SlideShare ist ein Scribd-Unternehmen logo
1 von 38
Downloaden Sie, um offline zu lesen
Coke’s “Fans First” Approach in Social Communities,[object Object],Michael Donnelly,[object Object],Group Director, Worldwide Interactive Marketing,[object Object]
How many Social Media “Experts” are in the house?,[object Object]
Working from the center…,[object Object]
1.5 BILLION SERVINGS A DAY,[object Object],History of “painting the town red”…,[object Object]
our home page isn’t just coke.com, it is google.com,[object Object]
and today, I’d say…,[object Object],our home page isn’t just coke.com, it is google.com and hyves.nl and twitter.com and youtube.com and facebook.com and studiVZ.net,[object Object]
Consumers remind us every day that Coke is THEIR brand…,[object Object],On Facebook alone we’ve got:,[object Object],[object Object]
 95+ videos
 500,000+ “likes”*- 90,000+ “comments”*,[object Object],(*just in the last 6 months),[object Object],Facebook “2 Billion photo uploads a month - nearly 70 million a day…” USA TODAY 8/09,[object Object]
5000 Mentions a Day - Here is a taste of what they are saying…,[object Object],Conversation Cloud for top terms mentioned on FB coca-cola fan page,[object Object],(September 2009),[object Object],N = 1,276 posts*,[object Object],*non-english language posts removed,[object Object],Source:  Analysis of Facebook for Sept 1st – 30th 2009,[object Object]
General comments about the brand and other Coke products are top topics…,[object Object],Positive Conversation Tones,[object Object],“Coca-Cola is the best drink!!!! I love it...”,[object Object],“ALWAYS COCA-COLA!! funny add from Coca-Cola with Grant Theft Auto!”,[object Object],“DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”,[object Object],Availability,[object Object],Ideas/,[object Object],Suggestions,[object Object],Advertising,[object Object],“Biggest Fan”,[object Object],Other Coke Products,[object Object],General Comments,[object Object],Consumption Habits/,[object Object],Addicted,[object Object],Low Post Volume,[object Object],High Post Volume,[object Object],“i am the # 1 fan. just ask anyone who knows me.”,[object Object],“I adore cola! I can drink it every day :D”,[object Object],“Anyone know if 'Kosher Coke' is available in Colorado??”,[object Object],“. . . Bring back the glass bottle it makes a difference”,[object Object],Negative Conversation Tones,[object Object]
And they are producing GREAT Content - for the LOVE of THEIR Brand,[object Object]
Sometimes we ask for it…,[object Object],Where have you had a Coke lately?,[object Object],“It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)],[object Object],“Les Grand Montets near Mont Blanc French Alps 3275m”,[object Object],“NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS”,[object Object],11,[object Object]
120 Photos of Your Next Coke…,[object Object],12,[object Object]
5,800 Times of day to enjoy a Coke…,[object Object],13,[object Object]
Our Fan Focused approach has yielded a Highly Engaged fan community…,[object Object],Coke fans interact with each other, and the brand, more than they do on any other top brand fan pages.,[object Object],InteractionS Per Post,[object Object],Source: FB Fan Page Analysis , Sept 2009,[object Object],*Interactions = likes + comments,[object Object]
In the past – We were not building sustainable relationships,[object Object],Campaigns Based on,[object Object],Earning Sustainable Relationships,[object Object],Traditional Campaigns,[object Object],Fans/Follows/Friends,[object Object],Fans/Follows/Friends,[object Object],Time,[object Object],Time,[object Object],Traditional Campaigns start from zero and abandon the audiencethey’ve amassed upon completion.  Campaigns based on earning Sustainable Relationships leverage the existing audience and grow it for future use.,[object Object]
Our “Fans First” Approach: We will be Everywhere Our Consumers are in an Authentic “Member of the Community – Non BIG Brand Way”,[object Object],16,[object Object],Majority of our efforts,[object Object],Enabling Fans to Comment, Upload and Consume THEIR own consumer generated brand related content,[object Object],Strategically targeted messaging in,[object Object],support of our brand objectives,[object Object],Our approach is designed to foster equitable engagement to earn sustainable relationships that are authentic, delightful and reciprocal. ,[object Object],Being a Fan, Friend or Follower does not mean that they opted in to have advertising blasted at them.,[object Object]
Our “less about us-more about them” approach is getting noticed,[object Object],Missed Opportunity... Pepsi. The company makes a disappointing showing on Facebook…has 250,000 fans, a fraction of rival Coke's. The company mostly uses it as a channel for pumping out updates of marketing activities.,[object Object],MSNBC on 11/30/09,[object Object]
Coca-Cola “official” Social Communities…,[object Object],18,[object Object]
this is all great, but…,[object Object],how do we create compelling content in these online venues that celebrates the spirit of our brand and drives intent?,[object Object]
Social Marketing of Cocacola
Social Marketing of Cocacola
Social Marketing of Cocacola
The Coca-Cola Happiness Machine…,[object Object]
Vitamin Water’s Flavor Creator…,[object Object],flavor creator lab environment within the vitaminwater facebook fan page,[object Object],24,[object Object]
Determined flavor via conversation mining & ranking…,[object Object],cloud tagging- shows the ranking of flavors ,[object Object],and allows you to navigate for more information,[object Object]
Flavor voting…,[object Object],vote on a single flavor, flavor combinations or use the ‘wild card’ to,[object Object],vote for a flavor that didn’t make the top ten,[object Object]
Gaming determined functional benefit… do you need more energy?,[object Object]
Label design contest - a real-time collaborative workspace…,[object Object],28,[object Object]
The results…,[object Object],7+ minutes of engagement ,[object Object],per app session,[object Object],tens of thousands of total votes,[object Object],40K unique label designers,[object Object],174% increase in fans,[object Object],29,[object Object]
Say hello to…connect,[object Object],black cherry-lime,[object Object],caffeine + 8 key nutrients,[object Object],made by fans, for fans on,[object Object],in stores march 1st ,[object Object],30,[object Object]
So, We are all aboutFishing Where the Fish are…,[object Object],31,[object Object]
Integrating Campaigns with Common Social Solutions…,[object Object],32,[object Object]
Optimizing Functionality that Already Exists…,[object Object],33,[object Object]
Creating New Ones if Necessary…,[object Object],34,[object Object]
Clear Principles are a must to insure everyone is aligned…,[object Object],http://www.thecoca-colacompany.com/socialmedia,[object Object]
Finally, Some Quick Lessons Learned…,[object Object],SMM is a tactic and should always be in support of brand objectives,[object Object],These platforms change frequently and can be very disruptive,[object Object],Keep it simple and intuitive – fewer objectives is better and shorten users’ paths at every opportunity,[object Object],Silly to start from zero…,[object Object],“Viral” shouldn’t BE your strategy – just part of a comprehensive plan,[object Object],Clear the Legal hurdles first – this is new for everyone so legitimate questions arise around every corner,[object Object],Always work with pros…There is no “sticking your toe in the water”,[object Object],Each new Community is an entirely new market and should be treated as such,[object Object],Moderation is a must!,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentationAftab Mughal
 
Coca cola-imc presentation
Coca cola-imc presentationCoca cola-imc presentation
Coca cola-imc presentationDeepen Upadhyay
 
THE COCA COLA COMPANY WORLD WIDE MARKET SHARE 2015
THE COCA COLA COMPANY WORLD WIDE  MARKET SHARE 2015THE COCA COLA COMPANY WORLD WIDE  MARKET SHARE 2015
THE COCA COLA COMPANY WORLD WIDE MARKET SHARE 2015Sanjeet Chhikara
 
Coca-cola company project report MBA 1st year
Coca-cola company project report MBA 1st yearCoca-cola company project report MBA 1st year
Coca-cola company project report MBA 1st yearhasnain2
 
Coca Cola Life - Market Development Strategy in UAE
Coca Cola Life - Market Development Strategy in UAE Coca Cola Life - Market Development Strategy in UAE
Coca Cola Life - Market Development Strategy in UAE Prateek Dhariwal
 
Coca-Cola
Coca-ColaCoca-Cola
Coca-ColaICAB
 
Company Research (cocacola)
Company Research (cocacola)Company Research (cocacola)
Company Research (cocacola)Chris Bailey
 
INTERNATIONAL BUSINESS [ COCA COLA]
INTERNATIONAL BUSINESS [ COCA COLA] INTERNATIONAL BUSINESS [ COCA COLA]
INTERNATIONAL BUSINESS [ COCA COLA] Maliha Jahan
 
Coca-Cola Presentation
Coca-Cola PresentationCoca-Cola Presentation
Coca-Cola PresentationWasim Haidar
 
Coca Cola Summer Training Presentation 2012 by Eshita Aggarwal
Coca Cola Summer Training Presentation 2012 by Eshita AggarwalCoca Cola Summer Training Presentation 2012 by Eshita Aggarwal
Coca Cola Summer Training Presentation 2012 by Eshita AggarwalEshita Aggarwal
 
Project report im coke cola
Project report im coke colaProject report im coke cola
Project report im coke colaHITESH BHARTI
 
Coca Cola Presentation according to philips cottler book
 Coca Cola Presentation according to philips cottler book Coca Cola Presentation according to philips cottler book
Coca Cola Presentation according to philips cottler bookHameed Niazi
 
How Resources and Capabilities Lead to Competitive Advantages
How Resources and Capabilities Lead to Competitive AdvantagesHow Resources and Capabilities Lead to Competitive Advantages
How Resources and Capabilities Lead to Competitive AdvantagesRomana Aktar Anyka
 
Coca-Cola Project with all products details
Coca-Cola Project with all products detailsCoca-Cola Project with all products details
Coca-Cola Project with all products detailsTousif Ansary
 
pepsi killing softly
pepsi killing softlypepsi killing softly
pepsi killing softly19851984
 

Was ist angesagt? (20)

Coca cola relaunch
Coca cola relaunchCoca cola relaunch
Coca cola relaunch
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
 
Presentation1
Presentation1Presentation1
Presentation1
 
Coca cola-imc presentation
Coca cola-imc presentationCoca cola-imc presentation
Coca cola-imc presentation
 
THE COCA COLA COMPANY WORLD WIDE MARKET SHARE 2015
THE COCA COLA COMPANY WORLD WIDE  MARKET SHARE 2015THE COCA COLA COMPANY WORLD WIDE  MARKET SHARE 2015
THE COCA COLA COMPANY WORLD WIDE MARKET SHARE 2015
 
Coca-cola company project report MBA 1st year
Coca-cola company project report MBA 1st yearCoca-cola company project report MBA 1st year
Coca-cola company project report MBA 1st year
 
Coca Cola Life - Market Development Strategy in UAE
Coca Cola Life - Market Development Strategy in UAE Coca Cola Life - Market Development Strategy in UAE
Coca Cola Life - Market Development Strategy in UAE
 
Coca-Cola
Coca-ColaCoca-Cola
Coca-Cola
 
Company Research (cocacola)
Company Research (cocacola)Company Research (cocacola)
Company Research (cocacola)
 
INTERNATIONAL BUSINESS [ COCA COLA]
INTERNATIONAL BUSINESS [ COCA COLA] INTERNATIONAL BUSINESS [ COCA COLA]
INTERNATIONAL BUSINESS [ COCA COLA]
 
Coca-Cola Presentation
Coca-Cola PresentationCoca-Cola Presentation
Coca-Cola Presentation
 
Main ppt on coca cola
Main ppt on coca colaMain ppt on coca cola
Main ppt on coca cola
 
Coca Cola Summer Training Presentation 2012 by Eshita Aggarwal
Coca Cola Summer Training Presentation 2012 by Eshita AggarwalCoca Cola Summer Training Presentation 2012 by Eshita Aggarwal
Coca Cola Summer Training Presentation 2012 by Eshita Aggarwal
 
Project report im coke cola
Project report im coke colaProject report im coke cola
Project report im coke cola
 
Marketingplan
MarketingplanMarketingplan
Marketingplan
 
Coca Cola Presentation according to philips cottler book
 Coca Cola Presentation according to philips cottler book Coca Cola Presentation according to philips cottler book
Coca Cola Presentation according to philips cottler book
 
How Resources and Capabilities Lead to Competitive Advantages
How Resources and Capabilities Lead to Competitive AdvantagesHow Resources and Capabilities Lead to Competitive Advantages
How Resources and Capabilities Lead to Competitive Advantages
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
 
Coca-Cola Project with all products details
Coca-Cola Project with all products detailsCoca-Cola Project with all products details
Coca-Cola Project with all products details
 
pepsi killing softly
pepsi killing softlypepsi killing softly
pepsi killing softly
 

Andere mochten auch

Coca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing ConceptCoca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing ConceptPrajakta Talathi
 
Social Marketing
Social MarketingSocial Marketing
Social MarketingTulaneMCH
 
Societal marketing concept
Societal marketing conceptSocietal marketing concept
Societal marketing conceptANUJ YADAV
 
Social marketing
Social marketing Social marketing
Social marketing Eglė M
 
Social Marketing Definition
Social Marketing DefinitionSocial Marketing Definition
Social Marketing DefinitionStephen Dann
 
Societal marketing
Societal  marketingSocietal  marketing
Societal marketingShikha Gupta
 
W1 Marketing The Art And Science Of Satisfying Customers
W1 Marketing   The Art And Science Of Satisfying CustomersW1 Marketing   The Art And Science Of Satisfying Customers
W1 Marketing The Art And Science Of Satisfying Customersuniv
 
cocacola report
cocacola reportcocacola report
cocacola reportammumishra
 
Redefining Social Marketing
Redefining Social MarketingRedefining Social Marketing
Redefining Social MarketingStephen Dann
 
Social marketing lecture module2
Social marketing lecture module2Social marketing lecture module2
Social marketing lecture module2Chowdhury Kibria
 
Social marketing lecture module3
Social marketing lecture module3Social marketing lecture module3
Social marketing lecture module3Chowdhury Kibria
 
Social marketing lecture module 1
Social marketing lecture module 1Social marketing lecture module 1
Social marketing lecture module 1Chowdhury Kibria
 
Social Marketing
Social Marketing Social Marketing
Social Marketing Azad Khan
 
Open happiness
Open happinessOpen happiness
Open happinessAjay Kumar
 
Cocacola- Open Happiness
Cocacola- Open Happiness Cocacola- Open Happiness
Cocacola- Open Happiness Muhit Rahman
 
Cause promotion
Cause promotionCause promotion
Cause promotionMansoomro
 

Andere mochten auch (20)

Coca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing ConceptCoca Cola Integrated Marketing Concept
Coca Cola Integrated Marketing Concept
 
Social and societal marketing
Social and societal marketingSocial and societal marketing
Social and societal marketing
 
Social marketing
Social marketingSocial marketing
Social marketing
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
Societal marketing concept
Societal marketing conceptSocietal marketing concept
Societal marketing concept
 
Social marketing
Social marketing Social marketing
Social marketing
 
Social Marketing Definition
Social Marketing DefinitionSocial Marketing Definition
Social Marketing Definition
 
Societal marketing
Societal  marketingSocietal  marketing
Societal marketing
 
Question 1
Question 1Question 1
Question 1
 
W1 Marketing The Art And Science Of Satisfying Customers
W1 Marketing   The Art And Science Of Satisfying CustomersW1 Marketing   The Art And Science Of Satisfying Customers
W1 Marketing The Art And Science Of Satisfying Customers
 
cocacola report
cocacola reportcocacola report
cocacola report
 
Final report
Final reportFinal report
Final report
 
Redefining Social Marketing
Redefining Social MarketingRedefining Social Marketing
Redefining Social Marketing
 
Social marketing lecture module2
Social marketing lecture module2Social marketing lecture module2
Social marketing lecture module2
 
Social marketing lecture module3
Social marketing lecture module3Social marketing lecture module3
Social marketing lecture module3
 
Social marketing lecture module 1
Social marketing lecture module 1Social marketing lecture module 1
Social marketing lecture module 1
 
Social Marketing
Social Marketing Social Marketing
Social Marketing
 
Open happiness
Open happinessOpen happiness
Open happiness
 
Cocacola- Open Happiness
Cocacola- Open Happiness Cocacola- Open Happiness
Cocacola- Open Happiness
 
Cause promotion
Cause promotionCause promotion
Cause promotion
 

Ähnlich wie Social Marketing of Cocacola

Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...
Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...
Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...iStrategy
 
Presentación de Coca Cola y su estrategia en social media
Presentación de Coca Cola y su estrategia en social mediaPresentación de Coca Cola y su estrategia en social media
Presentación de Coca Cola y su estrategia en social mediaSebastian Almada
 
Coca-Cola‘s „Fans First“ Approach in Social Communities
Coca-Cola‘s „Fans First“ Approach in Social CommunitiesCoca-Cola‘s „Fans First“ Approach in Social Communities
Coca-Cola‘s „Fans First“ Approach in Social CommunitiesBSI
 
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01Tümer Adlı
 
20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palau20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palaufotocasa
 
How to Become a Marketing Ninja?
How to Become a Marketing Ninja?How to Become a Marketing Ninja?
How to Become a Marketing Ninja?Willy Braun
 
The buzz about the social media buzz - Deck
The buzz about the social media buzz - DeckThe buzz about the social media buzz - Deck
The buzz about the social media buzz - Deckbrand-e
 
20 facts and 34 examples about social media
20 facts and 34 examples about social media20 facts and 34 examples about social media
20 facts and 34 examples about social mediaChristian Palau
 
Beyond spray and pray social media marketing
Beyond spray and pray social media marketingBeyond spray and pray social media marketing
Beyond spray and pray social media marketingDanny Denhard
 
Drew Benvie CIPR Aug 2011 Location Based Social Networking
Drew Benvie CIPR Aug 2011 Location Based Social NetworkingDrew Benvie CIPR Aug 2011 Location Based Social Networking
Drew Benvie CIPR Aug 2011 Location Based Social NetworkingEmma Jane Edwards
 
Run. Walk. Ride. Foundation
Run. Walk. Ride. FoundationRun. Walk. Ride. Foundation
Run. Walk. Ride. FoundationJeff Risley
 
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformJess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformCMX
 
Social Media and Business - Coca Cola
Social Media and Business - Coca ColaSocial Media and Business - Coca Cola
Social Media and Business - Coca ColaKriti Singhal
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
 
Social Media Audit_Hector Mendez
Social Media Audit_Hector Mendez Social Media Audit_Hector Mendez
Social Media Audit_Hector Mendez Hector Mendez
 
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
 
Social Media Assignment - Gozoop
Social Media Assignment - GozoopSocial Media Assignment - Gozoop
Social Media Assignment - GozoopBob Ferns
 

Ähnlich wie Social Marketing of Cocacola (20)

Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...
Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...
Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Intera...
 
Presentación de Coca Cola y su estrategia en social media
Presentación de Coca Cola y su estrategia en social mediaPresentación de Coca Cola y su estrategia en social media
Presentación de Coca Cola y su estrategia en social media
 
Coca-Cola‘s „Fans First“ Approach in Social Communities
Coca-Cola‘s „Fans First“ Approach in Social CommunitiesCoca-Cola‘s „Fans First“ Approach in Social Communities
Coca-Cola‘s „Fans First“ Approach in Social Communities
 
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01
 
20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palau20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palau
 
How to Become a Marketing Ninja?
How to Become a Marketing Ninja?How to Become a Marketing Ninja?
How to Become a Marketing Ninja?
 
The buzz about the social media buzz - Deck
The buzz about the social media buzz - DeckThe buzz about the social media buzz - Deck
The buzz about the social media buzz - Deck
 
20 facts and 34 examples about social media
20 facts and 34 examples about social media20 facts and 34 examples about social media
20 facts and 34 examples about social media
 
Social online&offlinerw
Social online&offlinerwSocial online&offlinerw
Social online&offlinerw
 
Beyond spray and pray social media marketing
Beyond spray and pray social media marketingBeyond spray and pray social media marketing
Beyond spray and pray social media marketing
 
Drew benvie cipr aug 2011 location based social networking
Drew benvie cipr aug 2011   location based social networkingDrew benvie cipr aug 2011   location based social networking
Drew benvie cipr aug 2011 location based social networking
 
Drew Benvie CIPR Aug 2011 Location Based Social Networking
Drew Benvie CIPR Aug 2011 Location Based Social NetworkingDrew Benvie CIPR Aug 2011 Location Based Social Networking
Drew Benvie CIPR Aug 2011 Location Based Social Networking
 
Run. Walk. Ride. Foundation
Run. Walk. Ride. FoundationRun. Walk. Ride. Foundation
Run. Walk. Ride. Foundation
 
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformJess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
 
Social Media and Business - Coca Cola
Social Media and Business - Coca ColaSocial Media and Business - Coca Cola
Social Media and Business - Coca Cola
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
 
Social Media Audit_Hector Mendez
Social Media Audit_Hector Mendez Social Media Audit_Hector Mendez
Social Media Audit_Hector Mendez
 
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
 
Social Media Assignment - Gozoop
Social Media Assignment - GozoopSocial Media Assignment - Gozoop
Social Media Assignment - Gozoop
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 

Social Marketing of Cocacola

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.

Hinweis der Redaktion

  1. However, it really is kind of business as usual…just with a few new technologies to make it a little more challenging and even better…because our brand is and always has been social by nature…you share a coke the refreshing experience…These pictures, by the way, have all been uploaded by loyal fans within the past 24 hours on our Facebook page which we’ll talk about more in a few minutes….
  2. ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd
  3. Song that thing - Coke Canhttp://www.facebook.com/video/video.php?v=516887211762&oid=40796308305"This is the first of what I hope to turn into something of a series. The idea here is to create a song that features a single object. While I still use my voice and occasionally get minor help with other instruments (such as a microphone, razor blades, computer software, etc.) I try to stay true to the challenge. I make the songs sound as good as I can with all of the tools at my disposal, but the sounds really do come from the object featured in the video."Gotta Get It, Gotta Have It, Gotta Live It! Sing along!http://www.facebook.com/video/video.php?v=1174726572504&oid=40796308305HEY COKE EXECS & Fans! Check out my friend (and devout Coke Drinker) Andy Grube's song he wrote about Coke. Great gingle and perfect for an Ad Campaign! Let me know what you think. Run, Run, Run!http://www.facebook.com/video/video.php?v=104214778932&oid=407963083052 Young men are spending a bored afternoon in the house until they decide to go get a Coke and the run is on! Filmed in Santiago, Dominican Republic. Fan Created - Open Happiness - Coke Commercialhttp://www.youtube.com/watch?v=x2ye-9jk6T0World's Greatest Coca-Cola Fanhttp://www.facebook.com/video/video.php?v=1036596479551&oid=40796308305The World's Greatest Coke Fan was CANNED by his employees at AdvanceMe, Inc. Check out the video to see how far $800 worth of Coke can go!
  4. It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]Les Grand Montets near Mont Blanc French Alps 3275mNEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS
  5. We will abide by our “Fans First” approach: Listening, Respecting and Celebrating them and THEIR manifestations of THEIR brand. Majorityof our efforts will be spent enabling them to comment, upload, create, and consume THEIR own consumer-generated brand-related content while thirty percent will be spent on strategically targeted messaging supporting regional business objectives.
  6. example of one of the games: tap two keyboard letters as fast as you can to win.this functionality game focuses on the need for energy.
  7. Virtual or Physical Events – CNN Manufactured Obama’s 100 Days