2. WORKSHOP DEC 2016 2
Agenda
9 : 0 0 H E L L O
9 : 1 0 D E F I N I N G A B R I E F
9 : 3 0 I N T R O T O D E S I G N T H I N K I N G
S T E P 1 : I N S P I R AT I O N
1 1 : 0 0 S T E P 2 : I N S I G H T
1 1 : 3 0 S T E P 3 : I D E AT I O N
S T E P 4 : I M P L E M E N TAT I O N
1 : 0 0 T E A M S H A R E S
1 2 : 0 0
9 : 4 5
1 : 3 0 G O O D B Y E
3. WORKSHOP DEC 2016 3
r
Formulate
“How Might We…”
questions
THE BRIEF
Identify a challenge.
Don’t assume the
answer in the
question.
Be open enough for discovery,
be specific enough for direction.
ex. How might we
create a dripless ice
cream cone?
ex. How might we redesign ice-
cream to be more portable?
ex. You can’t eat ice-cream
everywhere you want to
11. WORKSHOP DEC 2016 1 1
Conventional Business Practise Vs. Design Thinking Approach
MAKE
CHOICES
Converge
MAKE
CHOICES
ConvergeDiverge
CREATE
OPTIONS
&
16. WORKSHOP DEC 2016 16
Design Research
INTRODUCTION TO
LEARN
REAL
Inspiration
17. WORKSHOP DEC 2016 1 7
We believe:
The better we can empathise with people,
the easier we can create value for them –
and success for organisations.
25. CONFIDENTIAL 30/06/2014 2 5
Recognize Existing Knowledge
Identify People to Speak With
Choose Research Methods (choose 3 as a team)
• Observation
• Analogous Inspiration
• Individual Interview
• In-Context Immersion
• Self-Documentation
• Expert Interviews
26. CONFIDENTIAL 30/06/2014 2 6
Interview help for today
• Introduce yourself and your project
• Don’t ask leading questions
• Ask to “show”, not “tell”
• Why?…and why?…and why?
28. WORKSHOP DEC 2016 28
LEARN
Synthesis
Insights
INTRODUCTION TO
ABSTRACT
29. WORKSHOP DEC 2016 2 9
“Synthesis is the art of meaning-making,
Pattern finding, and Direction setting.”
Observations
and findings
Insights and
Opportunities
SYNTHESIS
39. WORKSHOP DEC 2016 3 9
•Tell stories. Some things to get the ball rolling
… who was the person?
… what surprised you?
… what did you learn?
… what did you find inspiring?
… what other HMW’s can you think of?
•Capture what was said on post-its
•Analyse and interpret meaning
•Look for patterns and create buckets / theme
40. WORKSHOP DEC 2016 40
Generating Ideas
INTRODUCTION TO
ABSTRACT
Ideation
DO
41. WORKSHOP DEC 2016 4 1
r
Formulate
“How Might We…”
questions
SYNTHESIS
Choose some opportunity
areas and formulate the
challenge in a positive way.
42. WORKSHOP DEC 2016 4 2
“If you want to have good ideas
you must have many ideas”
Linus Pauling
Nobel Prize winning Chemist
43. WORKSHOP DEC 2016 4 3
GENERATING IDEAS
BRAINSTORM RULES
How we
do it
44. WORKSHOP DEC 2016 4 4
r
Defer
judgement
GENERATING IDEAS
There are no bad ideas at this point.
There’s plenty of time to judge later.
WINNER
45. WORKSHOP DEC 2016 4 5
r
Encourage
wild ideas
GENERATING IDEAS
It’s the wild ideas that often provide the
breakthroughs. It is always easy to bring
ideas down to earth later.
46. WORKSHOP DEC 2016 4 6
r
Build on the
ideas of others
GENERATING IDEAS
Think ‘and’ rather than ‘but’.
47. WORKSHOP DEC 2016 4 7
r
Stay focussed
on the topic
GENERATING IDEAS
You get better output if
everyone is disciplined.
48. WORKSHOP DEC 2016 4 8
r
One conversation
at a time
GENERATING IDEAS
That way all ideas can be heard
and built upon.
49. WORKSHOP DEC 2016 4 9
r
Be
visual
GENERATING IDEAS
Try to engage the left and right
side of the brain.
50. WORKSHOP DEC 2016 5 0
r
Headline
your idea
GENERATING IDEAS
Communicate the essence,
without a long speech.
51. WORKSHOP DEC 2016 5 1
r
Go for quantity
(not quality)
GENERATING IDEAS
Set an outrageous goal and
surpass it.
52. WORKSHOP DEC 2016 5 2
GENERATING IDEAS
BRAINSTORM RULES
How to
ideate
53. CONFIDENTIAL 30/06/2014 5 3
Defer judgment
Go for volume
One conversation at a time
Be visual
Build on the ideas of others
Stay on topic
Encourage wild ideas
54. WORKSHOP DEC 2016 5 4
•Assign a moderator who can keep time, collect
ideas and maintain the brainstorm rules
•Visualise your ideas on post-its, Go for quantity!
Collect all idea post-its on flip-charts!
•Spend 5-10 minutes brainstorming per question
If you get stuck, move on to another HMW
•At the end, vote on your top 3 ideas
That the team feels like developing further
55. WORKSHOP DEC 2016 55
Prototyping
INTRODUCTION TO
REAL
DO
Implementation
56. WORKSHOP DEC 2016 5 6
“Prototyping allows us to fail early
so we can succeed sooner”
David Kelley
IDEO Founder
A prototype is anything that helps you communicate or
test an experience with other people to get feedback
67. WORKSHOP DEC 2016 6 7
•What is the name of your idea?
•Who is it for?
•What is the solution?
•Why people need it?
•What evidence do you have?
•What are your next steps?