Digital Marketing Overview in Indonesia
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An overview about digital marketing definition, trend and opportunity in Indonesia, and also common mistake about digital marketing in Indonesia
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Digital Marketing Overview in Indonesia
- 1. Digital Marketing Overview CompFest7 Depok, 26 September 2015
- 2. Digital Marketing & E-Business Scheme
- 3. Digital Marketing Trend in Indonesia • Social Media Marketing • Ads Placement • Content Marketing • E-commerce
- 4. Social Media Marketing • Facebook still the biggest social media and must have item • Instagram as the New Kids on The Block Channel
- 5. Brand Engagement in Instagram Samsung not only put nice picture, but come with their products.
- 6. The Next Big Thing The Future Belongs to Live Streaming Video There is a lot of platform for live streaming my prediction Periscope will win the battle
- 7. Content Marketing •Paid article •Video content
- 9. Paid Article
- 10. The Benefit of Digital Marketing • Measurable • Customized and targeted • More efficient in term of budgeting • Agility
- 11. Defining Your Digital Strategy Source: Buku “WWW.HM Defining Your Digital Strategy”
- 12. Common Mistake in Digital Marketing • Don’t have clear objective • Don’t really know deeply their audience • Don’t match between objective and key measurement of implimentation
- 13. Tuhu Nugraha Dewanto COO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital Strategy” Twitter: @Tuhunugraha E-mail: tuhu.nugraha@gmail.com LinkedIn: www.linkedin.com/in/tuhunugraha