Netflix Consulting Project

NETFLIX CONSULTING PROJECT The Battle to Control Entertainment in the Living Room Kris Chamrernlaksa, Tysen Cole, Eric Le Duc, Teo Tertel

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Problem Definition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Analysis CURRENT COMPETITORS Pricing Plan Archive (TV shows/Movies) Interesting Fact $7.99/Month, Stream $9.99/Month, Mail 100,000 20 % of bandwidth during peak hours $7.99/Month TV Show Episodes Full Series Runs but still watching ads? $.99 - $1.99/TV show $4.99-$9.99/Movie 75,000 Disc+ On Demand digital copy $4.99 ($1+ HD)/ 2-day Rentals 100,000 1 st TV provider with mobile app manager $1.99 - $3.99/Rent $7.99 - $15.99/Buy 95,000 Viewable on 100 different devices $3.99 - $4.99/Rent $7.99 - $17.99/Buy 25,000 Comcast cable box subscription= Free? $2.99 - $3.99/Rent $9.99 - $19.99/Buy 10,000 Download content using BestBuy.com $4.99 - $5.99/Rental, Subscription plans 400 new releases 4,000 TV shows and movies free

Competitive Analysis FUTURE COMPETITORS Pricing Plan Archive Interesting Fact Free 400 Full-length movies 2 billion people watching videos each day Rentals: $.99/TV Show $3.99-$4.99/Movie Extensive collection Access to Netflix, iTunes, and YouTube Free (commission on ad sales) Collaborating with Studios/TV networks Netflix available on Google TV, Android Remote Control Subscription TV shows (new/old) and movies Bundled with Amazon Prime $3.95/Monthly unlimited streaming 200 new releases 1 billion DVDs rented

Consumer Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Netflix Consulting Project

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