In many ways, Twilio is like a box of legos. You get building blocks to create communication workflows that make sense for your business. For this presentation, we've benchmarked what more than 1,000,000 developers are doing with Twilio. With a focus on business-to-customer communications, we'll talk about the common problems being solved and how they are being solved.

1. a
WHAT CAN YOU DO WITH TWILIO?
DEVANG SACHDEV, HEAD OF CONTENT, TWILIO

2. 2
SOFTWARE
APPLICATIONS
COMMUNICATIONS
SYSTEMS

3. 2
SOFTWARE
APPLICATIONS
COMMUNICATIONS
SYSTEMS

4. 3
YOU WALK AWAY
WITH NEW IDEAS
GOAL
TACTICS
DEMOS
REAL EXAMPLES

5. 4
Nike employs more software
developers than shoe designers
Goldman Sachs has more
software developers than Facebook
Target in shift from IT outsourcing,
hires software developers
GE is on track to become
a ‘top 10 software company’

6. 5
Est. 2008
$30B
Est. 1957
$7B
Est. 1906
$4B
Est. 2006
$7B
Est. 2009
$66B
Est. 1908
$57B

7. 6
Cloud Platforms are the New Building Blocks
COMPUTE
& STORAGE
MAPS COMMUNICATIONS SOFTWARE
ANALYTICS
PAYMENTS

8. 7
Communications is Transforming Applications
“I’m on the corner of 4th & Main.”
Your reservations are confirmed for Friday.
“I’ll help you resolve this issue right now.”
The keys are under the mat.
This new fall look is perfect for you.
“Calling to check in on our newest product.”

9. 8
You Use Twilio

10. 9
Twilio is Three Things

11. 9
Twilio is Three Things
PROGRAMMABLE
COMMUNICATIONS CLOUD
Most comprehensive suite
of cloud communications
APIs.

12. 9
Twilio is Three Things
PROGRAMMABLE
COMMUNICATIONS CLOUD
Most comprehensive suite
of cloud communications
APIs.
SUPER
NETWORK
Globally interconnected
software powering
flywheel of growth.

13. 9
Twilio is Three Things
PROGRAMMABLE
COMMUNICATIONS CLOUD
Most comprehensive suite
of cloud communications
APIs.
SUPER
NETWORK
Globally interconnected
software powering
flywheel of growth.
BUSINESS MODEL
FOR INNOVATORS
Disruptive business model
that puts customer
success first.

14. 10
The Programmable Communications Cloud

15. 10
The Programmable Communications Cloud
PROGRAMMABLE VOICE
2008

16. 10
The Programmable Communications Cloud
PROGRAMMABLE MESSAGING
2010
PROGRAMMABLE VOICE
2008

17. 10
The Programmable Communications Cloud
PROGRAMMABLE VIDEO
2015
PROGRAMMABLE MESSAGING
2010
PROGRAMMABLE VOICE
2008

18. 11PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Composable Building Blocks
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service

19. 11PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Composable Building Blocks
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center

20. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Composable Building Blocks

21. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile
Marketing
Composable Building Blocks

22. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile
Marketing
Anonymous
Communications
Composable Building Blocks

23. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile
Marketing
Anonymous
Communications
Instant
Lead Alerts
Composable Building Blocks

24. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
TaskRouter
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
Contact Center
Mobile
Marketing
Visual
Estimates
Anonymous
Communications
Instant
Lead Alerts
Composable Building Blocks

25. 13PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Bounded Only by your Creativity
Two-Factor Authentication
Contact Center
Automated Surveys
Anonymous Communications
Dispatch Notifications
Customer Video Care
Instant Lead Alerts
ETA Alerts
Mobile Marketing
Call Tracking
Visual Estimates
Appointment Reminders

26. 14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Use Case APIs
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
TaskRouter
Two-Factor Authentication

27. 14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Use Case APIs
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
TaskRouter
Two-Factor Authentication

28. 14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS
Use Case APIs
PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE
Twilio Voice
Twilio Client
Phone Numbers
Conferencing
Interconnect
Programmable SMS
Short Codes
Programmable MMS
IP Messaging
Messaging CoPilot
Twilio Monitor
Programmable Video
Network Traversal Service
AUTHY
TaskRouter

29. COLLABORATION
SOFTWARE
15
LEADGENERATION COMMERCE
CUSTOMERSERVICE

30. Trulia measures how many home buyer leads they pass to
realtors by tracking calls

32. 1
Home buyers can contact agent via Twilio Phone Number1
NEW INTERACTION UNIQUE #

33. NEW INTERACTION UNIQUE #

34. Call are tracked & routed to agent through Twilio.2
2
NEW CALL
2
NEW INTERACTION UNIQUE #

35. NEW INTERACTION UNIQUE #

36. SMS notification is sent to real estate agent
if the home buyer’s call goes to voicemail.3
3
HOME BUYER IS
INTERESTED IN YOUR
LISTING!
(888) 333-7777
NEW SMSNEW INTERACTION UNIQUE #

37. NEW SMSNEW INTERACTION UNIQUE #

38. Trulia uses call statistics to
create ROI dashboard for agents.4
4

39. COLLABORATION
SOFTWARE
21
LEADGENERATION COMMERCE
CUSTOMERSERVICE

40. Uber connects drivers & passengers with each other
without disclosing personal phone numbers

41. REQUEST UBER CAR
1
Customer requests Uber pickup and is matched with driver.1
PICKUP NEEDED

42. REQUEST UBER CAR
1
Customer requests Uber pickup and is matched with driver.1
PICKUP NEEDED
(415) 123-4567 (678) 123-4567(888) 244-1702

43. PICKUP NEEDEDREQUEST UBER CAR

44. 2 Customer gets ETA alert via Twilio phone number.
2
YOUR DRIVER
WILL BE THERE
10 MINUTES
(888) 244-1702 2
2
PICKUP NEEDED
(888) 244-1702
MESSAGE
SENT TO
PASSENGER
REQUEST UBER CAR

45. PICKUP NEEDED
YOUR DRIVER
WILL BE THERE
10 MINUTES
(888) 244-1702
(888) 244-1702
CALL DRIVER

46. PICKUP NEEDED
YOUR DRIVER
WILL BE THERE
10 MINUTES
(888) 244-1702
(888) 244-1702
Customer can call the driver directly without revealing phone
numbers.
3
CALL DRIVER
3
3
3
3

47. COLLABORATION
SOFTWARE
26
LEADGENERATION COMMERCE
CUSTOMERSERVICE

48. Support agents can call and text customers directly
from the Zendesk software

50. Customer support calls are directed to Zendesk.1
1
1

52. Zendesk routes call to available agent screen over WebRTC.2
2
WEBRTC
2

53. WEBRTC

54. Agent sees relevant customer information pop on the screen
when answering the call.
3
3 WEBRTC

55. 4
4
4
WEBRTC

56. Agents can use the same screen to text back and forth.
Customer receives messages via SMS.
4
4
4
4
WEBRTC

57. 32
WE CAN’T WAIT TO SEE WHAT YOU BUILD