thailand) Co., Ltd. (AAT) was
established in 1995 as a joint venture between Ford
Motor Company and Mazda Motor Corporation to
become the center of excellence for compact pick
up truck manufacturing for domestic and
international export markets. It is supported by Thailand's Board of Investment
(BOI).
Initial investment capital of more than US$ 500 million was made to build the ﬁrst state-
of-the-art, Integrated Manufacturing Facility (IMF). Facilities include a Stamping Shop,
Body Construction Shop, Paint Shop, Engine Assembly Shop, and Trim, Chassis & Final
(TCF) Assembly Shop for complete vehicles, or Complete Build-up Unit (CBU). In
addition to CBU products, AAT also produces Complete Knock-Down (CKD) kits, which
it supplies to several Ford and Mazda assembly facilities around the world.
Since 2007, Ford and Mazda invested an additional US$500 million to expand
operations with a new, highly ﬂexible passenger car plant that will utilize the same
systems and processes, and state-of-the-art automotive manufacturing technologies
already in place at AAT. This latest investment brought Ford and Mazda's joint-
investment total in the vast AAT facility to more than US$1.5 billion.
Section 2
AT A GLANCE
1. Joint Venture between Ford and Mazda
2. Commenced operation in Thailand in 1999
3. Produces a range of pickup and passenger
vehicles
4. Capacity in 2014: 275,000 Vehicles
5. Click here to go to the web site
Auto Alliance
24
Auto Alliance (Thailand) Co., Ltd. 
Eastern Seaboard Industrial Estate  
No. 49, Moo 4, Pluakdaeng 
Rayong, 21140  
 
Phone: +66 38 95 4111 
+66 38 95 4153 (Purchasing)
Google Maps: 
13.00501770615877, 101.17077827453613
Auto Alliance

Adhering to international standards of quality, the Rayong based, BOT-
promoted AutoAlliance facility represents Thailand's very first
integrated vehicle manufacturing plant. The facility is located on a 529
rai plot of land in the Eastern Seaboard Industrial Estate.
The company, with its highly-trained personnel, is able to perform a
wide range of processes from stamping, body work, paint to engine
assembly, trim & final assembly, quality inspection, packaging and
delivery.
The AutoAlliance facility currently produces three major pickup models
– the Ford New Ranger, Mazda BT 50 and Ford Everest.
The plant produces the Mazda 2 and Ford Fiesta compact cars for
sale in Thailand and export throughout the Asia-Pacific region.
The new passenger car plant increases the combined annual
production capacity of AAT to 295,000 units.
AAT exports Mazda and Ford pickup trucks to more than 130 markets
around the world.
AutoAlliance to be ended....
According to a Nikkei Report from September 2014, Mazda is
planning to dissolve the passenger vehicle production joint venture
(JV) with Ford.
25
Gallery 3.1 Ford Lineup Gallery 3.2 Mazda Lineup

Mazda intends to take over the production line currently run by Ford,
which would initially lift its production at the Auto Alliance Thailand site
from 50,000 units per annum (upa) to 100,000 upa by 2018.
Ford will shift production to its other site in the country in stages.
Mazda also intends to produce engines at the same site by then, with
total investment reaching JPY30 billion (USD294.6 million).
However, Mazda and Ford will retain stakes in a site that will continue
to produce pick-ups for the pair.
26

The new flexible plant opened in 2012, which cost
US$ 450m can assemble six different car models at
the same time. It will has started producing the
Focus for sale across the ASEAN region, Australia
and New Zealand, replacing cars previously shipped from Europe.
The new Focus is the first vehicle to be built and has entered the Thai market in May
2012. Ford Motor buys components worth $800 million per annum through the local
supply chain.
The facility provides up to 11,000 jobs, including 2,200 directly from Ford and 8,800
indirectly through its local supplier and dealer networks.
The Rayong plant is capable of producing six vehicle models as Ford expects to widen
its lineup in ASEAN countries, New Zealand and Australia
Ford is now the second largest automotive investor in the country (after Toyota), with
cumulative investments totaling more than USD 2.5 billion.
Along with China and India, Thailand serves as one of the key global production and
export hubs for Ford Motor Company. Ford Thailand Manufacturing has an initial
production capacity of 150,000 vehicles – increasing the company’s annual capacity in
Thailand to 445,000 – making Ford one of the largest producers and exporters of
vehicles in the country.
Section 3
AT A GLANCE
1. The first wholly owned Ford plant (FTM)
commenced operation in Thailand in 2012
2. Capacity 2014: 140,000 vehicles / year
Ford
28
Ford (Thailand) Co., Ltd.
Hemaraj Rayong Industrial Land
500/103 Moo 3
Tasit, Pluakdaeng
Rayong 21140
Phone: +66 33 659 659
Google Maps: 13.068087, 101.204016
Ford

State-of-the-art automation
The new Thailand facility is fully integrated to support stamping, body
assembly, paint, trim and final assembly, and is equipped with state-
of-the-art automation that showcases Ford's global manufacturing
processes and systems.
This includes one of the world's fastest stamping presses, and the
latest in automotive manufacturing robot technologies in the body
shop.
The production line at FTM is designed for maximum flexibility,
enabling it to produce six different types of vehicles simultaneously.
This allows the company to bring new vehicles to market faster, and
test new vehicles while maintaining full production speed.
In January 2014, Ford Motor Company today celebrated the official
start of production for the Ford EcoSport urban SUV at the FTM plant
in Rayong. FTM becomes the fourth plant globally to build the
EcoSport, joining Ford facilities in Chennai, India, Chonqing, China
and Camcari, Brazil, reinforcing the strategic role of Thailand as a
volume production and export hub in the region.
29
The Ford Focus 2012 Model is produced at the new Ford plant in Rayong
Interactive 3.1 Ford Thailand Lineup Job # 1 – Ford Ecosport

The BMW Assembly Plant in Rayong was set up to enhance the
competitiveness of BMW in the Thai market.
With the production volume of 3,000 units per year, the Rayong plant
features flexibility to assemble the wide product range with 4 models,
19 model variants and 12 different engines.
The efficient and flexible configuration of the Plant Rayong enables BMW to be
responsive to customer needs; for example, BMW 3 Series customers can chose
between various trim colors, including black, grey, beige, and brown and a total of 10
exterior colors.
To enable such flexibility, the BMW Plant
Rayong has developed not only a just-
in-time supply network, but also very
effective in-plant production and
logistics processes and highly qualified
associates, who are well-trained and
multi-skilled, in order to meet the
necessary accuracy and versatility.
Section 4
AT A GLANCE
1. German owned assembly operation.
2. Located in Amata City, Rayong.
3. Commenced operation in Thailand in 2000.
4. Assembles passenger cars and SUV
models
6. Click here to go to the web site.
BMW
31
BMW (Thailand) Company Limited
CRC Tower, All Seasons Place  
40,50 F, 87/2 Wireless Rd.,  
Bangkok, 10330
Phone: +66 23 058 801 
Email: info@bmw.co.th 
Web: www.bmwth.com
BMW Manufacturing (Thailand) Co., Ltd.
Amata City Industrial Estate
7/201 Moo 6
Pluak Daeng, Rayong 21140
Phone: +66 38 956 200
Google Maps:
12.979133130990254, 101.11597537994385
Gallery 3.3 BMW Lineup

Registered in 1992, GM Thailand is one of the key locations
of the expansion strategy developed by GM for the Asia
Paciﬁc Region.
Currently, GM Thailand employs about 5,600 people and is
headed by Martin Apfel, President, General Motors Southeast
Asia Operations, General Motors (Thailand), Ltd. and Chevrolet
Sales (Thailand), Ltd.
In 1996, Thailand was selected as the regional manufacturing site and construction of
the assembly center began later that same year on a 190-acre (approx. 400 Rai) plot in
the Eastern Seaboard Industrial Estate in Rayong Province.
Section 5
AT A GLANCE
2. Produces a range of pickup and passenger
vehicles under the Chevrolet brand
3. Opened a new diesel engine plant in 2011
4. Production Capacity in 2013: 
180,000 Vehicles
6. Link to GM Thailand Key Executives
General Motors | Chevrolet
32
GM (Thailand) Headquarters: 
555 Rasa Tower, Level 21  
2101-2104 Phaholyothin Road 
Jatuchak, Bangkok 10900 
Google Maps:  
13.820056, 100.563621
GM (Thailand) Manufacturing Plant: 
Eastern Seaboard Industrial Estate 
111/1 Moo 4  
Pluakdaeng, Rayong 21140
Google Maps: 
13.008613734071185, 101.1582899093628
General Motors | Chevrolet

The THB 30 billion (US$ 1 billion) manufacturing plant was modeled
after GM’s plant in Eisenach, Germany, which is ranked among the
most efficient automotive facilities in the world.
GM Thailand is one of the most modern car assembly plants in
Thailand and one of the more advanced facilities in the Asia Pacific
region. In 2006, a further US$ 66 million was invested to expand the
production area and construct a new paint shop.
In early 2010, GM announced a further investment of US$ 500 million
on the three important projects to be implemented in the GM
Thailand’s existing facility in Rayong: GM Thailand’s first progressive
diesel engine plant, next generation pick up truck, and the Trailblazer,
a truck derived SUV.
In September 2011, GM Thailand increased its manufacturing footprint
in Thailand and Southeast Asia by investing THB 6 billion (USD 200
million) in a new powertrain facility, located next to its existing vehicle
manufacturing facility in Rayong, Thailand.
This is GM’s first diesel engine plant in Thailand and Southeast Asia
and the first GM powertrain facility in the world to manufacture the
new four-cylinder, ‘Duramax’ range of turbo-diesel engines.
33
Presentation 3.1 Chevrolet Thailand Lineup

Honda Automobile ( Thailand ) Co., Ltd. began its
operation in Thailand in 1983, and considered to
be one of the more recent car manufacturers to
enter the Thai market.
Honda is the second largest MNCs in terms of the number of employees in the sector
has eight aﬃliates, namely Honda Manufacturing (Thailand) Co.Ltd, YS. Tech Co.Ltd,
Siam Yashiro Co.Ltd, Siam Goshi Manufacturing Co. Ltd, Honda Lock Thai Company
Ltd, Honda Automobile (Thailand) Co.Ltd, Asian Honda Motor Co. Ltd. and Honda
Southeast Asia Co. Ltd.
This group of companies produces automotive stampings, motors and generators,
motor vehicle parts and
accessories, plastics
products, blast furnaces
and steel mills, products of
purchased glass, car
bodies.
At present, Honda's largest
manufacturing facilities in
Asia are located in Thailand
.  
Not counting those in
Section 6
AT A GLANCE
2. Produces a range of pickup passenger
vehicles (Jazz, City, Accord, Civic, Jazz,
Brio and CRV)
3. Capacity in 2014 is 270,000 units/year.
Honda
35
Honda Automobile (Thailand) Co., Ltd. 
49 Moo 9 Rojana Road  
Tambon Thanoo, Uthai District 
Phra Nakhon Sri Ayudhya 13210 
Phone:." +66 35 33 1000
Google Maps: 
14.359437, 100.577715

Japan, the Thai facilities constitute one of Honda's three largest
manufacturing units worldwide. Consequently, customers can rest
assured that the quality of Honda cars and parts manufactured in
Thailand is up to international standards, and thus can compete
proudly in the international markets.
Apart form manufacturing cars for local market, Honda considers
Thailand to be an important manufacturing base for export, earning
precious foreign exchange for the country.
Comprehensive Automobile Manufacturing 
Honda Automobile (Thailand) manufacturing plant in Ayudhya province
is one of the world's most advanced facilities. It currently produces
ﬁve principal models for sale in Thailand and abroad: Jazz, City, Civic,
Accord and CR-V.
Continual investment expansion, product R&D, anåd production
technology development under the auspice of Honda Engineering
ASEAN, which develops and manufacture machine tools and molds,
not to mention the founding of Honda's own parts molding plant , new
plastic molding plant and cylinder sleeve production facility, and
expansion of engine production in Thailand, have propelled Honda's
production facilities here to the enviable status of the world's most
comprehensive car production base.
Due to the introduction of an intelligent production system and
application of robotic arms to the various production stages, Honda
manufacturing plant has become highly ﬂexible. With an annual
maximum capacity of 120,000 units, it can roll out several models from
the very same assembly line, thus reducing production time and costs,
while sharpening its competitive edge.
Boosting the potential of Thailand 's car production base  
Honda continually improves its production capacity in Thailand . In
addition to support and partnership with Thai parts suppliers to locally
develop car parts that meet the Global Honda standards, Honda has
transferred advanced production technology from Japan to Thailand ,
with an aim to increase the technical skills of our Thai associates.
Accordingly, Honda R&D Thailand was founded to promote competent
development of new products through systematic research and
development of cars that meet the ever-rising demands and
expectation in each region.
36
Gallery 3.4 Honda Thailand Model Lineup

Furthermore, Honda Engineering ASEAN has been established to
specifically manufacture tools and molds for Honda manufacturing
plants in the country and abroad, as well as for export. The venture
helps to reduce production costs and increase local parts
consumption.
World Standard Quality 
Honda's manufacturing facilities in Thailand are widely acclaimed at
home and abroad in respect to production quality, having received an
ISO 9002 certificate in recognition of quality management excellence
in 1998, an ISO 14001 certificate for excellence in environment
management in 1999, and an ISO 9001:2000 standard in 2001. All
these, of course, reaffirm Honda's leading position among Thailand 's
automobile manufacturers, not to mention the company's leadership
in respect to environmental conservation.
Widely commended for its world-leading quality standard 
Honda cars manufactured by Thai workers in Thailand have been
exported to more than 30 countries abroad.
Brio Amaze: Design in Thailand 
One of he latest model is the sedan version of the Eco Car Brio model
- Brio Amaze. This model was designed in Thailand.
37

Isuzu is Thailand’s second largest manufacturer of pick
up trucks after Toyota.
The company has expanded its production facilities many
times since its founding. Accumulated sales of the D-Max in
Thailand have reached 1.2 million units, while more than 2
million units have been exported.
Isuzu is hoping to dethrone Toyota as the market leader in the 1-ton pickup market with
the introduction of the all-new D-Max.
Section 7
AT A GLANCE
2. Capacity 2013: 400,000 vehicles (300,000
Samrong Plant, 100,000 Gateway Plant).
3. The mid-life-update of the Isuzu D-Max,
due in 2016, will replace the current Euro 4
rated 3.0-litre single-turbo diesel engine,
with a 2.5-litre twin-turbo unit to meet Euro
5 emission criteria
Isuzu
39
Isuzu Motors (Thailand) 
Lat Krabang Industrial Estate 
122 Moo 4, Chalongkrung Rd., Lamplatew
Lat Krabang, Bangkok 10520
Google Maps: 13.764563, 100.794539 
Samrong Plant
38 Kor., Moo 9, Poochaosamingprai Road,
Samrong-Tai, Phrapradaeng,
Samut Prakan, Thailand, 10130
Google Maps: 13.643735, 100.579233
Gateway Plant
Google Maps: 13.607282, 101.354198

The Japanese auto-maker is investing Bt6.5 billion in a new factory
that will help it raise annual production by 90,000 units. The new plant
will be operational by October 2014, according to Tripetch Isuzu Sales
president Hiroshi Nakagawa.
With this, the pickup truck production capacities of IMCT both in
Samrong and Gateway plants will be increased to 400,000 units.
40
Gallery 3.5 Isuzu Thailand Lineup

Mitsubishi Motors (Thailand) Co., Ltd. (MMTh) is the Thai
operation of Mitsubishi Motors Corporation. It became the ﬁrst
Thai automobile manufacturer to export vehicles overseas in
1988, and has remained the country's largest exporter every
year since.
It is currently the most productive of Mitsubishi's four
manufacturing facilities outside Japan, with 133,109 vehicles in 2006, and exported its
millionth pickup truck in October 2007. In anticipation of a growth in the market for
pickup trucks, Mitsubishi is investing ฿21 billion (¥1 billion) to increase local capacity to
200,000 units. The Lancer, Grandis and L200 Strada/Triton models are all produced
locally. In addition, MMTh owns a subsidiary, MMC Engine Co., Ltd. (MEC), located at
Laemchabang Industrial Estates, Tambol Tongsukhla Amphor Srirancha Cholburi, which
produces auto components.
Mitsubishi Eco Car Project
The Eco Car Mirage is produced in a new Laem Chabang factory, which employs 3,000
people, with a planned capacity of up to 150,000 units of annually, and it will be sold in
Thailand at a starting price of about 380,000 Thai baht less 80,000 Baht cashback from
the Thai Government.
The Mirage is produced at a brand-new third factory at Mitsubishi Motors Thailand's
(MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage is
Section 8
AT A GLANCE
2. Factory No.1: Lancer, Lancer EX, Pajero 
Factory No.2: Triton (L200) 
Factory No.3: Mirage
3. Production capacity 2014: 510,000 vehicles
per year
Mitsubishi
42
Mitsubishi Motors Thailand
Headquarters
88 Moo 11 Phaholyothin Road,
Klongneung, Klongluang,
Pathumthani 12120, Thailand
Factories
Laemchabang Industrial Estate 
199 Moo 3, Tongsukhla,  
Sriracha, Chonburi
Google Maps:13.093043, 100.901742

sold in Thailand and ASEAN countries, Japan, Europe, then expand to
other markets successively. The factory will handle pressing, welding,
painting and assembly of the car.
New platform shared with Nissan 
Mitsubishi and Nissan have conﬁrmed the Nissan Navara will be built
alongside the Mitsubishi Triton in Thailand from next year.
Joint production will start from the beginning of the next Asian
ﬁnancial year in April 2012 at Mitsubishi’s Laem Chabang Industrial
Estate in Chonburi.
The joint venture leaves almost no doubt that Mitsubishi and Nissan
will collaborate on the platform for the next-generation pick ups,
meaning the all-new Triton and Navara will become sister cars.
Mitsubishi to build pick up trucks for Fiat 
Mitsubishi Motors will produce a new pickup for Fiat from 2016 in a
deal to boost the Italian carmaker's commercial vehicle sales and raise
output at the Japanese company's plant in Thailand.
According to a non-binding memorandum of understanding unveiled
on Friday, the companies will team up to develop and manufacture the
pickup which would be supplied by Mitsubishi and based on its best-
selling model, the L200.
Mitsubishi's L200 pickup competes around the world against models
such as Toyota's Hilux, Nissan's Navara and similar-sized pickups
from Ford, Isuzu, Mazda and Volkswagen, among others.
The new pickup truck is meant to help Fiat increase its share of the
Latin American market and help turnaround its loss-making business
in Europe, the Middle East and Africa. However, it will probably do little
to boost the carmaker's presence in Asia, which remains the main
weak spot for the group.
It will help the Japanese automaker maintain production levels at its
hard-hit plant in Thailand, where the company is facing a drop in sales
and production due to a political crisis and declining demand for cars.
43
Interactive 3.2 Mitsubishi Car Lineup 2014

Thailand is the largest manufacturing center in Southeast
Asia for Nissan. The Nissan Thailand plant currently
builds 6 models: MARCH, TEANA, SYLPHY, the NAVARA
pickup, the FRONTIER pickup and the ALMERA eco-car.
Nissan, which established its local business entity in 1952,
was the first Japanese automobile company in Thailand.
During the last 60 years, the company has played a significant
role in shaping the Thai auto industry. Today, seven models are offered in the Thai
market – the Nissan Teana, Sylphy, Tiida, Almera, March, X-Trail and Navara.
Increasing capacity by 150,000 units
In November 2012, Nissan Motor Co., Ltd. announced plans to invest 11 billion baht
(358 million dollars) for a second
assembly plant in Thailand. Scheduled
to start production in August 2014, the
new plant will support Nissan’s growth
strategy in the ASEAN region and will
complement the existing Nissan Motor
(Thailand) Co, Ltd. (NMT) facility. The
new plant will have an initial annual
production capacity of 75,000 units and
will expand up to 150,000 units.
Section 9
AT A GLANCE
3. The factory in Samut Prakan province
makes Nissan’s March, Frontier, Tiida and
Teana models. Navara Pick Up is produced
in cooperation with Mitsubishi Motors
Thailand
4. Click here to go to the web site and here
for the Facebook Page
Nissan
45
NISSAN Motor Thailand
15th Fl., Nantawan Building, 161
Ratchadamri Road,
Lumpini, Pathumwan, Bangkok 10330
Phone. +66 2-339-3400
Siam Nissan Automobile Co., Ltd. 
74/1 Moo 2, Bangna-Trad Road, Km21,  
Srisajorakeyai, Bangsaothong 
Samutprakarn 10540 
Phone: +66 23 128 443
Email: smmotors@mweb.co.th

“The new facility will keep Thailand as our largest manufacturing
center in the ASEAN region,” said Hiroto Saikawa, executive vice
president, Nissan Motor Co, Ltd. “This investment is an important
component to achieve the goals of our corporate mid-term business
plan, Nissan Power 88 - to increase market share and sustain
business growth in this very important region.
“Adding 150,000 units of production capacity will not only enable us to
raise our competitiveness in the domestic market, but will ensure
Thailand’s position as a key strategic global export hub for Nissan,” he
added.
Currently, Nissan has one assembly facility that produces passenger
cars and pickup trucks. It is located on Bangna-Trat Road Km.21 in
Samut Prakarn province. The plant employs 6,000 people and has an
annual production capacity of 220,000 units.
The new plant will also be located on Bangna-Trad Road and will
serve the growing demands for Nissan vehicles in both the domestic
and regional markets. Once the second facility is operating at full
capacity, the company will have a combined production capacity of
370,000 units per year.
The new factory is set to open on July 3, and the company plans to
double production there to 150,000 units over the next few years.
46
Gallery 3.6 Nissan Thailand Lineup 2013

List of NISSAN Factories in Thailand:
Siam Nissan Automobile Co., Ltd. 
74/1 Moo 2, Bangna-Trad Road, KM 22,  
Srisajorakeyai, King, Bangsaothong, Samutprakarn 10540 
Phone: 2-740-0619 / 312-8443~55 
smmotors@mweb.co.th
Siam Nissan Casting Co., Ltd. 
Chonburi Industrial Estate (Bo-Win), 39, Moo 8 Road No. 331 
Bo-Win, Sriracha Chonburi 20230 
Phone: 38-345-529-31
Siam Metal Technology Co., Ltd. 
Eastern Seaboard Industrial Estate (Rayong), 64/12 Moo 4 Pluakdaeng
Pluakdaeng, Rayong Province, 21140 
Phone: 38-954-300-07
Siam Motors Industries Co., Ltd. 
32/1 Moo 10, Srinakarin Road Bangna 
Bangna District, Bangkok 10260, 
Phone: 2-7467520~33 
sisae@asiaaccess.net.th
SNN TOOLS & DIES Co., Ltd. 
61 Moo 6 Bangna-Trad Hwy. KM 32  
Bang-Bor, Samuth Prakan 10560, 
Phone: 2-337-6660
Thai Automotive Industry Co., Ltd. 
73 Moo 2, KM 21 Bangna-Trad Road 
Bangsaothong, Samuthprakarn 10540 
Phone: 2-312-8593~97
47

Suzuki built their first factory in Thailand 2010 to participate in the
Thai Eco Car project. They produce passenger cars in Thailand.
Suzuki spent 8 billion baht in 2011 on the first phase of the Rayong
plant for the Swift, with annual production of 50,000 cars.
To help drive its expansion in Southeast Asia, Suzuki Motor has doubled the annual
production capacity Thai factory to 100,000 vehicles in 2014.
While the Japanese automaker has a strong presence in the Indian market, it has lagged
behind rivals in moving into Southeast Asia.
Suzuki opened the plant, its first in Thailand, in Rayong province in
March 2012 producing 50,000 Swift 1.2-litre compact cars a year.
By investing an additional Baht 1.6 billion, the company has
added facilities to accommodate the production
of the Celerio, a new compact vehicle.
The company expects export orders
from Europe to reach 30,000
cars a year: "Some
1,000 units a month of
the Suzuki Swift,
the first eco-car,
have been
Section 10
AT A GLANCE
2. Capacity 2015: 100,000 Vehicles
4. The Suzuki Facebook Page is here.
Suzuki
49
Suzuki Auto Mobile Manufacturing 
Motor Eastern Seaboard Industrial Estate  
500/2 M.3,  
Tasit, Pluakdaeng 
Rayong 21140

exported since late 2013 to Indonesia, Malaysia and Australia, while
3,000 units of the Suzuki Celerio will be shipped monthly to the United
Kingdom, Germany, Italy and the Netherlands," stated Suzuki Motor
Thailand president Takayuki Sugiyama.
The company expects export orders from Europe to reach 30,000 cars
a year. In 2013 year Suzuki sold 45,200 cars,
50
Gallery 3.7 Suzuki Thailand Lineup 2015

51
Suzuki 2015 Capacity & Sales
Domestic Export
Sales

Toyota is the best-known automobile brand in
Thailand. After all, for nearly half a century the
company has been supplying the kingdom with high-
quality automobiles.
Toyota, the largest auto-maker in the country, announced
in January 2012 its mid-term investment plan worth
almost Baht 10 billion that will help the company reach a
production ﬁgure of 760,000 units per year.
Back in 1956, under its original name of Toyota Motor Sales Co., Ltd., Toyota Motor
Thailand Co., Ltd. began importing passenger cars and commercial vehicles. This was
Toyotas ﬁrst overseas company. In 1962, after being awarded BOI promotional
privileges, the company became
Toyota Motor Thailand Co., Ltd.
and in 1964, started to produce
its own vehicles in Thailand. From
these humble beginnings, Toyota
Motor Thailand has grown into
one of the kingdoms most
successful and highly regarded
companies.
Leading status in a global
Section 11
AT A GLANCE
2. Produces a range of pickup trucks and
passenger vehicles
Toyota
52
Headquarters and Toyota Factory (Samrong) 
186/1 Moo 1 Old Railway Road  
Samrong Tai, Phrapadaeng,  
Samut Prakarn 10130
Bangkok Office 
87/2 FL. 41-43 CRC Tower All Seasons Place
Wireless Rd., Lumpini, Pathumwan,  
Bangkok, 10330
Toyota Assembly Plant (Gateway) 
74 Moo 9 
Hua Samrong, Plangyao, 
Chachoengsao 24190
Toyota Assembly Plant (Ban Pho) 
99 Moo 2 
Lad Kwang, Ban Pho,  
Chachoengsao 24140

network 
With a registered capital of 7,520 million baht, nearly 9,000
employees, 248 showrooms and an annual production capacity of
277,000 units a year, the company is well on the way to achieving its
vision of becoming a leading enterprise within the global Toyota
network. Toyota Motor Thailand Co., Ltd. exports its vehicles and
parts all over the world, thereby enhancing Thailands reputation as a
base of high-quality automotive manufacture.
Latest technology, world-class manufacturing 
Toyota Motor Thailand Co., Ltd. and its seven subsidiary companies
operate manufacturing plants that employ the latest technologies and
world-class manufacturing techniques. All areas of the companys
production have been ISO 9002-certiﬁed. Dedicated to serving the
needs of its customers, the company has produced some of Thailands
best-selling vehicles, including pick ups and four-wheel-drives, as well
as family cars.
Toyota Production System 
By streamlining the production process, the Toyota Production System
ensures optimum utilization of both time and resources. By using the
Just-in-Time (JIT) production concept, Toyota Motor Thailand Co., Ltd.
produces only what is needed, when it is needed. The JIT process
minimizes time-consuming inventories and saves valuable time. It is
because of this system that the company has enjoyed over four
decades of continuous success and growth.
Toyota Plants in Thailand
Thai Auto Works [TAW], Samut Prakan
Produces replacements for imports.
Siam Toyota Manufacturing [STM]
Produces Engines
Ban Pho Plant (Source: Bangkok Post)
53
Gallery 3.8 Toyota Lineup 2015

The Ban Pho Plant is the third Toyota assembly plant in Thailand. It
launched its production line on the 12th of January 2007, and has a
production capacity in the initial stage of 100,000 units per year. The
plant assembles Hilux pickup trucks for both the domestic and export
markets.
The new Gateway 2 Plant
Toyota is planning a new 7-billion-baht factory at Chachoengsao's
Gateway Industrial Estate to meet growing demand at home and
abroad.
The Japanese carmaker will also spend 1.2 billion baht to retool the
Thai Auto Works (TAW) factory in Samut Prakan to restore production
after temporarily halting in May 2010.
The new Gateway plant will have annual capacity of 300,000 units,
and the TAW factory will have annual capacity of 18,000 units.
Scheduled for start of production in mid-2013, the Gateway plant will
produce only passenger cars including eco-cars, which Toyota plans
to launch next year.
The new developments will see Toyota's annual capacity in Thailand
from ﬁve factories reach more than 1,000,000 units by 2013.
54
Toyota Ban Pho Plant

RMA Automotive is a division of the RMA
Group of Companies. Over the last 30 years
we have become experts in fulfilling the needs
of our customers, including governments,
NGOs and aid organizations, as well as commercial business operators in
industries such as aid and development, mining, construction, engineering, and
emergency.
Products include Special off-road, Emergency Response, Mobile Maintenance,
Armored, Fire Rescue, Ambulance, Refrigerated vehicles, and many more.
RMA Automotive offers specialized modifications, parts and service, training and
accessories. RMA Automotive can provide clients with a wide variety of Ford trucks,
pickups, SUVs, light commercial vehicles, etc.
Section 12
AT A GLANCE
1. Vehicle conversion operation
2. Founded in 1986, RMA World Headquarters
operates out of Bangkok, Thailand.
RMA
56
RMA
RMA Automotive Co., Ltd.
15th Floor, 283/75 Home Place  
Office Building
Soi Sukhumvit 55 (Thonglor 13),  
Sukhumvit Road, Klongton-nue, Wattana 
Bangkok 10110
Mark Tennant
VP Sales & Marketing
Phone: +66 2 712 6110
Email: marketing@rmagroup.net

Mercedes-Benz has had enjoyed a long history and presence in Thailand for
over 50 years. Mercedes-Benz car models such
as the A-Class, C-Class, E-Class and S-Class
vehicles are assembled in at Thonburi Automotive
Assembly’s factories in Bangkok.
The 30 authorized Mercedes-Benz car dealer networks
are supported by Mercedes-Benz Leasing (Thailand) Co.,
Ltd with a range of vehicle leasing and car ﬁnancing services.
Timeline
Jan 14, 1998 Establishment of Mercedes-Benz (Thailand) Limited.
Apr 2000 Mercedes-Benz (Thailand) becomes self-distributor for
Mercedes-Benz imports and sales activities in Thailand.
March 2001 Launch of CDI engine (diesel)
into luxury market with E 220
CDI.
May 2003 Mercedes-
Benz (Thailand) becomes
Thailand’s ﬁrst
automobile manufacturer
Section 13
AT A GLANCE
2. Assembling A, C, E and S Class in Thailand
Mercedes-Benz
57
Mercedes-Benz (Thailand) Ltd. 
Rajanakarn Building, 19th Floor 
183 South Sathorn Road 
Yannawa, Sathorn, Bangkok 10120 
Thailand
President and CEO: Michael Grewe

certiﬁed to ISO 9001:2000 for the whole company.
April 2004 Mercedes-Benz Classic Car Club (Thailand) launched.
March 2005 Debut of natural gas technology engine into the luxury
segment with the E 200 NGT.
February 2006 World debut of A-Class production outside Germany.
May 2007 Mercedes-Benz (Thailand) receives ISO 14001:2004
Environmental Management System from TUV Rheinland.
November 2007 Establishment of MBCC for warehousing, pre-
delivery, spare parts and central servicing operations.
Key Local Suppliers:
ZF Lemförder assembles Mercedes axles at their Chonburi plant.
Powertech2004 assembles Mercedes engines at their Bang Pa Kong
plant.
58

Thailand's agricultural conglomerate, Charoen Pokphand Group
(CP Group) has set up a manufacturing base for right-hand-drive
vehicles in Thailand China's biggest carmaker Shanghai Automotive
Industry Corporation (SAIC).
The Bangkok-based venture, is 51 percent owned by SAIC and 49 percent by C.P.
Group. The ventures will initially make and sell SAIC's MG brand of vehicles, and in time
aims to raise annual capacity to 200,000 vehicles after introducing other models, the
oﬃcial China Securities Journal reported.
The MG6 is locally assembled at the new SAIC/Charoen JV assembly plant at the
Hemaraj Eastern Seaboard Industrial Estate in Rayong.
A network of 30 dealerships nationwide is close to completion and is scheduled to begin
operations within the second quarter of 2014.
SAIC-CP are now studying plans that could lead to an investment of as much as Bt30
billion-Bt40 billion in a second assembly plant within three years.
Thanakorn Seriburi, vice president of Charoen Pokphand Group, said SAIC Motor-CP
targets domestic sales of 200,000 units, or 10 per cent of the market, by the third year of
operation.
Section 14
AT A GLANCE
1. MG started selling the locally assembled
MG6 in June 2014.
2. Production capacity in Thailand is 60,000
units per year.
3. The second plant would use 500 rai to
assemble up to 150,000-200,000 units per
year.
4. SAIC is China's biggest auto-maker, with
annual production capacity of 4 million
units and sales of US$54 billion (Bt1.67
trillion). It is ranked as the world's seventh-
biggest carmaker.
MG (SAIC-CP)
60
SAIC Motor-CP Co., Ltd.
Plot No. A09 C 
Hemaraj Eastern Seaboard Industrial Estate 
Moo 5 
T. KhaoKunSongm, Si Racha 
Chonburi, Thailand

"There are also plans to bring the research and development centre as
well as other divisions into Thailand, and this will depend on the
response from Thai customers," he said.
The company plans to produce six to seven models in Thailand
ranging from passenger cars to SUVs.
Production is targeted at 2,000 units this year with deliveries starting
next quarter. But next year output is expected to jump to 14,000 units,
as production of the MG3 and MG5 for both domestic and export
markets commences.
Thai-made MG vehicles carry a local content of about 45-50 per cent,
allowing them to be exported to regional markets. MG plans to ship
cars from Thailand to all right-hand drive markets with future potential.
"Thailand will serve as the production base for right-hand drive
models, and export marketing plans will be carried out continuously.
We will also develop our products for E85 in the future, as the MG6 is
compatible with E20 and below," he told reporters.
61
Chart 3.2 MG Thailand Car Lineup

Volkswagen is moving forward is setting up production in fast-
growing Southeast Asian markets as the German carmaker
expands its overseas footprint.
The Wolfsburg-based multi-brand automotive group, which still lacks
a vehicle-assembly plant in the ASEAN, has a goal of overtaking
Toyota and General Motors to become the world's largest automaker by 2018.
The Thai government is expected to grant Volkswagen approval for the plant on
Tuesday, Wirtschaftswoche magazine reported, without citing sources.
The plant, which will build 1.4 litre petrol engine cars and which could turn out up to
300,000 vehicles per year at full capacity, is due to go on line by 2019.
Section 15
AT A GLANCE
1. Volkswagen Group has announced that it
will enter the ASEAN markets - Thailand,
Malaysia and Indonesia
2. VW has also registered for the Eco-Car
Phase II program – details of the model will
be announced later this year.
VW
63

Chapter 4
Thai
Automotive
Cluster
Thailand is home to more than 1,000 Tier
suppliers, domestics as well as multinational
companies.
The most important Thai Tier 1s are listed in this
chapter with introduction of their facilities and
their main products.
Photo: AAPICO Forging, Chonburi

The automotive cluster has been the priority sector for the economy of Thailand.
It is the third largest sector contributing 12% of the GDP. The cluster contributes
massively to international export and trade inﬂows.
The automotive industry in Thailand has for several decades been a priority sector, and
for many years it has been supported and encouraged by the government.
Today the automotive industry is the third largest industry in Thailand ($28.34 Bn or 12%
of GDP), employing a workforce of more than 300,000 employees. Thailand produced
about 2,450,000 vehicles in 2013, a 200% growth since 2005.
Section 1
AT A GLANCE
1. The Thai Automotive Cluster consists of
about 2,000 companies which are either
100% or partly Thai owned.
2. More than 50% of production is exported
as Thailand is considered the export base
for foreign assemblers for the ASEAN
region.
3. This chapter deals with Thai or
predominantly Thai owned companies.
Japanese, European, US and Asia Suppliers
are featured in separate chapters.
Introduction
66

AAPICO HITECH Co.,Ltd. and group of companies are one of the major
part manufacturers in Thailand for the automotive, motorcycle,
electrical appliance and agricultural engine industries.
AAPICO Hitech PLC. was founded in 1996 and listed on the Stock
Exchange of Thailand in 2002. The Company's main businesses are: OEM Auto and
Motorcycle parts manufacture, design, manufacture and installation of assembly
facilities, and stamping dies for in-house production. The Company has invested in other
businesses associated with the automotive industry including car dealerships and car
navigation systems.
In total, AAPICO Group comprises 29 companies (21 in Thailand and 8 overseas).
AAPICO Hitech PLC. has Baht 268.97 million of paid-up capital. The main shareholders
are Mr. Yeap Swee Chuan's Group and the Sojitz Corporation, who hold 32.81% and
15.75% of the total outstanding shares, respectively.
The Company conducts business with the leading automotive car assemblers both
locally and overseas
Section 2
AT A GLANCE
1. Commenced operation in Thailand in 1996,
joined the Thai Stock Exchange 2002.
2. Products are chassis frames, jigs,
machined forgings, fuel tanks and
stampings
AAPICO Hitech Public Company Ltd.
68
AAPICO HITECH 
Hitech Industrial Estate 
99 Moo 1 
Ban Lane, Bang Pa-In 
Ayuthaya 13160
Phone: +66 35 350 880
Contact: Mr. John Drew
Email: jdrew@aapico.com
President: Mr Yeap Swee Chuan
Click here to
download the
Company
Presentation

Art Serina produces diesel and gasoline pistons for the
Automotive Industry in Thailand and ASEAN.
Section 3
AT A GLANCE
1. Thai-Japanese owned Automotive Tier 1
(Art Metal Mfg. Co., Ltd. (Japan) and The
Seri Wathana Enterprise Co., Ltd. (Thai)
2. Capacity: 
Piston 850,000 Pieces/Month  
Pin 250,000 Pieces/Month
Art Serina Piston
70
Art Serina Piston Co., Ltd.
Lat Krabang Industrial Estate
221 Moo 4, Chalong Krung Rd.,
Lamplatue, Lat Krabang, Bangkok 10520
Phone: 02 326 0384
Email: matsuse@art-piston.co.th
GPS: 13.771425,100.783536
Founded Staff Capital
1975 720 € 2M

71
Customer List
Toyota
Auto Alliance
Ford Operations
Mitsubishi Motors
Perodua Engine
PT Astra Daihastu
PT Suzuki Indomobil
Contacts
President & COO Mr. Yasushi Matsuse
Co President Mr Suthisak Hosakul
G.M. & Factory Manager Mr. Nobaru Nakamura
Purchasing Ms Duangjai Punthasen
HR Mrs Jitpinya Terdsaksri
Map 4.1 Location of Art Serina in Lat Krabang

Established in 1995, Asia Precision started as small
machining shop with a few machines and has grown
over the years with 400 CNC machines combined to
establish as one of the leading high volume manufacturer of mechanical
components for Automotive, Machinery, HVAC, Camera, Electronic, Aerospace and
Medical industries.
The company is located in a modern 20,000 square meter facility in Amata Nakorn
Industrial Estate in Chonburi (an hour east of Bangkok). With two decades of operation
and experiences in material and machining, Asia Precision excels in engineering,  
CNC turning, CNC milling, cold forging, gear making, aluminum pressure die casting,
anodizing, with manufacturing and assembly of custom OEM parts and products.
ISO 9001, ISOrTS 16949, ISO 14001 , AS 9000 certiﬁed
Promoted by Thailand Board of Investment (BOI)
Listed on Stock Exchange of Thailand since 2011 (under APCS)
Section 4
AT A GLANCE
1. Thai owned Automotive Tier 1
Asia Precision
72
Asia Precision PCL
Amata Nakorn Industrial Estate
700/331 Moo 6 Donhualor
Muang, Chonburi 20000
Phone: +38 468 300
Email: info@asiaprecision.com
Contact: Rajeev Vijayan
Business Development
Email: rajeev@asiaprecision.com
Mr Chairoj Vetnaruemarn
Managing Director
Email: chairoj@asiaprecision.com
Company Presentation

73
1 of 26
Gallery 4.1 Asia Precision

Bangkok Eagle Works produces Automotive
Stamping components, and machining
components.
Customers  
Mitsubishi Motors (Thailand) Co.,Ltd. (MMTh), Auto
Alliance (Thailand) Co.,Ltd. (AAT), Daikin Compressor Industries, Ltd. (DCI), Nissan
Motor (Thailand) Co.,Ltd., Isuzu Motors (Thailand) Co.,Ltd (IMCT), Y-TEC Co.,Ltd.
Plant Site 65,872 m2
Building 14,200 m2
Number of Employees 516 (May 2010)
Operations
1) Automotive Stamping Parts (Press, Weld, Paint & Assembly)
2) Automotive Machining Parts
3) Air Condition Machining Parts
Section 5
AT A GLANCE
2. Products are stamping and machining
components
Bangkok Eagle Wings
74
Bangkok Eagle Wings 
67/14 Moo Chuam Smpran Rd.  
Kokfad,Nongchok,Bangkok
Phone: +66 2 543 1768  
Email: info@bew.co.th
Founded Staff Capital Sales 2011
1988 516 € 5M

75
Gallery 4.2 Products Bangkok Eagle Wings

Bangkok Metal Works provides chassis components the
Automotive and Motorcycle industries.
Factory Area: 9,600 M2
Section 6
AT A GLANCE
2. 150 Employees
4. Products are exhaust parts, body parts,
and suspension parts
Bangkok Metal
76
Bangkok Metal 
109/40 Moo 21, Bangplee-Thum Ru Rd.
Bangpleeyai, Bangplee 
Samutprakarn 10540 Thailand
Phone: +66 23 465 213 
Email: info@bew.co.th
Bangkok Metal Customers:

77
Gallery 4.3 Bangkok Metal Products

TBK is a specialized manufacturer of brakes and engine
components for all vehicles, from light-duty to heavy-duty.
Section 7
AT A GLANCE
1. Products are machined components
BTKK
78
BTKK 
Amata Nakorn Ind. Estate
700/34 Moo 6 Nhongmaideang
Muang Chonburi 20000 Thailand  
Sale & Marketing Manager 
Talerngsak Klangsatorn
E-mail : talerngsak@tbkk.co.th 
Phone : +66-(0)38-213 060 -1 Ext. 228
Sale & Marketing Supervisor (Overseas)
Mr. Pachara Manpian
E-mail : pachara@tbkk.co.th
Phone : +66-(0)38-213 060 -1 Ext. 202

CH Automotive group was founded in 1967 by the Pongvatnanusorn
family. The ﬁrst company was established to manufacture radiators for
OEM customers.
The CH group has 8 companies with production base in Bangkok, Samutprakarn and
Chachoengsao province with an experienced team and technologically advanced
equipment, machinery and testing facilities. CH serves both local & international
automotive industries.
Section 8
AT A GLANCE
1. Thai owned Automotive part maker
2. 8 companies located in Thailand
3. Capital: US$ 106 Million
4. Employees: 4,200
5. Click here to visit the web site.
CH Automotive
80
CH Automotive Group
111 G.13 Kingkaew Rd.
Rachathewa, Banplee,
Samut Prakan 10540,
Thailand
Contact: Mr. Panu Pongvatnanusorn
Email: panu@ch.co.th
Ms. Pattra Pongvatnanusorn
Email: pattra@ch.co.th
Website: http://www.ch.co.th

E & H started our production in 1996, with 23 turning machines
& 18 associates in Amata Nakorn industrial estate, Chonburi
which is located about 1 hour drive from the capital city
Bangkok.
E & H operates more than 550 turning machines & over 1,000 associates to manufacture
the products for our customers in various industries.
Customers:  
OEM: Toyota 
Tier 1: Bosch, Continental, Denso, JTEKT, Siam Aisin, Toyoda Gosei
Section 9
AT A GLANCE
1. Taiwanese owned subcontractor for
automotive, electronic and electrical
components.
2. Located in Chachoengsao
E & H Precision Precision
82
1996 1,190 € 1.5M € 42M
E & H Precision Co., Ltd. 
Amata Nakorn Industrial Estate, 
700/387 Moo 6 
Donhuarow, Muang, Chonburi 20000
Phone: +66 38 468 110
Google Maps:

83
Gallery 4.4 E & H Precision – Impressions

Global - Thaixon Precision Industry was founded in 1980
and is producing high precision machining and turning
parts including stampings, precision jigs, ﬁxtures, as well
as other related products.
Precision Machining: turning, hard turning, grinding, milling
Stamping
Heat Treatment: Vacuum, Tempering
Surface Treatment: nickel plating, passivation, chemical polishing
Assembly
Section 10
AT A GLANCE
1. Taiwanese owned subcontractor for
automotive, electronic and electrical
components.
2. Located in Chachoengsao
Global Thaixon
84
Global Taixon Precision Industry Co., Ltd. 
83 Moo 1 Well Grow Industrial Estate  
Bangna-Trad Road KM. 36 Homsil 
Bang Pakong, Chachoengsao 24180
Phone: +66 38 570 029
Google Maps: 
13.577591952389946,100.92323367782821
1980 850 € 4.5M € 28M

85
Gallery 4.5 Global Thaixon – Impressions

Operation started since 2011. A line from turret
punch sheet metal processing, welding, painting,
and assembly is possible to produce consistent
quality.
KMC we can provide quick delivery and low cost with high quality products.
Section 11
AT A GLANCE
1. Thai-Japanese manufacturer for
automotive components.
2. Employees: 493
3. Located in Nakhon Ratchasima (Korat)
Korat Matsushita
86
Korat Matsushita Co., Ltd.
88/1 Moo 8
Naglang, Sungnoen,
Nakhonratchasima
30380 Thailand
Phone: +66 44 335 539
Contact: Pagamas Yongkaneoysin
Sales Manager
Phone: +66 8 197 61 769
Chart 4.1 KMC Product Lineup

Kulthorn Kirby Foundry was established in 1989 to supply casting
components for Kulthorn Kirby Public Company Limited.
Today, Kulthorn Kirby Foundry is supplying castings to the Thai
Auto and Motorcycle Industry.
Section 12
AT A GLANCE
1. Thai owned subcontractor for automotive
components
2. Manufacture of Gray Cast Iron and Nodular
Cast Iron
Kulthorn Kirby Foundry
87
Kulthorn Kirby Foundry Co., Ltd. 
1 Moo 22 Suwintawong Road, 
Sala Daeng, Bang Nam Priao, 
Chachoengsao 24000
CEO: Suraporn Simakulthon 
Phone: +66 38 593 016 
Email: kkf122@csloxinfo.com
1989 290 7.5 M €
Gallery 4.6 Products KKF

Lenso Wheel is the largest domestic
producer of aluminum wheels.
The company’s history started in 1990 when
Car Image was founded by a group of businessmen led by Mr. Nopporn Virapon, the
company’s present managing director. The wholly Thai-owned company was backed by
promotional privileges from the Board of Investment.
Lenso is engaged in high-quality alloy wheel design and manufacturing from conceptual
design to ﬁnal rim construction.
The company’s facility today has a production capacity over 500,000 wheels a year.
70 % of Lenso’s products are exported to the
USA and Europe while the balance is distributed
in the domestic Thai market.
Section 13
AT A GLANCE
1. Thai owned Aluminum Wheel maker
2. Capacity: 500,000 units per year
5. Click here to go the the Facebook Page
Lenso Wheels
88
Lenso Wheel Co., Ltd.
Wellgrow Industrial Estate
111/1 Moo 9 Bangwua
Chachoengsao 24180
Contact: Kate Kalayanakupt 
Export Sales Manager
Email: kate@lensowheel.com
Factory Address:
Wellgrow Industrial Estate
90 Moo 5, Estate Bangplee
Bang Pli, Samut Prakan 10540
Phone: +66-2 3370050
GPS: 13.597292, 100.945142

P Quality Machined Parts is a supplier of turned parts for
Automotive OEMs and aftermarket.
Section 14
AT A GLANCE
1. Thai owned subcontractor for automotive,
electronic and electrical components.
2. Located in Samut Prakan, close to
Bangkok
P Quality Machine Parts
89
P Quality Machine Parts 
Pattanasak Saensomros, Managing Director
188/8 Moo 1, Theparak Road T.
Bangsaothong, A. Bangsaothong
Samutprakarn 10540
Tel : +66-27-06-4514 
Email: marketing@p-quality.com 
Web: http://www.p-quality.com
Google Maps: 13.586447, 100.771172
Gallery 4.7 Products P Quality Machine Parts

P.C.S. and SW & Sons and group of
companies are a major part manufacturers
for the automotive, motorcycle, electrical
appliance and agricultural engine industries.
PCSGH has been making first-tier auto-parts for more than a decade. Its production is
concentrated in the powertrain system—high-value component parts for engines,
transmissions and final drives.
PCSGH works on an ongoing basis to update and upgrade its production processes and
technology—especially with regard to hot forging and die-casting—in order to be able to
make lighter, stronger vehicle parts. Its production quality already complies with
European VI emission standards (Euro VI) for diesel commercial vehicles, which puts the
firm ahead of most other Thai auto-parts makers and enables it to supply components
for the manufacture of automobiles for export to the EU and other jurisdictions with strict
standards.
Section 15
AT A GLANCE
1. Thai owned Automotive parts maker.
PCS Machine Group Holding
90
P.C.S. Machine | SW & Sons 
2/8 Moo 3 Kokgroad, Muang,  
Nakhon-Rajsima  
Tel. +66 44 701 200
Contact: Techapit Ampaipant 
Email: techapit.a@pcsholding.com 
Phone: +66 44-291-7312
COMPANY PRESENTATION

Customers: Isuzu, Toyota, AAT, Mitsubishi, Nissan, GM, Delphi,
Continental, Hitachi Automotive
91
Gallery 4.8 P.C.S. Machine – Impressions

For over forty years we have been a part of
Thailand automotive and logistics
industries; now let us become a part of you.
We want to share with you the details of our
background, philosophy, vision, mission, and the plentiful accolades we have won.
Stamping Dies
With over 40 years’ experience of hi-tech production technology we have learnt from the
world’s leading car makers,
the company designs and
produces dies for the
production of pressed
chassis and body parts.
At Sammitr we produce
both single and
progressive dies; both of
which have been awarded
ISO9001: 2000
certiﬁcation.
Section 16
AT A GLANCE
1. Thai owned Automotive parts maker
Sammitr
93
SAMMITR MOTORS MANUFACTURING
PUBLIC COMPANY LIMITED – HEAD OFFICE
39 Moo 12 Petchkasem Road,
Om-noi, Kratumban,
Samuthsakorn 74130
Contact: Masanaga Kitamoto
Phone: +66 2420-0027
Email: masanaga.kit@sammitr.com

Assembly Jig and Checking Fixtures
The company designs and produces fixtures used in holding pressed
parts when assembling automobile bodies. Sammitr has been
producing assembly jigs and checking fixtures for more than 20 years.
Checking fixtures, both normal and automatic, are controlled by
hydraulic and pneumatic systems.
Pressed Parts
We produce important pressed parts for the production of automobile
bodies and chassis. Sammitr customers include automobile
assemblers and part producers. The pressed parts are 0.6 – 6 mm.
thick.
Hot-rolled steel is used for the production of large parts, whilst cold-
rolled steel is used for smaller parts which require smooth surfaces
and more refined looks.
Steel Canopies and Accessories for Pick-up Trucks
We are the only producer in the world who makes steel canopies for
pick-up trucks. These are produced from metal sheet coated with a
0.8 mm. thick anti-rust treatment and uses a similar paint technology
to that employed within the automobile assembly industry. The
canopies are known for their strength, durability, low weight, safety,
elegance and environmental friendliness.
Summitr also sells pick-up truck accessories, such as spoilers, wiper
blades, roof screens, and air-conditioning systems, under the
“Sammitr”
94

SOMBOON and subsidiaries has been engaging in the
manufacturing of the parts of motor vehicle industry such as
passenger car, pick up, trucks and electric appliance industry.
The main major customers are the original equipment manufacturer
(OEM) with the long term purchase contracts and replacement
equipment manufacturer (REM).
Section 17
AT A GLANCE
1. Thai owned Automotive parts maker
3. Products are machined components
Somboon Advance Technology
95
Somboon Advance Technology
4/3 Moo 1, Bangna-Trad Road, KM 16
Bangchalong, , Bangplee
Samut Prakan, 10540
Bangkok Spring Industrial Company
129 Moo 2, KM. 15 th Bangna-Trad Rd.,
Bangchalong, Bangplee,
Samutprakarn 10540
Click here to
download the
Company
Presentation

Summit Corporation, a Thai automotive parts maker providing high
quality automotive parts production.
Summit Corporation currently hold 30 Joint Ventures and 8 overseas
operations.
Summit Auto Body Industry Co., Ltd. or SAB was established in 1986
in order to accommodate the requirements for body parts.
Summit Auto Seats was founded 1976.
Section 18
AT A GLANCE
2. 11,467 Employees
Summit Corporation
97
Summit Auto Seats Industry Group 
CEO: Mr. Sunsurn Jurangkool
http://www.summit.co.th/
Click here to
download the
Company
Presentation

Summit produces Interior
components and modules and
operates 8 plants in Thailand
and 6 overseas plants in China,
India and Vietnam:
SAS Summit Auto Seats
Industry
SLAS Summit Laemchabang
Auto Seats Manufacturing
SAB Summit Auto Body
Industry
SLAB Summit Laemchabang
Auto Body Work
SRAB Summit Rayong Auto
Body Work
SAAB Summit Ayudhaya
Auto Body Work
SRDC Summit R&D Center
EPI Eastern P.U. Foam
Industry
AAM Auto Advance Material
Manufacturing
AIP Auto Interior Products
SAM Summit Advanced
Material
98

Thai Steel Cable Public Company Limited is a manufacturer of
automobile and motorcycle control cable and window
regulator, supplying to leading automobile and motorcycle
manufacturers domestically and internationally.
The company is located at Amata Nakorn Industrial Estate, Chonburi province.
TSC is a joint venture of Summit Corporation; the prominent leader in various
businesses especially parts producers of automobile and motorcycle assembly market
in Thailand, and Hi-Lex Corporation, the largest manufacturer in Japan and one of the
world’s major players in control cables.
Section 19
AT A GLANCE
2. Products: Control cables
Thai Steel Cable
99
Thai Steel Cable Public Company Limited
700/737 Moo 1
Tambol Panthong Amphur Panthong 
Chonburi 20160
Contact: Mr Naohiro Koizumi
Business Development Manager
Phone: 038 185 025
Email: koizumi.n@thaisteelcable.com
URL: www.thaisteelcable.com

100
1 of 18
Gallery 4.9 Thai Steel Cable Company Presentation
Click here to download the
Company Presentation
Gallery 4.10 Thai Steel Cable Company Thailand products

Thai Summit Auto Parts Industry Co.,Ltd. and group of
companies are one of the major part manufacturers in Thailand
for the automotive, motorcycle, electrical appliance and
agricultural engine industries.
With the leadership of President Pattana Juangroongruangkit, Thai
Summit Group grows up continuously since it’s establishment on March 16, 1977, Today
the group comprises of 30 companies in part manufacturing industry convering the
product of press parts, assembly parts, plastic injection parts, plastic blow molding
parts, aluminium die-casting, wiring harness, chassis, stamping dies, assembly jigs and
tooling with production base in Samutprakarn, Laem Chabang, Rayong, Ayudhya,
Nakornnayok, Malaysia and India. Total sales of the group is higher than Baht 20,000
Million Baht.
Section 20
AT A GLANCE
1. Large Thai owned Automotive parts maker
with more than 10 plants.
3. Products are machined components and
stampings
Thai Summit Autoparts (Thailand) Ltd.
101
Thai Summit Autoparts (Thailand) Ltd. 
4/3 Moo 1, Bangna-Trad HWY, KM 16 
Bangchalong, Samut Prakan, 10540

The products of Thai Summit Group are well accepted among the
industries. The customers include all famous OEM manufacturers both
local companies and foreign companies in Thailand from Japan,
Europe, America and other countries.
With the cooperation of it’s foreign partners, Thai Summit Group has
raised the production capability continuously in producing better
quality and new parts with higher technology. The group has entered
into technical assistance agreements in part production and are
operating many joint-venture businesses to meet the demand of the
market. This continuous improvement ambition is on-going process to
oﬀer the customer with highest satisfaction.
Furthermore, the group has
diversiﬁed into hotel, golf and
country club business.
Business Units 
Thai Summit Group is one of the
leaders in automotive parts,
motorcycle parts, agricultural
machinery and electrical appliance
industry. From its conception in 1977
, Thai Summit Group has expanded
to include over 30 companies under
its umbrella, including totally owned
companies, as well as joint ventures
with multinational companies. Its
product lines include press parts,
assembly parts, plastic injection
parts, plastic blow molding parts,
aluminium die-casting, wiring
harmesses, chassis, stamping dies,
assembly jigs and tooling with
production bases in Samutprakarn,
Laem Chabang, Rayong, Ayudhya,
Nakornnayok, Malaysia and India.
Total sales of the group is higher
than Baht 20,000 Million Baht.
102
Business Units
TS Engineering
TS Mitsuba Electric
TS Mold Manufacturing
TS R&D Next Technology
TS Inter Seat
TS Intertech
TS Harness, TS Connector, TS Tape
TS Hi-Tech Plastic
TS Vehicle Tech
TS Laemchabang
TS PKK Bangna, TSPKK,
TS PKK Engineering
TS Hirotech
TS Autoparts Industry
TS Neel Auto PVT
TS Eastern Seaboard Auto Parts
Industry
TS Hi-Tech Seat SDN.BHD.TS
Gold Press Industry
Thai Chanathorn Industry
Business Excellence

Unity Industrial was established in 1997 to manufacture high
quality Automobile body Parts in order to meet the growing
needs of the Thai & Overseas market.
Unity Group of Companies is dedicated to quality metal bar and
metal sheet fabrications. The footprints cover Australia, China,
Denmark, India, Italy, Japan, Taiwan, Thailand and USA, etc.
which can be found cars manufactured by Ford, GM, Isuzu,
Honda, Nissan and Toyota, etc; as well as, home appliance parts for Electrolux and LG.
Products:
• Die Development, Die, Assembly Jig and Checking Fixture Building.
• Forging, Heat Treatment and CNC Machining.
• Stamping, Laser Cutting, Welding and Spotting.
• Electrodeposition Painting (EDP or E-Coating).
Unity's main products are the metal for Environment Protection Vehicles: Garbage Truck,
Street Sweeper Truck, Drainage Cleanner & Sucker Truck and Body Parts for Passenger
Cars, Pick up Trucks and Heavy Dutys Trucks.
At present our major items are: Hoods, Fenders, Doors, Filler Panels, Tail Gates,
Radiator Supports, Space Cabs, Bumpers, Fan Shroud for diﬀerent models of Toyota,
Isuzu,Mitsubishi, Honda, Nissan, Mazda...etc.
Section 21
AT A GLANCE
1. Thai-Taiwanese owned Automotive parts
maker.
3. Products are steering systems.
Unity Autoparts
103
Unity Autoparts 
Hemaraj Rayong Industrial Estate 
118 – 118/1, Moo 3, Bankhai-Nonglalok Road 
Tambol Nonglalok, Amphur Bankhai 
Rayong 21120 
Phone: +66-38-892-400 
Email: marketing@unityautoparts.com
Google Maps: 
12.824606145836496, 101.25188827514648

Yarnapund Public company Limited was
founded on 21 April 1952 by Mr Kaew and
Mrs.Chamlong Phanpanit.
Yarnapund Pcl. has strong relationship with car assemblers. The company has been in
this business for a long time, quality of its products, cost of production and product
delivery system (Quality-Cost-Delivery) have gradually and continuously been improved
and accepted by the customers.
Technical assistance by number of car assemblers have also been received, which also
means the opportunity to support additional demand potential growth for the future.
Currently in an expansion process diversifying its product and customer such as
electronic component parts.
Products:
Exhaust Systems
ABC (Accelerators, Brakes, Clutches Pedal Set
Press Parts
Tooling (Die, Jig, Checking Fixture, Equipment)
Section 22
AT A GLANCE
1. Thai Public Company
2. Was founded 1952
Yarnapund
105
Yarnapund Public Company Limited 
42 Soi Sukhmuvit 81 (Siripoj), Sukhumvit Rd.
Bangjark, Prakanong
Bangkok 10260
Phone: 02 7501620

Customers:
Toyota Group
Hino Motors (Thailand) Co.,Ltd.
Honda Group
Mitsubishi Motors (Thailand) Co.,Ltd.
Gm / Isuzu Group
Thairung Union Car Plc
Ford & Mazda Group
Asahi Somboon Aluminium Co.,Ltd.
Thai Swedish Assembly Co.,Ltd.
Daimler Chrysler Manufacturer Thailand
Nissan Group
Illustration 4.1 Yarnapund Product Lineup
107

VEM manufactures high precision and quality molds in
Shenzhen, China and Thailand. We have sales and
engineering offices in the US, Mexico and Germany.
Our team is multinational consisting of German and American management and local
engineers very familiar with the requirements of our international customers. We are ISO
certified in both factories and TS certified in our Thailand facility.
VEM Tooling in Rayong, Thailand, with 60 employees and 30,000 sqft production area
focuses on large molds up to 2000t.
Products
High Precision Injection Molds
Multicavity Molds
Tandem Molds
2K Molds
Insert Molds
Alu Die Casting Molds
Section 23
AT A GLANCE
1. VEM operates 2 factories in Thailand and
China under German Management
VEM
108
VEM (Thailand) Co.,Ltd. 
64/205 Moo. 4 Pluakdaeng , 
Pluakdaeng , Rayong 21140  
Tel. (66) 38-955310 ext.110  
Mobile: (66) 81-9825035 
Contact: Apinya Ardkongharn
Email: bow.a@vem-ltd.com
Click here to
download the
Company
Presentation

Chapter 5
Japanese
Tier 1
Japan was the ﬁrst country to discover Thailand
as an Automotive base and is still leading the
market both in OEM as well as in component
production.

Section 1
110
Proﬁles of the Japanese Automotive Suppliers are available in the full version.
Please visit our web site at www.thaiautobook.com

Chapter 6
North
American
Tier 1
Tier 1s from the US and Canada have discovered
Thailand along with the plant setups by GM and
Ford.
Today nearly all major US ﬁrms have their own
manufacturing plants in Thailand and also
supply Japanese OEM’s.

Section 1
112
Proﬁles of the European Automotive Suppliers are available in the full version.

Chapter 7
European
Tier 1
Many European Tier 1s have set up operations in
Thailand - both to support local assembly as
well as for export to Europe, the US and other
Asian countries.

Continental opened their Powertrain facility in Rayong province in 2009 and has an
office in Bangkok.
Established in late 2008, the local subsidiary began production at its Rayong plant in
early 2010 after being granted investment privileges for total capital expenditure of 5
billion baht.
At the Rayong plant, local supplies of parts and components will gradually rise to 70%
from 40% at present.
Operating at full capacity, the plant will produce up to 2.5 million fuel injectors and about
500,000 high-pressure pumps in 2014.
According to Thomas Chambers, the managing
director of Continental Automotive (Thailand), some
90% of the output will be exported to markets such
as India, China and Europe, while the rest will serve
local automakers.
Continental’s growth strategies are: to build further
growth along the megatrends of the industry – safety,
environment, information and affordable cars. In
addition it also invests in regional growth, especially
in the BRIC countries.
For Continental, the top five emerging markets are
China, Brazil, Russia, the South East Pacific region -
Section 1
AT A GLANCE
1. German owned Automotive parts maker
producing fuel injection systems
2. Located in Amata City industrial Estate
3. Customers: Auto Alliance Thailand (Ford
and Mazda), Honda, Mitsubishi, Nissan,
Suzuki, GM and Ford
Continental Automotive
114
Continental Automotive (Thailand) Co., Ltd. 
4/3 4th Floor, Olympia Thai Tower 
444 Ratchadapisek Road, Samsennok 
Huay Kwang, Bangkok 10310 
Contact: Thomas Chambers, Managing Director 
Phone: +66 25 125 658 
Email: thomas.chambers@continental-corporation.com
Manufacturing Plant 
Amata City Industrial Estate  
7/259 Moo 6  
Pluak Daeng, Rayong, 21140 
Contact: Dirk Janovsky, Plant Manager 
Email: dirk.janovsky@continental-corporation.com
Google Maps: 
12.959937496860794, 101.11893653869629  Thomas Chambers

Thailand for example - as well as India. Another strategy is to continue
development towards the trend of product platforms. This is because
Continental’s OEMs customers are adopting a platform approach that
is resulting in volumes of up to a couple of million systems per year.
General Manager Dr. Dirk Janovsky that 600 million Baht had been
allocated for the production increase in 2012, mainly for higher vertical
integration. The Amata City Plant is designed to have full capacity
production of 2.5 million injectors and 500,000 high pressure pumps.
In 2013, Continental will continue increasing vertical integration. Its
local content is currently above 40% which is on target, but it is
planning for higher percentage of local content of 70%. Compared to
2011, Amata City Plant has doubled its production and sales with a
high proportion of export. As for the increasingly competitive labor
market in Thailand, he added that with Continental’s strong brand and
high-tech products, the company is successful in recruiting employees
needed.
Dr. Narongsak Rattanasuwannachart, Director, Key Account
Management and Business Development & Marketing said
Continental's main customers in Thailand are.
For trading business - In 2013, Continental Thailand will have
additional three programs for two customers. Also, the company has
started an intensive program called OPPG (Over Proportional
Proﬁtable Growth) for its goal to grow faster than the market.
Diesel Piezo Common Rail
(PCR) Injector
115

Section 2
116
Proﬁles of the European Automotive Suppliers are available in the full version.

Chapter 8
Asian Tier 1
This Chapter presents an overview of Asian Tier
1s which have set up operations in Thailand.

Section 1
118
Proﬁles of the Asian Automotive Suppliers are available in the full version.

Chapter 9
Organizations
This chapter includes information about
organizations that deal with the Automotive
Industry issues - from oﬃcial government
organizations such as the BOI Board of
Investment to advocacy and business
networking groups such as the Thai European
Business Association (TEBA).

Section 1
120
Information on Thailand automotive organizations, associations and chambers
of commerce are available in the full version. Please visit our web site at
www.thaiautobook.com

TEBA was formed by Thai and European
multinational companies and registered as non-
profit organisation under Trade Association Act
by Ministry of Commerce of Kingdom of
Thailand.
TEBA is accessioned by DG Enterprise and Industry,
European Commission as an official partner to European Business Organizations (EBO)
worldwide network which represents European interest organizations outside of Europe
with a registered office in Brussels.
The purpose of the association is to help develop and promote commercial and
industrial relations between Europe and Thailand and foster contacts between interested
business circles. TEBA is a remains self-financed entity being managed by the European
business community in Thailand and Thai companies interested in the vast Europe
market.
TEBA established constant dialogues with the Thai government in improving industrial
cooperation between the two regions in particularly in the field of automotive,
healthcare, energy and efficiency, agri-food and aerospace.
This is to help improve the competitiveness of the country by targeting non-tariff barriers
through industrial policies and regulations on the standards, innovations, human
resource and infrastructure. We also provide advices to parliament on key matters and
Section 2
AT A GLANCE
1. TEBA is an association of European
companies in Thailand and operates an
Automotive group.
3. Click here for the TEBA Facebook Page.
TEBA
121
Thai-European Business Association (TEBA)
The Trendy Building, 10/146 Room 1601C,
Sukhumvit Soi13, Klongtoey-Nua, Wattana,
Bangkok, 10110
Tel: +66 21 687486
Contact:
Hugh Vanijprabha
Executive Director 
director@thaieuro.biz

development plans as well as to the Joint Standing Committee on
Commerce, Industry and Banking (JSCCIB), the largest group of the
Thai private sector under the working committee on Thai-EU business
relations.
TEBA organizes roundtable meetings with government officials and
produce annually recommendation papers. At the regional level, TEBA
is an official founder of the EU-ASEAN Business council along with 6
other European Chamber of Commerce in the region. TEBA is
coordinating selected industrial sectors for the council in order to
harmonise and enhance EU-ASEAN relations and cooperation moving
towards AEC 2015.
The purpose of the TEBA sectoral committees including Automotive is
to promote Thailand as investment and export hub of ASEAN by:
Gaining investor confidence through recommendation from
legal framework and regulatory issues to address
• Existing barriers affecting local production, consumer safety,
environment and other country benefits
• International harmonization of industrial standards
• Improving Thailand as the leading export hub of ASEAN
Improving sustainable productivity and competitiveness of
Thailand Industrial sectors by setting example of ASEAN to
encourage
• Cost efficiency
• Infrastructure for research and development and innovation
• Human resource development including skilled labour
• Technology transfer facilitation
Recommending plans in particularly preparation for Thai
government towards AEC 2015 and beyond
122

Chapter 10
Industrial
Estates
Thailand has more than 50 developed Industrial
Estates. This chapter provides an overview of
the estates in Thailand and the companies who
operate them.

Section 1
124
Information on Thailand industrial estates are available in the full version.

There are industrial estates that focus on the automotive industry and provide
state-of-art facilities for manufacturers.
Exporting automotive parts in Thailand is supported by the country’s extensive road
networks, well-developed seaports and several international airports.
The automotive industry is clustered around industrial estates in Bangkok and the
surrounding provinces, especially Samut Prakan, Chachoengsao, Chonburi and Rayong.
Thailand is divided into three industrial estate zones with Bangkok as a center. Each
industrial estate zone offers different trading and tax rivileges for manufacturers located
in these estates.
The industrial estates in Zones 1 and 2 are mostly designed to serve the automotive
industry with easy-to-access infrastructure, such as local roads, highways, railways and
nearby ports.
Section 2
AT A GLANCE
1. Thailand offers a large number and choice
of Industrial Parks.
2. For further reading check out the BOI Web
Site or Christopher Runckel’s article on
‘Picking the right Industrial Park’
Introduction
125

126
Gallery 10.1 Overview of Industrial Estates in Thailand BOI Zoning
As decentralization is a major theme in devising the BOI
incentive scheme, the country is divided into three zones
based on economic factors (with earnings and primary fa-
cilities as criteria of each province.)
Zone 1
Bangkok, Nakhon Pathom, Nonthaburi, Pathoum Thani,
Samut Prakan, and Samut Sakhon
Zone 2
Ang Thong, Ayutthaya, Chachoengsao, Chon Buri, Kan-
chanaburi, Nakorn Nayok, Ratchaburi, Samut Songkhram,
Saraburi, Supanburi, Phuket and Rayong.
Zone 3
The remaining 59 provinces with low income and with
less-developed infrastructure, which are designated as In-
vestment Promotion Zones.
36 Provinces: Krabi, Kamphaeng Phet, Khon Kaen,
Chanthaburi, Chai Nat, Chumphon, Chiang Rai, Chiang Mai,
Trang, Trat, Tak, Nakhon Ratchsima, Nakhon Si Tham-
marat, Nakhon Sawan, Prachuab Khiri Khan, Prachin Buri,
Phangnga, Phattalug, Pichit, Phitsanulok, Phetchaburi,
Phetchabun, Mukdahan, Mae Hong Son, Ranong, Lop Buri,
Lamphang, Lamphun, Loei, Songkhla, Sa Kaew, Sing Buri,
Sukhothai, Surat Thani, Uttaradit, and Uthai Thani.
23 Provinces: Kalasin, Nakhon Phanom, Narathiwat, Nan,
Buri Ram, Pattani, Phayao, Phrae, Maha Sarakham, Yaso-
thon, Yala, Roi Et, Si Sa Ket, Sakhon Nakhon, Satun, Nong
Bua Lamphu, Chaiyaphum, Nong Khai, Ubon Ratchatani,
Udon Thani Amnatcharoen and Bueng Karn.

Hemaraj Land And Development Public Company Limited is one
of Thailand’s leading developers of Industrial Estates, Utilities,
Power, and Property Solutions.
Hemaraj’s industrial estates oﬀer world-class products and services
to manufacturing customers from all over the world. Hemaraj has
achieved ISO 9001:2000, ISO 14001 and Best Environmental Management EIA awards
from the Ministry of Sciences Technology and Environment.
Multinational companies have selected Hemaraj’s industrial estates as the strategic
location for their investments in Thailand. Hemaraj’s industrial estates oﬀer developed
industrial land, utilities, ready built factories for rent, quality industrial services, and
integrated logistics and supply chain and warehouses for rent.
Hemaraj develops and operates eight industrial estates, located mostly on the Eastern
Seaboard of Thailand, covering 41,829
rai or 16,732 acres.
The 628 distinct customers include 218
automotive customers with 953 land or
factory contracts have invested more
than US$26 billion.
Section 3
AT A GLANCE
1. Operates 6 Industrial Estates in Thailand.
3. Click here for a video introduction
4. Click here to go to the  
Hemaraj Youtube channel.
Hemaraj Land and Development
127
Hemaraj Land And Development PCL
18th Floor, UM Tower,
9 Ramkhamhaeng Road, Suanluang
Bangkok 102510
Phone: +66 2 719 9555
Email: marketing@hemaraj.com
Web: www.hemaraj.com

Hemaraj employs over 90,000 people, thus
contributing directly to the industrial strength of
Thailand.
Eastern Seaboard
Eastern Seaboard Industrial Estate (Rayong)
Hemaraj Eastern Seaboard Industrial Estate
Hemaraj Eastern Seaboard Industrial Estate 2
Hemaraj Chonburi Industrial Estate
Hemaraj Chonburi Industrial Estate 2
Hemaraj Eastern Industrial Estate  
(Map Ta Phut)
Hemaraj Rayong Industrial Land
Hemaraj Logistics Park 1, 2, 3, 4
Saraburi
Hemaraj Saraburi Industrial Land
From the mid – 1990s, Hemaraj began
developing the automotive cluster at our ﬂagship Hemaraj Eastern
Seaboard Industrial Estate and Eastern Seaboard Industrial Estate
(Rayong).
These form the most signiﬁcant automotive cluster in Thailand, with
investment from Ford, Mazda, GM, Suzuki, MG and more than 218
automobile manufacturers from all over the world. Hemaraj Eastern
Industrial Estate (Map Ta Phut) is a prime location for the
petrochemical sector.
129

Chapter 11
World Class
Manufacturing
Equipment
Manufacturers that provide world class
manufacturing equipment supporting the
Automotive Industry in Thailand.
Sponsored Feature

The EMAG Group is Germany’s largest manufacturer of
vertical, multifunctional production centers for the
Automotive Industry.
EMAG has been present in Thailand since 2000 providing
specialized hard milling equipment for GKN Driveline Thailand.
Further customers include Continental Automotive and
AAPICO HITECH Forging and Somboon Group..
All EMAG machines are equipped with integrated automation signiﬁcantly reducing
labour requirements.
Section 1
AT A GLANCE
1. Supplying to Thailand since 2000
2. Specialized in Engine, Powertrain &
Chassis components
3. Integrated automation
4. Integrated gauging
5. Fool proof process
6. Production capability
EMAG
131
EMAG Thailand Oﬃce
96/1 Moo 1 Pong
Banglamung, Chonburi
Contact: Uli Kaiser
Business Development Manager
Phone: +66 87 146 8800
Skype: uli.kaiser
Email: ukaiser@emag.com
Web: www.emag.com

World Class Manufacturing Systems for Automotive High Volume Production
Illustration 11.1 EMAG Automotive Applications Overview
132

Thai AutoBook 2015: Thailand Automotive Cluster Edition

Thai AutoBook 2015: Thailand Automotive Cluster Edition

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