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Value Proposition Design (v. 2018-2019 eng) Slide 1 Value Proposition Design (v. 2018-2019 eng) Slide 2 Value Proposition Design (v. 2018-2019 eng) Slide 3 Value Proposition Design (v. 2018-2019 eng) Slide 4 Value Proposition Design (v. 2018-2019 eng) Slide 5 Value Proposition Design (v. 2018-2019 eng) Slide 6 Value Proposition Design (v. 2018-2019 eng) Slide 7 Value Proposition Design (v. 2018-2019 eng) Slide 8 Value Proposition Design (v. 2018-2019 eng) Slide 9 Value Proposition Design (v. 2018-2019 eng) Slide 10 Value Proposition Design (v. 2018-2019 eng) Slide 11 Value Proposition Design (v. 2018-2019 eng) Slide 12 Value Proposition Design (v. 2018-2019 eng) Slide 13 Value Proposition Design (v. 2018-2019 eng) Slide 14 Value Proposition Design (v. 2018-2019 eng) Slide 15 Value Proposition Design (v. 2018-2019 eng) Slide 16 Value Proposition Design (v. 2018-2019 eng) Slide 17 Value Proposition Design (v. 2018-2019 eng) Slide 18 Value Proposition Design (v. 2018-2019 eng) Slide 19 Value Proposition Design (v. 2018-2019 eng) Slide 20 Value Proposition Design (v. 2018-2019 eng) Slide 21 Value Proposition Design (v. 2018-2019 eng) Slide 22 Value Proposition Design (v. 2018-2019 eng) Slide 23 Value Proposition Design (v. 2018-2019 eng) Slide 24 Value Proposition Design (v. 2018-2019 eng) Slide 25 Value Proposition Design (v. 2018-2019 eng) Slide 26 Value Proposition Design (v. 2018-2019 eng) Slide 27 Value Proposition Design (v. 2018-2019 eng) Slide 28 Value Proposition Design (v. 2018-2019 eng) Slide 29 Value Proposition Design (v. 2018-2019 eng) Slide 30 Value Proposition Design (v. 2018-2019 eng) Slide 31 Value Proposition Design (v. 2018-2019 eng) Slide 32 Value Proposition Design (v. 2018-2019 eng) Slide 33 Value Proposition Design (v. 2018-2019 eng) Slide 34 Value Proposition Design (v. 2018-2019 eng) Slide 35 Value Proposition Design (v. 2018-2019 eng) Slide 36 Value Proposition Design (v. 2018-2019 eng) Slide 37 Value Proposition Design (v. 2018-2019 eng) Slide 38 Value Proposition Design (v. 2018-2019 eng) Slide 39
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Business model canvas examples. Community models. Value proposition design (value proposition + customer segment).

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Value Proposition Design (v. 2018-2019 eng)

  1. 1. Value proposition design Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com IED, 16 Oct 2018 Lesson 3/2018-19
  2. 2. 3. Value proposition design Course program 1. Start-ups 2. Business Model & Canvas 3. Value proposition design 2
  3. 3. 3. Value proposition design Business Model Canvas 3
  4. 4. 3. Value proposition design The Business Model Canvas During last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part: • Value proposition • Customer segments • Channels • Customer relationship • Revenue streams • Key resources • Key partner • Key activities • Cost structure 4 1 2 3 4 5 6 7 89
  5. 5. 3. Value proposition design Zara 5
  6. 6. 3. Value proposition design Community models 6
  7. 7. 3. Value proposition design Geographically based • neighbourhood • productive district • close to me 7 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  8. 8. 3. Value proposition design Professional community • All the people making the same job. • It’s an easy target. 8 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  9. 9. 3. Value proposition design Online community • Easy to reach (massive tools available) • There’s no clear limits between being part of a community and a company business (let’s think of UGC) • Online users are available to pay for an interesting service (freemium!) • Can be created as part of my business (i.e. Amazon’s bookshops network) 9 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  10. 10. 3. Value proposition design Business plan 10
  11. 11. 3. Value proposition design Business plan • Business plan describes what, how long e how much money you need to realize your business model. • Usually a business plan is a doc both for internal and external use. Internally it describes the company strategy, externally it presents the project to stakeholder. 11
  12. 12. 3. Value proposition design Business plan • Writing a business plan help to clarify every company activities and • optimize and develop available resources • improve consciousness on financial aspects, cash flows, break even, etc. • Analyze risks • Identify path to specific goals • Etc. 12 http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
  13. 13. 3. Value proposition design Business model Vs 
 Business plan Plans are static… models are dynamic! - Steve Blank - 13 http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013
  14. 14. 3. Value proposition design Value proposition design 14
  15. 15. 3. Value proposition design15 2 1
  16. 16. 3. Value proposition design16 https://www.flickr.com/photos/osterwalder/7888051104/
  17. 17. 3. Value proposition design17 http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/
  18. 18. 3. Value proposition design18 https://www.flickr.com/photos/osterwalder/7917587562/
  19. 19. 3. Value proposition design19 https://www.flickr.com/photos/osterwalder/7887898256/ 1 2 3 4 5 6
  20. 20. 3. Value proposition design20 http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
  21. 21. 3. Value proposition design21 http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
  22. 22. 3. Value proposition design22 http://designstrategyzer.com/design-strategy/
  23. 23. 3. Value proposition design23
  24. 24. 3. Value proposition design Value proposition canvas examples 24
  25. 25. 3. Value proposition design25 http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/
  26. 26. 3. Value proposition design airbnb 26 http://www.slideshare.net/adrianholzer37/value-proposition-design
  27. 27. 3. Value proposition design27 https://issuu.com/strategyzer/docs/vpd_preview/68
  28. 28. 3. Value proposition design28 https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition- canvas/
  29. 29. 3. Value proposition design29 https://strategyzer.com/
  30. 30. 3. Value proposition design30 2003
  31. 31. 3. Value proposition design31 2003 - Consumer to Consumer
  32. 32. 3. Value proposition design32 2006
  33. 33. 3. Value proposition design33 2006 - Small Business to Consumer
  34. 34. 3. Value proposition design34 2008
  35. 35. 3. Value proposition design35 2008 - Big Business to Consumer
  36. 36. 3. Value proposition design36 2008 - Big Business to Consumer
  37. 37. 3. Value proposition design37
  38. 38. 3. Value proposition design38
  39. 39. 3. Value proposition design39 https://www.kickstarter.com/projects/laagam/laagam-the-only-fashion-bag-you-need
  • TobiasBuchwald

    Oct. 21, 2018

Business model canvas examples. Community models. Value proposition design (value proposition + customer segment).

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