Business model canvas examples. Community models. Value proposition design (value proposition + customer segment).

1. Value proposition design
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED, 16 Oct 2018
Lesson 3/2018-19

2. 3. Value proposition design
Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
2

3. 3. Value proposition design
Business Model Canvas
3

4. 3. Value proposition design
The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
4
1 2
3
4
5
6
7
89

5. 3. Value proposition design
Zara
5

6. 3. Value proposition design
Community models
6

7. 3. Value proposition design
Geographically based
• neighbourhood
• productive district
• close to me
7
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

8. 3. Value proposition design
Professional community
• All the people making the same job.
• It’s an easy target.
8
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

9. 3. Value proposition design
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a
community and a company business (let’s think of
UGC)
• Online users are available to pay for an interesting
service (freemium!)
• Can be created as part of my business (i.e. Amazon’s
bookshops network)
9
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

10. 3. Value proposition design
Business plan
10

11. 3. Value proposition design
Business plan
• Business plan describes what, how long e how much
money you need to realize your business model.
• Usually a business plan is a doc both for internal and
external use. Internally it describes the company
strategy, externally it presents the project to
stakeholder.
11

12. 3. Value proposition design
Business plan
• Writing a business plan help to clarify every company
activities and
• optimize and develop available resources
• improve consciousness on financial aspects, cash flows,
break even, etc.
• Analyze risks
• Identify path to specific goals
• Etc.
12
http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf

13. 3. Value proposition design
Business model Vs
Business plan
Plans are static…
models are dynamic!
- Steve Blank -
13
http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013

14. 3. Value proposition design
Value proposition design
14

15. 3. Value proposition design15
2
1

16. 3. Value proposition design16 https://www.flickr.com/photos/osterwalder/7888051104/

17. 3. Value proposition design17
http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/

18. 3. Value proposition design18
https://www.flickr.com/photos/osterwalder/7917587562/

19. 3. Value proposition design19
https://www.flickr.com/photos/osterwalder/7887898256/
1
2
3
4
5
6

20. 3. Value proposition design20
http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

21. 3. Value proposition design21
http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

22. 3. Value proposition design22
http://designstrategyzer.com/design-strategy/

23. 3. Value proposition design23

24. 3. Value proposition design
Value proposition canvas
examples
24

25. 3. Value proposition design25
http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/

26. 3. Value proposition design
airbnb
26
http://www.slideshare.net/adrianholzer37/value-proposition-design

27. 3. Value proposition design27
https://issuu.com/strategyzer/docs/vpd_preview/68

28. 3. Value proposition design28
https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-
canvas/

29. 3. Value proposition design29
https://strategyzer.com/

30. 3. Value proposition design30
2003

31. 3. Value proposition design31
2003 - Consumer to Consumer

32. 3. Value proposition design32
2006

33. 3. Value proposition design33
2006 - Small Business to Consumer

34. 3. Value proposition design34
2008

35. 3. Value proposition design35
2008 - Big Business to Consumer

36. 3. Value proposition design36
2008 - Big Business to Consumer

37. 3. Value proposition design37

38. 3. Value proposition design38

39. 3. Value proposition design39
https://www.kickstarter.com/projects/laagam/laagam-the-only-fashion-bag-you-need