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Relationships and Family Values Report 2013
- 1. Relationships & Family Values 2013 What Millennials Really Think About Relationships 11.26.13
- 2. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Who was Involved? Composed based on data from 3.8.2013 to 3.22.2013 500 Participants 9,000 Panelists 53% Female 47% Male Buzz Marketing Group’s Relationships & Family Values Report 2013 is based on qualitative and quantitative research involving 500 buzzSpotters® throughout the United States during the month of March of 2013.This report is available for download at www.buzzmg.com/reports. Survey fielded online 18-22 23-26 27-30 31-34 Ages 18-34 17% 25% 31% 27%
- 3. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Location NY 14% Rest of USA 17% MI 5% CA 11% MA 7% IL 12% GA 6% FL 7% DC 6% PA 7% TX 8%
- 4. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Ethnicity American Indian 3% Mixed 7% White 25% Hispanic 25% Asian American 15% Black 25%
- 5. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Marital Status Divorced 2% Married 30% In a relaPonship 26% Single 36% DaPng 6%
- 6. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Education Masters Degree 11% Doctorate 2% High school diploma 27% Bachelors Degree 46% Associates Degree 14%
- 7. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Employment full-‐Pme home maker 11% Unemployed Working 5% part-‐Pme 15% student 12% Self-‐ employed 6% Working full-‐ Pme 52%
- 8. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Household Income 46% 22% 23% 2% Less than $8,000 1% $8,000 -‐ $33,000 $33,000-‐ $82,000 $82,000 -‐ $170,000 0% 5% $170,000 -‐ More than I don't want $370,000 $370,000 to specify
- 9. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships 67% Which best describes the environment in which you were raised? 22% 11% Single family – 2 Single parent – 1 parent MulPgeneraPonal – 1 or parents and child(ren) and child(ren) more parents, child(ren), and other relaPve(s)
- 10. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships How do you feel about marriage? 53% It is very important to me 40% I respect it and I am open to it but it doesn't define a relaPonship It is not really important to me, but I have nothing against it 7%
- 11. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships 76% Do you think that samesex couples should have the right to get married? 12% Yes No 12% Indifferent
- 12. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships 69% How do you feel about interracial and interethnic marriage? 27% 4% I support it I don’t see any problem with it I don’t like it
- 13. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Are you willing to date someone who has different religious beliefs? 46% 36% 8% Yes 3% 7% Yes, but It Yes, if we can Yes, if they are Absolutely not depends on keep our willing to how different faiths convert they are
- 14. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships How influential are family and friends when you decide to date someone?
- 15. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Family 49% 26% 25% Extremely InfluenPal Somewhat InfluenPal Not Very InfluenPal
- 16. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Friends 55% 26% 19% Extremely InfluenPal Somewhat InfluenPal Not Very InfluenPal
- 17. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Where do you usually meet the people that you date? 54% 48% 47% 47% 33% 17% Work Bar / Club School Hobbies Online Religious Gatherings
- 18. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships N/A 16% When we have Pme 13% 1 day per week 2% 2-‐4 days per week 22% How much quality time do you spend with your partner? 7 days per week 28% 4-‐5 days per week 19%
- 19. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Key Findings Millennials are meeting the people they date everywhere. Some of the most popular places for Millennials to meet are bars(48%), school(47%), groups or organizations for their hobbies(47%) and online(33%). However the most common place for Millennials to find a date is at work(54%). Millennials are very supportive of same-sex couples’ right to marriage even if they are split on the importance of marriage in their lives. 76% support same-sex marriage and 69% support interracial marriage. 93% of Millennials are also willing to date someone who has different religious beliefs than their own. Millennials are split about the significance of marriage in their lives. 53% stated that it was very important to them while 40% said they respected it but it didn’t define their relationship. Only 7% said that marriage was not important to them.
- 20. Contact Us Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com